Courier Invaluable i
Advertising Medium!
Forest City Merchants and Town Boosted,
Through Columns of The Courier Each
Week —Indispensable Aid to Mer
chants in Planning Sales
Campaigns.
- i
By EARL HUNTLEY.
"The Forest City Courier as ;
Factor in the Upbuilding and Growti
of Forest City and the County ant
* • 99
its Value to the Community.
One of the direct effects The Cour
ier has had cn the upbuilding of busi
ness ir. the town and county has beer
thru advertising. A merchant ii
• putting on a sale; he runs an ad in
The Courier and the buying public
is informed of the event. Suppose
he couldn't do this. He might dis
tribute handbills. But experience has
shown that handbille are more or
less impractical. More often than not
they are cast aside without being
read. Here we find The Courier an
important factor in .putting over
sales events. Successful sales
mean better business. Better
business means a growing town.
Then there is the routine adver
;ising. The public is kept informed
of the goods the merchant has on
hind and the prices. This stimulates
business. A milliner gets in a new
line of hats; a hardware a shipment
of aluminum; a car dealer puts some
used cars on sale. There are people
who ihfrse things. But how
* Digestible '
as milk
mßoi ii n I imiv
Bi
KRAFT^^
Velveeta
• • • • e • this
delicious new cheese food
melts, slices, spreads!
How its full, rich cheese
f
flavor blends with other
foods! Meat, fish, eggs, veg
etables. And it's as health
ful—as digestible —as pure
whole milk itself!
Try it today—for cook
ing and sandwiches. Your
grocer has it in the half
pound package.
BABIES
are Upset
BABY ills and ailments seem twk»
as serious at night. A sudden cry
ftiay mean colic. Or a sudden attack of
diarrhea. How would you meet this
emergency —tonight? Have you a bottle
of Castona ready?
•
For the protection of your wee one —
lor your own peace of mind —keep this
old, reliable preparation always on hand.
But don't keep it just for emergencies;
let it be an everyday aid. It's gentle
influence will ease and soothe the infant
who cannot sleep. It's mild regulation
will help an older child whose tongue is
coated oecause of sluggish bowels. A 1
druggists have Cast oria.
a
are they to know about them? An
ad in The Courier tells them. The !
Courier serves as a valuable go-be-:
tween the seller and the consumer j
to the mutual advantage of both. I
1 ' In the building up of community j
" | spirit and co-opdratiGjn, whiqh is •
r,ecessary for the growth of any
town, again we find The Courier an ;
indispensable factor. It stands four-:
? square behind any movement that;
is good for Forest City. The Courier j
5 is the town and county's most-effee-.
i tive booster. The recent "booster" J
edition is an example of some of the j
' things The Courier has done and is j
1 doing to advertise the town and
county.
! 1 Considering The Courier, not as.
• ,
newspaper, but as a business enter- j
I prise. It has a substantial payroll, j
iThis money is spent in Forest City]
' | and contributes materially to the j
( upbuilding of the town.
The Courier has exerted a steady- j
. _ l
jing hand on business conditions 10-j
cally in these recent times of stress.
The part the newspaper plays in
determining business conditions is
all too frequently underestimated
To The Courier goes much of the
credit for making Trade Day a sue- |
I cess. Considerable business is brought j
I in from the surrounding territory.
The Courier is a factor in bring- i
ing new business houses to Forest H
City and a factor in putting them .1
across when they locate here. When 1
the Surasky Stores decided to add '
this town to their chain, Mr. Surasky i
immediately hunted up The Courier -
and arranged for an eight page ad-1
| vertising supplement. Despite the !
| cost of such a supplement, Mr. Sur- ! i
! asky, an experienced merchandising 1
man, knew it would pay him divi- 1
| dends. Thanks to its newspaper al?y, 1
i Surasky's had a gala opening and 1
the town has forged another link in
the chain of progress. !
So much for The Courier as a ]
i factor in upbuilding. Let us now (
: consider the value of The Courier j
jto the community.
I
First comes it's value as a medium J
'of distributing the news It is "our" j
newspaper. It reflects the life of the j
' community. It chronicles the births >
deaths, and marriages, the doing? of
the neighbors, and the other things)
that make up our lives.
Suppose the American Legion or
some organization is putting on a
play to raise funds. The Courier is j
first to tell the story to its readers. '
A football game is to be played. .
Again The Courier. We depend on
; The Courier to keep us informed
about those things. ■
! The Courier enables Forest City
people, who for some reason or oth- .
ier are temporarily away from home,
"I
"DU
bring Ethel"
Do you know why she wasn't
welcome? She herself didn't.
Halitosis (bad breath), the
social fault no one forgives,
was the reason! Yet no one
need hava halitosis Gargling
with Listerine instantly destroys
mouth odors and checks infec
/ tion. Use it daily. Lambert Phar
macol Company, St Louis, Mo.
%
LISTERINE
ends halitosis
|i Kills 200,000,000 germs
THE FOREST riTY (N. C.) COURIER
AN ULTIMATE CONSUMER
•X'XyX'X'X'X'X^-X'X-I^ffgSgßfc'X-X'X'X'X'X'^X'X;' ';'';«i&fei6o'
■•• ::: i
*" s _/• j •>> /•" '.
This baby in a drought stricken section of West Virginia was one of the
ultimate consumers cf the foodstuffs given by the American Red Cross in the
pact year. More than 2,75C,GC0 persons were fed by the organization.
jto keep in touch with the home
town. If you don't think this is a;,
valuable and appreciated service, j
ask' some of the boys and girls away
at college. Or one of the boys in the
Marines or Navy.
j We think we would be justified in j
saying that The Courier is the best j
'single force for progress, better;
business and civic betterment that J
we have. A weekly newspaper is the J
best force any small town can have. ■
The Courier has attained an enviable
position among the weeklies of the ,
state. It is a credit to the commu- J
nity which it serves.
ARMISTICE DAY '!
! PLANS COMPLETE'
1
Celebration In Rutherford ton |
j On November 11th Promises f
To Be Biggest Ever |
Held There. i
i "
Rutherfordton, Oct. 26. —The pa- \
rade here at 10:30 a. m. on Ar v mis- ■
tice Day will be a feature of the big '
celebration. The parade will begin f
forming at 10 o'clock and be led S 1
down Main Street at 10:30 o'clock, 1
by one of the best brass bands "n *
this section of the state. In the f
parade will be decorated cars, floats, ®
etc. Every mill, firm and individual
is invited to have a float in the pa
rade, or a decorated car.
i For the best float, $25 in cash |
will be given; second best sls'
j Best decoratsd car in the parade |
$lO, while $5 will be given for the
oldest car in the parade that will
run.
Senator Cameron Morrison will
deliver the principal address in the
court house following the parade,
i The Legion Auxiliary is prepar
ing to give a free dinner to all
men who served in the World War.
t In the afternoon at 2 o'clock
there will be a football game be
tween Central High school and try
on. This will be followed by a
colored box:ng contest between
Jack Cunningham, champion of
Eastern North; Carolina, who
weights 173 pounds, of High Point
and Ambrose Taylor, of this coun
ty, champion of Western North
Carolina. This fight will be to a
knockout and is in charge of C. S.
Royster and Dr. A. C. Duncan. The
fight will take place at 3:30.
Tennessee Mosely will fight a negro
from Chesnee for 6 rounds. There
will be a battle royal by local col
ored boys from Forest City and
Rutherfordton.
Three aeroplanes will be here to
j give stunts and take up people,
l There will be string music all day,
I besides rides, shows and otha;
numerous attractions. A Fiddlers
Convention is being planned for the
5 night.
t The committee is busy now work
ing out all plans for the biggest
Armistice celebration ever held in
| Rutherford county. There will be
ample police protection and many
free attractions.
Schools, clubs. Boy Scouts and
i other organizations are urged to
I take part in the parade.
| Make your plans now to spend
| Armistice Day in Rutherfordton.
North Carolina Negroes
Support Farm Program
Negro farmers in North Carolina
the program
j his year and gave whole-hearted sup
port to the agricultural extension
js-jrvice in all of its plans,
j "Not only did the Negro citizens
I f this State grow food and feed
fcrops to the limit of their resources
jthis year but they have been indus
trious in conserving these crops for
|lise this winter," reports John W. Mit
i chell, district agent in charge of
farm demonstration work with Ne
jgroes. "In visiting with the 16 local
Negro farm agents throughout the
jState this year, I have been impress
fed with the efforts made by our col
ored farmers to follow the extension
recommendations and to grow the
food and feed supplies needed. We
Jiave secured a number of excellent
fr3cords which tend to show the prog
j QUIET YOUR
This^elightfu
!MRS. Alice Fischer (picture
above) says she is "the hap
piest woman in the world."
i. "I ojten used to wish 1 9
t was dead. Couldrft sleep;
couldn't enjoy myself. It
seems as though I had tried
every nerve medicine r>Mde,
but without any benefit un
) til I tried Dr. Miles' Effer
i vescent Nervine Tablets.
They certainly proved their
\ worth for me. I am the hap
piest woman in the world
and 1 don't mean maybe."
Mrs. Alice Fischer
If yon are Nervous, Sleepless, Cranky.
•, Blue. If you have Nervous Headache,
Nervous Indigestion, take Dr. utiles'
Effervescent Nervine Tablets,
ess made. With so many of otfr peo
le occupying the position of tenant
armers, they have not been able to j
o the things they wanted to do in
very case; but, there has been a;
oticeable increase in gardens, in 1
ay production and in the canning
nd drjgng of fruits and vegetables.' J
Soybean growing for hay increas- ]
d by perceptibly this season, he says, |
nd some growers report hay yields j
f two tons an acre and more. Many
£IHJEJ
To the People of
Rutherford County
We appreciate your ginning. We will buy your
cotton at the top of the market. We will buy
your cotton seed or exchange with you. We keep
plenty of meal and hulls for exchange.
Perfect ginning, prices right, and the right
kind of service.
We certainly appreciate the flattering business
that has come to us in past seasons, and if you
will come to see us this year, we are sure that it
will be mutually satisfactory to us both.
"WE SERVE WITH SATISFACTION"
Forest City Feed &
Fertilizer Co,
PHONE 132 FOREST CITY, N. C.
Seasoned
Experience
In the solution of business problem-,
nothing can take the place of experience .
The banker's experience covers all bra
ches of finance, and extends back throi
years of contact with new and comp ov
situations. This bank is ever willing to giv 1
you the benefit of its time-seasoned judg
ment.
J y t ;* t
However large or small your business
interests, you will find it of great adva
age to do your commercial banking he: e.
Union Trust Co
CAPITAL AND SURPLUS THREE
HUNDRED THOUSAND DOLLARS
Thursday, October 29, 1931
olored farmers report havir ■ T \.
r 11 •?> irouj
0 to 100 chickens in flocks i
I d for the winter. Fall and vi nt * r
' ardens have been planted ai,^
o uncommon thing to find .p
--(phich have canned from 250
uarts of material, says Mitche '. Th
grinding and cooking of sorgr .
fcyrup has been noted on ma- . r ,
jhis fall and there is a com.:
fcztivity in planting small «■; j n ar ,
egumes for winter.