i iiur^uay, lwc. 5, 1VYY-1
In February
<iwToiiy Brown’s Journal” Begins New Season
lum Bftuwn a juuk
NAL, a new nationally syndi
cated program on commercial
television, devoted to public
affairs matters, will begin in
February, 1978, according to
an announcement by John
Sculley, president of Pepsi
Cola Company, sponsor of the
program.
Tony Brown, formerly exe
cutive producer of BLACK
JOURNAL on public televi
sion, will host the series of 13
half-hour programs which will
focus on the impact of Black
personalities and issues and
how they affect race relations
and the course of American
life.
TONY BROWN’S JOUR
NAL will be made available
free of cost in syndication to
commercial TV stations a
cross the country by Show Biz,
Inc. of Nashville, Tennessee
and is produced by Tony Bro
wn Productions, Inc. of New
York City.
In announcing the series,
Mr. Sculley said, “Pepsi-Cola
Company feels it is important
to have a program such as
TONY BROWN’S JOURNAL
on national commercial tele
vision. It will not only be
significant and progressive in
its documentary style, but will
find a need on commercial
television. We think all Ame
ricans will benefit from this
unique and highly informative
program.”
Two years ago Pepsi-Cola
Company provided a grant to
the Public Broadcasting Sys
tem for the, broadcast of BLA
CK JOURNAL and became
the first major corporation to
sponsor a series devoted to
Black publjc affairs.
In its ninth and final year,
BLACK JOURNAL was Ame
rica’s longest running Black
public affairs series. Accord
ing to a Burns Roper Poll, 5.3
percent of a sample represen
i i > iii,g ii.ii
uiuvc ui uie /unencan popu*
lation, had watched BLACK
JOURNAL. This represented
25 percent of the Blacks re
sponding and 2.8 percent of the
Whites BLACK JOURNAL fi
nished behind ABC WIDE
WORLD OF SPORTS which
had 5.8 percent.
Mr. Brown said, “Pepsi
Cola Company has once again
demonstrated corporate lead
ership by taking this historic
step. / Their sponsorship will
make it possible to reach a
much larger audience on com
mercial television." Continu
ing, he said, “I think we have
developed a unique journalis
tic approach. In investigating
American life, we will seek the
opinions of Black and White
authorities and utilize opinion
polls.”
The "TONY BROWN’S
JOURNAL OPINION POLLS”
will ask influential Black
thought leaders around the
country their views on such
issues as busing, the Bakke
case. Blacks and the women’s
movement, President Carter’s
performance, how a potential
race war in soutnem Africa
would affect race relations in
.the United States, and many
others. Reporting of these
findings will be a regular part
of the show’s format.
Brown stated that each of
the 13 programs will have a
specific focus, incorporating
all of these elements in a
magazine format.
Upcoming programs will in
clude such topics as: “The
Sins of Our Fathers," ques
tioning whether Blacks are
right in asking the present
white generation to ’’bite the
bullet" of quotas; "Jimmy
Carter: One Year Later,” a
discussion of the president’s
campaign promises and his
relations with his election ba
se—Blacks, Jews, Hispanics
and labor; and “Ain’t Ain’t
Right,” how dialect-racial
and regional-affects indivi
duals and groups and the role
of verbal and non-verbal com
munication in Black and Whi
te relations.
Host Tony Brown is a lead
ing authority on Black televi
sion programming, and was
selected as one of the "100
Most Influential Black Ameri
cans” by Ebony Magazine He
was the recipient of the Na
tional Urban League’s Distin
guished Service Award in 1977
for giving "voice to the voice
less, heightened hopes and
aspirations of Blacks...while
raising the consciousness of
,all Americans.”
Brown’s academic career
has also been distinguished.
He was the first and founding
Dean of the School of Commu
nications and professor at Ho
ward University. For his out
standing work he received the
Frederick Douglas Liberation
Award for pioneering the de
velopment of Howard's School
of Communications.
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WBTV To Televise
LINGC, South
Florida Game
The UNCC “Forty-Niners"
meet the South Florida “Brah
man Bulls" in Sun Belt Con
lerence Basketball on Satur
day, December 17th at 8 p.m.
The game. ,to be played in
Tampa, Florida, will be tele
vised bv WBTV, Channel 3.
This will be the Sun Belt
Conference's first season of
full round-robin play. Its de
fending champion, UNCC (al
so known as the “Mean Gre
en"), with its All-American
candidate. Lew Massey, hopes
to keep that title as it goes
forth to meet its first challen
ger, the University of South
Florida, in the opening Con
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