North Carolina Newspapers

PAGE FOUR ■ *** - * - ' THE CONCORD TIMES PUBLISHED MONDAYS AND THURSDAYS Entered a8 s<*cond class mail matter at the post affice at Concord, N. C., under the Act of March i, 1879. - -■ J. B. SHERRILL. Editor and Publisher W. M. SHERRILL, Associate Editor Special Representative: FROST. LANDIS & KOHN New York. Atlanta. St. Louis. Kansas City. San Francisco, Los Angeleo -*nd Seattle - ADVERTISING DID IT. In an address before the ‘2sth annual convention ojf the Southern Newspaper Publisher’s .Association, recently held at Atlanta, \V. M. Armistead, of the N. V Aver & Co., national advertising agents related several instances of the effective- 1 ness of newspaper advertising, referring directly to two Winston-Salem firms, both of which are liberal users of print ers’ ink. The following extracts are tak en from Mr. Armistead’s address: “About 15 years ago there was a com paratively small concern .at Winston- Salem, N. C., manufacturing a very fine line of heavyweight popular priced un derwear. This merchandise was not trade-marked; the goods were being sold in competition with other unknown-mer chandise. They decided to trademark it in order that it could be identified by the consumer. We were commissioned to originate the trade-mark and do the ad i vertising. We suggested that the line of merchandise be called the ''Hanes.' “It was two and one-half years before the goods with the trademark could be gotten into distribution. Advertising was applied. Today that mill has grown to be the largest of its kind in the world. Not only heavyweight underwear is be ing marjufactured, but all weights of un derwear—a full line—and the product is sold generally throughout the entire United States. This company is the P. H. Hanes Knitting Co. “About the same time the R. J. Rey- Tobacco Company discovered a better way of manufacturing smoking tobacco. They named this product Prince Albert. We were commissioned to do the advertising. At that time the company ranked fourjth in the tobacco industry. Practically all of the business was confined to the squthern states. If my memory serves me correctly, I do not believe they were selling goods to amount . to very much north of Baltimore or west of St. Louis. “With the advertising plan came an expansion of the salts force. Within a short time Prince Albert was the unques tionable leader and the marvel of the to bacco industry in the volumes of sales. “A little later this company decided to add cigarettes to their line. Before this cigarette was offered to the public a for tune was spent in experimental work in perfecting it. The name given the cigar ette was Camel. Before competition real ized what was going on, Camel cigar ettes were being sold from coast to coast in every city, town and hamlet. It was the first brand of cigarettes ever distrib uted and sold nationally, and Camel cig arettes, as you know, are the overwhelm ng choice of the people. “Today the R. J. Reynolds Tobacco Company is the leader in the jtobacco in-, dustry, having come from fourth place -in the face of all the skill that competi tion could muster.” MRS. COOLIDGE AND THE PRESI DENCY. Whatever 'may be one’s opinion of President Coolidge as the Chief Execu tive of the United States, one cannot but have sympathy for the man as an indi vidual. Somehow we feel that personal reas ons more than anything else directed the President to say he didn’t “choose” to run in 1928, and that behind these per - sonal reasons is Mrs. Coolidge who has tired of the anxieties, the worries and the troubles that go hand in hand with occu pancy of the White House. President Coolidge. we believe, is bet ter suited by nature than anyyither Pres ident in recent years to stand the rigors of the Presidency, but even his New England training, his hereditary “cold ness” and his reticence have not been able to withstand the strain that must of necessity fall on the shoulders 'of the Chief Executive. He has broken within the past two years, latest photographs showing striking evidences of the ravages the the duties of office have made on his physical being, and no doubt the strain has been almost as great on Mrs. Cool | Hge. The death of one son, threatening let ; ters against her other son and many oth er things have combined to make the stay in the White House a rather unpleas ing and tiring one for the first lady of the land. We appreciate her desire to escape from the searchlight of publicity that is never turned off the White House, whether it be in the capital or in the re mote regions of South Dakota. Always she must be on guard, always she must play the role of the first lady regardless of her own feelings. And always there is the dread and fear of the fanatic who would make the President or some mem ber of his family his special prey. We are not convinced that Mr. Cool jdge with the unfortunate word “choose” really means he will not accept the nom ination but we do accept it as nraaning he would like to quit if the party will let him. We accept it rather as admission from Mrs Coolidge that she is tired of the whole thing and desires above all else the tranquility, peace and happiness of a home of her own as Mrs. Coolidge rath er than as the first lady of the land. WHAT DOES HE MEAN? If President Coolidge has no intention of allowing his name to be placed before the Republican National Convention as a Presidential candidate he should have said so. With his brief statement that “I do not choose to run for President in 1928” the Chief Executive said nothing defi nite. He could at least have explained he meaning of the word “choose.” As it s, his statement means nothing more to the average person than that the Presi ient had rather not make the race but vill make it if enough pressure is wrought to bear and if he is assured that there will be no stiff opposition. What does he mean? He has been unfortunate in the choice ff a~ word, to say the least. It is to be egretted that he left room for specula tion for Americans had rather their President be bold and outspoken than in definite and uncertain. Much better would it have been if Mr. Coolidge had said “I would not have the nomination if given me,” or “I will be a candidate if I see the people want me.” That’s what his statement meant after all, so far as the public is concerned and there are evidences that even his closest friends have put the same interpretation on his brief utterance. Former Senator Butler, who was manager of Mr. Cool idge in the pre-convention campaign of 1924,said: “I am not convinced he will not run if nominated.” That’s the utterance of a man close to the President, a man who probably has as quick access to the White House as any other. He doesn’t take the statement to mean that the President doesn’t want the nomination. He takes it to mean that the President is not going to engage in any campaign or make any fight for the nomination. He takes it to mean that the President has really said noth ing. There is no cause for real surprise in ‘the nature of the statement after all, though. Mr. Coolidge is the kind that likes to stVaddle the fence. That has been his manner of doing business ever since he was first made President. He hasn’t taken an aggressive side in any debata ble problem. He just moves along the lines of least'resistance, confident that the powerful organization within his par ty, backed by the millions of corporations receiving favors from the government, will carry him. through. He wantj to be President but he does not want to fight for it. He “chooses” not to take chances on being defeated. He “chooses” to let his party make the fight while he plays safe. He “chooses” the same undecisive method of procedure that has characterized his term of office. He makes a statement without saying anything, and leaves his party as much up in the air as ever. PER'CAPITA COST OF INSTRUC TION. The latest issue of School Facts deals with the per capita cost of instruction in North Carolina, showing that 77 per cent, of the total amount, $22,822,834, spent for running the schools in 1925-26 was for the salaries of teachers and prin cipals. In other words, it cost $17,581,- 208 to actually nistruct the 818,739 chil dren enrolled in school that year. The remaining 23 per cent, was spent for such items as fuel, janitor service, supplies, light, water, transportation of pupils and the overhead expenses of administra tion. In 1925-26 the average cost of instruc tion in all elementary and secondard schools for the white race was $26.54, and for the colored race it was $10.24. This is an increase of sl.lß for the white race and $0.50 for the colored race over the preceding school year, or if we go back still further, for the white race it is $12.50 more than in 1919-20, $19.39 more than in 1914-15, $22.04 more than in 1909-10 and $23.35 more than in 1904- OS ; and for the colored race it is $4.80, $7.61, SB.IB, and $8.35 more than in each of these respective years. This 26.54 is the average cost taking the State as a whole. If rural schools only are considered, it cost 22.49 a year to instruct each white pupil enrolled and 8.38 to instruct each colored pupil. If city children are considered separately it cost an average of $39.27 in the white schools and $16.46 in the colored schools for instructional purposes. » When the cities are divided into groups, there is also a difference in the , per capita cost of instruction. In Group I, which consists of the eight largest cit i ies in North Carolina, it cost an average of $48.18 per pupil in the white schools and $21.36 per pupil in colored schools. In Group II it cost slightly more than the State averages in white schools and less than the State average in colored schools. In the third group instruction costs $36.58 per white pupil and $15.71 ’ per colored pupil. In the rural schools the per capita cost ; of instruction in white schools ranged all the wav from $40.11 per oupil in New Hanover county to $14.36 in Cherokee County. In rural colored schools the greatest cost was in New Hanover at $25.21 per pupil and lowest in Scotland at $4.70 per pupil. The highest cost in any particular unit was $56.63 in the city of Durham for each white child enrolled. Thus it is seen that around this 9tate average of $26.54 for the white race the range .of cost is from $56.63 to $14.36 and around the $10.34 State average for the colored race the range is from $26.68 to $4.70. In 1904-05 the average school was op en 94 days for white children and 91 days for colored children. This was the school year. This length was gradually increased until 1919-20 when the six months minimum term went into effect, the average for the white race was 135.9 days and for the colored race it was 127.4 days. From this year to the present the length of school term has increased grad ually each year until it is now, t 51925-26, 149.1 days for white children and 138.3 ■ days for colored children. Upon examination of the facts, it is found that in 1904-05 the average annual salary paid a white teacher was $148.22 and a colored teacher $105.10. This was a very small annual salary, yet in 1914- 15, ten years later, the average annual salary of a white teacher was $285.59 and a colored teacher $149.66. In 1919-20, just after the war closed, the average amount paid teachers had increased to $516.15 and $248.45 for the white and colored race, respectively. Now, 1925- 26, a white teacher receives an average of $853.23 annually, a colored teacher, $467.- 23. This is afi average monthly salary of about $114.00 for the white teacher and $67.00 for the colored teacher. One of the most significant factors re sponsible for the increased amount paid teachers is their scholastic preparation. In 1904-05 there were some well-trained trained teachers. It is not know how many or what per cent, of the whole were in each of these classes during that year. Since 1921-22, however, the record has been kept and the number of years of training of each teacher in the Stat is known. In just this short period the av erage training of the teachers of the State has increased significantly. In 1921-22 the average white teacher possessed training equivalent to one year in college, whrereas in 1925-26 the average white teacher possessed training equivalent to 2 years in college. The better qualified teacher, just as the better qualified artisan, receives the larger salary, and what is even more sig nificant in the calculation of cost the bet ter qualified teacher is employed in the longer term school. SAYS THEY MUST DIE. Nicoli Sacco and Bartolomeo Vanzetti must die, says Governor Fuller, of Mas sachusetts. This case has attracted more interest and aroused more hatred perhaps, than any other in American history. For sev en years these confessed radicals have been fighting for their lives, but unless some legal technicality prevents they ap pear doomed. All kinds of committees have been or ganized to aid in their defense. Various courts have been appealed to, and vari ous demonstrations staged in many sec tions of the world. Finally the matter came down to a decision by Governor Fuller and his committee. During sev eral weeks the Massachusetts Governor gave personal attention to the case, in terviewing scores of persons who had been connected with the case and giving what seemed to have been all possible de liberation and consideration possible. After his investigation he > reports that he sees no reason why the men should not die. President Coolidge is not expected to interfere in the case. He is understood to feel that it is a case for Massachusetts to decide. However, guards about his home have been doubled, so that he may not be molested because of the case. Friends of the two radicals have charg ed all along that they were noth given a fair trial, that they were convicted be cause of their radical tendencies rather than because of any guilt, and that there has been no justice in the case. We are not inclined to that belief Before Governor Fuller made such thor our investigation we felt that perhaps a mistake had been made but we do not believe this possible now. We do not , believe Governor Fuller and his commit r tee would be prejudiced to the extent that they would let innocent men die. So ’ far as we have been able to see, every ; agency of the courts has been exhaust ed in behalf of these men and each inves ( tigation has resulted in the same verdict —guilty. They have been given a fair, ( square deal. That is all anybody can get, although such action sometimes results in errors. We hoped the men could be sav ed but we accept the report by Governor ’ Fuller as final and justified. i SHOULD INFORM PUBLIC COR RECTLY. I i Several days ago announcement was , made in various newspapers and through other agencies that Route 20 was open : all the way from Wilmington to Chimney 1 Rock. A big celebration was held and so THE CONCORD TIMES far as we have been able to learn noth ing was said about a detour just before Chimney Rock was reached. There is such a detour, not a danger ous one to be sure, but a detour just the same, with barricades that are not light ed at night. That's the chief cause ot complaint we have to make. The State highway department should be required to hang lanterns or some other kind of lights on these barricades at night, es pecially after word has gone abroad that the highway has been completed. Concord persons motoring to Chimney Rock Tuesday reached their destination before sundown and were surprised to find the detour. They could see the bar ricades eas'ily enough, but they were as tonished when they returned after da r k to see that no lights were placed on the barricades to designate them as danger ous. There is no excuse for such negli gence on the part of the highway forces. If the commission does not keep an en gineer on each job all of the time at least •it should require contractors to hang lan terns on detour signs that extend partial ly or wholly across a highway. And the public should not be told that a highway is open until it is open. The combination of-false reports and unlighted barricades is a dangerous one, and should not be tolerated. ELECTRIC POWER. i discussing the enormous increase in industries in the Piedmont section of North Carolina and South Carolina, Pub lic Service says: “Almost without exception writers of Eastern North Carolina in discussing the rapid industrial growth of Piedmont Carolina give credit to electric power for the marvelous development of that sec tion. Nor is there any element of jeal ousy in the discussions; those writers approach the subject with the magic of electric power as an accepted and univer sally known fact. “It is a known fact that the greatest industrial growth in the Carolinas is centered about the points of initial elec tric power developments and has expand ed in all directions just as electric devel opment has extended. ‘Manufacturers Avenue’ is the name and reality that stretch from Danville, Virginia, through Greensboro, High Point, Concord, Char lotte, Gastonia, Gaffney, Spartanburg and on to Greenville, South Carolina. That is the ‘backbone’ of industry in the Caro linas, and some healthy ‘ribs’ extend on both sides. “It is a conceded fact also that' the manufacturing industry has made only slight progress in Eastern North Caro lina. The answer seems to be that East ern North Carolina hasn’t electric power. True, almost all the towns and cities of that section have individual municipally owner and operated power systems that furnish light and some power to their individual communities.” % OPPOSES THIRD DEGREE METH ODS. Judge W. F. Harding, of Charlotte, while presiding over Superior Court in Guilford county this week, expressed a denunciation of “third degree” methods which is calculated to strike a pleasing note with the public. Evidence was introduced at the trial of a negro charged with the larceny of automobile that the arresting officer, in an attempt to learn the name of another negro believed to have been implicated in the affair, had threatened to use a needle to torture from the negro the desired in formation. “You had no right to make that state ment, Mr. Officer,” Judge Harding is quoted as having said in no uncertain tones. He further stated that he had no sympathy-with any method of intimida tion by officers in an effort to force from prisoners details regarding alleged of fenses. Officers were told that they were not to assume the role of prosecutors and that their duty ended when they took the offender into custody and delivered him to the constituted authorities. Officers have no authority for using such methods as these. They can carry out their duties without being unlawful, or they should quit. It’s going too far when officers violate the law* themselves in trying to enforce the law. WORK FOR TAX RATE REDUC TION. Members of the board of county com missioners are in position riow to see what the various departments of the county expect to receive for maintenance during the next fiscal year. The prelim inary budget calls for an expenditure of $469,311, this representing an increase for the public schools and a decrease for the highway commission over what was spent during the past year. The total of taxable property in the eounty has not been made public but it is reported that the total will be about $45,000,000. The present tax rate is sl.lO. The total taxable property last year was approximately $38,000,000. The various departments should cut their budget requests to the last dollar. Not that we are a pauper county, but be cause we are trying to get the county finances on a business basis and need to cut off every surplus dollar until the new; system is operative. The increase in tax able property, if it does reach the $45,- 000,000 mark will be about what has been predicted from time to time by those who have kept in touch with the matter, but the increase will not permit a tax reduc tion unless every department in the coun ty operates with as little cost as possi ble. The people want a tax reduction. The department heads should make it possible. DIDN’T PAY THE BILLS. A High Point man committed suicide because_he was “troubled over bills.” It’s a happy man that has never known the misery that conjes to him who is haunted by the butcher, the baker, the merchant and the garage owner, but af ter all the High Point man didn’t pay the bills when he took his own life. It’s true that he escaped the misery Himself, but what about the others? If he were so concerned with the matter of the debts he should have stuck to the task of paying them in cash rather than with blood. It’s unusual, though, for a maji in debt to worry enough about them to take his own life. Usually the man holding the bills is the one that does the worrying. The average man who goes so deeply in to debt that he can’t get out does not worry about them. That’s the reason he owes so much. The merchant, the bak er and the butcher usually do the wor rying- ", It appears certain now that the Coun ty of Cabarrus and the City of Concord will not increase expenditures during the next fiscal year. Tentative budgets presented and approved indicate that the trend is downward in most departments and this may result in a reduction in the tax rate. Every department in the city and county should be operated at the least possible cost during the year. There has been a rather generous increase in property values and only economic ad ministrations in the city and county will satisfy the tax payers. “NICE?’ STRANGERS. Durham Herald. The experience a Durham girl had recently when she went automobile riding with “a nice” strange man should be a lesson to all young woman who have a tendency to accept all “nice” men at full value of their “company” appearance. No girl who for one moment forgets judgment and common sense by motoring with strange men can do so without endangering her reputation and running a serious risk of undergoing an experience similar to that the Durham girl had recently. There are plenty of men always on the watch for unsuspecting young women, and will induce them to take automobile rides, said rides too fre quently ending disastrously for the girl. -It is none too safe when the man is well known, and the risk is multiplied many times if he be a stranger. Unfortunately, there are a number of thoughtless young women who do not s%em to mind assuming the risk. That encourages the prowling male to seek new conquests. A rather amusing story of an Asheville incident was published not long ago. A nice looking man was riding slowly along one of the principal streets when he saw a flapper, rouged, saucy smile, ex tremely short skirt, approaching on the sidewalk. He drew up to the curb and invited her for a ride. She looked him over, saw he was “nice” looking, and accepted the invitation. She lived some distance from the business district. The man drove her to her home, and opening the door of his automobile, told the young woman to “get in the house, go to bed, and quit riding around at night with strange married men !** The young woman followed the part of his advice about mak ing a hurried entry to her home. Not every man would have been aa considerate. That incident may have taught the thoughtless young woman a lesson. Maybe it din’t It should have. MAKING ’EM OVER AGAIN. Gastonia Gazette. Lee Weathers, editor of The Cleveland Star, Shelby, recently visited the North Carolina Or thopaedic Hospital in this city and his visit in spired the following touching editorial: “Have you ever looked into the eyes of a crippled tot as he, or she, wistfully watched other children romping in the lively games of youth? If you have seen that despairing gaze of anticipation that holds little hope of realization then you’ve looked deep into an oft seen tragedy of. humanity. “But—perhaps you’ve also looked into eyes of a tot after a cast is taken from his leg and he sees on into space inviting paths where he may romp, other children with whom he plays—an avenue of unknown joy and happiness opened up to him. That look, if you’ve seen it, must resemble some of the magnificent sights in Heaven. A bit of Heaven it must be itself. Thiß look one doesn’t see so often as he should in the mirror of life. “Yet, over in the ouskirts of Gastonia is a place where the tots of the first despairing glance are taken that the look of despair might he transformed into the indescribable gleam of joy. Coming to our desk is the annual report of the North Caro lina Orthopaedic hospital with the compliments of the founder and president, Robert B. Babington. It doesn’t difier how low our view of life has de scended, or to what downcast depths our thought may be wandering, a glance at the activities of that institution brings back faith in man. Charles B. Aycock became immortal to this state by opening a wider avenue for the mentality of North Caro lina children, but, in handing out the bouquets while the recipient lives, we would say Bob Babing ton should have an equally gripping hold on the hearts of a North Carolina people for the wider avenue he has opened for the frail, deformed bodies of Carolina youth. “The illustrated stories, ‘Before and After,’ in the booklet give an insight into the work of the institution. A small girl with a horrible appearing deformed foot. Then another photo of the same girl after treatment, showing two feet well formed, the deformity vanished. There are other pictures Kke that, and many other case not pictured. Shelby and Cleveland county should take added interest in the institution because of the fact that a Shelby man, George Blanton, is chairman of the board.” LEGAL STATUB OF ALIMONY. Baltimore Sun. From Chicago comes the Solomonic ruling that the alimony payments made by a man to his first wife come ahead of similar sums owing to his second. The presiding jndge errs, however, in com paring the two liens to a first and second mortgage. Mortgages, as every jurist knows, are payable upon maturity, but alimony is in the nature of an irredeemable ground rent—in this ease with mineral rights apparently assured to the hopeful gold-dig gers. Those two young men who studied domestic science out in Kansas intend to take no chances on doing without their breakfast at some future date. —Terre Haute Star. * i Monday a SHADOW OP Al OVER Kafeigh Times. ' BtaAH '£**7 l '<>' Presidents’ll there is scarcely travail out of whiV?* 1 ten blunt and S* I do not choose to Mr. Coolidge does FUn for the tradition again?* 7 He does not My th? t V* even that he does not“ Jl^ f' P does not make pr a %,^ IS2B ’ and ** .. ; Xot Vhat what he choose to run f or He does not choose choice as to what Si borne in upon him with i doi s3 that if he should rh.l ho would be defeated. to The President could \ 1 It is scarcely conceivet?*** i, .defeated in kh on becoming once he has been told bv le itaoiiw 'nough he were nominated h . d - Bt tkJ must have been told k 2 of supporting he believes that to be *3 sourly, reluctantly and 1 ***■ & ST to What is the inference- \VK character that has grov.Nl national politics to bringV** sion i Coolidge* defeat if l ? than that. For , dfriJA 1 he would be defeated was kat assumption that Al Coolidge could beat anv of *\ carry New York, against itS without difficulty. He Ritchie. He could win in against any mystery man w ’ a convention that did not might center. When he is m* not take the nomination he cause he would be defeated it 2* publicans are convinced that S? 1 going to name the one man Therefore, Mr. Coolidge is w other. There ba pin, dens hat already j 8 in the ring R? in the background, but it mavb.,s other has been selected in theßfcS Mr. Coolidge dones not “choose”-- dent because he fears Al Smith 2 established, it will be next tu inti, rent Al-Smith from being noij A week ago the political sittua* contemplated Coolidge as the cej of the Republicans, with the Denceo a problematical figure. Today, the certainty is rather A] | Democratic candidate and the the Republicans finally decided has un of doing what it has been decided Ci not hope to achieve. NEW ROAD TO CONOTR Statesville Daily. This paper has mentioned that it fan the State Highway commission bui control of the highway — heretofore i k from Catawba to Conover, via Cluag the surmise was that the road nia partially graded from Statesville to tsi of the railroad, intended as No. 10na Supreme court said it wouldn't do, up up with the Catawba-Conover route i a road from Statesville to Conover udh 10 where it is. Catawba county has a road bocsi the road board, not the county M that was in special session July St following order was passed: “An agreement from the State Eg mission mailed to R. E. Smyre, i*pa in which they agreed to take over tin Conover to Claremont, and Catwkl the river towards Statesville, tu to motion, R. L. Moser seconded ut I carried. It was ordered that the M the clerk sign the agreement and* State highway commission.' 1 ~ Printed as furnished, punctuitioirf And so it appears that the State ks mission, at its request,.takes over si Conover to Claremont, and Catawtt "■ the river towards Statesville. right into the partially completed nth* ville to the river. With the cha# l of the road from Catawba to ClaniJ south side to the north side of the would, when connected up, giro * Statesville to Conover. Recently a member of <h« MPWj (it was not Commissioner as to the purposes of the State r reference to the road Newton. They would build to Asked about the Supreme court** present route of No. 10, be would be maintained a ‘“La eventually hard surfaced, bu a long time off. Draw your conclusions fro _ . facts mentioned. If a bar(i “;A| north of the railroad from .j the idea is not only that lf . w , travel but that it would sort of process, the aban on - route and the adoption of as it is might eventually would be so long in the interpreted by the Supremo _ i —nullified by an agency in such event, set an . eI paralleled, probably, m THE CREED OF A Goldsboro News. I am a fool. I bebeve that accident which occurs in . I believe that my house L c { *\ though I take “0 P«« nn '“ stopped to think. I v 0 is even as other houses ■ jn for me to think of * uC "i should think deepley. I belive that fires are can _ , carelessness of the otbe a privileged character. * cast away half-light ■ j do such things with - been arrested for if I beli.™ that tha oV capable and J ' ser 7”lL,i own stupidity. A sp .u mj home and P»« I belicce all tl,a■ "7* if munity from the at pf ,j that fate baa V-* in "the club of other I am a fool. mak*^T Scotland Neck Halifax County restraining order for , tr 'o*,l State Equalization Fun HaUtax Count? <■>”‘7,l and preaent its case K»t J discrimination * h . ,cb the country. It » * tax payer in the A jwt due in * h ' d S*i* 4 ’ reduction can be | purposes. the j .Vj Greensboro . Judge Tam cause would be ro > that he is carryitf League with him- Jj