2A
NEWSAEte Clisrlatte $ot
Thursday, May 6, 2004
Woods’ popularity boosts
Chariotte goff toumameut
Continued from page 1A
it was benefiting from hav
ing names like Phil
Mickelson and Vijay Singh
and Davis Love III. And, yes,
the Wachovia Championship
was sold out before Tiger
decided he would play in the
tournament.
But the stakes are higher
when Tiger plays.
Consequently, in a relatively
new tournament, the profile
gets a major facelift, all
because Tiger is here.
“You can expect much big
ger crowds in the area
around the golf course
because of Tiger,” said
Jahmal Pullen, president of
New Jersey-based Seven
Under, a new publication
that touts itself as the only
national magazine dedicated
to black golf enthusiasts.
“Everyone is going to bene
fit from him being there.
Tiger doesn’t play a lot of
tournaments. So when he
comes to a tournament,
attendance is 30 to 40 per
cent higher than normal.
Also, he brings in what isn’t
the diehard golf fans. I don’t
know if Wachovia is doing it,
but a lot of tournaments
even give him appearance
money. It could be big for
Charlotte and the surround
ing area.”
Although Pullen and the
magazine’s chief executive
officer, James Oliver, are not
North Carolina natives, both
are graduates of the Kenan-
Flagler Business School at
UNC Chapel Hill. They keep
a close eye on golf in
Charlotte.
There are a lot of AfHcan-
American golfers in
Charlotte and in South
Carolina who will go to the
tournament to try and get a
glimpse of 'Tiger,” Pullen
said. “That will help give the
tournament more visibility
in the African-American
community, even among peo
ple who don’t normally fol
low golf.
“In addition, the 'TV net
works will be there to keep
track of 'Tiger, and that will
lead to discussion about how
nice Charlotte is. ESPN will
be talking about the tourna
ment. 'This could be a major
step. The Wachovia
Championship could become
one of the big ones, because
the city has so much to offer
besides the golf”
No, Tiger’s being here this
week won’t boost the local
economy the way, say, the
1994 NCAA men’s basket
ball Final Four did. But it
certainly won’t hurt. I know
it sounds goofy, but right
now I bet there are people in
tovm who drove to the area
just to be close to 'Tiger. 'They
will eat in our restaurants
and stay in our hotels and
shop in our malls.
'Tiger is that big.
Oliver, Seven Under’s
CEO, said Tiger alone is
responsible for his picking
up the game of golf back in
1997. Oliver said the same
thing could happen for black
kids in Charlotte when they
hear that the best golfer in
the game is in town.
“Tiger creates a huzz, even
among people who aren’t all
that interested in golf,” said
Oliver, a Morehouse College
graduate. “That says some
thing. So if Tiger is in con
tention on Sunday, watch it.
It could be major for that
tournament.”
What was that phrase
Tiger used at the press con
ference in which he
announced he was turning
pro? “Hello, world”?
From a golfing standpoint,
Charlotte just might be able
to borrow the phrase after
this week.
E-mail columnist C. Jemal
Horton at
seejemalwrite@aol.com.
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