The Danbury Reporter
PEPPER BROS.. EDITORS AND I'UBI.IHHEKH.
Subscription : 3 mo., 25c.; 6 mo., 50c; one year, SI.OO
~~ WEDNESDAY. JAN. 22. 1913.
IS THE COUNTRY MERCHANT DOOMED ?
Since the Parcels Post has begun operations the great city
mail order bouses are increasing their country advertising 100 per
cjnt. The mails are being flooded with circulars, catalogs and
litters descriptive of a hundred thousand kinds of merchandise
which will be delivered at the consumer's door cheaper than the
express companies can haul it.
The situation assumes a gloomy aspect to the country merchant
who is trying to do business on a plan which has been in opera
tion for centuries—sitting down and waiting for the customer to
came in and look him up. The only hope for the country mer
chant, as we see it, is to adopt the very same methods which the
city merchants have achieved success at, and which they are going
to work to the finish in the country now that the transportation
problem has been immensely simplified : Advertise—advertise —
advertise. The business of the merchant who fails to advertise
is conducted fundamentally wrongly, and will die, unless the
owner is willing to give his time for nothing and lose money
steadily on his investment.
The Liggett-Myers Company recently set aside SIOO,OOO to be
spent in advertising during the vear 1913. The American Tobac
co Company spends nearly half a million dollars per year in
printei's ink. Both of these concerns use nearly all the country
newspapers in the United States. They do not charge up the
amount of money expended in advertising as expense, but as an i
investment which keeps their businesses alive and prosperous.
They meet and grapple with competition, and their past successes
show how well they succeed in conquering it. Sears-Roebuck,
Montgomery-Ward, Fields, Siegel-Cooper, and the others will be
competitors in Stokes and adjoining counties with our home mer
chants seriously from this on. The best way to fight the devil is
said to be with his native element, and the only way to whip the
aliens is to use advertising fire constantly, conservatively and
wisely. Give a description of your goods, the prices at which you
ean sell, supplement with a courteous and earnest invitation to
buv—these are the essential principles of advertising. We know j
nnnv merchants who not only do not advertise, but who
keep cases of goods lying under their counters. The customer is
supposed to inquire the way to their stores, go in and ask if cer
tain articles can be found there, and then pay a small fee
above the selling price for the privilege of being allowed to buy.
\dvertising is the mainspring of the science of business. With
out it you may sell a few of your friends, but in the great scuffle 1
for business worth while you will always be the loser.
This paper reaches weekly nearly 20,000 people who have money,
and who buy their supplies to eat, wear and work with. Our
rates are reasonable, all inquiries whether by letter or in person
answered promptly, and estimates furnished free. We can write
yojr copy, and help you plan a campaign that will largely in-'
crease your business. Will you try it ?
IMPENDING DANGER.
Tne farmers of Stokes county during the year just closed re-1
ceiv-d handsome prices for their crops of tobacco, and the great
est prosperity in the history of the country exists on the farms, i
Naturally, every tobacco grower, flushed with his happy experiences j
on the 1912 market, will go in strong for a big crop for 1913, j
and a large per cent, of farmers will produce tobacco to the ex-'
elusion of every other crop.
This is where the danger comes in. You have probably re
solved in y jur mind that you will produce two pounds of tobacco
where last year you produced one. The indications are that youri
neighbor has formed the same resolution. This intention is doubt- '
less spread to ihe extent of the tobacco-producing countries. Then
with favorable seasons the result will be a 2-billion pound crop
about twice the size of last year's. Can any person doubt that
the 1912 prices will then become only a happy memory, not to be
experienced again for many years?
One of the fundamental principles of Farmers' Unionism is the
production at home of homes supplies. Search all over the coun
try aid every time you find a farmer in good circumstances, land
pai i for and money in the bank, he will tell you he has always
m iue it a rule to grow his hone supplies, whether tobacco is high
or low.
The price of living is growing higher every day. Corn, wheat,
hay, daisy middlings—if you have to buy them, your fund of tobac
co money is quickly exhausted. The old theory that it is better
to raise all tobacco, and buy supplies with tobacco money, is
economically fallacious. The idea of making enough money off
one acre of tobacco to buy all the corn that may be raised on ten
acres, looks good, but it won't work out.
BILL TO STOP SHIPMENT OF LIQUOR INTO
DRY STATES.
It will no doubt be interesting to both wet and dry readers of
the Reporter to know the main features of the Kenyon bill, now
pending before Congress, which is aimed to stop the railroads
from hauling liquor into dry States. The bill is as follows :
"That all fermented, distilled, or other intoxicating liquors
transported into any State or Territory, or remaining therein for
use, consumption, sale, or storage therein, shall, upon arrival
within the boundaries of such State or Territory, and before de
livery to the consignee, be subjected to the operation and effect of
the laws of such State or Territory enacted in the exercise of its
reserved police powers, to the same extent and in the same manner
as though such liquids or liquors had been produced in such State
or Territory, and shall not be exempt therefrom by reason of be
ing introduced therein in original packages or otherwise."
An overwhelming sentiment of Congress appears to be on the
side of the passage of bill, and the consensus of opinion is that it
trill become law.
There were 9,152 murders committed in the United States in
1912, and $1,646,000,000 spent for liquors.
OUR ROLL OF HONOR
I
Recent Paid-in-Advance Sub
scriptions tn The Ban
bury Reporter.
The following subscribers are
entitled to the thanks of the Re
porter for recently paying their
subscriptions up in advance:
J. W. Baker, to Nov. 7, 1913.
J. A. Tatum, to Aug. 1, 1913.
Willie Collins, to Jan. 2, 1913.
W. T. Dun lap, to May 28,1913.
J. Will Morefield, to Aug. 4,
1914.
R. J. Petree, to Feb. 25, 1914.
J. A. Mabe, to Aug. 14, 1913.
J. M. Boles, to Jan. 20, 1913.
Yancy Yates, to Jan. 15, 1914.
James Robertson, to Nov. 12,
1913.
W. H. Southern, to Aug. 4,
11913.
D. C. Browder, to July 2.1913.
R. K. Long, to Jan. 1, 1914.
W. W. Boyles, to Jan. 1, 1914.
N. A. Stephens, to June 26,
1913.
J. W. Lawson, to January 8,
1914.
A. G. Jackson, to January fi,
1914.
W. G. Slate, to January 1,
1914.
M. C. Paris, to February B,'
1913.
W. J. Sheppard, to January 6,
1915.
Mrs. W. N. Lackey to April 6, :
1913.
Watt Mabe, to April 4, 1913.
W. R. Stovall, to April 5,1913.
Miss Clara Boyles. to January
G, 1915.
R. G. Gentry, to December 1,
1913.
Miss Martha Edwards, to Dec.
18, 1913.
R. F. Bondurant, to August 11,
1913.
L. T. Smith, to May 34, 1913.;
B. H. Boyles. to June 4, 1913.
•1. F. Pruett, to April 6, 1913.
H. C. White, to November 30,
1912.
S. L. Venable, to July 20,
1913.
h A R Al E S S
J. W SHIPLEY
!*'um'Ksor to
1886 HINE & SHIPLEY 1912.
The Old Reliable Manufacturer For Twenty-Six Years
of Harness and Saddlery and Dealer in Lap Robes, Horse
Covers, Whips, Collars, Harness Oils, etc.
See me before you buy.
I. W. SHIPLEY, Sign ol the Gray Horse. Trade St., WINSTON, N. C.
All kinds of watches and jewelry at lowest prices.
Also all kinds of repair work and engraving. Give me
a trial and I will please you.
CHAS. F. SAPP,
WINSTON-SALEM. - - - N. C.
DO YOU WANT TO GO
To a good School—We've got it.
To study Practical Shorthand—We've got it.
To learn Practical Typewriting—We've got it.
To learn Bookkeeping by practice —We've got it.
To learn office practice— We've got it.
To Salesmanship—We've got it.
To learn Penmanship—We've got it.
To learn things to increase your salary—We've got it.
Where you can always get employment—We've got it.
Where you learn only practical things—We've got it.
Where you can learn the quickest— We've got it.
To the citv of Pay-rolls—We've got it.
To the fastest growing town in the SOUTH—We've got it.
To experienced instructors—We have them.
Thi|ad ;lf Presented
to the school by Jan. 15, 1913.
THE DAMbURY REPORTER
! T. H. Ferguson, to December
2, 1913.
| (iilmer Ziglar, to December 21,
! 1913.
j A. P. Shelton, to January 1,
: 1914.
W. E. Martin, to April 28,
! r-»i3.
! W. L. Hall, to June 24, 1914.
Abel Hicks, to March 6, 1914.
W. P. Ray, to July 20, 1913.
G. L. Simmons, to April 1,
1913.
W. E. Shelton, to April 30,
1914.
H. B. Hauser, to January 1,
1914.
Mrs. W. K. Thore, to January
1, 1914.
F. P. Stone, to September 13,
1913.
M. F. Tuttle, to July 21, 1913.
G. A. Hill, to June 13, 1913.
A. L. Payne, to January 1,
1914.
Miss Lydia Martin, to March
8, 1914.
J. N. Brown, to February 20,
1913.
W. M. Rhodes, to April 7,
1913.
H. H. Reid, to April 5, 1913.
S. J. Martin, to July 1, 1913.
D. H. Wilkins, to July 1, 1914.
J. R. Johnson, to January 1,
1914.
A. J. Gann, to November 10,
1913.
Willie H. Mabe, to January 1, j
1914.
B. S. Joyce, to January 1, i
1914.
G. E. Dillion, to January 1, J
1914.
•I. H. Nance, to April 1, 1913. I
W. A Petree, to January 28,
1915.
Best Cough Medicine for Children.
"I am very glad to say a few
words in praise of Chamberlain's
Cough Remedy" writes -Mrs.
Lida Dewey, Milwaukee, Wis.
"I have used it for years both
for my children and myself and
it never fails to relieve and
cure a cough or cold. No family
with children should be without
it as it gives almost immediate
relief in cases of croup." Cham
berlain's Cough Remedy is pleas
ant and safe to take, which is of
great importance when a
medicine must be given to
young children. For sale by
all dealers.
NOTICE!
1 have bought the interest owned by J. P.
Lewis in the Clothing business run by Lewis
& Simmons at Pilot Mtn., N. C. I now own
the whole thing and shall move my stock in
a few days to the W. T. McDaniel store
building next door to O. N. Swanson old
stand. I bought the stock at a good discount
and shall make some very low prices on my
goods in order to reduce my stock and get
ready for spring goods. I shall run the busi
ness on just as we have been running it and
try hard to please all my customers and give
them good values for their money.
Don't forget me, and come to see me at
the W. T. McDaniel old stand.
POWELL E. SIMMONS,
Pilot Mountain, N. C.
15jan2t.
Harness, Lap Robes,
Buggies, Saddles,
Wagons, Etc.
Smoak & McCreary
Winston-Salem, N. C.
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