Newspapers / State Port Pilot (Southport, … / May 15, 1935, edition 1 / Page 4
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FOUB j . . H J ji * THE STATE PORT PILOT, SOUTHPORT, NORTH CAROLINA [ERE IS THE ANSWE Pays for Adve caused much discussion in advertising circles, and pos of elimination? advertiser pay the cost? If so the incentive for exten ;d the poorer he would become, so that not being true, ate cost of advertising? the consumer pay for advertising? Why should he? J s, he would certainly do so. Most people prefer adveri 5 clearly shown in the history of American business s years ago a man by the name of Ford living in Detro ew small cars to sell at a lower price than other cars, build a car for the masses. He began to advertise that [d than any other make in the world.?Who pays for I y for advertising if neither the advertiser nor consume lot advertise pay the cost for those who do, also a man whether he uses it or not? 1 . i\ i i * " *" - . : : . . ? ? > s\ ' ? " * .. . * * j ... " * > r ;v ...? ^ pays for advertising, but where does volume come fr icreased demand, and business taken away from con pays through lost business for at least a part of his co i him. Thus?a lady of a non-advertising store plannii by the advertising of a competitive store where she g 'he customer took her choice, she bought the advertise r coat, so the customer did not pay for the advertising, advertising? Certainly not, since it made a net profit Then?did not the non-advertiser who lost the sale, ai competitor that took the business away from him? i State Port * *. ' v"* s 7 j "Who 3 This question has fl swer is by the process jjl FIRST?Does the the more one advertise II does not pay the ultim jj SECOND?Does II ly from non-advertiser, ? that advertise. This is following example: iS About twenty-five M cars. Later he built a f g transportation, and to I are more Ford cars sol 1 Then who does pa1 l| Do firms who do r 2 advertising pays for it, II ANSWER ... 8 Increased volume H Naturally, from ir || who does not advertise J| the business away fron ? seen there is attracted for that advertising? 1 2 preference to the othei S coat stand the cost of M from its advertising. M the advertising of his < I Th< WEDNESDAY, MAY 15J i R TO . . . I srtising?" | & Ha ssibly the best way to find an an- Hj sive advertising would not exist. S< ? " " O " ~ , it is evident that the advertiser K jj^Hz f he could buy more economical- B tised goods, and buy from firms S uccesses and is illustrated by the B it began experimenting on motor B His aim was to provide low cost B idea extensively, and today there 7ord advertising? S^l )Y pays for it? ll in business justifying the use of II om:? * ipetitors ? Therefore the man mpetitor's advertising that takes | lg on buying a $60 coat she has | oes and buys her coat. Who paid | id coat at the same price and in | Then did the store that sold the I on the coat sale which resulted id the consequent profit pay for jjjj Pilot I &
State Port Pilot (Southport, N.C.)
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May 15, 1935, edition 1
4
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