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http:/Awww.thechai1ottepost.com 8C ntching moHesio Mphop generation Competitors differ on tacticts to lure young customers to products By Cheris F. Hodges charts JtodgesA thecharlottepostroin Jump Mobile, a prepaid cell phone company wants to be known for getting in people’s faces. That’s why like so many other compa nies, Jump turned to hip- hop to get the message out. But the wireless carri er doesn’t use high-profile rappers to hawk their products. This company has gone straight old school, using graffiti, local talent and street teams to get its message across. While this method of marketing isn’t new, in a culture where the hi^er the profile the better, it is innovative. That’s why Mike Kitchen, a local promoter and DeAnthony Hill, owner of B.A.D Mariteting decid ed to get involved with Jump, a subsidiary of Cricket Communications. “Everybody is targeting the urban demographic,” Hill said “They are going about it in a grassroots way I think it means more to people.” Geared for the mobile-dependent, virban youth market, Jump Mobile is defining low-cost prepaid wireless with unlimited inbound and outbound text messaging, fi:ee unlimited incoming calls and 10 cents per minute for local and domestic long dis tance outgoing calls. Jump Mobile markets itself as the service of choice for those who don’t want hid den charges or connection fees. Jump Mobile gives users access to an all-digital wirdess network, plus the latest phones, accessories, ringtones, wallpa pers and games, according to the company’s web site, www.jumpmobile.com. “Jump decided to do the street thing by hiring rebel organizations, they want to be more in your face than just hiring celebrities,” Kitdien said. Boost mobile, a similar company to Jump, is also using hip-hop, but in a more traditional way Boost tS^e Cliarlotte $oiEit See SELLING7C Dig it: Remains found of Beale Street bordellos Archaeologists turn up fancy houses in Home of the Blues By Woody Baird WE ASSOCIATED PRESS MEMPHIS, Tfennessee — Near the blues clubs in the famed tourist district of Memphis, Ifennessee, archaeologists have turned up remains of bordellos that once dotted Beale Street. Archaeologists dug through a half-block square site in the historic district of this southern dty while preparing for construction of a new hotel. There, about six feet down, they imcovCTed the remains of as many as three “female boarding houses,” as bordellos were called in Memphis in the late 1800s and early 1900s. Among the recovered artifacts were numerous wine and liquor bottles and pieces of porcelain doUs apparently once owned by the children of prosti tutes. “This area around Beale Street was a notorious red-li^t district,” archaeologist Drew Buchner said. “It’s all part of the lore of Beale Street.” Artifacts foimd during the dig, which ended Thursday, indicate the boarding houses were in thedr prime fiom the early 1900s until about 1915, when Prohibition laws banning liquor sales arrived in Memphis. From the eaiiy 1900s through Worid War H, Beale Street was a cultural and entertainment cen ter for black residents fiom throughout the Memphis area and the Mississippi River Delta who had been denied access to whites-only nighhdubs. The city began resurrecting Beale Street as an entertainment district in the 1980s. George W. Lee, a Memphis political leader during Beale Street’s heyday, wrote about Prehibition’s effects on the famous strip. “He basically said when they enforced ProhiHtion here, several thousand prostitutes left Memphis BUSINESS THURSDAY. DECEMBER 29. 2005 Sports 1C See MEMPHISfi'C (©(SX&fl ^^05^08 j4£ • 0^ •AT JULM '. M&O AUGU.: m I UU Border retailers nervous over Powerball in N.C. WE ASSOCIATED PRESS FORT MILL - Eight of the top 10 lottery retailers in South Carolina are currently in York Covmty whidi borders Charlotte. Don’t expect that to continue once North Carolina joins Powerball this summer. The Tar Heel state approved a lot tery earlier this year. South Carolina lottery officials, retailers and experts all agree York County will lose money They just don’t know how much. ‘We will be cutting hours. We will have some cutbacks. We’re thinking now (of) what we can do to bring up our other parts of our business,” said Linda Ewing, manager of Millers Produce & Farm in Fort Mill, where up to 85 percent of lottery customers are firom North Carolina. South Carolina lottery officials don’t plan to just sit by Education Lottery executive director Ernie Passailaigue said. South Carolina will advertise in See BORDER/7C MIDWAY GAMES Midway Games’ “Blitz: The League’’ features New York Nightmare linebacker Quentin Sands (right), voiced by pro football great Lawrence Taylor. “Blitz” features graphic violence and adult themes not usually seen in sports video games licensed by pro leagues. ‘Blitz’ on gaming reality Video makers shed NFL license to bring crippling action to life By Nathaniel Hernandez WE ASSOCIATED PRFJIS CHICAGO — In a gritty new video game about a fictional football league, players cripple their opponents, gamble and use performance-enhancing supplements. “Blitz. The League” is able to feature the graphic violence and adult themes not usually seen in sports video games because it was produced without an NFL licaise and the restrictions that carries. Developed by Chicago’s Midway Games, “Blitz” is the first unlicensed football title to hit store shelves since the NFL reached an exclusive agreement a year ago with Electronic Arts Inc., makers of the popular “Madden NFL” fi*anchise. “Madden NFL” and the ccanpanys edgier ‘TTFL Street” series are both rated E for everyone. ‘We decided that we wanted to make this a mature-rated game for adults, and that opened up a whole lot of doors,” said Mark Bilder, executive producer for “Blitz.” Because the game is unlicensed, it can’t feature markings of real teams, NFL sta diums or images of NFL players. The star of this title is New York Nightmare line- badmr Quentin Sands, a fictional player voiced by former New York Giants line backer Lawrence Taylor. Bilder said “BHtz,” which was released in October and has sold 350,000 units, fic tionalizes real behavior that the NFL tries to downplay, such as off-the-field fi^ts See VIDE07C fV PHOTO/MARY CUTHBERTSCJN McClintock Middle School teacher Mary Cuthbertson (second from left) mentors students Marquise Ardrey, Yesika Aguirre and Brianna Robinson at a Future Business Leaders of America competition earli er this month in Lincointon.. Teacher’s goal to get students prepared for business success By David Dawson FOR WE enmOTTE POST Business teacher Mary Cuthbertson is teaching future stockbrokers, bankers and entre preneurs in her eighth grade Future Business Leaders of America class at McClintock Middle School. Future Business Leaders of America-Phi Beta Lambda is a non profit education association of stu- d^ts preparing for careers in busi ness and related fields. The FBLA- PBL mission is to bring business and education together in a positive woridng relationship throu^ inno vative leadership and career devel- See CHARLOTTE^’C Man finds clothing that N.C. textile company treasures WE ASSOCIATED PRESS GREENSBORO - The 40 pieces of clothing discov ered in a sharecropper’s shack look like faded work duds to most people, but to Cone Denim the find was like unearthing treasure. A man searching for ginseng root north of Greensboro found a stack of overalls and shirts and decided he could have them made into bags that he could sell. Some of the pieces had multiple patches and others had old Ck)ne labels so years later he gave the clothing to Cone Denim and today some of them are hanging in the company’s design studio in Greensboro. A booklet by Chne described the clothing as “nothing less than magnificent pieces of folk art.” “The overalls are key to understanding the difficult life of this family” the booklet said of the adult and chil dren’s clothing. “h^)st... show, by the sewing stjie and coarse stitching, that the same hands repaired these items time and time again.” The garments are fixjm the 1930s throu^ the 1960s, say denim experts, and one of the oldest pieces was made by Blue Bell, a local company bought in 1986 by VF Corp. Cone officials say some garments were made of a fab ric called Deeptone Denim, which was produced in 1936. “The book acts as a tour guide for our vintage deiim coUecticffi,” Kara Nicholas, a Cone executive, said in an in-house publication, “CXistomers can view the gar ments as they follow a written description of thmr design details.” ©«)OI i
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Dec. 29, 2005, edition 1
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