jfocery Shoppers Dislike Waiting In Long Lines At Supermarket Counters |
WINSTON-SALEM-Gro
cery shopper· in the South
dislike waiting in long lines at
their supermarket checkout
counters even more than they
object to high food prices
according to a national survey
conducted recently by RJR
Foods, Inc.
Shoppers in eight Southern
cities included in the tele
phone survey disagreed with
shoppers in the Northwest
whose primary objections
stores not having
advertised items on hand and
high food prices.
On a national level, shop
pers in 24 cities wore asked in
open-ended questions to list
their complaints or p«t peeves
about supermarket food shop
ping. Although high prices
dominated many lists, many
shoppers also cited uncleanli
ness, unfriendly attitude of
clerks, out-of-stock items,
crowds, poor arrangement of
merchandise, and confusing
electronic checkouts. Other
findings in the national survey
were:
--60 percent of those polled
shop at a supermarket a mile
or less fiytn their homes;
-consumers tend to shop
once a week usually on Thurs
day. Friday or Saturday. Few
regularly shop on Sunday ;
-when asked to rank factors
important in selecting a super
market, those answers were:
1. Quality of meat
2. Prices
3. Attitude of clerks
4. Diversity of produce
5. Number of checkout lanes
6 How groceries are sacked
7. Operating hours
8. Frozen foods
9. Advertising
10. Coupons
11. Delicatessen foods
12. Gourmet foods
-ri percent of those polled
shop with a list yet 88 percent
of those who stop from a list
buy impulse i tem» Sot Includ
ed on the list.
-45 percent of those who
said their children accompan
ied them while grocery shop
ping said their young ones
influence what they buy. Re
sults showed that children are
able to persuade parents to
spend an additional $500-$10.00
per trip in response to special
requests.
KJR Foods conducted the
survey because of its high
interest in every aspect of food
marketing and thought that by
doing the survey it could help
supermarket operators pro
vide better service to their
customers.
RJR Foods, Inc., a subsidi
ary of R.J. Reynolds Industr
ies, Inc., produces Hawaiian
Punch canned fruit drinks and
powdered drink mixes. Milk
Mate, a chocolate-flavored
milk enricher. Chun King Or
iental food. Patio frozen Mexi
can food. Brer Rabbit molass
es. Vermont Maia syrup. m>
T-Flne puddings, College Inn
products and Davis baking
powder
lauDie iNamed Director Of Spedal Projerti i]
noya r cauDie, a grants
man in the Charlotte-Mecklen
burg Utility Department, has
been appointed director of the
City's Office of Special Pro
jects. The Office was recently
established by the Charlotte _
City Council to provide sup
port for grant applications,
uptown development and local
transportation programs.
Cauble's appointment is effec
Cauble, 30, is a 197U gradu
ate of the University of North
Carolina at Charlotte (UNCC)
with a Β A. decree in sociol
ogy- He holds a masters de
gree in sociology from Virgin
ia Polytechnic Institute and
State University and has com
pleted half of the course re
quirements for a masters de
gree in urban administration
From 1974 to present. Cau
ble has served as administra
tive assistant to the director of
the Charlotte-Mecklenburg
Utility Department (C-MUD).
He has been responsible for
the coordination and admini
stration of a $60 million capital
improvements programs
Cauble and his wife. Dons,
have a son. Bo They live at
1919 Bonnie Lane in Charlotte
Mert-hanto
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