Newspapers / The Charlotte Post (Charlotte, … / Aug. 24, 1989, edition 1 / Page 3
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BusiNESsrn/s week Thursday, August 24 1989 - THE CHARLOTTE POST - Page 3A Success Is Deanie Maxwell's Fashion , ByA.C.TURNER Post Staff Writer Everybody wants to achieve • the American Dream. That Is to ..have Independence at work, a family, and money. Deanie Max well Is taking steps to achieve the American dream by being her own boss. * Maxwell owns two shops, De- anle's Boutique for women only and D. Maxwell's for men and women. Maxwell says she always knew she wanted to be In busi ness for herself and plans to ex pand her business as far as she can. " I would like to have a chain of shops In and around Charlotte. I'll open up as many shops as I can handle," she said. _ Maxwell said retail business $ ‘ has been better to her than her previous business ventures. "I opened my own public relations firm called Deanie Maxwell's En terprises. It was geared toward ...blacks but there weren't enough ^black businesses to support the ^,33inn,'' she said. ; Maxwell also worked In sales ■ at WAME and WGIV. a Owning a boutique was ideal “ for Maxwell because she always ;; had an Interest In clothing. "I'm ■ not the housewife type. I like to S work and I like to buy clothes for U myself so It was a natural step * for me to go Into this business," Z Maxwell said. 2 Deanie's Boutiques have be- j; come a family venture. Maxwell's » 25 year old daughter Renee ; manages the stores but is not ; pressured to make It a career. “ " 1 don't expect my daughter to B do this If It Is not her dream. My 4k * Jk M i X % % . *Sk > iff s i . ¥ ' i Let A 'Team” Work For You! HENNIGAN'S REALTY 709 ROYAL COURT CHARLOHE, N.C. 28202 Joe & Denise Mcllwain Top Producers for June & July Business (704) 334-1060 Business (704) 334-2442 Residence (704) 394-4657 Deanie Maxwell STRICTLY BUSINESS Profile Deanie Maxwell; Owner of Deanie's Boutique and D. Maxwell's Locations: 2315 LaSalle StV 4801-M N. Tryon St. Nature of business; Fashion retail. Special Features: Statement fashions for both men and women. husband takes care of the fi nances and he Is supportive of me," Maxwe.l said. Her frtends warned her not to risk money on starting a new business. The WORKPLACE How To Evaluate New Hires _ Although there are dozens of deslr- I 3rt characteristics among poten tial new hires, only a handful of qualities stand out as particularly critical. Strong communications skills, good judgement, superior work habits and well-developed Interpersonal skills are a few of the most Important skills as tute employers should seek. To better imderstand how to evaluate new hires on a broad base of abilities, review the first of this two-part feature highlighting these essential skills: * Communication skilla Communication skills should be evaluated by new hires' level of interaction anticipated with customers and co-workers. Your evaluation should not be limited to only the applicant's ver bal and written presentation but also Include non-verbal aspects, such as attire and body lan guage. Business communication Is different from Interaction with friends. Therefore, as an em ployer, your expectations also should differ. To protect your professional Image, weed out appli cants who mumble, ramble or make excessive use of slang. Listen to learn how the applicant or ganizes thoughts. Is the applicant easily under stood? Note the applicant's penmanship, gram mar and vocabulary. Could you read a message taken by this applicant? Could this applicant ef- fectlvefy relate a problem? Is the applicant re laxed? Is the applicant appropriately and neatly dressed? Communication skills become more Important as the level of responsibility of the po sition Increases. For example, expectations of communication skills among general laborers who have little or no visibility with customers should be evaluated differ ently than front of fice clerical sup port. • Judgement Judgement may be evaluated In many ways. Applicants who can discuss Important deci sions they have made In their lives and explain why those decisions were appropriate at the time communicate a sophisticated pattern of life planning. As a follow-up question, you may ask them to expound upon those decision as they relate to attaining their desired goals. Or you may choose to ask the applicant to describe when they have spotted a potential problem, then sou^t help from others to reach a solu tion. Listen for how the applicant handles "real world" problems to distinguish whether past decisions were made for them or if they as sumed responslblity. Also, listen for their fa miliarity with the process of weighing pros and cons to come up with alternative. Innovative solutions. You may choose to have your appli cant make a hypothetical "and/or" decision, then explain why. Amy Edmunds is the owner of Executive Re flections, an employment service providing temporary help. Job readiness seminars and re sume consultations, located in Charlotte. SCLC, Shoney's Sign Affirmative Pact BYSONYAROSS Associated Press Writer ATLANTA (AP) -— The South- ; ern .Christian Leadership Con ference launched its new politi cal agenda Friday by signing an affirmative action pact with a • restaurant chain —moments af- ter closing a convention where It ; planned ways to preserve mi nority set-asides. SCLC President Joseph Lowery : concluded a deal with J. Mitch- ; ell Boyd, chief executive officer M of Shoney's Inc., that calls for ' the restaurant chain to commit ; $90 million over three years for . affirmative action programs. “ Shoney's, based In Nashville, ;Tenn., agreed to recruit and •. train blacks as managers and ' establish black-owned Shon- ey's. Captain D's and Lee's Chicken franchises. The agree- ■ ment also called for Shoney's to ; hire black-owned firms for pub- : lie relations. Insurance and con- . structlon contracts. The agreement was negotiated ' after black employees at a Cap- ■ tain D's restaurant in Anniston, 'Ala., complained that their ^working conditions were poor ‘ and that management dlscrlml- _ nated against them, said Annis ton SCLC president John . Nettles. The NAACP Legal Defense •Fund has filed a class-action ^ suit against Shoney's as a result of similar complaints at a re staurant In Florida. Boyd said the agreement was not related to ■ that lawsuit. The agreement capped a four- day convention where black . leaders, with hot speeches and political rhetoric, mapped out their strategy for fighting recent Supreme Court decisions that je opardize the future of affirma tive action. Vice President Dan Quayle, In opening the convention, said the Bush administration and civil rights leaders agree that civil rights gains must be preserved, but differed on how to do that. Lowery said both sides are agreeable about preserving civil rights gains and fighting dis crimination. The differences come out, he said, over raising the minimum wage and over In creasing the defense budget while cutting social programs. "All we're arguing about now Is the dollar signs. They are In of fice; they have the resources," Lowery said. "If they don't put their money where their mouth Is, then we've got a discrepancy." The SCLC Intends to join other civil rights groups In Washing ton for an Aug. 26 march for af firmative action. HUD Secretary Jack Kemp also is to continue working with SCLC lawyer Isaiah Madison on putting fore closed homes to use for the homeless, Lowery said. Anniversary Benefit Special To The Post Executive Reflections will sponsor two benefits In conjunc tion with its first birthday cele bration scheduled for September 5th. The Executive Reflections Job Readiness Seminar Benefit Is open to Charlotte area non profit organizations. The win ning organization will receive all proceeds of an employment- See BENEFIT On Page 4A BEST RATE TREE REMOVAL & HAULING “Over 2 Generations Of Tree Experience" • stump Removal • Trimming • Takedovms • • Cavity Work • Chipping Service • Cabling • • Topping • Pruning • Deadwooding . EMERGENCY STORM SERVICE! Licensed - Bonded - Insured TROYLAMPKIN - Owner •We Oo Out On A limb For Our Customers* _ Free Estimates Given OFFICE: 343-9740 Photo/CALVIN FERGUSON Despite the risks Maxwell did what she felt was good for her. "If I feel confident I don't let any one stop me. Everyone said no, no, no, but I knew what I had to do," Maxwell said, "After this I want to retire. I just want to let whoever Is here take over the day to day business and retire." Maxwell's shops are located on 2315 LaSalle and 4801 TTyon Street. (704)5!)&-4549 15 Years Of Experience For Professional Typing at Reasonable Rates Resumes • Correspondence • Reports Transcripts • Billing • Invoice Mailing • Manuscripts JANET PRICE nwner 5000 Cheviot Rd. • Charlotte, NC 28213 | SUBSCRIBE FAMILY VISION CENTERS 1001 BEATTIES FORD RD. (NEW LOCATION) 1012 Kings Drive - Suite 521 333-0799 iOptldisI Shop With Quality Eyewars -cSiflple^iaot^nalySlOn^y^Sms ■ ^Dlvl^oi^niotoM(«hlcl^j^xam*^^jBenVHIs|hjSchw^oU*ga^^^ Same Day Discharge (No Overnight Stay) Cataract, Glaucoma Or Laser Surgery In Our Affiliated Hospital ^Serving Charlotte, Gastonia, Kings Mt., Monroe, Rock Hill, Etc. P. SIsnett's Mailing Labels Sc List Service ' List Set-up/Maintenance ' Labels ' Labeling ' List Rentals ‘ Bulk Mailing • Co-op Mailing ' Repetitive Letters (704)537-1122 Reservation "CHALLENGES FOR THE BLACK COMMUNITY: THE DECADE AHEAD" To-reserve a place, please complete this resenration form and enclose a check for $30 payable to: “THINK TANK". Send to; Think Tank Tawana Wilson Allen 6921 Folger Drive Charlotte, N.C. 28226 Phon^: 364-2354 All reservations will be confirmed by mail. Please Print or Type. NAMF ORGANIZATION/PROFESSION ADDRESS__ PHONE ■ Please indicate your 1st, 2nd and 3rd preferences for round-table discussion topics, you will be selected to participate in one. _Economic Empowerment/Development _Education/Elderly _The Housing Crisis _Criminal Justice _Politica( Empowerment •Upon Confirmation Of Attendance, You Will Receive An Information Package Con taining Literature And Other Workshop Information For The Particular Discussion Topic You Will Be Participating In. ST RICTLYB US/NESS BLACK BUSINESS DIRECTORY Food Service Alterations Merchandisers of the finest in culinary delights. 129 West Trade Street Charlotte, NC 28202 704/332-2263-704/332-2246 Cleaning Service 9a Jl ioni £il Custom Dressmaking LaVerne Elleite Owner Tuesday-Friday 10-6 • Saturday 10-' 4801-C N. Tryon Street 704/598-0852 Specialty Items Auto MOBLEY PROFESSIONAL CARPET CLEANING SERVICE Eddie & Phillip Mobley Residential and Commerdal Carpet and Furniture 379-0003(B)*525-2208(H) 377-9195(0) Retail/Eyewear ^loon Balloon Delivery • Decorations Singing Telegrams 3903 E. Independence Blvd. Charlotte, NC 28205 704/535-4726*704/537-7789 tlglgrucldiiiii America's Second Car" Matt Mitchell 3704 Central Avenue Charlotte, NC 28205 704/532-6752 We offer group rates for businesses Ms.DeLatneAVInson Fashion Eyewear Consultant 1812 Lyndhurst Ave. Charlotte, NC 28203 704/375-3935 Travel Insurance Real Estate Caribbean Jours LU. Serving All Your Travel Needs Gwen Fetherson 4801-H N. Tryon Street Charlotte, NC 28213 704/596-1449 trt /lllstate" Mary Lockett Account Agent 2838-B 1-85 South Service Rd. Charlotte, NC 28208 704/393-8677(0) 704/597-0684(H) jf.i£ast (9ais Cc The Name Vou Need To Know In Real Estaie Mac Hairston/Larry McCorkle 4913 Albemarle Rd. • Suite 101 Charlotte, NC 28205 704/536-9958(0) 704-568-6414(H) Specialty Items Retail j Shoppes at University Place Bizabeth Mills Lynette Price Joan Kennedy Ross Cwners 9009-2 J. M. Keynes Drive Charlotte, NC 28213 704/547-0503 Design/Building DEANIE'S • D. MAXWELL'S BOUTIQUE 2315 4801-M LaSalle St. N. Tryon St. Statement Fashions For Men & Womei Deanie Maxwell • Terry Straite 704/394-4340*704/596-1488 PROGRESSIVE PLANNING/ MANAGEMENT CONSULTANTS Architectural Design/ Construction Anthony V. Hunt 704/333-1965 Computer Services Retail "Networkina for the Future" Den'ick B. Knox Network Specialist 1101 Commercial Ave. Charlotte, NC 28205 704/377-5009 Call JALYNE STRONG at 376-0496 for information on having your business placed in the BLACK BUSINESS DIRECTORY DESIGNER COLLECTIONS Vivian L. Williams Owner Joyce M. Brayboy Manager Uptown-Overstreet Mall 230 Charlotte Plaza • Charlotte 704/333-5399
The Charlotte Post (Charlotte, N.C.)
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Aug. 24, 1989, edition 1
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