MC S SAVING LIVES!
Will knows no age, and Laureal Robin
son, age 3, proved that when she
struggled back for continued life during a
severe bout with pneumonia. “I was so
afraid my baby could have died,” replied
Laureal's mother, Mrs. Cynthia Robin
son. Her condition always seemed to get
worse. She also had a high fever and an
ear infection.” Laureal was treated effi
ciently at the Metrolina Comprehensive
Health Center on Wilkinson Blvd. "The
staff there are so concerned and friendly,
stated Mrs. Robinson. After treatment at
the Metrolina Center, Laureal was them
admitted to Charlotte Memorial Hospital
for 24 hours under close observation.
“The doctors at Memorial conducted a
sgries_of tests and also did a number of
X-rays,” informed Mrs. Robinson.
"After a number of days I began to notice
a gradual improvement in Laureal's
condition." The mother of two additional
children, De'Edeick, 64, and Bertina, 11,
Mrs. Robinson says this is the first time
such severe illness has ever stricken any
of her children. "I’ve always had an
unusual fear of doctors for some reason,
but Laureal really had .me frightened.’!
The Center, only in operation for a short
while, has provided not only efficient
service to the community, but also con
venient service. “They really helped me
in a time of need,” she began. "How
lucky I was that they were so close. It’s
like a blessing in the sky."
--
Burglars Show During Holidays Too!
Crime Control and Public
Safety Secretary Burley
Mitchell today cautioned
holiday shoppers to keep
their guard up during this
burglary-prone time of
year. Mitchell said, “De
cember is traditionally the
worst month of the year as
far as break-ins are con
cerned. We don’t expect
this year to be an excep
tion. People need to be as
security conscious as pos
sible, especially when
theyTe out shopping. Bur
glars do their best work
when we’re away. We can
greatly reduce our chances
of becoming victims by
practicing simple defens
ive living habits every
day.’’
The Crime Prevention
Division offers the follow
h^^e^i^^igstomake
your holiday season a
happy and secure one:
YOUK HOME
Don't make your home
an invitation to a burglar.
Use automatic timers to
give your home a lived in
appearance while you’re
away.
. Make sure your doors
and windows are equipped
with proper locking de
vices.-Your police or
sheriffs department can
help you determine which
ones are most effective.
Remember - no lock is
effective unless you lock it.
Make sure all your valu
ables are marked for ready
identification by law en
forcement agencies. Join
Operation Identification.
Community Watch is one
of the best means to pre
vent break-ins. Ask all
Watch members to be
especially watchful during
the holiday season.
WHILE SHOPPING
Never carry more cash
than you can afford to lose.
Use a check or credit card
instead.
Keep your handbag with
you at all times. Don't
place it on store counters or
leave it in your shopping
cart. And, don’t place, it on
the floor in restrooms, res
taurants, or other public
places. If you don’t really
need one, don’t carry a
handbag at all. Carry your
money in an inside pocket.
Be sure to lock your
packages and other valu
ables in the trunk or in the
glove compartment. Never
leave them in plain sight.
That’s asking for trouble.
Mitchell said there were
CHARLOTTE'S
PRIDE
AND
JOY!
LORETTA '
There is no better way to spend the
weekend than to spend it with Loretta
Manago.
'
Loretta entertains you with human I
interest stories for and about the people <
you know as well as keeping you in touch ]
with the latest happenings in the en- <
tertainment world.
<
A 1979 graduate of North Carolina I
Central University, Loretta is one of '
three Charlotte Post reporters whose !
dedication make the Post one of the most <
highly respected weekly newspapers in I
North Carolina. <
' - i
Spend the weekend With Loretta! <
Subscribe to The Charlotte Post I
newspaper! <
L : . . . CALL 376-0496 J
A A ▲ A. A. A A A A
Thorpe Is Attuned To Latest Fashion Trends
By Nancy Anderson
Post Staff Writer
Fifteen-year-old Robin
Thorpe, a junior at West
Charlotte High School, has
been modeling successfully
since junior high school.
Attuned to all the latest
fashion trends, Ms. Thorpe
stated there are advan
tages to being a model at
such a young age. “Well,
for one thing, 1 get to wear
makeup and be seen by the
public." She continued, "I
also have a headstart by
chance I want to pursue a
career in modeling.”
"Mademoiselle" and
"Essence” are her favorite
fashion magazine and her
favorite models are Bever
ly Johnson and Iman. “1
like reading and learning
different makeup tech
niques, which is usually my
stumbling block, and
various shopping hints.”
A model only on week
ends so there are no con
flicts with regular study
hours, Ms. Thorpe also at
tended Barbison School of
Modeling and enjoys read
ing, dancing and shopping
(
Fitness Package
A Charlotte YWCA fit
ness package is now avail
able at both Park Road and
Trade Street Centers. The
package includes any com
bination of Recreational
Swim, Universal, Sauna, or
Tennis activities for a
maximum of 15 uses within
three months from date of
purchase. Cost of package
is $10. YWCA membership
is required. Annual mem
bership dues is $10. Call
either 525-5770 or 333-7553, 8
a m. to 7 p.m. for further
information.
7,696 break-ins reported to
law enforcement agencies
in North Carolina during
December of 1980 - a 19
percent increase over the
previous year.
“Nobody can afford to be
ripped off, especially
during these troubled eco
nomic times.
1—
Robin Thorpe
...West Charlotte junior
A career-minded indivi
dual, Spelman and Howard
are among the choosing in
continuing her education.
“My major as of now will
either be child psychology
or Early Childhood Edu
cation. 1 would also like to
receive my master's.
A_ meniber j>f^>leasant^
Grove Baptist Church she
is also active in school
related activities such as
the West Charlotte Ambas
sador Club, Spanish Club,
Junior Class Vice Presi
dent, and an attendant in
the homecoming court.
Daughter of Mrs.
Tommie Ingram, Ms.
Thorpe reveals her
mother's opinion of her
profession: “Oh, she
enjoys it,” she replied. "I
think she is really proud of
me. She’s always getting
compliments.”
Ms. Thorpe will be ap
pearing Sunday, December
13, at Hair Original in an
Evening of Fashions.
Designs by Joanne
Moore.
■FREE China Bell !
To The First ■
100 Ladies ;
Qj\ Genuine Porcelain |
China 22 Karat Gold |
Decorated I
"MERRY CHRISTMAS |
-HAPPY NEW YEAR 'I
Dinner Bell I
. - ■
I Bring this ad for 10% discount
i on any purchase
r Furniture
Mart
^214 N. Tryon
|T(fcbngratulatiojjjj)
^Johnson C. Smith —
University
From
RADIATOR SPECIALTY CO.
MANUFACTURERS OF SOLDER SEAL AND GUNK PRODUCTS
AND ITS 650 EMPLOYEES
"A DARN GOOD PLACE TO WORK"
- 1400 W. INDEPENDENCE BLVD. • CHARLOTTE. NC 28208 • (704) 377-6555
EQUAL OPPORTUNITY EMPLOYER MALE/FEMALE
NEWSPAPER READERSHIP DYNAMICS
-IN THE BLACK COMMUNITY’
Black Americans want and need their own Black community news
-papers^gela-morp accurate view of the news and wh^t it muni ta
them ... A recent survey done for Amalgamated Publishers revealed some interest
ing facts about the peculiar dynamics of newspaper readership of Blacks, documents
some long-held theories about habits, preferences, motivations and attitudes and
reinforces the position of the Black newspaper as a vital force in the Black community.
7%e j&uv -
Blacks will go out of their way to get their
favorite Black newspaper; pay more for it;
read it more thoroughly and for different
reasons. There's a special relationship
with the Black newspaper not
found in other media... built on trust,
strong loyalties and an important
bond of believability.
Black newspapers are shared
with family and friends, and
pass-along readership, sub
stantially higher among Black
newspapers, is a com
Lmon phenome
non, result
ing in more
readers per
copy. Advert
ising in Black
newspapers
takes on
different
meaning, de
J notes recogni
tion. support and
"^direct invitation,
|MiK*eates great-'
||Mjlr impact to
lIKffieve results
Purchasing Habits
Black readers are willing to endure more frus
tration, and work harder to obtain Black news
papers. While regular readers of Metropolitan
dailies are more ‘convenience oriented", the
findings reveal that strong "habit patterns" for
purchasing Black newspapers have not de
veloped.
Leisurely Reading Habits
Reading time is not “time-locked". Black
papers are more likely to be read at any time of
the day, but mostly in evenings and at night,
and left at home longer. There appears to be a
sense of a more leisurely personal, social or
symbolic experience with the Black newspaper
that involves a sense of communicating within
one's “racial life space".
Different Reading Style
Black newspapers are approached quite dlf-'
ferently. Alter exploring the headlines and front
pages, as is the general tendency, readers of
Black newspapers then tend to move in a
browsing or searching fashion to preferred
sections of the newspaper, often moving back
and forth until the whole paper is absorbed.
The dynamics of such a propensity to wander
might significantly increase the number of ad
impressions.
“Pasa-on” Readership
Higher pass-on readership was revealed as a
common phenomenon for Black newspapers.
EZ3SE3MS3!niTBE?*Tn7^T«y»yBffT^y?ryr|TncT>TTmT3n?Bf?BrT>ffy>B^wiw«y
THE CHARLOTTE POST