Newspapers / The Charlotte Observer (Charlotte, … / April 21, 1911, edition 1 / Page 3
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,APRlL:4'f,. iM'' :v^-;' ■ ' - ^ i«- i ou Need the Benefit of This Store’s Value Bettennent! ARE YOU GETTING IT? A’^e want you to know that this is “The Store for You to Pin Your Faith .In/’ that here business is founded on the lighest principals of integrity in all dealings with the public. A sincerity that springs from scrupulous regard for nilh in all our words and actions, a courtesy that will insure the pleasantest relations between our customers and our- elves, and value giving which will literally carry out our inflexible rule of, Supplying Dependable Qualities at the owest Prices Always. Upon these and other important principals, we strive to conduct our business, sure of their i ime proved soundness, and seeing in them also the foundation of that public confidence which is our aim and hope lid purpose to maintain. ivilOW-BASS COMPANY ..lOXEY SAVERS d Wide Black Taffeta, 49c Value 85c GET THE HABIT OF TRADING AT MORROW-BASS CO.’S NEW DEPARTMENT STORE MORROW-BASS COMPANY MONEY SAVERS 36-In. Yard Wide Black Taffeta, 49c Value 85c DRY GOODS—New Dress Goods, Silks, Linens, Domestics, etc. An elegant showing of all the very newest things for the season. \ will find it exceedingly easy to decide on .what you want—the ' ’i.-'oiis assistance of our salespeople in this department will be ap- by you—to women who know o^ir prices will appeal. We ^ ve enucavored to gather together merchandise that we can recom- % i 'o you anfl still keep the price down within reach of all. We al- ,1 ' w t'lcome comparison as to quality and price for we know we are ' a ^ >ure of a customer when they will do this. We know we can A yon money on your Dry Goods, but its hard to prove it by merely - >—YOU MUST COME AND SEE FOR YOtJRSELF—seeing '= oving—VALUES TALK. We extend to you all a most cordial in ion to call and learn the MORROW-BASS CO. WAY OF BETTER 'T.chs. Always Striving to Please You We are always striving our level best to please you. If it ever hap pens that we don’t please you in quality, price or service won’t you kindly tell us? If you are dissatisflde with anything purchased here, you will find us only too glad to make it right. We look to our satis fied customers to tell others and to make our business grow. We won’t allow anyone to be dissatisfied with any of our goods if we know it. Learn the Morrow-Bass Co. way—it means satisfaction to you. Clothing for Men and Young Men and Boys Tt the good behind the “ad” that makes satisfaction—a saying -ines with a mighty truth. We want your Clothing business and you values so good that they will convince any man who will ' AHK that we DO give you greater value for your money. Every • ! ‘ we sell is guaranteed to give satisfactior or we “make good”. ■ to have you COMPARE values—our clothing always wins with n who COMPARES. If you can save money on your clothes—you do it. Remember we sell the best of everything that men and '-'nr. If you haven’t acquired the “Habit of .Trading at Morrow- f ” it will pay you to investigate our goods and our prices before - yotir next purchase. eW hope to get your business and ' by sheer force of dependable merchandise and fair and pro business methods. T' ' - 1 MORROW-BASS COMPANY MONEY SAVERS r ^ L ^ MORROW-BASS COMPANY MONEY SAVERS Two Cases of White Goods for Ladies’ Suits and Shirt Waists, 25c 1 value at 1^2C Five Cases 36-Inch Per- cial, 10c and 12 l-2c values, only.„ C the yard. T —* V fT: ■ f • - Ladies’ Ready-to-Wear I (On the Second Floor.) The elegant assortment of new Spring and Summer Suits, Coats, Dresses, Underskirts, Waists, etc., will win your trade if you see them and hold your trade If you wear them. To know just how good they ire—how beautiful they look—how varied the assortments and how moderately priced they are—^you must come aind see them. To know how well they wear—how well they fit—^how well they retain their shape you will have to give them a trial. When you haye done this you are among the best and most satisfied dressers in the city, and we have the satisfaction of not only knowing that you have a garment strictly in style but you have also saved money. Isnt it right that you should test our claim before you buy. See how well our merchandise comes up to these claims. Complete line of Ready-to-Wear Apparel for Chil- f dren. New Ideas in Millinery Advanced season styles now being shown for the first time—pret tier than ever—new shapes—coloring^ and trimmings are more typical of the late spring and early summer and there are many new and be coming effects that have not been seen here before. The values In our Millinery Department have been the talking event with all Charlotte women.' We assure you that these same exceptional values will con tinue In our Millinery Department. We crowd every dollar’s worth of value possible into every hat that we sell and. once we secure youf order for a hat we feel reasonably sure that we have made a perma nent customer for our Millinery Department. T?am£9‘thhi>Y matter what the price you XvCf/ICmC/Cf “"choose to pay for any article of mer chandise—at that price you can get the best values here. . Smart Snappy Shoe Styles This department holds a ready welcome for the person who comes to see our shoes for the first time. We do not urge you to buy—but we do strive to show you such attractive styles—such excellent quali ties at prices so law as to make buying here appeal to you. We want you for a permanent shoo customer and we believe we can best do that by giving you maximumvalues and satisfaction. W’e know that right no^ is a good time for you to put our claims to Ihe test. Quality is first, las and all the time the important consideration In our Shoes. The celebrated REGAL AND WALDORF shoes for Men and Women and EDUCATOR Shoes for misses and children. MORROW-BASS COMPANY MONEY SAVERS *n Calicoes For Saturday and Monday Only 3 l-2c Yard MORROW-BASS COMPANY MONEY SAVERS Four Cases of Ginghams for 3 l-2c Yard MORROW-BASS COMPANY MONEY SAVERS Curtain Swiss' Curtain Goods up to 25c, Short Lengths 10c the Yard MORROW-BASS COMPANY MONEY SAVERS Sample Hosiery Men, Women and Children Half Price MORROW-BASS COMPANY MONEY SAVERS - Ribbons, 15c to 40c values all on middle counters Only 10c ft i ys Striving to riease Yoiv I'hone 1437 E, Trad^ 3t.j 31-33 ^‘We Sell it Cheaper” Charlotte, C, Y(wr PoUaf’ Buys More Here Phone J437
The Charlotte Observer (Charlotte, N.C.)
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April 21, 1911, edition 1
3
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