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The Atlantic Brass Quintet, called North America's foremost young brass en
semble by a Columbia Artists spokesperson, will present a Roanoke-Chowan
Community Concert in Turner Auditorium of McDowell Columns on March 19.
Admission to the 8:15p. m. performance is by season membership in the concert
association.
Grant establishes W. A. Krueger scholarship
Chowan College has received a $25,000
grant from the William A. Krueger
Charitable Trust to support the work of the
School of Graphic Communications.
Honored for his many contributions and
accomplishments in the printing field,
William A. Krueger started the company
that bears his name in 1934 in his garage.
The business has since grown to become
one of the nation’s largest printing
companies.
Krueger embarked on an ambitious plan
to enlarge his company and expand his
scope of printing. A month after the
company’s founding, he purchased
Standard Printing Company. Within the
next several years, he bought two other
printing companies. Under his dynamic
leadership, and with the assistance of two
associates, Harry Quadracci and Bob
Klaus, Krueger began to revolutionize the
printing industry.
His expansion program was especially
daring since his company’s early operation
came during the depression years.
He constructed more plants, adding
machines and employees, and increasing
services to customers.
Krueger pioneered in color printing. His
company was one of the first to own a four-
color press. In 1946, the company started
its “Micro Color” division, headed by Joe
Krainz. In 1950, the company won the
contract to print ARIZONA HIGHWAYS,
which gained a reputation of being one of
the most beautiful color magazines in the
west, according to Mrs. Evelyn J.
Krueger. She served as secretary for
PAGE 8 — THECHOWANIAN, February,
Krueger early in his career before their
marriage and worked for years with the
company in different capacities.
The company’s excellent job of printing
ARIZONA HIGHWAYS opened the door
to other opportunities and attracted jobs
from all over the nation. In 1956, Krueger
heeded his own advice to go “go east,”
and opened a small office in New York
City. From this foothold, he began to
persistently sell the virtues of his company
in a city that was saturated with established
printing companies. He pounded the
pavement, visiting potential customers
with the story of his company and samples
of its printing. The work payed off when
Krueger landed contracts to print TIME
and LIFE.
company had constructed three additional
plants. The largest web press west of the
Mississippi, with the capacity to print
450,000 four-color pages per hour, was
installed in the Phoenix, Ariz., plant.
The William A. Krueger Company
currently has eight plants. Executive
offices are located in Scottsdale, Arizona.
One plant in Tennessee is devoted to
printing paperback books. Half of the
Mississippi plant is reserved for the
printing of the prestigious NATIONAL
GEOGRAPHIC.
After retiring with the title of founder
and chairman emeritus, Krueger continued
to serve as a director for eight years.
When he stepped down as a director in
1978, he had served the company for 44
years. The business he had founded in his
garage had grown to become one of the
1989
largest and most influential printing
companies in the United States.
During his career, William A. Krueger
has provided leadership to a number of
national printing organizations. During
World War II, he served on the War
Production Board.
He has shown a particular interest in
helping to train young men and women for
careers in printing. He has expressed his
belief on many occasions that printing is a
great career for young people and his
desire to help young men and women find
the joy and satisfaction he has found in the
printing field.
Krueger is a supporter of Rochester
Institute of Technology in Rochester, N.
Y. He said he is happy to also help Chowan
College, which he said is doing a good job
of helping young people for careers in
printing, and which is located in his
adopted state of North Carolina.
Krueger’s interest in Chowan was also
sparked by the fact a graduate of the
School of Graphic Communications, Steve
Laney, Class of 1981, is serving as
materials manager in the Kansas City,
Kan., plant of William A. Krueger Co.
Laney’s wife, the former Carol Culp, is
also a Chowan graduate. Class of 1981.
Appenzeller speaks on sports liability
Dr. Tom Apf)enzeller preented a
program on “Legal Liability in Athletic
Competition” at the February meeting of
the Chowan Faculty/Forum Lyceum. The
monthly session was held in the auditorium
of Robert Marks Hall.
Appenzeller received his Doctor of
Education degree this past summer from
the University of North Carolina at
Greensboro.
He holds two masters degrees, an M.S.
in sport management from the University
of Massachusetts, and M.Ed., from UNC-
G. He received his B.S. in education from
Presbyterian College.
Appenzeller began his service with
Chowan in the summer of 1986 as assistant
athletic director and currently serves as
sports information director and assistant
football coach. He is responsible for the
management of Helms Center and is
executive secretary of the Braves Club.
Wide Experience
His previous athletic-related experience
includes athletic director of Riverheads
High School, Staunton, Va.; head football
and track coach and physical education
teacher. North Carolina public schools;
assistant football and basketball coach,
Amherst College; football, basketball,
track and golf coach and history teacher.
North Carolina public schools.
Appenzeller also has experience as a
college sports information director,
director of athletic fiind raising, collegiate
assistant coach and director of a high
school athletic department. He co-authored
Sports and Courts, Michie Co., 1980.