Newspapers / The Charlotte Post (Charlotte, … / Nov. 21, 1985, edition 1 / Page 32
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Willie Nowlin Brings New Enth 'a To District Willie Nowlin Jr. to new to Charlotte hot he to • veteran at North Carolina Mutual Last week, NowHn, 52, was named manager of the Charlotte dtotriet of the North Carolina Mutual Ufe Insurance Ca (NCM). The district office to on the second floor at 1101 South Blvd. The appointment makes Nowlin the seventh man ager for the 79-year-old Charlotte district, NCM’s largest district in North Carolina. He Joined the Charlotte district Novem ber A, and will be homed at a November 24 reception from 2-5 p.m. at McDonald's Cafeteria at 1-85 and Beatties Ford Road. Nowlin, a native of Florence, SC, plans to use his experience to prepare the Charlotte district to meet insurance needs of the ittte. When Nowlin , £ joined NCM about 90 years ago, most blacks took out life insurance to help pay burial frprnaes. “People scious than baton,” lib.. says. “We’ve gotten away from burial policies. Now more black neoole are getting into plans that wOB benefit them while they’re living.” To be prepared, Nowlin and about S agents and managers in the Charlotte district are enrolled in ad vance underwriting pro grams. Nowlin is enrolled in an agency management training course, a 23-week professional underwriting management program at the Equitable Service Center on Morrison Boule vard. Some Charlotte district agents attend a two-month program at Central Pied mont Community College. Nowlin says a priority is to seek out the black middle class, a market he says is growing, especially in the Charlotte area. It is also a market that other leading insurance com panies are competing for. . Competition, says Nowlin, doesn’t frighten him. /‘Charlotte is much larger and has a larger variety of people,” said Nowlin, comparing* Charlotte with Charleston, SC, and Goldsboro, two areas where be has also been district manager. “Charlotte has a vast mar ket. We must concentrate in the (the black middle class market) very heavily to get our share of that particular market. There are a lot of resources in that market but we most meet that stiff competi tion.” Before moving to Charlotte, Nowlin spent about 10 yean as dbitrict manager in Gokkboro. Before that he was district manager In Charleston. ■ ? Be describes the blade middle class market as individuals who earn about' 115,000 annually and house holds that Oarn between 530,000-540,000 annually. “We’re cracking the market now but we’re not cracking It as much as I'd like. "We must train (agents) to seek new ways to attract the black middle class,” a trend, he says, under way throughout the company. But NawUn, a medium height man in eyeglasses, who describes himself as a people person, ,. isn't interested in shutting off blacks 'with substantially less earnings, nor is he interested in limiting in surance coverage to only Nads. “I’m color blind,” declares Nowlin, saying he wants a cross section of clients in Nad and white He emphasizes, “ttH should not do business with NCM because it is a black managed company but be cause “We can offer ser vice, ~We*re~-a—leading — i first weekon tte job^at fie raerce gathering lists of major corporations, target policies.Hebasalsoround ed up a Bst of black doc tors, lawyers, educators and business people. He paints a positive pic ture of Charlotte. “It shows growth and real potential.” Nowlin came to NCM after graduating from South Carolina State Uni versity, a predominantly black liberal arts college in Orangeburg. SC. He ma jored in vocational educa tion and minored in science. He had been hired to teach ata York, SC, school but didn’t take the Job be cause the draft board warned the school's princi pal that Nowlin would be called into the military within three weeks. “It boiled down to.. .three weeks came and nothing happened.” So Nowlin went to Wash ington to seek employment ’with a big dty northern corporation, and, ironical ly, landed a Job with Durham-based North Carolina Mutual. “North Carolina Mutual brought the point right back home.” The company was no stranger: “My parents were policyholders with North Carolina Mutual. It was a way of life.” he said. Also, an NCM represents live had talked to Nowlin's high school dans back to Florence. “I remember be ing impressed with the pre sentation,” he said. Nowlin worked two months before he was actually drafted. “1 picked up a few clients, got my feet wet" After serving as an Army administrative dark in Germany, Nowlin went back to Washington and North Carolina Mutual. He left Waahtogtan for Chicago, where he was NCM’s stafi manager in the Southaide Chicago dis trict office. Later, he was transferred beck to Wasb - tngton to the company’s northeast district office. potNwrita in charge d the - -- -** * * * jMl cusunct oftice. , ** Nowlin attended Lite Underwriters Training Council and the Dale Carnegie School 4n Public . Speaking end Raman nata tions. Re completed the Elba System Sales Goatee and a course at the LIMRA District Managers School in Bo&d, MS. He comptat ed the CLU -Designation Bym Mawr, PA. A tong Hit of dvte to vojyp.w »ntx * chairman af the board ' of. directors of the Charleston Industrial if ber of the nth Eastern He and feds wife, Sarah, . also of Florence, are parents of five children: Lean, 22; ~ Brenda, to; Andre, It; Kervin, 17; and Sharon, 11.-16 * ff 21 ■ H iVifc*-;.-: ■ . '* Vti.' ,S,n .... 'V • "w: - . ". .... •irt::?: yiqv'tv. l___ ___ _.. ..JS&Sti&fcftiLi
The Charlotte Post (Charlotte, N.C.)
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Nov. 21, 1985, edition 1
32
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