Newspapers / The Charlotte Post (Charlotte, … / March 7, 1985, edition 1 / Page 21
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How Many Blacks Have You Seen Endorsing Products? When the mighty Jack Johnson beat everyone in (add out of) his weight class in boxing, the immor al majority searched de sperately for the “Great White Hope”. This, of course, became the search for the “Great” one who could beat the arrogance right out of Johnson. I There were even ‘warnings’ that the blacks were exceeding in sports and something must be done about it. This did come into exis tence. Blacks now domi nate certain fields of sports. Another note worth men tioning: During the recent Super Bowl, the media talked about the winning team’s quarterback and how much money he would make after the game. How? Through the endorse ment of products of course. I mention these facts to make a point. How many black athletes have you seen endorsing a product? Especially those of recent Olympic fame? Well, there is O.J Simpson, Sugar Ray Leonard, Muhammed All and Wilt Chamberlain. Where is Carl Lewis and Edwin Moses (oh yes, I did see in the papers where Moses was accused of soli citing a prostitute, bid he was acquitted). How about Valerie Brisco-Hooks, who left trade for two full years | III SPECIAL Curls..W* < Retouch.$J4*1 Perms. .*M** Retrace. Cone by end participate la oar drawing every Taeoday for a free hair aervice of yow choice. (Chemical work not todaded.) Rubin's Boutique & Hair Studio 14#3 OlkllWB Aft. aaa Ann/ Open: Tto.4it. g;» until 332-3756 Hairstylists: Barbara PhUlips Dorothy Maye DHoris Mason Joyoe Stewart The Resale Shop CONSIGNMENT SINCE 1M2 7 *s' - • / V ’ . /'*■;*, Brush your closet Jjfb with assorted hues^TA Choose from our ;-.»v spring palette of vibrant silks, colorful cottons and delicate tineas!!!!! The Toddler Samplet Are Here! 1920 E. Seventh Street Charlotte, NCK204 Open Men.-Prl. 194 V.- 376-1312 a |WITil TKRKSA SIMMON'S! ! after her son Alvin Jr., now three, was born. She came back in 1JM to win three gold medals (200 meter, 400 and 4 x 400 relay) at the Los Angeles games. On the other hand we see Mary Lou Ret ton flashing her smile for the whole some cereal, another Olympic swimmer fln«hing his smile for a shampoo and yet another gymnastic Olympic male starring on a recent TV program. And of course the plot was around his terrific athletic ability Wait, there is more. How about the two look-a-like Olympic wrestlers? These real-life brothers have been featured in one televi sion series and one motion picture movie. Am I being naive to think that any American child would buy that same cereal if Carl Lewis or Valerie Brisco-Hooks endorsed it? Would people stop buying that certain shampoo if Edwin Moses smiled and said “Your hair can look as neat as mine”? However, it seems to be business rationale which prompts the prominent executive decision makers to chose the “all American type” for certain endorse ments. How narrow minded it is to assume that blacks can only sell a product to another black. It’s so evident though...so blinding that whenever there is a black program on the air it is filled with commercials with Mack people... commercials never seen before and usually never seen again until another black show airs. Sarcastically speaking, after we rattle off about 10 black names who have been successful at selling a product, we can assume that the only ‘use’ in fea turing a black on a com mercial is to obtain the minority audience. N If we are so powerless then we are still invisible. Am I prejudiced? No. What I am is amazed. If someone as remarkable as Carl Lewis can win four gold medals I am sure he can pick up a product, point to it and smile. 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Did you know that Carl Lewis has had a single record out since last sum mer entitled “Going for the Gold”? It was produced by Narada Michael Walden. Sports Illustrated writer Craig Neff gave the 45 the following comment: “Wal den, if you’ve forgotten— and you’re lucky if you have—produced Lewis’s single of last summer, “Going for the Gold”. Morehead Medieal dealer Licensed ‘OB-GYN Specialist Worried About Being Pregnant ? We Core • free I'regnanrs lest inn Hulls • no appointincut neecssars i • Abortion • Birth Control •Sexualits Counseling xM-»m All Calls Strictly Confidential 1351 liur wood Drive Mon.-Kri. H-K; Sal H-2 Peeler’s 1 Portrait Studio “FIRST...FOR FINE PHOTOGRAPHY” CALL NOW FOR AN APPOINTMENT 24-Hr. Answering Service Phone: Phone: 392-2028 392-0945 Photo Journalist Service Wedding Photography Group Photography Photo Copy and Restoratlai Civic and Social Functions Passport Photos James G. Peeler Fast, Efficient Service. . Far First Qaality Phetegrapfcy
The Charlotte Post (Charlotte, N.C.)
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March 7, 1985, edition 1
21
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