2
Thursday, March 2, 2000
COMMERCIALISM
From Page 1
Baseball America, a Durham-based
magazine dedicated primarily to minor
league baseball, has recendy confronted
the problem of expansion and building
name recognition at the same time.
Publisher Lee Folger had a consistent
logo to be used on each of its products
designed. Then, Folger tried to push that
logo onto as many avenues as possible,
including launching a Web site to com
plement the 20-year-old print edition.
“Branding is everything,” he said.
“You have to be able to convey mean
ing. If you want to grow you have to
translate that."
Today - more often, then not -
growth is linked to the Internet.
“The Internet is more important than
ever,” Folger said. “Lots of the informa
tion on espn.com is not unique, but peo
ple go there first because of the credibil
ity ESPN holds in the sports communi
ARRESTS
From Page 1
Chapel Hill Town Council member
Flicka Bateman said the combined
efforts of area police departments sent a
message to local drug offenders.
“It says: Don’t do drugs and stay in
Chapel Hill because we don’t want you
here,” she said.
Booker said the local police depart
ments were trying to eradicate individ
ual drug problems before they spurred
dangerous crimes.
“When drug users turn to robbery
and theft to support their habits, that’s
when it becomes a public safety issue,”
he said. “We strive to prevent these sorts
of crimes from occurring.”
Mahmoud said he was glad police
Dilbert©
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THE Daily Crossword By Edgar Fontaine
ACROSS
I Puccini opera
6 Cars
II lota
14 Diarist Nin
15 Bird that eats
feathers
16 DDE
17 "Are You
Experienced?”
musician
19 Boxer
Schmeling
20 Terminal por
tion of the
small intestine
21 Florida city
23 Playful pranks
27 Junkie's fix
28 Stage whispers
29 Server
31 Titled ladies
32 Postal service
33 Edge
36 Tony Soprano
of "The
Sopranos"
40 Frigid
41 Starter chips
42 Desert destina
tions
43 Set of bells
46 Companion
47 Galahad's
mother
49 Ranges
50 Bo the beautiful
51 Book of maps
53 E-mail period
54 NFL record
holder for most
rushes in a
game
60 Resemblinq:
suff.
61 NY Knick's
center Patrick
62 WWII subma
rine
63 Serving of corn
64 Cranky
65 Paints a word
picture
DOWN
1 _ Mahal
2 Sailors' admin.
3 Uncle
4 One-tenth of
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M A K e 1 S p N E S p WIN W ~A T
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ESPN provides another example of
the breadth of companies in the identi
ty business. The network has grown past
its original single-channel format in large
part due to its credibility among viewers
and sports fans.
But ESPN, the Gap and Nike have
the advantage of corporate dollars -and
years of successful products - behind
their success. Whereas the Gap spends
millions to promote the store yearly,
Humphreys said, its Franklin Street
neighbors are limited to a couple hun
dred dollars of advertising.
It is such advertising disparity that
Humphreys said lead to the perception
that Franklin Street was turning into a
“corporate mecca.”
But according to statistics compiled
by the Downtown Commission, only 17
percent of the stores on Franklin Street
are corporate stores. And Humphreys
said that number included banks, gas
stations and franchise stores, such as Ben
&Jerry’s andjersey Mike’s that are inde
were cracking down on drugs, but
thought penalties for criminals should
be stiffer. He said longer jail sentences
might discourage people from abusing
or dealing drugs.
“I would like to see all those drug
dealers locked up for life,” he said.
“They should be an example for others
to keep them away from drugs. It’s sad
that they get out of jail so quickly.”
Tim Ballentine, an employee at
Pantana Bob’s at 305 W. Rosemary St.,
said he was tired of feeling like he could
not walk home alone without getting
mugged. “It’s all about getting the hood
lums off the street,” he said. “They’re
out there killing themselves -and other
people.”
The City Editor can be reached
at citydesk@unc.edu.
MXX
5 Paleness
6 Jane Fonda
film, " of
God"
7 Pakistani
tongue
8 Duration
9 .-Wan Kenobi
10 Group of six
11 Lead singer of
The Doors
12 Giraffe kin
13 San Angelo
resident
18 Wapitis
22 Exist
23 Mecca pilgrim:
var.
24 Jacob's father
25 39th President
26 Nancy notion?
27 Hawaiian sea
port
29 Desires
30 Assistant
32 Lion's do
34 Passive
35 Wet sprays
37 Prey
38 Fallen angel
39 Turn toward
44 Hasten
■ll 12 13
16
19
33“ 34 35
47 46
50 52
53 55 " 56 57 58 59
" ' mbt
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From Page One
pendently owned and operated by local
entrepreneurs.
Still, the numbers don’t stop people
from calling Joel Harper, president of
the Chapel Hill Chamber of Commerce,
to complain that Franklin Street has
become too corporate.
“For folks who went to Carolina in
the 1950 sand ’6os, it’s not what they
remember,” Harper said. “They look
back and say, ‘Man, this place has gone
to pot.’"
Harper said most of the complaints
center on individual stores that have
long been replaced. He said Franklin
Street has changed as the American
landscape has.
The move to the suburbs combined
with the advent of shopping malls has
changed the way Americans shop.
Instead of frequenting individual stores
in a downtown district, consumers are
more likely to head to a mall, where
they can get all their shopping done in
one stop or a large retail store like Wal-
Mart.
DISCUSSION
From Page 1
system Association of Student
Governments, said he agreed with
Turchi that grade inflation should be
controlled, but in a gradual process. He
said the technology revolution of the
1990s helped to inflate grades.
“What happens when the average
GPA is 4.0?” Nieman said as he pointed
to Turchi’s graphs that showed a con
tinuing rise in GPAs.
In response, freshmanjames Halton,
who said he was concerned the report
would affect him in the coming years,
said professors were learning to adjust
grading in the computer age.
“I believe that in 10 years this chart
will even off with the technology age,”
(C)2000 Tribune Media Services, Inc.
All rights reserved
45 Type of printer
46 Brief test
47 Pooch on
“Frasier"
48 Convicted
Helmsley
49 Poetic lament
51 Novelist
Kingsley
52 Coloration
55 Reverence
56 Slugger's stat.
57 CD-
58 Golfer
Woosnam
59 Rel. figures
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“If you can do several things at once
it saves you gas and money,” said James
Wilde, a UNC economics professor.
“And I’d imagine both of those things
are important to you.”
Wal-Mart, and the burgeoning
“dot.coms,” have the ability to make
large deals with producers that cut down
on the cost per unit. Since they have
central storage locations they can cut
down on transportation costs. All of this
brings the products to the consumer at a
lower price, Wilde said.
While shopping malls and Wal-Marts
provide customers with convenience
and lower prices, there is a trade-off in
variety. As smaller stores give way to the
mall and advertising campaigns grow
larger, American society has become
more hegemonic.
“You lose variety,” Wilde said. “How
standard is the product, how many vari
able can you get? The smaller the num
ber of producers the less choice you
probably have.
“That’s a loss - you don’t get things
“Maybe if (UNC) were
Harvard, we’d be successful in
this crusade. But we’re
not Harvard. ”
Annie Pierce
Committee Member
Halton said.
Political science Professor Joel
Schwartz said he found the committee’s
report to be a perversion of education
by making it the faculty’s responsibility
to point out the winners and losers of
society to employers.
Schwartz said the faculty’s responsi
bility was “to help every student in
every class do the best they can.”
African-American studies Professor
Robert Porter said the proposed mone
tary sanctions against departments not
complying with the 2.7 GPA could cre
ate tension in the classroom between
teachers and students.
Department of English graduate
assistant Nandra Perry also said she did
not approve of enforcing the deflation
plan by tightening departmental purse
strings. “It’s a complicated problem,
and this is a simple solution.”
The University Editor can be reached
at udesk@unc.edu.
TREES
From Page 1
Throughout the day Spalt made
impromptu appearances on the street
and once got into a heated conversation
with Lonnie Schmid, supervisor of trans
mission right-of-way for Duke Power.
Spalt told Schmid that workers had been
dropping 12-foot sections of trees about
Campus Calendar
Today
6 p.m. - The Queer Network for
Change will hold its general Body
meeting in 206 Dey Hall. There will be
free food and entertainment. Everyone
welcome to attend.
6 p.m. - Carolina Cystic Fibrosis
will hold a meeting in 103 Greenlaw
Hall for all those interested in helping
with the Great Strides 5K Walk for CF
research, which is part of Project UNC.
6:lspm - The UNC-CH Journal of
Social Science and History will hold
its weekly meetings in Union 108.
T hose interested in joining the staff can
attend the meeting or submit a paper or
thesis to be considered for publishing
by sending an attached Word document
the way you want them.”
Harper said changes in the way con
sumers shop have moved Chapel Hill’s
commercial center away from Franklin
Street and onto the strip malls of U.S.
15-501.
“The consumer changed Chapel
Hill,” Harper said. “Retail follows the
consumer dollar, not vice versa.”
Humphreys, who has lived in Chapel
Hill since his birth in 1948, agreed. “If
America wants to shop at the Gap, then
I’m glad I have one in downtown
Chapel Hill,” he said, adding that the
store was likely to bring people down
town and increase business for other
stores in the area.
For smaller, independent stores, such
as Johnny T-shirt, the key to success on
Franklin Street is developing an niche.
The store, which specializes in UNC
paraphernalia, has been in its location
for 18 years.
“People know the name,” said
Christy Lehmann, the manager of
Johnny T-shirt. “We rely a lot on store
BACK IN THE HOUSE
Ik, jif Wm SB A
DTH/SEFTONIPOCK
Former UNC star Antawn Jamison accepts congratulations from radio
announcer Woody Durham. Jamison had his No. 33 jersey retired at
halftime of the Tar Heels' 74-72 win against Georgia Tech on Wednesday.
35 feet to the ground, creating 2-foot
indentations in the soil.
Schmid assured Spalt that any dam
age would be repaired, but Spalt barked,
“I don’t approve of that method. 1 don’t
want that to happen over here.”
Not every resident shared Spall’s
objections. Gary Webb, of 301 Rainbow
Drive, said he knew when he bought his
home 11 years ago that Duke Power had
the right to cut anything in the power
to mitgon@email.unc.edu.
7 p.m. - Inter Varsity Christian
Fellowship, north chapter, will host
speakerJ.D. Greear and a live worship
band in Union 224.
7 p.m. to 9 p.m. - “Unity through
Dance” will be held at Ehringhaus
Residence Hall. There will be dances
instructed by Opeyo!, Sangam,
CHispA, Kamikaze and Campus
Connection. Those who attend can
learn dances, grab food and dance at the
afterparty, which will last until midnight.
Friday
7:30 p.m. to 9 p.m. - UNC students
will show off some of their original
designs at "Fashion 2000: an
Interactive Exhibit" in the Union
Cabaret. The exhibit, sponsored by the
Off Center Stage committee of the
Carolina Union Activities Board, will
trunk show
friday march 3rd 1-spm chapel hill
Saturday march 4th 12-4 pm raleigh
meet designer
shoshanna lonstein
at our two locations
see the latest spring and
summer collections
uniquities
chapel hill • 452 w. franklin st. • 933-4007
raleigh • 450 daniels st. • 832-1234
Slip lathi Sar llppH
recognition because we have no nation
al campaign. We do the (General
Alumni Association) catalog and we
play up the connection to the
University.”
But are consumers more likely to fol
low retail if they are backed by millions
of advertising dollars?
If history is an indicator then, the
companies with the large advertising
campaigns, must keep their product
quality high as well. Tillman said that in
the 1950s the Packard was the most pop
ular luxury' car in America.
“But its quality fell off and the corrrC
pany is gone,” he said.
“And they had enormous advertising’
dollars and a huge brand name.”
With the majority' of profits returning,
to the corporate office, name-brand
stores are less likely to be involved in the
community.
But Humphreys said local store own
ers, even if they own franchises, live in
the area and thus reinvest the profits into
the community.
line’s right of way, which runs beside his
house. “I’d rather not have my trees cut
down ...,” he said.
“We like to have as much privacy as
possible, but they have been good about
it and they have even offered to plant’
some new, bushier trees on mv proper
ty” ' c
The City Editor can be reached
at citydesk@unc.edu.
present fashions from throughout the
last century as well as futuristic designs.
Light refreshments will be served. The
event is free and open to the public.
9 p.m. to 1 a.m. - The Senior Ball
semi-formal will be held in the George
Watts Hill Alumni Center. Tickets are
$lO and can be purchased from any
senior marshal, in the Pit, at the door or
at www.unc.edu/students/orgs/seniors.
Underclassmen are welcome.
Items of interest
■ The Carolina Production Guild
will hold its 3rd Annual Hi MomJ
Film Festival this weekend.
Friday’s events include a showing of
Short Films and Videos at Hamilton
Hall at 8 p.m. Tickets are $3.
At midnight there will be Short
35mm Films and Videos at the
Carolina Theatre.