Wednesday, Sept. *l9, 1923
1923 - FALL OPENING SALE - 1923
" A , 7 '
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Ready -to - Wear, Silk and Millinery
Beginning Thursday Morning September 20th Our Fall Opening Sale will
Surpass all Previous Events of this kind
r .9j* r bu y e rs have secured in the last few weeks the Most Wonderful Line of Merchandise that has been shown in Concord before. Thousands
offr„ r^ f ; h |n NeWeSt ?'u ks i ln Ple , Ce 9 0ods f nd Ready Made Bought before the drastic rise in price of all silk materials. These Silks
ottering 25 to 50 per cent, below today s market. Cotton Goods have advanced since we made our great purchase and with the Belk
Stores Low System of Pricing goods we can save you money on your Fall and Winter Needs. “Our Policy” during Fall Sale is Dreciselv carried
out to the fullest extent. “We -Sell For Less.” Elevator Service to Second and Third Floors. g Precisely carried
COATS
“For Sport or Dress Wear”
The selection of coats now on sale is marvelous.
Styles that will become any person and our prices
are Exceptionally Low. A few of the prices:
A special line of New Coats for Ladies in several
shades, all wool, plain cloth and plaids. These are
values to SIB.OO. Bought for this d»Q qc
sale and selling
Coats of Bolivia, Kit, Fox, Velour, etc. Pretty
brown, tan, grey, coffee, etc., colors in-the newest
New York styles,,awd at'such low prices that it will
y ° u $12.50 $18.50 $27.50
Our Better Styles in Coats are unsurpassable in
Quality and Style, and materials. You must see
$32.50, $52.50
“We Specialize” on Stouts in all styles Ready-to-
Wear, Cbats, Coat Suits, Dresses, etc.
One special Beautifuf Lot of Serge and Gaberdine
Coat Suits in navy- and blade. All wool and styles
to suit only the stout ladies Prices
$14.95, $19.95, $27.50
Beautiful Selection of Dresses in Stouts, all mater
ials including Velour Brocade, Cantons, Crepe
Back Satins, Poiret Twill and Serges, Suede
mlT.lf 6 for $27.50 to $52.50
* SPECIAL!
One Lot of Silk Poplin Dresses in navy, black and
brown. Sizes 42 1-2 to 52 1-2. Values QC
$20.00. On sale
“MILLINERY STYLE OPENING.
Now ready—the largest and most beautiful line of
Ready to Wear Millinery. This season’s showing
of Ready Made Hats is wonderful.... The New
Shades are more pleasing and the styles surpass
all previous years. Every Hat shown during the
Opening Sale is ready to wear. We do not trim
them for they are all made by New York’s best
millinery manufacturers in styles that are without
question the Newest and our prices are Extremely
Low. *
The New Pierette Hats in Sport and for Dress
Wear styles. These are the season’s best styles
in all new shades and combinations. Absolutely
styles that sell for SIO.OO. Our price d»E Afj
during Opening Sale, one price, each
The Pretty New Dress Hats in the dark shades,
also brown, tans, coffee, corn, and all com
binations, etc. One look at these Beautiful Styles
will convince you of their elegant styles. Priced
55.95, $7.95, $12.50
New Hats for Sport wear including the newest
shades of buff, corn, sand, brown, garnet, etc. Beau
tiful Felts, wool trims, priced
$1.48, $2.48 and $3.45
You must see the line of Beautiful Dress Hats in
black with bright trims styled'for matrons, also iol
$2.98, $3.98, $4.98
PARKS -BELK COMPANY
Concord’s Big Department Store
Concord North Carolina
- - - - ...
Misses’ Hats in Velours, .Felts, Beavers, Felts, in
shades of the New Fall hues. Prices unmatchable
Srpri«': r . ,l,eir 98c, $1.48, $3.45
Children’s Hats of Dovetine, Soft Felts, Broad
cloths, Velvets, ly Velours, in all the light and dark
shades for girls, up to 8 years. They are won
tS, 98c, $1.48, $2.98, $3.45
“ COLD WEATHER NECESSITIES”
Specials for Cold Weather taken from all depart
ments of the store. A few of these:
Misses’ Heavy Quality Outing Gowns qq
sizes up to 14 years. Priced : 2/OC
Ladies’ Fine Outing Gowns in stripes d*! OP
and solid colors. All prices T_
25c value Outing by the yard. 36 inches wide, in
lights, darks and stripes. Bought 1 P 1 Q
especially for this sale. Per yard
29c Value Fruit of the Loom Bleaching, Best quality
on the market. Priced for this Sale 1Q _
Per yard 157 C
Canton Flannels, fleeced on one side, twill back, the
finest kind of cloth for winter underwear. It will be
higher later. Buy now price per yard—
15c, 19c, 23c, 29c, 39c Yard
AAA Sheeting in shorts, the heaviest 1 C _
Sheeting made, regular 19c value. Yard __
36-inch Percales in lights and IQ/* OQ _
darks, fast colors. Per yard C
The New Knit Underwear is now in. It will pay
you to buy your needs now in this line as conditions
point to higher prices.
Ladies Union Suits. Priced for QO _
this sale
sS re, priced"“ UniOD 48c, 98c, $1.25
MEN, START THE SEASON RIGHT IN ONE
OF OUR NEW FALL SUITS
The largest stock of Clothing ever in this store be
fore. We can fit the slim, stout, large, small or reg
ular. Everything for the young men in the snap
py Fall styles. We mention a few prices here, but
you must see these Suits. Read these specials.
Two Pants Suits. Men’s arid Young Men’s all
Wool Suits, 2 pair pants to each suit. Priced es
pecially for the opening, these are the d» | C C A
suits that give double service
Young Men’s Suits made by Powers, All Wool
Serge. Pin Stripes and all the new mixed materials
$19.95 and $22.50
me concord daily tribune
The Guaranteed Men’s and Young Men’s Blue
Serge All Wool Suits, made by Powers, Clothing
Co. This is the Belk stores special serge and value
worth $40.00. Priced for opening Sale, and a guar
antee with every suit CA
priced at #! .DU
Young Men’s Suits. All Wool. Bought for this
sale and priced to sell quick., These are absolute
ly all wool. See these young men’s djl A
styles, only «PIA.DU
100 dozen Men’s and Young Men’s Separate Pants.
All Wool. Special for this sale in serge, and mix
“s $2.95, $3.98, $4.48
NEW FALL SILKS COMING IN EVERY
DAY
We were very fortunate to get our orders placed
for all of our Fall Silks before the great calamity
that struck Japan when the greatest silk markets
of the world were destroyed by the recent earth
quake. All the silk houses of New York are pre
dicting much higher prices on all kinds of Silks,, so
it will be very much to your advantage to huy ypur
Fall ! Silks while our stock is filled with all the
newest things, and before we have to buy on the
higher market. ■ •
Some of the New and Most Popular Materials
for Fall Are Luxceil, Crepe Marquise, Satin Can
ton, Roshanara Satin, Brocaded Crepe, Embossed
Crepe, Crepe Back Satin, and Canton Crepe.
Brocaded Crepe .in beautiful line of patterns, one
of the New Materials being shown for Dresses, in
navy, brown, black and tan. Opening /IQ
Sale Price r „
Brocaded Luxceil, a very soft, lustrous fabric, for
Dresses and Skirts. Opening Sale dJO QQ
■ •
Plain Luxceil for Capes and Dresses. dJO
Opening Sale Price sPO.^tO
Embossed Crepe, one of the New Fabrics for at
tractive Dresses for Fall. Opening d*o A Q
Sale Prfce «P^.4o
Genuine All Tyme Crepe, a very practical fabric
for Fall Wear. Opening Sale $1.89
$4.00 Value All Silk Crepe Marquise in black, navy,
and brown. Opening Sale d*p QQ
$3.00 Value Moire Silk in black, brown d*p OQ
and navy. Opening Sale Price 1
$3.50 Value Canton Crepe in full line of dJO QQ
colors. Opening Sale Price
$2.50 Value All Silk Canton Crepe in black, navy,
brown, tan and grey. Opening Sale dj| QO
Price *** *
$2.25 value 40-inch Heavy Crepe de d» 1 QO
Chine. Full lineof colors. Opening Sale
$2.00 value 36-inch Black Taffeta. d*l 7Q
Opening Sale Price V !• • • •/
$1.75 value, black taffeta. Opening d»1 /t Q
Sale Price 1
98c
$1.15 value Black Duchess Satin, white 4*l AO
selvage. Opening Sale Price Special ***
Roshanara Satin, $4.00 valup in black 4*o OP
navy and brown. Opening Sale Price
Changeable Taffeta in Big Range of 4* 1 QQ
Colors, for evening wear. Sale *2/0
WE ARE SHOWING SOME WINDSRFUL
VALUES IN WOOL DRESS GOODS IN
OUR OPENING SALE
$2.00 value All Wool 43-inch French Serge in all
colors, special for Opening Sale J
$3.00 V alue All Wool Broadcloth, Sponged and
shrunk. All colors. Opening Sale £2 00
$2.50 value All Wool Canton Crepe. 4*l QO
Opening Sale Price
54-inch Velours in black, brown and 4*o QQ
navy. Opening Sale Price 1
36-inch Storm Serge in all the staple col- OQ _
ors. Opening Sale Price u _ •
33-inch Storm Serge. Opening Sale CC
Price OOC
SPECIALS
$1.50 value 36-inch Black Taffeta. Spe- QQ
cial for Opening Sale vOC
$1.50 Value Black Satin Messaline. Op- qq
ening Sale Price 2/OC
Black and White Check Serge Silk Worth $1.75.
Special for Opening Sale. qq
Price 5/0 C
One lot of 58-inch All Wool Imported English
Coating, worth up to $3.00 per yard. 4*l AQ
special for Opening Sale * • 4 rO
54-inch Beautiful Quality Poiret Twill. 4*o A£
Opening Sale Price vO»frO
$3.00 value Poiret Twill. Opening QO AO
Sale Price 2pZ.40
Big Lot of Plaids and 4JI QO to 440 QQ
Stripes for Skirts Price *** * ••70 vs'Mtt/O
PRETTY NEW DRESSES OF CANTON
CREPE, POIRET TWILL, LORAINE
MATERIALS
In the New Shades Are Being Shown During Our
Fall Opening Sale
This season’s showing of Ready-to-Wear is
greater by far than before. To see the beautiful
styles in a regular treat. A few prices:
Pretty new line of Poiret Twill all wool Dresses for
Fall wear. These are regular SIB.OO values. Bought
especially for this sale. All sizes. 4in (?/\
Opening Sale Price 1« .DU
New Crepe de Chine Dresses in navy and brown
and pretty trims. Extra quality Silk. 4»Q QC
Prices for this sale <«l>s/»*/i/
50 Dresses of the Newest Designs and Materials,
including Canton Crepes, Satin Back Crepes, Broc
aded Canton Crepes. Ail newest styles. Prices es-
Lt a “L'.°lI hi , s $19.95 and $22.50
The most svonderful line of Ladies’ Dresses ever
assembled in this store. All of the newest mater
ials. Some styles you would see on Fifth Avenue—
Canton Crepe, Poiret Twill, Velro Velour, Duve
pSs 1 ":?"!.'. 0 fit $25.00 to $52.50
PAGE THREE