OPINION
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THE CmMcLE
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Ernest H. Pitt PublisherlCo-Founder
ndurisi egemonye Co-Founder
elaine Pitt Business Manager
Fannie Henderson Advertising Manager
jeri Young Managing Editor
steven Paul Moore Production Manager
What we'll miss about the
This year's welcome to CIAA fans is a bittersweet one.
While we're happy to see you once again, we're sad because we know
it's the last time we'll be seeing you for a while as you take off for Raleigh.
Here's a partial list of what The Chronicle staff will miss most when
the CIAA makes its big move.
? Seeing legendary black college coaches like Clarence "Bighouse"
Gaines, John B. McClendon and Leroy Walker huddled together to rem
inisce about the good old days of blade college sports.
? The parties. For one week, the city is alive. Visitors are welcome and
everyone is looking to have a good time.
? Mr. CIAA: For years, he's been an institution at the CIAA and Win
ston-Salem has grown to think of him as kind of a native son. Just like
everyone else in the crowd, we look forward to seeing what he'll have on
and what colors will be hot for summer.
? The fans. There's no such thing as a stranger during CIAA week.
We'll really miss people asking us which restaurants are open past 10
p.m.
? Tomahawk slam dunks and shots dapped down before they even
have a prayer.
We'd like to hear what you'll miss When the CIAA Tournament makes
the move to Raleigh. Fax us at (336) 723-9173 or call (336) 723-8428.
School Redisricting Wars
The battle over school redistricting ttttned ugly at last week's Guilford
County Board of Education meetipgTfxirmer redisricting committee
member Ervin Brisbon and memben ?of the N.C. Racial Justice Network
interrupted the board meeting's WMMht sessjba with demands that
board members discuss SoutheastiBBMhoro patents' concerns.
Parents oppose the Guilford CM^Mg$K)Oil4flj|pet attendance
policy, which displaces neigNbM|HH|iddCPnti]e reserving seats
for magnet students Magnet schod^^MKamBfitttrricula to attract
diverse students from other oORNI^^fer BMflfajP magnets aim to
increase school integration, magfl^^^HBhMHKlR located in bladk
At last week's school boandKlHRflpr^C^jFfi^hesentatives cited
research showing that a magnet schdsKtast allocate 20 to 40 percent of -
its seats to students outside of the atjgdOance zone to create diversity.
Southeast Greensboro parents dHMBy codblftred that integration
has been a one-way street. BlacledMlR have jbr years borne the bur
den of long-distance busing. ?
GCS representatives were A4p^HMBMttfl^Bcwhen while stu
dents were bused long distanceajh^^^^Rjk^^^HPl busing of white
students next year to High Will rffltflc the
first time in the six-year histofytflBMHgto^^HPd County school ?
district that whites have been In^^HlhSfica^^poce to a majority
Brisbon didn't want to hear abOV^Hbols iWHtgft Point, anyway. So
much for fostering community in (hrMttY third latest school district.
Southeast Greensboro parents ?Bb proposed new school construc
tion and an Afrocentric curricuhllflt JjlffHii I. feriribon demanded, "We i
want to know if we're going to h#tM)B??choOifpto white people have
' -SSi?
j yP ' i. ,
Brisbon's network proposes eloMhting thlRS'WccessfuI magnets in
Southeast Greensboro, so black AftilSts can-attend school close to
home.
A statewide study shows that inequity increases after resegregation.
Resegregated schools suffer a drop in volunteerism and PTA fund
raising when affluent white students opt out. This further bankrupts
inner city-schools.
To address the achievement gap, school systems try to compensate for
students' disadvantages with federally-funded programs such as Title
I and interventions such as tutoring. But the need far exceeds available
resources.
The students in Southeast Greensboro might be better served if their
advocates asked for smaller classes, more teachers, more parent volun
teers, more textbooks, more computers, and, last but not least, a bond
referendum.
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CI A A sponsors create opportunities for fans
Micah Fuller
Guest
Columnist
What's the true value of CIAA
sponsors?
Imagine the 1999 CIAA Tourna
ment with no sponsors. There would
be no scholarships, no television
coverage, no promotions, no Harlem
Globetrotters to entertain the
crowds on Super Saturday, no Uni
verSoul Circus to remind us of the
Beat treasures that an all African
American Circus can bring. No
High School Day, no free trips to the
CIAA for students, no on campus
slam dunk and three point contests,
no Battle of the Bands on Friday
night. No chance for someone to
win a million dollars. No local pro
grams, no student internships.
Simply put, sponsors are the life
blood of the CIAA and the CIAA
Tournament. Sponsors can and do
make things happen. Sponsors bring
opportunities for all of the above
mentioned promotions and televi
sion. Most CIAA fans may remem
ber that Coca Cola has been a spon
sor for 32 years now, and provides
many opportunities for television
coverage, promotions, and scholar
ships.
But there are plenty more spon
sors who are making things happen
for the CIAA.
No other historically black ath
letic conference in America has the
corporate support that the CIAA
enjoys Sponsors Use the CIAA to
connect with African American con
sumers, build brand loyalty, support
student scholarships and show cus
tomer appreciation. CIAA sponsors
recognize the value of the CIAA
consumer.
So who are these sponsors, and
what do they do for the CIAA, its
fans and the CIAA consumers? Just
read and you'll be amazed at what
each of these corporations do for the
CIAA, its schools, its students and
alumni.
? AT &B- A first time sponsor
of the CIAA Television network.
AT & T will present a check to the
CIAA on Friday night.
? Burger King - Burger King is
in its 6th year of sponsoring the
CIAA telecasts, and promotes their'
involvement in hundreds of Purger
King stores with their annual "Mil
lion Dollar Shot" promotion held at
the men's finals.
? Budweiser - You won't see the
lizards here, but you will find plenty
of cold beverages at the CIAA. Bud
weiser is in its sixth year of sponsor
ing the CIAA television network,
and has hosted the vendor pavilion
in past years,
? Coca Cola - The grand daddy
of CIAA sponsors for 32 years,
Coca Cola has supported the CIAA.
It is one of the longest running spon
sorships in all of sports. In 1998,
Coca Cola made a 5 year $2 million
commitment to the CIAA. Coke has
a high profile at the tournament. At
this year's tournament Coca Cola is
sponsoring the annual High School
Day, the Harlem Globetrotter
appearances - which are free and
will be held at the Men's Finals, the
student slam dunk contest, the
"Arrive In Style" promotion where
fans won trips to the CIAA, televi
sion sponsorship and of course
scholarship donations to the CIAA
member schools.
? Colgate-Palmolive Co. - A sec
ond year sponsor, could earn
"CIAA newcomer of th? year"
award. Colgate has stepped up to the
plate with a variety of initiatives and
sponsorships including the largest
ever Slam dunk and 3 point on-cani
pus promotions in the history of
HBCU's. Sixteen CIAA students
and their guests are here this week to
compete in the Mennen Speedstick
Slam Dunk Challenge and the Men
nen Speedstick 3-Point Shootout.
Colgate also sponsors of the "Arrive
In Style" promotion. Mennen is also
sponsoring the JCSU band perfor
mance on Friday night. Here's a
hint: stop by the Colgate booth in
the vendor pavilion. Colgate also
supports the CIAA television net
work.
?
? Food Lion - Food Lion came
on board in 1993 with a television
sponsorship. Now, Food Lion is the
newest CIAA Official Conference
sponsor. Food Lion's initiatives
include CIAA scholarships, televi
sion sponsorship, title sponsor of
the women's 25th anniversary tour
nament, and the "Arrive In Style"-,
promotion in over 700 Food Lion
stores. ' ~
? General Motors - GM has
been the largest sponsor of the .
CIAA Television Network since
1995. General Motors and their
dealers are committed sponsoring
the CIAA long term.
? NationsBank - NationsBank,
now BankAmerica has been with
the CIAA since the early 1990s and
is how the "Official Bank of the
CIAA." As a conference sponsdr,
NationsBank gives generously to the
CIAA scholarship fund, television
network and many other programs.
? Reebok - Ever notice the
CIAA players shoes? Reebok is an
official conference sponsor agam,
providing shoes, athletic gear, televi
sion sponsorship and conferende
scholarships to the CIAA. Reebok is
in its sixth year of sponsoring tit ,
CIAA.
? US Army - The US Arnw
recruiters can be seen all over CIAA
campuses and at the CIAA Tourna
ment. A television sponsor siijKje
1993, the US Army provides marjy
opportunities for CIAA students
and alumni to earn up to $50,000 for
college or the reserves.
? State Farm Insurance - A ?
CIAA television sponsor since 1994,
State Farm annually brings agents, '
many of whom are CIAA graduates
to the CIAA Tournament. > i
So while you're in Winston
Salem this week, enjoy the best;jn
Black College basketball, alumni
gatherings, parties and certainly the
best collection of sponsors ever
assembled.
Sponsors support you and ydiiir
schools -* and most importantly !
this very tournament that you ate
attending. Let them know how you
feel. Remember, they have lots <?f
opportunities to spend their dollars
on other programs. ?.
They are the life blood of wh^t
you're enjoying this week. So, tell
'em. They'll appreciate it. .
Micah Fuller is the Director1 of
Programming for Street & Smith.
The company helps organize the
CIAA tournameht.
" ?- m '
T T ; CI A A mania rolled into town on Monday and at least until Saturday nei- ''
1/ , ther the city nor the LJVM Coliseum will be the same. We asked tournament '
rOICES FROM THE COMMUNITY..,
MLaJm
Davm Rmid 4 '
fs?U
" Winston-Salem State tegjffal
like State and I'm from Wfr&BUk
I'm going with my home
both the men's and woma^^M
know if they are the best
I'm just hoping that they
Don PhilHpt
"For the women, I'm going with
stJowie State. They won it last year.
ljf*d I look for them to repeat, they
, mW a talented team. For the men,
""''yjpWgoing with Virginia Union. The
" prepared for the tournament
/?nwn# ntwifrr
"I'm going with Virgina Union
for both the men and the women
because they are the better teams."
' /
Jotim Douthit
"I think that Winston-Salem
State is going to win for the men.
That's my heart talking because I'm
an alumni of WSSV. For the girls,
my daughter thinks that Livingston
is going to win."
??*?
Cynthia Chasson ( I
"Well since my daughter plays
for Virginia Union University, I
think they are going to win for the
girls. And of course, Virginia Union
is going to win for the guys."
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