Eateries to support fund for late football player
BY LAYLA FARMER
THE CHRONICLE
Reynolds High School was
rocked by the sudden and trag
ic loss of one of its own last
month.
Matt Gfeller, a sophomore ,
suffered a fatal blow in a foot
ball game against Page High
School. He passed away just
days before the start of the
2008-2009 school year.
In lieu of flowers, the
Gfeller family asked that well
wishers contribute to a fund
created in Matt's memory at
the Winston-Salem
GUucot
Foundation.
Local
Village
Tavern
restaurants
announced
recently
that they
would aid
in the effort
to raise
money for the fund. It has not
been determined yet what
cause the fund will be used for.
The two Winston-Salem
locations for the chain, which
has nearly a dozen restaurants
across the nation, will donate
an undisclosed amount of the
proceeds from their Sept. 15
sales to the cause.
"Reynolds High School
has been an icon of the
Winston-Salem area for forev
er," commented Daniel
Glascoe. general manager at
the Hanes Mall Boulevard
"Some of the things that
people were concerned about
were if the logo was on the
floor, if the logo was on garbage
cans or dumpsters," Duncan
said." It seemed unseemly to
have an icon like Dr~ King, to
have his image on something
like a waste bin at a park."
Duncan said that the old
crown logo was not used on
trash bins or prison uniforms.
but com
munica
t i o n
directors
in county
depart
m e n t s
were
directed
to look
carefully
at where
the logo
is used.
Gossett
some county oniciais ana
African-American leaders in
Seattle have no qualms about
using the image of King.
"Personally, we should use
the logo wherever we tradition
ally printed that logb," said
Larry Gossett, the county coun
cil member who led the name
and logo change. Gossett said
the symbol can be used "to do
better."
Gossett, a longtime leader in
the African-American commu
nity here, knew from the begin
ning there would be challenges.
His own son told him that he
didn't want to see King's face
on a police car.
"fye Heckler of Heckler
Associates - a design and adver
tising firm that helped develop
the Starbucks brand - said once
the county approved the logo, it
accepted all the risks of using
King's face, including the possi
bility that the logo may be
defaced someday. But as a gov
ernment, Heckler said, they
have the freedom not to use the
logo.
Steve Kline, a spokesman at
the King Center in Atlanta, said
there are no set guidelines when
it comes to the use of King's
image, but there have been
examples of inappropriate use.
"Many years ago, some guy
tried to make a knife with Mr.
King on it," Kline said. "Stuff
like that is always a concern.
They take it of a case-by-case
basis. They do try to monitor the
commercial use of it."
While Kline said that King
County is believed to be the first
government to take King's like
,ness as a logo, scores of local
governments have named
streets, parks and even pool cen
ters after the civil rights leader.
But many of those moves have
carried a stigma: many Martin
Luther King Jr. streets, avenues,
ways and boulevards are in low
income, crime-ridden areas.
But Gossett said that the
logo has potential for good.
"You can use it to inspire
and move for reforms (King)
could have been be very proud
of," he said.
location. "It was just such a
shocking and touching story...
so we decided to
get involved."
Village Tavern
hopes to raise a
considerable
amount between
the two stores, says
Glascoe.
"We would like
to raise up to
$4,000, possibly
$5,000," he
revealed.
Community
service is a part of
the mission at
Village Taven. according to
Glascoe.
"We've been in business
Matt Gfeller
for 24 years and during those
24 years, we have had a strong
belief in and com
mitment to support
ing our community,"
he stated. "We give
to the community as
often and as much
as possible."
For Chad Smith,
GM at the Reynolda
Village location, the
loss of the young
football player hit
home.
"We do every
thing we can to give
back to the commu
nity, but something like this is
very personal to us," stated
Smith, who has been with the
company almost eight years.
"It's a tragedy to basically
every family that has a kid and
to this community as a whole."
The father of two boys,
ages eight and nine, Smith has
served as a football coach for
the Lewisville Titans Pop
Warner team for the past two
years. Gfeller's death has res
onated with him. Smith says.
Having the opportunity to lend
his support to the Gfeller fam
ily is especially rewarding, he
added.
"It's something that always
sticks with you," he remarked.
"We feel it as parents."
The Matthew Alan Gfeller
Memorial Fund has been
established at ine Winston
Salem Foundation in memory
of Matt Gfeller. The charita
ble purpose of the fund will be
determined by the family at a
later date. Checks may be
made payable to The Winston
Salem Foundation ( indicate on
memo line "Matthew Alan
Gfeller Memorial Fund") and
mailed to The Winston-Salem
Foundation, 860 West Fifth
Street, Winston-Salem, NC,
27101 . Credit card donations
may be made online at
www.wsfoundation.org. For
more information, contact
Jonathan Halsev at (336)714
3466.
(.'ongratulatioos to Leonardo Hon on
vour induction into the Winston-Salem
Slate I'atanky C. E. "8% Bnk"
Gaines Athletic Hall of Fame. All of
your tccompUshmenU and yean of unfor
gettable record setting games will forever
be etched in our memory This honor is
much deserved and showcases your out
standing efforts and your hard work and
commitment to be the best. Your dedica
tion and tenacious drive is apparent in the
man that you have become and the exam
ples you set for your children. I am so
proud of you! ?
Love,
Rhea
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