THE PIN EH URST OUTLOOK.
THE TWENTIETH CENTURY GIRL.
Itowena fair, in centuries gone by,
Gazed on the tournament with downcast eye
And swooned when there her true knight chanced
to die.
rriscilia made neat housewifery her search,
And walked twelve miles through snowy woods
to church,
And godless, idle swains left in the lurch.
Coy Arabella, of our grandsires time,
Seemed built but for some languorous, sheltered
, clime,
And deemed all healthful exercise a crime.
But Twentieth 'Century Margaret claims the
crown,
She swats the golf ball in brief-skirted gown ;
And wins from the whole buueh-yes, wins
hands down.
II. T. Smith, in Xeic York World.
MISLEADING SUPERLATIVES.
The Tendency ol Advertisers to Exaggerate
Facts and Disregard Truth.
SOME HONEST ADVERTISING.
truth of this statement is the fact that
more than seventy-five per cent of the
sojourners in Pinehurst during the past
two season had passed previous seasons,
or parts of 'seasons, in this same place
and returned to take up their winter
rARlrience here after having satisfied
themselves as to its desirability; and,
also, that' there are more people settled
here at present for the season than ever
before at this time of the year.
Tlipse statements are facts, plain,
unexaggerated truth, and are presented
to Outlook readers for consider t ion at
their actual value, without amplification
and without superlative comment.
A lMeasinff Transition.
To the visitor who leaves the New
England States at this season of the
vear. bound for Pinehurst, the various
changes of conditions must be very
interesting. Every sense is appealed to.
The eve exchanges the sight of snow-
clad hills and ice-bound water courses
for I'reen gardens of groves of the long-
leaf pine; the ear is assailed, not by the
Modern advertisers in all lines incline
decidedly toward the use of superlatives;
every jeweler's goods are the finest, every
department store offers the lowest prices,
every newspaper has the largest circula
tion, every patent medicine is the best on
the market, etc. In their desire to
Impress upon the minds of their readers
the superlative excellence of their sub
jects, some advertisers are not satisfied
with the literal meaning of some of the
strongest English adjectives, but speak
of "the most perfect typewriter ever
invented'' and even of "the most abso
lutely reliable dictionary ever printed.'"
Superlatives have come into use to such
an extent that plain, matter-of-fact
statement of truth is apt to fail of mak
ing an impression and the subject of
an honest, unexaggeratedly-advertising
article is likely to appear to disadvantage
when compared with the flowery, superlative-exhausting
advertisements of its
co-equals and its inferiors.
This matter of the use of superlatives
particularly applies to resort advertising.
In no branch of advertising, perhaps, is
the literal truth more ruthlessly dis
regarded; every game-barren spot in the
mountains is an ideal hunting ground;
every "open-Sunday" Babylon of rowdy
ism is a "most select seashore resort;
every malaria-breeding spot within a
hundred miles of the Everglades, is a
"most delightful" health resort. Popular
prejudice, credulity and every phase of
human susceptibility are appealed to,
and not without effect, in this style of
resort advertising.
But it has never been the policy of the
owner of Pinehurst to resort to these
methods. "Truth is mighty and will
prevail," has ever been the central idea
in advertising this resort. Mr. Tufts'
only desire has been to make the truth
regarding the advantages of Pinehurst
generally known. To those who know
the place, no word of advertising is
necessary ; its innate excellence, its long
list of modern improvements and con
veniences, its unexcelled climatic advant
'ages speak for themselves in a way that
is convincing beyond all question or
argument. The best evidence of the
THE ETERNAL FEMININE.
A Postal Inspector Whose YIews Co-Inclde
With Those of Max O'Rell.
STAMP CRAZY QUILTS.
"No, I am not a female suffragist; lam
a sufferer," said Mr. Jere Connolly, jest
ingly, who is one of Uncle Sam's post
office inspectors and, incidentally, a guest
at the Berkshire. Mr. Connolly's duty
necessitates his visiting every postoffice
in his district, eastern North Carolina,
about once a year, taking a complete in
ventory of the government property in
the postmaster's hands, such as stamps,
envelopes, postal cards, fixtures, etc.,
correcting all abuses and violations of
the department code, investigating com
plaints and making recommendations to
the department regarding changes, addi
tions, etc.
V-
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r :r.; Jjx' - -; ' - -
sound of sleigh bells or the crunch of
ice-creeper but these are exchanged for
the sweet notes of the mocking bird as
he trills from his perch on the highest
apex of some cottage ; instead of breath-
ng dust-laden air that comes from the
frozen sidewalks, he inhales the ozone-
charged and pine-scented, balmy atmos
phere of the sand-hills. Is this not a
combination to impress even the most
unobservant?
Iteliifious Services.
Union Rev. D. W. Fox conducted
union services at the Village Hall Sun
day morning, Nov. 24th, at 11 a. m.
The services were well attended, and the
discourse was pleasing. Mr. Fox's text
was from Genesis 8, 20-33. A Bible
class has been formed and will be a fea
ture On future Sundays.
Episcopal Rev. II. T. Gregory held
Episcopal services at the Village Hall,
Sunday, Nov. 24th, at 4 p. m. All mem
bers of the Episcopal church in Pine
hurst, as well as members of other
denominations, were in attendance. Rev.
Gregory's text was from St. John 6.
Announcement.
Regular union services will be held at
the Village Hall, Sunday, December 1st.,
at 11 a. m. Bible class and Sunday
school at 12 M., Rev. D. W. Fox, pastor.
The inventoiies taken must be abso
lutely accurate and the report submitted
to the department must show in detail
the exact amount of stock on hand in
every office and its exact value, both by
item? and total. This necessitates the
counting of all the stamps, postal cards,
stamped envelopes, etc., in stock, as well
as of the cash on hand, and it is by
reason of this that Mr. Connolly is an
anti-female-sutfragist. He does not be
lieve in woman's comparability with the
sterner sex in the management of
postoffiees.
"Why," he said, "it is nothing unusual
for me to spend three or four days in
taking the inventory of an office man
aged by a postmistress which, if it were
in a man's hands, 1 could get through
with easily in a half day. For instance,
stamps, you know, come in sheets of one
hundred each; a man will use up one
sheet at a time, tearing off the stamps
from one side at a time until the sheet is
used up ; your lady postoffice manager,
particularly in the smaller offices, takes
an especial delight in forming crazy
quilt patterns out of stamp sheets and
will tear up dozens of sheets, for mere
amusement, just to sae how many odd
designs she can form, without destroy
ing any of the stamps. These mutilated
sheets are, of course, almost uncountable
and I am compelled to count the single
stamps in each one separately as though
it were a Chinese puzzle. Then fre
quently, the single stamps torn from the
sheets are put up in packages secured by
rubber bands. I am often confronted
with dozens of these packages and
trravely informed that each one contains
just 25 or 50 stamps, as the case may be ;
but experience has taught me not to
depend on this information and on count
ing the single stamps in these packages,
as I find it necessary to do, I usually
find that almost every package contains
one or two more or less than it is sup
posed to contain. Tedious! well, I
should say so.
"Then there are the stamped envel
opes; perhaps there will be only a few
on hand, say 6 or 7, or an odd number,
for instance, 119; 1 have just finished
computing the value of these at the reg
ular rate per thousand, when the dear
postmistress will hand me anywhere
from 13 to 47 more, saying she over
looked them. Then the cash account is
another charming feature; our post
mistress usually delights in pennies and
carries a good supply of them; iu one
office recently I counted twenty-nine
dollars and sixty-seven cents in pennies
alone and four dollars and eighty-five
cents in other currency. The cash Or
stamp drawer in the smaller postoffiees
is sometimes a receptacle for articles of
all descriptions, spools of thread, thim
bles, fancy work, official correspondence
and sometimes for other correspondence.
It is a common occurrence to run across
a letter in the middle of a package of
official correspondence beginning with
4Mv Own Dearest Little Tootsy-W ootsyV
or similar address; this is somewhat
embarrassing. It is also rather unpleas
ant, in picking the loose stamps out of a
drawer, to have one's fingers come into
collision with a needle or a paper of pins
yes, unpleasant but not at all unusual.
But the ladies don't mind these little
things, so what's the difference after all'
Mr. Connolly is an earnest advocate of
the rural free mail delivery system and
says that it will be a great factor in pro
moting industrial, commercial and edu
cational advancement and has even now
become self-supporting. He emphasizes
the excellent point that the primary
purpose of the postoffice deputment is
to furnish the best of mail facilities to
all citizens, regardless of their geograph
ical location, and that a self-supporting
stage of attainment is a secondary desideratum.
Ciolf Playing Jteslns.
The golf links is once again in com
mission and a number of guests now
play over the course regularly twice
each day. One day of rain recently
served to lay the dust occasioned by a
long continued season of dry weather
and the links is now in good condition
for play and will be even better after
two or three week's of thorough rolling.
The caddy master and his force are now
busy rolling the greens and generally
perfecting the condition of the course.
Among the players who opened the sea
son on the links were : Mr. and Mrs. A.
C. Ketcham, Mr. J. Monroe and Mr.
Richard Sharpe.
"Wife, where are those new handker
chiefs I bought?"
"Why, Edgar, you already have so
many that I put them away to give you
on your birthday." Detroit Free Press.