Black Record Artists
Say Music Is Colorless
More and more Black re
cord artists are finding a
buyer's market with White
record buyers, is the opinion
of several Atlantic record
company executives.
Much of the increased sales
are due to the advent of FM
radio, said Hillery Johnson,
vice president of the label. In
addition, said Primus Robin
son, such Black oriented FM
stations as New York’s WBLS,
Washington, D.C.’s WHUR
and Philadelphia's WDAS can
be credited for advancing this
trend.
Embarking on a "Soular
System" campaign, they fou
nd local record retail stores,
both Black and White, recep
tive to their company's fall
release of rhythm and blues,
jazz and soul albums.
Robinson said that back in
the 60's when 45 singles domi
nated the Black market, they
served to isolate the artists to
a limited audience, both on
radio and in personal appea
rances. But this situation
changed with the advent of
albums.
"I find," said Robinson,
"that Whites purchase LP’s
now without regard to color.
Known as "crossover," it has
opened wide, better engage
ments for Black performers
in places they never played
before. It had to happen soon
I
er or later.”
At the same time, he pointed
out. Black record buyers are
discovering White artists. Ma
ny stores in Black communi
ties report their sale of White
records are as much as 25
percent of their total sales.
Such Atlantic record artists
as the Average White Band,
Jean Luc Ponty, Mike Theo
dore and Bette Midler get
plenty of -jukebox spins in the
Harlem of any town. Not to
mention discotheques fre
quented by dancing dudes and
their girls.
Johnson predicted that the
November releases of Atlantic
albums will be the biggest in
history. They include top per
formers such as The Tram
mps, Spinners, Blue Magic,
Roberta Flack, Jimmy Cas
tor, Cerrone, Slave, Boney M.,
Fraze-O, King Errison and
Chic.
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