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Businesses ‘Stake their Claim 9 in new
Renaissance East Corridor
BY TEVIN STINSON
THE CHRONICLE
On Tuesday, April 9,
businesses in the heart of
East Winston unveiled
new signage marking the
beginning of a partnership
known as the Renaissance
East Corridor.
The idea for the busi
nesses in the vicinity of
Laura Wall Blvd, and East
Third Street to unite came
shortly after representa
tives from Ayers Saint
Gross, a Baltimore-based
design firm, unveiled plans
for the East End Master
Plan. The design calls for
the complete redevelop
ment of the portion of East
Winston bounded by Mar
tin Luther King Jr. Drive,
Business 40 and U.S. 52 to
include a new retail center,
multi-use space for hous
ing and retail, restaurants
and more.
Rasheeda Shankle,
who serves as the com
munity coordinator for the
Simon G. Atkins Commu
nity Development Corpo
ration (SGACDC), said
one of the driving forces
behind the partnership was
the need to uplift the busi
nesses that already call
East Winston home and
show support for the East
End Master Plan. She said
the signage project dubbed
‘Stake Your Claim’ was
designed to let the com
munity know they’re there
for the long haul.
“The Renaissance East
Corridor is a newly formed
organization of minority-
owned businesses in the
area. We wanted to bring
together the businesses
that were already here and
build on what was outlined
in the East End Master
Plan,” said Shankle. “The
project itself is called
‘Stake Your Claim’ be-
On April 9, businesses in East Winston unveiled new signage. This marks a new partnership known as the Renaissance East Corridor.
cause we as business own
ers within the community
want to make sure that we
claim our stake and own
the property in the area.
And to do that we have to
come together as one.”
Following a brief cer
emony, business owners
and representatives from
the City ofWinston-Salem,
SGACDC, and Winston-
Salem State University,
walked around the neigh
borhood unveiling the new
signage on each of the mi
nority-owned businesses.
Businesses represented in
the Renaissance East Cor
ridor that participated in
the signage project include
Other Suns Event Center,
4th Street Taxes, Eliza’s
Helping Hands, Triad
Cultural Arts, Back Out
Bail Bonds, Johnathan D.
Weston, M.D. OBGYN,
and The Chronicle.
WSSU Career Development Services
hosts business fashion show
BY TEVIN STINSON
THE CHRONICLE
When preparing for a
job interview, your appear
ance can be a determining
factor in the interviewer’s
decision to hire you. Be
fore you even speak, they
may have made the deci
sion on whether to hire
you or not, based on your
attire.
To make sure their
students are prepared for
interviews and life after
college, last week Win
ston-Salem State Univer
sity’s Career Development
Last week WSSU hosted the D.R.I.P (Dressing Respon
sibly is Professional) Spring Business Fashion Show.
Services hosted the second
annual D.R.I.P. (Dressing
Responsibly Is Profession
al) Spring Business Fash
ion Show.
Held at the Donald
Julian Reaves Student
Activities Center, the
event featured models
www.wschronicle.com
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from on-campus model
ing troupes Mozik and
Epiphany sporting busi
ness and business casual
attire. Throughout the
fashion show, Johnathan
Morris and Christina Har
ris, Mr. and Miss WSSU,
gave tips on the do’s and
don’ts when preparing for
an interview. The fashion
show also included food
and prize giveaways.
WSSU job location and
development coordinator,
Linwood Skinner, said the
idea for the fashion show
came last year after meet
ing with several students
and noticing many of them
didn’t have the proper at
tire to wear to an interview.
A 2001 graduate of WSSU
and a native of Winston-
Salem, Skinner said he felt
it was his duty to prepare
the students for their fu
tures now. He also men
tioned that James Johnson,
a 1987 WSSU graduate,
paid for the entire event.
WSSU’s Career De
velopment Services works
with students during all
phases of the career devel
opment process. Offering
a full range of resources
Miss. WSSU Christina Harris gives tips on how to
dress for an interview during the D.R.I.P. Fashion
Show.
and services to assist stu
dents in developing the
necessary strategies and
skills that will distinguish
them as a professional.
CDS staff members help
students learn about their
skills and interests and ar
ticulate them confidently
in resumes, cover letters,
interviews, and personal
statements; identify and
explore career options that
students might pursue; and
implement an effective
strategy to attain their de
sired career outcomes.
•WILSON
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