http://www.thepost.mindspring.com Cfjarlotte ^osit THURSDAY, AUGUST 7, 1997 8A STRICTLY BUSINESS Charlotte company gets international gig SPECIAL TO THE POST Charlotte-based All-Stars Communications has crossed the border into Mexico to become a satellite uplink truck company with international experience. tiarris Broadcast in Florence, Ky., approached All-Stars founder and managing general pirtner Ken Koontz three njonths ago about sending his n^w, state-of-the-art satellite uplink television production uck to Mexico to cover that antrYs national elections, ^levisa, a Mexican network, had dered some satellite equipment fcm Harris, but it would not be ady in time for the July 6 vot- SWe built the All-Stars truck and knew about the strong and positive reputation Ken had built for the company," says Joe Mack, Sales Manager for Harris Broadcast. Koontz says he was initially very skeptical because of the hor ror stories he was told about Mexico and possible threats to the safety and well-being of his operator. “I heard everjrthing from how armed banditos would comman deer and take the truck; graffiti would be marked all over it; we would never get back across the border into the U.S. and that aU our electronic equipment would be confiscated or ruined by the jolting from travel on poorly maintained roads,” he said. “But none of it was true,” says truck operator Levi Bisbee, “except the part about rough roads. Our equipment was fine afterwards, but some roads were rather bumpy.” Televisa is considered the largest and most influential tele vision network in Mexico. Bisbee, who communicated with his Mexican news crew through an interpreter, said it was a smooth operation from start to finish. At one stretch of their coverage from Mexico City, Bisbee was trans mitting reports to the rest of the country for 22 consecutive hours, most of it live from the start of voting. Bisbee smd Mexico was the most rewarding and challenging uplink assignment of his 13-year career as a satellite truck opera tor. In addition to the language barrier, Bisbee had never done transmissions on the Mexican satellites. “I never doubted Levi’s ability to use our sophisticated electron ic equipment to locate the right satellites and then manage to get clear signals for broadcast,” says Koontz. “Tfelevisa said they were veiy happy with the job All-Stars did and they would not hesitate to use them again,” says Mack. Koontz flew Bisbee and a sec ond operator assistant to San Antonio, Tfexas, and hired a pro fessional to drive the truck the 1,250 nules from Charlotte to San Antonio to meet them. From there, Bisbee drove the remain ing 950 nules to Mexico City. Magic for Gotham? FILE PHOTO A Magic Theater complex like this one in Atlanta is planned for New York, although negotiations to located one in Harlem broke down. “We could not agree on the economics, but it has not diluted,Our interest and commitment to Harlem,” said Ken Lombard, president of Magic Johnson Enterprises. The 3,000-seat theater cpinplex was to have been located at 125th Street in Harlem. Theatre site hits snag in Harlem By Frank Eltman THE ASSOCIATED PRESS NEW YORK - A new site is being sought for a Magic Johnson theater complex in Harlem after talks broke down with a developer at one location on 125th Street, an associate of the basketball great said. “We could not agree on the economics, but it has not diluted our interest and com mitment to Harlem,” Ken Lombard^ president of Magic Johnson Enterprises, said last week in a phone inter view from Los Angeles. The 3,000-seat theater complex was to have been located at 125th Street, between Second and Third avenues. Lombard said talks failed with developer Robert Seavey on establishing a “base rent.” Seavey did not return a call seeking comment. “What has taken place in Harlem takes place a lot in tenant-developer negotia tions,” Lombard said. He declined to discuss financial details because he still must negotiate with another devel oper. “We’ve got a number of locations we’re still looking at,” Lombard said. “Harlem has always been in our plans and continues to be. We just have to find the right loca tion.” Magic Johnson theaters are currently operating in Los Angeles and Atlanta and a complex in Houston is under construction. Lombard said plans include theaters in Cleveland in the southern California city of Carson, and he is negotiating for locations in Detroit and Chicago. Lombard was more opti mistic about the prospects for a multi-theater complex in Jamaica, Queens. “We’re a lot closer to consummating a deal with the Jamaica pro ject,” he said. Developer Joseph Mattone, of the Mattone Group Ltd., said he expects an October ground-breaking for a three story, 240,000-square-foot building. Retail shops would be located on the first two levels, with Johnson's 13- screen theater with 3,300 seats on the third floor. “TheYve promised to give us a very strong preliminary' indication...,” Mattone said about talks with Johnson’s organization. “We’ve given them every opportunity to make this thing work.” The $75 million complex would be built on what is now a parking lot at Parsons Boulevard and Archer Avenue, near the Long Island Rail Road’s Jamaica station. How to increase investments without too much risk CHARLES ROSS Your Personal Finance Mutual funds can help increase your wealth without a lot of worry. But taking a little risk can be a thrill to many investors who enjoy picking individual stocks. 'The compro mise is to build a solid portfolio of mostly funds, with a small amount of individual stocks. You should limit your individ ual stock holdings to 10 percent of your overall portfolio, and no more than 20 percent of the equity portion. By limiting your direct stocks, you lower the chances that a couple of bad choices will crack your nest egg. You should invest in not more than five different companies, and good leads can come from anywhere, friends, a stockbro ker or the news media. Barriers to your mortgage Mortgage rates are low, so why haven’t you bought a home or refinanced your present one? Many consumers feel they can not come up with enough cash for the down payment. But, many banks will accept down payments as low as 5 percent or less. With a lower down payment, you increase the size of the loan, so you’ll need more income to meet a common lend ing guideline: all your monthly PHOTO/KEN KOONTZ Charlotte-based All-Stars Communications helped cover the Mexican elections. Mooney Management Entrepreneurs are trained to succeed at business deals By Amanda Danchi SPECIAL TO THE POST Entrepreneurs aren’t bom. TheYre trained for success. The N.C.'. Association of CPAs says that while, in general successful entreprep neurs tend to be creative individuals who are adept at problem solving, there are other characteristics that can be learned. From tile vantage point of CPAs, who consult with thousands of companies on running their businesses, here are the 10 key traits of tile successful entrepre- neiu: 1) Goal-driven. Staying focused on a clear goal - and keeping employ-: ees focused on that goal - is often one of the most difficult tasks of the entrepreneur. In fact, one of the most important lessons business own ers leam early on is that their company can't be all things to all people. The more focused the company is on producing what it makes best, the more likely it will succeed. 2) Customer-focused. Without customers, you can't build a business. 'The successful entreprenem spends time imderstanding the interests and buying trends of potential customers and views tile company's products or services through tile consumer's eyes. 3) Tfeam-oriented. Most successful entrepreneurs recognize that they can’t build or run their business alone. Delegating responsibilities to teams of employees or even outside consultants will not only allow the company to focus on its core competencies, but also will improve the efficiency of its operations and provide avenues for creative ideas to fil ter their way up to management. 4) Skills-oriented. Each member of the team must have demonstra ble able skills that can contribute to the company's overall perfor mance. The astute entreprenem makes sme that his team possesses a diverse skill base - one that complements his or her own skflls and can create synergism in a team environment And tile entreprenem is, com mitted to employees' maintaining their skills by providing ongoing edu cational opportmiities 5 ) Tfechno-knowledgeable. Virtually every aspect of a business, from manufacturing to financial management to marketing, requires tech- See TRAINED on page 9A NASCAR team speeds by gender and ethnic barriers THE ASSOCIATED PRESS debt payments cannot exceed 36 percent of yom gross month ly income. However lenders are easing their standards, and through the Federal National Mortgage Association (Fannie Mae), which now has no income cap, your debt-to-income ratio can be approved up to 40 per cent. Up-front fees Up-front fees, points, mort gage insurance - are they dis- See INVEST on page 9A LEXINGTON, N.C. - As the preponderance of family blood lines in stock car racing attests, breaking into the NASCAR com munity can be a difficult road to travel. For Kathy Thompson, it was triple tough. “I was a woman, I was a Yankee, and I was Italian," says Thompson, a Greensboro resident for the past 30 years. “I had three strikes against me. “It’s just like Emything else, though. You gain acceptance by proving yourself The majority of people Tve dealt with in NASCAR are class acts. If I was just stand ing around starry-eyed and gawk ing, it might have been different, but I went to work learning this business.” 'Thompson, the owner of Fom Seasons Marketing, got into the sport 12 years ago, handling the relationship between Richard Petty and Pepsi. Now she’s breaking ground as president of racing operations for Washington Erving MotorSports, the new team jointly owned by former NFL star Joe Washington, former NBA star Julius Erving, Thompson and Raleigh business man Fields Jackson. While other women, particular ly the wives of some drivers, have been involved in the business aspects of racing, 'Thompson is the first female to hold such a lofty official title. It’s an intriguing pairing — a female president and the first significant minority- owned NASCAR team since dri ver Wendell Scott owned his own team a quarter-centmy ago. “We’re very interested to see how this team does,” says NASCAR spokesman Kevin 'Triplett. “It could give us a boost in opening up different markets.” 'Thompson and Washington were in Lexington recently look ing over the site they plan to use to laimch their team next season. “I can’t believe I’m here doing this,” says Washington. “We first started talking about putting a team together in November. Now,, everything is starting to fall into, place.” ; “Before I got involved with it, I thought it was a redneck sport. I , thought it was tacky,” Thompson , says. “But when you get to the^ track and see those CEOs of big companies going crazy in their luxury boxes, you realize, this sport is bigger than you think.” A decade of involvement with the sport was more than enough to hook Thompson. She knew Washington, who owns his own marketing firm in the Baltimore area, and decided to approach him about starting a NASCAR team.

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