Newspapers / State Port Pilot (Southport, … / May 22, 1935, edition 1 / Page 4
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FOUB I... i "Whc I This question ha swer is by the proce FIRST-Does tl the more one adverti does not pay the ultii SECOND?Doei ly from non-advertise that: advertise. This following example: About twenty-fiv cars. Later he built a transportation, and tc are more Ford cars s Then who does p I Do firms who do advertising pays for i ANSWER ... Naturally, from i who does not advertis the business away frc seen there is attracte for that advertising? preference to the oth< coat stand the cost o: from its advertising, the advertising of his t I ln< - ' ^ --,' i^. THE STATE PORT PILOT, SOUTHPORT, NORTH CARP ? ME IS THE ANSV ?Pays for Ach 9 \ is caused much discussion in advertising circles, an ss of elimination? le advertiser pay the cost? If so the incentive for < sed the poorer he would become, so that not being nate cost of advertising? s the consumer pay for advertising? Why should ] ;rs, he would certainly do so. Most people prefer a is clearly shown in the history of American busin e years ago a man by the name of Ford living in E few small cars to sell at a lower price than other < ) build a car for the masses. He began to advertise old than any other make in the world.?Who pays ay for advertising if neither the advertiser nor con not advertise pay the cost for those who do, also a t, whether he uses it or notP ' :'r ' J .* '* , ... ' / - ; V 'yjt. s pays for advertising, but where does volui$ s j increased demand, and business taken away from ie pays through lost business for at least a part of h >m him. Thus?a lady of a non-advertising store pi: d by the advertising of a competitive stflre where s The customer took her choice, she bought the adv< er coat, so the customer did not pay for the adverti f advertising? Certainly not, since it made a net p Then?did not the non-advertiser who lost the sa competitor that took the business away from himl z State Por \ L1NA WEDNESDAY, MAY i ifER TO . . . I I ( fertising?" I Ha Hec If d possibly the best way to find an an- H1 H i B.' extensive advertising would not exist, H true, it is evident that the advertiser B; r I Is I ] he? If he could buy more economical- B' dvertised goods, and buy from firms Bt> ess successes and is illustrated by the B t m' B? )etroit began experimenting on motor H, cars. His aim was to provide low cost B /\v4-A#in<trAl?T urn I 1UCU CAIIUSI v 11 y . anu luuay uiwi w h for Ford advertising? l 1 sumer pays for it? H* Hi man in business justifying the use of B ... i * B? H /a,- -'i . . \ : le from:? B competitors ? Therefore the man B lis competitor's advertising that takes B anning on buying a $60 coat she has ihe goes and buys her coat. Who paid irtised coat at the same price and in B sing. Then did the store that sold the B rofit on the coat sale which resulted le, and the consequent profit pay for B B t Pilot I -J
State Port Pilot (Southport, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
May 22, 1935, edition 1
4
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