- Poes Tne Way We Thinly
Reflect [Hie Way We Behave?
Special TeTYePo ;
Does the way we hlnlt
reflect the way we be ave,
or does the way w be
have reflect the va we
think? “Both,*’ sayi Dr.
Raymond J, Michalo rakl,
professor of socklq t at
the University of 1 orth
Carolina at Charlotte. *
“It is important tolook it
our culture and rtfate it jo
our values and beiefs. Cd
ture is a major institj
tional force both reflectik
and affecting tie undJr
lying political and ejo
nomic structure of our So
ciety.”
9 Michalowski felt so
strongly aboul this he
nomenon called “cult re"
that six yean ago le
created a coarse to ex
amine it mors closely He
said social scientists s end
a great deal *f time si idy
‘ ing serious things sue i as
the economy, politic* re
ligion. etc«_aiyL not
enough time studying the
everyday culture.
“I describe my course as
a serious look at a lot of
silly things," he said.
How we spend our lei
sure time is a significant
clue to the understanding
of our society, according to
Michalowski.
The course explores how
cultural elements change
with social changes. The
social organization could
be described as what we
do,, while the culture is
more what we think about
what we do and how we
express it.
At the same time, our
culture tells us how to
think. Not only does cul
ture reflect our values, but
it also shapes them. —
One very striking exam
ple is what Michalowski
calls “economic propagan
da.” In the Soviet Union,
radio programming is in
terrupted every 30 minutes
for messages about the
ruling narfv. In the Tinitorf
To
; Classic At-, the Bght-tot ;
; reprAent Nortfi Carolina
■inthe 16th Annud Insur
> a nee Youth Golf Classic in
Jackson, Mississippi on
August 16-21, IS*. Qual
; ifying for the State Tour
■-nament on July-3»2fl at the .«
I Foxfire Country Club and
; Resort, in Pinetnrst, will
take place in five regional
; tournaments on July 12.
;The sites for the regional —
■tournaments are: Brook
■Valley Country Club,
'Greenville; Mac Gregor
Downs Country Club,
;Cary; Highland Country
Chib, Fayetteville; Olde
Town Country 'Club, Win
ston Salem; add Catawba
Springs, . ‘ _ (
The ce Youth
ye open to all amateur male
*hd female golfers, res
• idents of North Carolina,
'and who will not be
CPCC Course
To Tackle
Fear Of Math
■ £ ' -T n • |
Do square roots give you
sweaty palms? Do your
bands shake when you ba
lance your checkbook? U
fear of finances your fa
vorite phobia?
The diagnosia is math
anxiety and the doctor
prescribes Math Anxiety
Reduction, a new course
starting in July at Cen
tral Piedmont Community
College.
“It takes courage to con
front that anxiety,” said
instructor Blaine P. Hall.
“But with a conscious ef
fort, these students are 1
<
*
■ '
ADVERTISERS
. i . '.41
I the only
lent that
fiance to
op PGA
iPN will
lights of
2 on Sep
ember 9.
Carolina
—Brian
mderson
Qgum of
id in the
inal tour
n—Vie to
. Among
sionals in
I tourna
ment \ is Hal Sutton, who
the da; before won the 1963
PGA ( tampionships.
App cations for the
^orth. Carolina Regional
' ’ ing tournament can
ined at local golf pro
s agents or by
; the Independent
i Agents of N.C.,
10097, Raleigh,
. Registration
i is June So, 1964.
AMERICA ’S NO 1 BRAND NAME JEWELER
ive her a diamond,
and don't say a word.
The Romance of Diamonds Collection
-*— ---:_
■Slat—, programming i« In
terrupted every three
minutes for messages ex
horting us to buy.
“The mass media re
flects and perpetuates our
value system," the profes
sor said. “We think we
have to be covered with
artificial smells and have
shiny white teeth to be
'sexy.’’
While commercials are
obviously overt propagan
da, there are many other
value-shaping and value
reflechng messages which
are much more subtle. Te
levision programming pro
vides some of them.
According to Michalow
ski, less than 40 percent of
the American population
has incomes sufficient for a
comfortable existence, yet
60 percent of the charac
ters on nearly all soap
operas and most dramas
are in the middle to upper
middle class.
“There is no dignity in
being working class,”
Michalowski said. ‘'The '
only noncomical represen
tation of the working class
is cop shows. Other, than
thfiSfi. You’ll nnlv find the
working class in sit-coms—
such—as —'Taxi1—-and—
in
ers reinforce values, ac* '
cording to -Michalowski.
The ball player who plays
despite pain or adversity is
the one the sportscaster
talks about. The player
could be mediocre at best,
but the value of trying
one's hardest is stressed.
. Similarly, values are
sHaped~by our music/he
said, with our songs telling
us how to think. “Listen to
love songs. Every one is in
terms of possession-'Be
mine;’ ‘I'm yours;- ‘My
woman.’ --
“We’ve reached ‘1964’ in
a way,” says Michalowski.
“But Big Brother doesn't
watch us; we watch it. nie
mass media is a powerful
engine to shape images. It
operates as a sum total of
many individuals. Be
cause there is no obvious
eppUBfP* nf~*Ka hnltn
may not be recoginzed as a
force.”
Could it be that Mi
chalowski's course takes a
serious look at a lot of
serious things?
Tonya Kennedy, one of The Charlotte
Post's “Outstanding Seniors" was not
pictured last week during the special Top
Ten Seniors edition. Ms. Kennedy is a
senior at West Mecklenburg Senior High
School.
Cuthbertson To Head BATCH
"T am happy to -have
been selected as the new
director of the BATCH
Racquet Association,” said
James Cuthbertson, direc
tor-elect for the 1984-85
tennis season.
“I believe that we will
-make a great stride this
season,” he added, “and
the slate of supporting of
ficers will make my term,
ever rewarding. They are a'
•hard working-arvup ot pro
Pie.” , -
.Also elected were James
Robert Reeves, treasurer;
and board members
George Neale (New Ideas
Committee), Chuck Whit
ley, (Program), Craw
ford Walker (Team Ten
nis), Stan Law and Drew
Berry (Juniors), Wildred
Mack (Fynd Raising),
-Shlnlay Whitley (Publjci
ty), and Calvin Davis.
The BATCH. Racquet
Association, a member of
the Southeastern Racquet
^A55Pct3tioTT7 is currently—
conducting a membership
drive.
Memberships for a year
are available for the re
duced price of $55 for a
family, $40 for an indi
vidual, $20 for a college
student, and free for
juniors.
“We have some exciting
-thinJB plnnnoH »
son added. “We are having
one of out best seasons
ever.”
BATCH is 2-1 overall and
2-1 in the Southeastern
Racquet Association and
the- BATCH--juniors-a re-1 -2 -
in the SRA and 1-2 over
all.
The team's most recent
win was a 42-0 win over
Greensboro’s Gate City
Racquet Club. An exciting
win-wasposted in Greenr
vilie, S.C., where the lo
cals won their first road
trip in three years.
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