http://www,thecharloflepost.com 6C ®[ie Cljariotte ^osit THURSDAY, AUGUST 10, 2006 BUSINESS Be very careful with inflation By Eileen Alt Powell THE ASSOCIATED PRESS NEW YORK ~ Several recent government reports indicate that inflation is heating up. What can con sumer? do to protect their savir^ - and preserve their buying power? “The latest inflation num bers are a bit of a wake-vip call to look at yoTir spending, your saving and your invest ment strategy,” said Greg McBride, senior financial analyst at Bankrate.com in North Palm Beach, Fla. "Inflation isn’t something to ignore.” Inflation - basically a mea sure of rising prices - means people need to spend more to buy the same amormt of goods and services. As infla tion increases, consumers need to take a hard look at how they’re allocating their budget dollars. They also should review their saving and investment accoimts to make sure their returns are at least keeping pace with inflation. Last week, a government inflation gar^ tied to per sonal spendir^ rose 0.2 per cent in Jime, excluding food and energy Over the past year, this measure of “core” inflation is up by 2.4 percent. That may not sound like much, but financial planner John Nersesian, managing director of wealth manage ment services with Nuveen Investments in Chicago, points out that "small num- bere can have a big impact.” Take the case, for example, of a person who is retiring today who plans to spend $100,000 a year in retire ment. If inflation is 2 percent a year, in 20 years that retiree wfll need $164,000 to cover the same expenses, Nersesian said. If prices go up 4 percent a year, the total that is needed increases to $230,000, 'he said. “The lesson,” he said, “is that investore need to pro tect themselves against inflation because it can have a devastating impact on their financial futures.” One way to coimter infla tion is to broaden assets they invest in, Nersesian said. “Fixed-income investments such as borfds are particular ly vulnerable during periods of hi^ inflation,” he said. Instead, investors should consider putting more of their money into high-yield online savings accounts or short-term certificates of deposit as well as diversify- tr^ into alternatives such as real estate investment trusts. “Hard assets like real estate, commodities, gold and other precious metals — or stocks and mutual funds that invest in those assets - typically do well in times of rising inflation,” Nersesian said. James Swanson, chief investment sti-ategist with MFS Investment ’ Management in Boston, said another alternative is to invest in inflation-linked bonds, such as TVeasury Inflation-Protected Seciuities, or TIPS. These bonds, in matmities of 5 yeai-s, 10 years or 15 years, can be purchased at the Treasmy’s Web site, wwwtreasmydirect.gov, as well as through banks and brokei's. They’re set up so that the principal increases as the Consumer Price Index goes up. • #Ol Resisting iPod’s wave is futile By Fred Green Jr. NATIONAL NEWSPAPER PUBUSHERS ASSOCfA- There are certain gadgets you can’t If there it something out there more popiolar than Apple’s iPod, I haven’t seen it. I do get a httle concerned, though, when I see people jacked into their iPod when they should be paying attention to driving. When you consid er the different types of docking sta tions they make for those things, you would think people wouldn’t get caught driving with the headphones on. As a technophile, I have to admit they are really cool. As a person who might be driving in the opposite direction, there’s nothing cool about the prospect of getting smashed by a distracted dri- The iPod’s combination of design and functionality is superb. It comes in 30GB and 60GB models. But let’s be real; the one to own is the 60 GB model. Hands down. This httle beauty holds up to 15,000 songs with full-color album art and up to 25,000 photos. However, it is not just a question of music but video as well. The New iPod comes with support for up to 150 hours of video on a 2.5-inch color display I must admit the thought of watching something on a 2.5 inch screen is unappeahi^. But I realized my cell phone and PDA had long ^o trained my eye to comfortably view con tent in that format. Having now watched several pro grams that way I like the take it all on the road and watch or listen when and where ever you want aspect of the iPod. An improved 20 hours of recharge able battery hfe, five hours more than before, makes the portability factor ev^ more attractive. At less than a half-inch thin, the new 30GB iPod takes up less than half the room of the original iPod. Even the 60GB model is at least 10 percent thinner than previ ous gen^ations. More features in less space always soimds good to me. As great as the iPod is, it is fiom Apple. That means its best playmate is a Mac and its best source for content is fi'om iThnes, Not that your iPod won’t play nicely with any Mp3, but when deahr^ with content fixim other sources, the one- touch or one-drop and drag ease of use can turn into a several step process, espedally when it comes to video. Fortunately i’lhnes plays well with ^^hldows and WinXP in particular. As great as the iPod is, it is from Apple. That means its best playmate is a Mac and its best source for content is from ITunes. Ronnie Bryant has presided over a 40 percent increase I region as CEO of the Charlotte Regional Partnership. PHOTO/CALVIN FERGUSON I new business in the 16-county Charlotte Pitchman for progress Ronnie Bryant leads Charlotte region’s recruiting effort By Angelo Lindsay FOR THE CHARLOTTE POST Ronnie Bryant’s job is to grow the Charlotte region’s business dimate. Bryant is chief executive officOr and president of the Charlotte Regional Partnership, a ncai-prof- it, publidprivate economic devel opment organization responsible for marketing and business devel opment activities, for the 16-com- ty Charlotte region. Through such services as site location assistance and customized research for busi ness prospects, the oiganization seeks to promote the growth and prosperity of this region and also to sustain and enhance its eco nomic growth, vitahty and global competitiveness as a superior business location. “Our primary engagement is in identifying prospects,” Bryant said. “We are involved in regional strategic initiatives and we coor dinate the activity of our local eco nomic developers throughout the region.” A 30-year veteran of the eco nomic development industry, Bryant was previously employed as President and Chief Operating Officei* of the Pittsburgh Regional Alliance for four years. He spent six years prior to that as senior vice president of the Economic Development Division for the St. Louis Regional Chamber & Growth Association. There, he has been credited with the devel opment of job creation strategies that resulted in more than 117,000 jobs within a five-year period - which he sees being recreated here. “I think the growth in this region benefits aU communities I think the job opportunities that we’ve been able to introduce into this area not only helps individu als in the white community but also the black community and not only in MeckleiJburg County but throughout the region,” he said. In the year since joining the CRA, the Charlotte region has already enjoyed a -40 percent increase in the rate of deal oppor tunities for economic develop ment and growth. “[We] have positioned Charlotte to be more of an attractive region for major projects by providing a very aggressive marketing pro gram and by positioning our orga nization as one that is profession al ai|d responsive and reaUy rep resents Charlotte at the highest level,” he said. Among the • reasons Bryant gives for Charlotte’s growth are: the city’s location, quality of the work force and standard of living; and vibrant business community Charlotte-Douglas International airport also “really makes irs a very attractive location for new business opportunities as well as the expansion of existing busi nesses.,” he said. ‘1 think the business trend in this country is moving toward the Souflieast very aggressively qnd that makes Charlotte one of the fastest growing and most attrac tive business environments in this country: Theiidfore, it’s up to us to continue this particular growth and to continue a commu nity that’s vibrant and inviting.” That efibrt is very much a col laborative one, he says, coirsisting of the CRP’s close working rela tionships with the Charlotte Regional \fisitors Authority, Center City Partners, the Chamber of Commerce, and each of the local economic developers throughout the 16 coimties of the region. Although Bryant’s efforts are primarily concentrated here, oth ers are benefiting finm his exper tise as well. A graduate of Louisiana State University in Shreveport, Bryant cmrently serves as a faculty member at the Economic Development Institute at the University of Oklahoma in Norman. EDI is one of two primary loca- ticais for training economic devel opers fiom around the country and around the world and leading them towards their economic developer certification. A 1992 graduate of EDI and a faculty member there since 1994, Bryant lectures on issues related to eco nomic development marketing, professional development and organizational management. Retirement ideas for women By Voshti Hurt ■ FOR THE CHARLOTTE POST Women are living former and enjoying more active senior years than ever before. Unfortunately just as tins door to unprece dented leisure time is opening up, the tra ditional means of funding retirement - Social Security and pension plans — are becomir^ less able to meet retirees’ needs. The Social Security Administration has warned that “unless many Americans increase their pereonal savings rates, they may retire with inadequate retirement assets.” But while Americans in general are not savii^ enough for retirement, women wfll feel the most impact fiom this. Women need to make sure they’re saving enou^ outside of an employer retirement plan. Obstacles to a secure retirement aboimd for women. In addition to a longer hfe ejqjectancy; • On average, women stfll make less than their male counterparts. • More than 25 percent of working women are employed in part-time posi tions. • Time out of the work force reduces pen sion benefits. Women typically have fewer working years to fund their retiremmt accoTmts because of time spent out of the work force to care for children, parents or other family members. Average time off for women is 11.5 years, compared to 16 months for men. Research conducted by Wachovia foimd that fewer than half the women surveyed felt confident that they were saving enough for their retirement. Ironically this is not finm a lack of skill or resources. Rather, in trying to balance mtiltiple prior ities, women traditionally assign second or third place to financial planning issues like investments and retirement. Psychologic^y women have what it takes when it comes to investing. They • Set financial goals • Do their homework before making decisions • Admit it if tiiey don’t completely understand • Ask for help, choose a pereonal finan cial advisor Itis never too early — or too late - to get started. For more information on how you can. prepare for retirement, contact your financial advisor. VASHTI HURT is a financial advisor with Wachovia Securities in Charlotte. For informa tion, call (704) 427-2770 or (800) 564-0763. Use summer to boost business By Joyce M. Rosenberg THE ASSOC/ATED PRESS NEW YORK - Summer means a slow down in business for many small compa nies, with customers and clients going on vacation. It’s also a good time to do some prospecting for new business. “Most companies, when they’re busy they don’t see marketing as a necessity” said Sadie Peterson, who has a market ing consultancy SD MarCom Inc., in San Diego. Peterson sees the summer as an ideal time to send out newsletters to current customers and foUow-up letters to recon nect with customers who have been out of touch. These are tasks that often fall by the wayside in busy times, and “it can really increase their business,” she said.

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