Newspapers / The Charlotte Post (Charlotte, … / Feb. 9, 1984, edition 1 / Page 31
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Bertha Adams’ Approach Would Stupefy Average Businessman oy unnu manago Port Staff Writer Bertha Adams' approach to business would stupefy the average businessman. Her present establish ment, Adams' Beauty Cen ter , and her future as pirations to open a large grocery store in the black .community, have both been conceived by her humanitarian desire to help others. “When I opened up Adams' Beauty Center five months ago, I did it be cause I wanted to help young cosmetologists get a start.’’ Mrs. Adams ex plained that young beauti cians have a difficult time getting established be cause of their inexperience and the high booth rental fees they have to pay. wnai 1 ao, sue con tinued, “is to place the operators on a commission. If they make anything I get a percentage of their earn ings, but if they don’t, then they don’t have to pay anything.” There are four Operators at Adams’ Beau ty Center, located at 1519 Central Avenue. Even when Mrs. Adams talks about the grocery store she’d like to open, it’s still of others of whom she is thinking. “Opening a I grocery store would be one way of giving my own people jobs.” Aside from that, Mrs. Adams stressed, “To accomplish a project of that magnitude would serve as an example of self-sufficiency to the black community I’ ' Those ideas of self-suf ficiency and independence were iqttijled into Mrs. Adams through tier 10-year affiliation with Dudley Pro ducts, a 20 year-old pro fessional hair and skin pro ducts line and its founder Joe Dudley... “Dudley, a black man believes black people should be self-sufficient. He teaches faith In God and believes that if you’re will Jh^toworkyou can have I I 40%OFI Sugg. Mfg. Price GOING OUT FOR BUSINESS #%oir KVmYTmBMGl 2939 Wilkinson Bfvd. 1M4S11 MRS. BERTHA ADAMS —Strives to help others Above all people, Mrs. Adams credits Dudley as her inspiration. “I’ve seen _ him do things for people that you just don’t see often.” Along with Dudley, Mrs. Adams attributes her success to God and her husband, A.C. Adams. Dudley’s philosophy of self-sufficiency has brought her a long way in the hair care business as well as her other enter prises. For someone who started as a door-to-door salesperson, Mrs. Adams, who initially worked part time, quit her job as a social worker assistant and went into the business full time. She opened a Dudley Products branch in her hometown, Greenville, S.C., where, as a distribu tor, she recruited 40 re Lamp Shades, Custom Lamp Styling & Repairs : A Tribute To Black History From. Ray Marks, Lampmaker 121 East Blvd., Charlotte, N.C. 28203, 704-332-6858 . ,* • - « ' I ( 1 ;■ l J Fine Family Seafood Restaurant FEATURING All U Can Eat Children Under 3 Free Take Out Orders No Extra Charge Lncated: Kxit lAwrn i Call SM-3447 .SKsSsLi preservatives. After three years in Greenville, Mrs. Adams transferred her shop back to Charlotte. Although Mrs. Adams gave up her role as a distributor when her husband opened a ce ramics shop, she still works with Dudley Pro ducts as a representative. In this position, Mrs. Adams is in touch with 300 beauticians from Salisbury to Columbia, S.C., on a bi monthly basis. In addition to those things, Mrs. Adams periodically gives Beauty Shows & Demon strations. Her many achievements are incomparable to the unlimited opportunities she feels are available to the black youth today. "I feel that young blacks today have more opportunity than they ever had.” In stead of simply getting a job and being satisfied with that. Mrs. Adams implied “We (blacks) should look more into going into busi ness for ourselves. Put God first and set a goal." The mother of four, Benny, Clyde, Willie and Bertha, Mrs. Adams at tends Temple Baptist Church and works with the Youth Department cMaxtin’i ^Lifx(io[\te.xij do. Let Martin's Upholstery help decorate your home for the new year. We are offering 40-60% o„al,iD stock fabrics—beautiful selections—country prints, corduroys, cotton chintz, velvets and more. • Quality workmanship—Over 30 years experience • Free estimates—Call ^64~JOS4 ® Refimshing available • Free pickup and delivery 2927 Derita Ave.—364-7054/596-2431 MRS. THERESA ALL THINGS ARE POSSIBLE THROUGH GOD IN THIS AREA FOR THE VERY FIRST TIME — MIRACLES — HEALING OF THE BODY GOD SENT TO HEAL Imagine life better than you ever thought possible. Filled with Joy . and happiness. Wouldn’t it be wonderful if your troubles just vanished? If you could live without quarreling and bickering. Without struggling for money all the time. If you didn’t have to be lonely or sad or unhappy. What can the secret be? Can anything transform your life, make your fondest breams come true? One visit will prove to you that she has God-Given power to remove all bad luck and evil spells, all incurable diseases from your body. Guarantees to help you with your jobs where you have failed, and tell you how to succeed. What your eyes see, your heart will believe. Mrs. Theresa works with God to help all those who cannot help themselves. You owe it to yourself and your family to see her work miracles. Are you possessed by the Devil? Are you under his evil spell? This divine woman can help you. Nervous - Poor Health - Debts and Money Problems - Family Troubles - Love - Loneliness - How can I overcome my troubles, come closer to God, enjoy Radiant Health, Success and Happiness? Dear Friend, we have wonderful news for you. Yes, there is God’s help! Let Mrs. Theresa show you how thousands of your friends and neighbors have benefited through her miracle work. She can help to cure all those who are suffering from the evil influences and bad luck. Mrs. Theresa is permanently located in her own home in Charlotte. Do not confuse her with any other. See her today - tomorrow may be too late! _ T*1* of her hand will heal you. Guarantees to help. Mrs. Theresa DON'T NEGLECT TO COME SEE MRS. THERESA THOUSANDS HAVE SEEN HER ALREADY COME TODAY, YOU WILL NOT BE SORRY TOMORROW _529 W. Sugar Creek Rd. (704)596-9061
The Charlotte Post (Charlotte, N.C.)
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Feb. 9, 1984, edition 1
31
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