Newspapers / Forest City Courier (Forest … / April 13, 1922, edition 1 / Page 3
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Thursday, April 13 THE EFIRD SECRET IS "BUYING FOR CASH" Why the Great Efird Chain Has 31 Stores in Virginia and the Carolina*;; Why the Efird Stores Annually Do a Busines of Twen ty Million Dollars; Why "Efird" is Synonymous With "Bargain" in Thousands of Homes. Yfill naturally think that behind such an enormous mercantile en terprise there must be some deep ly mysterious reason for phenom enal success; yet as a matter of -eleven cigarettes FTEEN In a new package that fits the pocket — At a price that fits the pocket-book— The same unmatched blend of TURKISH, VIRGINIA AND BURLEY Tobaccos Guaranteed by *lll F h&™ IWlrs.Sßg§tli QotHer New Dress of Cloth that is All Wool and Utmost Value. The II V_ UWCJ SxCjOj gOt 1 lO beautiful new Coat of L £z tS si'£ irAiirfc a* and CiL to mix into it. that is all Highest Quality, Utmost Value ard /—■> T roo er"C\~ 4-ac +■ Vf3"2 2i" c:1~ "o? »Co v. UtVwH i- wU* O 'J. V 1 'wi-.i CtL U./M«/u T _ nin^ro —1 r>*.*nk B TUfl■£!! 'f* f w*7 factjs JONES paid S4S for Gallon? of V "ready for use" Mixed PAINT— SMITH made 14 Gallons of the Best VaV.'% * Purs Paint for 5.M.33, by buying 7 —.T tm ™ r .?*• p> *«, v 1 n ■"* T;i jT/fSf'rVr Gals. Linseed Oil to mix into it. 11 AMA SMITH SAVED §14.33 ' —. » / V-' \ , L & W SE& 3-PASTE PAINT Saves money They are simnlyaddmsrLmsaed J E, : ,rsw,ly „..d for SO year. ■am...—.111... ...I —■■ FOR SALE PV FARMERS HARDWARE CO., Forest City, N. C EDWIN T. MEREDITH former Secretary of Agriculture, is as familiar with the needs and problems of people in our rural communities as any one in America today. He says, "If we save consistently we will have done the thing most needed to establish our prosperity." You can lay the foundation of your prosperity by starting a bank account at CITIZENS BANK & TRUST COMPANY We pay 4 per cent on time! deposits The Bank That You Can Bank On RUTHERFORDTON, N. C. SPINDALE, N. C. OFFICERS C. L. Miller, Pres. € M. H. JONES, Cashier C. F. CLINE, Vice-Pres. ROY R. HARRILL, Asst. Cashier C. W. KEETER, Vice-Pres. F. F. COBB, Asst. Cashier DIRECTORS Dr. M. H. Biggs W. W. Hicks J. F. Flack R. L. Hampton C. D. Geer G. E. Erwin C. F. Cline C. L. Miller W. L. Long Kenneth S. Tanner Dr. T. B. Lovelace J. L. Taylor fact the Efird Secret is an open book and simple as two and two make four. In brief, it is buying for cash "at a price" by a buyer on the spot in the world's greatest market, New York, who spends huge sums for four milljon people, snapping up bargains by the carload for the patrons of the Efird stores. That is what J. W. Efird, one of the five brothers, does all the time. He lives in New York for no other purpose than to keep bargains flowing from the metropolis to the 31 Links in Tri-State Chain. He is the chain's resident buyer. Selling prices obviously are bas *9 Ed on costs. To sell a- bargain they first must buy one; to give you quality merchandise "at a price" they must buy quality mer chandise "at a price." » J. W. Efird that every day in the week. He is a specialist in prices and values and keeps in hourly touch with market conditions affecting buying interests. He is on the spot, getting first hand informa tion on prices; watching every in fluence in values, styles, produc tion, etc., and is always ready with unlimited cash resources to cap ture a bargain at the right time. Recently many manufacturers have been hard pressed for ready cash which means that they have had to sacrifice their products. The Efird buyer, "on the spot" has at times bought the whole output 01 a factory 'for cash —"at a price/ That is why The Great 31-Link Chain can undersell all competi tors and still give the public "quality merchandise." More than that, every week a representative of some one of the 31 stores is in New York to confei with the resident buyer about the needs and preferences of his par ticular locality, for the Efird idea is to make each store an individual store, with a personality all its own, adapted to the psychology of its own particular community. Al though linked in a chain, these stores are purely local in their character—a part of their com munity life there is no sterotyped policy about operating them. Thus the chain store idea is carried to heights of efficiency not found in the ordinary cut-and-dried chain store system. Their buying service is claimed to be unapproached by any other store or system of stores in the United States—for service built up and maintained to give their patrons a full 100 cents worth for every dollar spent in any of the stores —and so The Efird Secret is nothing more than buying huge quantities of quality merchandise for cash and selling them for cash —"at a Price" that is the despair of all competitors. That is why there are now 31 stores; that is why the annual turnover is $20,- U00,000; that is why "Efird ? ' is synonymous for "bargain" in thou sands of Carolina and Virginia homes. ALEXADER NEWS Mr Chares Lyon is heVe from Pawtucket, R. 1., putting- on some duplex carding devices made by the H. & IJ. American Machine Co. They seem to be doing good work, and gives a very clean yarn. It seems the demand during- these dull times is for the very best yarns, and our people are deter mined to keep pace with the de mand for the best grade. The Company is plowing; our gardens for us again this spring, and we sure do appreciate this during these hard times. It isn't every corporation that looks out for the welfare of their employees as closely as Alexander Manufac turing Co. Our school will close on the 21st, We have had the most suc cessful school we have ever had. Professor Cherry is very popular with all the children, and has kept good interest throughout the school term. We are very glad in deed to know he is to teach for us next year. There will be a revival meeting at the Baptist church, beginning the fourth Sunday in this month. The surrounding country are all invited to attend these services. Preaching to be done by the pas tor, Rev. C C Matheny. WAR RISK INSURANCE It will be good news to the ser vice man to hear that he now can renew his war Risk Insurance, as cheaply as he could during the War. The manager of the Fifth District, Mr. Bryson, of which Dis trict North Carolina is a part has ordered that every effort be made by the employes of the U. S. Vet erans' Bureau to spread this news. The Sub-District Manager Mr. J. P. Watters, at Charlotte, has put all his men to work to spread the information in this sub-district. To renew the insurance, if you are in good health, all you have to do is to pay for the month of grace that your insurance was carried when you dropped it, and for the present month in which you renew it. Any Red Cross Chapter, the Service officer of and Legion Post will give you all information how to proceed, or if you have neither of these means at hand write J. P. Watters Sub-District Manager, Charlotte, N. C., at his office in the Mint Building and he will be glad to send you the necessary forms, and give you any* informa tion that you may need in con nection with the insurance. J. H. Crawford has returned to West End and will open a barber shop at Mr. Ware's Store. He will be pleased to welcome his old cus tomers. 25-2t. .THE FOREST CITY COURIER "GENTLEMAN JIM" HAS A RIVAL At last a heavyweight champion has appeared who likes t.o wear good clothes even better than "Gen tleman Jim" Corbctt. This new pic ture of Jack Dempsey sV'Ows the champ ia his "open faced" frock. AMERICAN LEGION STARTS BIG MEMBERSHIP DRIVE The American Legion, Depart ment of North Carolina, has start ed a big- membership campaign and are making an especial ap peal to veterns of the great world war. Local applicants should see Mr. D. Harrill or Dr. F. R. Wil kins at once and make arrange ments to join the great organiza tion. CHEVROLET # The Economy Car of QgjagSty Why Not 490 Model Pay a Little More and °*^ Get a Car Flint, Mich. ✓ That uses about 25 per cent less gasoline. That has a National Headlight Lens. That uses from 1-3 to 1-4 as much oil. That has a fine appearing body. v That is easiei to guide. That has a triple baked enamel body and fend -1 hat has a Stewart Speedometer connected on ers that will last for years instead of paint transmission. that soon needs another coat. That has three speeds forward. That has the same size tires front and rear. That has an oil gnage on dash. That hac a „ ew spira| gear dilrerential ( ~e ar 1 hat has a one-man top. end) that carries a SSO reward for anyone That has a gypsy style back curtain. who will break the ring or pinion gea r on I That has a water pump. a test. That has a radiator that will not freeze when That has reduced the price $326.00 since May motor is running. 6th, and made about thirty improvernemts. That has roller bearings in front wheels. That has an organization back of it that is not | That has a slanting windshield. trying to see how cheap they can build it, That has a movable windshield for summer but how good tbey can build comfort. That has a host of satisfied owners that are That has the Willard Rubber Thread Battery. very much pleased that tbey paid "a iittle guaranteed two years. more. That has a low-theft insurance rate. Don,t take our word or soine one else's, bnt That has pockets in all four doors. owners> That has a hand shift lever. Everywhere you look you see a Chevrolet. That has both a hand and foot gas accelerator. ™ ere ls , a is the lowest priced , an " most economical fully equipped car on That is easy to start in cold weather. the market and the best automobile buy That is noted for its great pulling power. today. Everywhere You Look You See a Chevrolet Forest City Motor Co. FOREST CITY, N. C. - - CARS SOLD ON EASY TERMS ■ ■ ■ ■ BIRD'S EG OP & SPI (1 / \EEEEEE_-_- 11y ~\ TSTi Sbtslv .sua »» ■ j jf§ j. | , 1: B ':E5 ir " V cL , » Regular Roofs for Regular Men \/OU want a regular roof for your house, garage, bungalow, cottage, barn or factory and we've gol ihat roof. Bird's Roofs will make good for you just a» they have made good for thousands of others, and just as they have made good for us„ We say Bird's Roofs will make good for you because we know from long experience that they last for years and years, and ihat folks who own them like their looks and honest wear so much that they are eager to tell their friends what big value they are* Whether you need Bird's Paroid, Bird's Shingle Design Roofing, Bird's Plain Slate Surfaced, Bird's Granitized Roofings, or Bird's Twin Shingles, we can prove that in the long fun Bird s Roofs cost little for the service they give. BIRD & SON, inc. (Established 1795) East Walpole, Man. Wholesale and Retail Dealers FARMERS HARDWARE CO. FOREST CITY, N. C. « i
Forest City Courier (Forest City, N.C.)
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April 13, 1922, edition 1
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