Newspapers / The Charlotte Post (Charlotte, … / May 2, 1985, edition 1 / Page 27
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HDD To Manage Sales And Marketing For Black Entertainment Television In a move coinciding with Home Bo?' Office, Inc.’s recent agreement to purchase an equity interest in Black Entertainment*' Television (BET), certain sales and marketing activities of BET wiU be carried out HBO, effective immediately. The announcement of the -new arrangement was made this week by Robert L. Johnson, president of BET, a basic advertising supported cable network providing black-oriented entertainment, and Joe. Collins, HBO president. , Collins and HBO senior vice president, Don Anderson, will head BET’s sales and marketing activities. Anderson, previously HBO vice president of affiliate operations in Los Angeles, will report to Peter Frame, HBO executive vice president, affiliate sales and operations. Under the new sales and marketing agreement, BET will pay HBO an annual fee for its services. Anderson's efforts will be supported by BET’s sales organization, which will continue to nave primary responsibility for launch and affiliate services support. All other business activities will remain at BET's headquarters in Washington, D.C. According to Collins, the move follows HBO’s agreement to acquire approximately 14 percent of all shares ef BET , common stock in exchange for having provided BET with satellite transponder space. BET is currently being carried on Satcom III-R. BET President Johnson retains controlling interest in the company; HBO and a partnership between Tele communications, Inc. (TCI) and Taft Broad casting Co. hold minority marketplace. This new association with HBOr brings to BET exactly what we wanted and needed to' f grow. As the cable industry moves into the major urban markets, HBO’s unchallenged role as the leader in marketing cable services will help make BET available to the more than SO million black and white Americans who will have access to cable within the next three years.” HBO’s Collins said, “Because BET has demonstrated it is attracting non-black viewers as well as black viewers, we believe there is tremendous crossover potential between HBO and BET in terms of marketing and programming. Under Don Anderson’s direction, we hope to learn more about how HBO and BET can work together effectively in these areas and how cable can better serve black subscribers. In the tradition of Home Box Office, BET was a cable pioneer, the first network to provide black-oriented entertainment. We welcome the challenge of helping this pioneering basic service grow in the years ahead." Anderson said, "We are delighted to be involved in this new relationship with BET because we strongly believe in BET’s programming concept. Our role will be to help secure for this basic service a firm position from which it can become the leading producer and distributor of quality black entertain- . Tlie Market Place David Todd Formerly of Alexander’s Grocery White non I'* lb. •Hn 1" Ib. cotti* •*« ib. tWoodtr *2" Ib. Oea Tree* 1" Ib. »> Sf £. ... .» aO.Ik ./ - «j Bled. Ben , **~'b. We «iw fccnre « «rMf Mlerffac o# freak mmafml ■’ Honrs: Mon.4ot. S a.m.-Op.m. ... Closed Toes. 12 noon Open San. 12 assn I p.m. rm Beatties Ford Rood^ ^MWMWWW ment programming for the cable industry and the major medium used by advertisers to target the black consumer market place. BEIT has a real per formance story to tell. Nielsen research shows - that BET is the most watched ad-supported basic cable service in black cable households in prime time. The service is also well received in non-black cable households in prime time, which shows that BET has viability beyond just the black consumer.” He said Nielsen telelphone coincidentals commissioned by BET in June 1984 showed BET had significant primetime viewership in comparison to most other ad-supported services in both total-TV homes and black households. TURN WHAT YOU DON'T NED INTO CASH! Sell It In The Charlotte Post s Classified^ 376-0496 /X_ AMERICA'S FINEST MUSICAL TALENT SEARCH IS BACK FOR 1985. BE A PART OF THE EXCITEMENT. BITER NOW! $1,000 IN PRIZES ,,o“ ~"h 01 •w*"«« $2,500 TO $10,000 IN PRIZES AM the local winning songs from across America will be fudged by participating Radio Stations in each Region Each of the live (5) National Finaws will get-an all-expense-paid trip to perform live at the National Finals The Budweiser Showdown Panel ol Judges assisting of ma*or mesjc industry representatives, will make the decisions When the votes are tallied. Third. Fourth and Fifth Place Wnners receive S2 500 in musical equipment and prizes Second Place Winner gets S5.000 in equipment and prizes And all Finalists wtf be heard nationwide on the Budweiser Showdown National Finals Radio Special' w . . . PLUS AN AU-HPCUSE-PAID IMP AND A NATIONAL RECORDING CONTRACT! ^ will."WHln : • j* Showdown Song of the Year The National Winner will 9*1JL—C00*rACt, ®2®1P°0 at prizes, and the opportunity to record a Budweiser radio commercial Tor national broaoceit! Don t miss this once n a lifetime opportunity Step up and be heard in the Budweiser Showdown' llatan to WOI¥ foMhdwthtr Showdown intry dotnHs.
The Charlotte Post (Charlotte, N.C.)
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May 2, 1985, edition 1
27
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