Wednesday, March 3, 1926 Snahes In Ireland. According to the legend, St. Patrick banb.'.ied nil the snakes from Ireland. The Emerald Inle doeß not boast (or deplore) a single species of native snake. Last year the newspapers reported that a small harmless snake, less than two feet in length, had been found in Dublin. It attracted so much attention that it was placed on exhibition in the National Museum of I Girls Cry "Bunk” to Mrs . Henderson’s Crusade ■ Against Short Skirts , Late Parties and Cigarettes g|M ISIjh^POTHEA —*/LAME Crying out that flaming youth leeds to be doused with the cold water of reform, Mrs. John B. Henderson, Washington society leader, who attracted attention Tears before prohibition by de stroying the 58'J.000 wine cellar of ■er husband, has launched a cru lade against the short skirts, late Lours and cigarette smoking of modern debutantes. Indignant, girls of the National Capital are rising to put down r. F gre. But ■ilutSra, refuses to relent until the B frirls lower their skirts to ankle ■length, forsake cigarettes and go ■;to Sleep every night by midnight. ■ *. To Mrs. Basdareon’e charge that CHRYSLER Chjgder Sedan isimw 55j! To All Women Who Do Not Ride In A Chrysler “70”— Whatever car you ride in—or with unbelievable ease drive, if you are one of the a car made so safe by Chry great army of women drivers sler hydraulic four, wheel I t —we can promise you an brakes, and so compactly de* I entirely new delight in the signed for easy parking, that I Chrysler “70”. you handle it with implicit Comparatively few women, it confidence. U true, care to ride as fast as Chrysler is admittedly the 70 miies an hour; but die style leader among motor cars power indicated by 70 miles _ and tha t, of itself, is a gem plus the utmost In uine Batiß f action . acceleration, in smoothness, as weU as in speed ability. ■ > We are eager to demonstrate And think of a car without the beautiful Chryslers to you side-sway—a car which steers at your leisure. CHRYSLER "70"— Phaeton. fli9S: Coach, tl 44! ■ Roadtter; V62S; Scion. t!69f; Royal Coupe. tI79S; Brougham. SIS6S; Royal Sedan. SI99S: Crown Sedan, tms. Disc wheel* &RYSLER -JV'— Touring Car. U4S; Roadster. Special. $190: Club Coupe. IS9S: Coach. SHw Pf Signal- Hydraidtcjour-uiheel brakes at slight extra co*. CHRYSLER IMPERIAL 80 Photic*, 1264 f; Roadster (wire wheels standard equip «»&£• s * dan ' rv * pwm * r . AUbrlShme-h Detroit, subject to current Federal excite tax. Bodies hyFlther on all Chester enclosed models. All models equipped withfull balloon tint. We A,k .bout Chryiler’i attrso *Aß Chryiler mocWe are protected/agairat thaft by 3w Fedco patented car numbering syptm. exclusive with Oiryslcr which cannot be counterfeited and cannot be altered or removed without conclusive evidence of tampering. L I S. A. EUDY .. bsjfcl&j AT WHITE AUTO UO. Ireland in that city. That this snake was not native to Ireland is shown by the following letter which the. Pathfinder received from J. J. Buckley, acting director °f the mu seum in Dublin: “No native snakes are found in Ire land nnd the only reptile is the vivi parous lizard; but snakes arc occa sionally imported and escape. Thus about two years ago a South African th« modern American girl imitates clothes ami habit- of Paris’ under world, Miss Anna Graham Hume, popular Capital “deb,” retorted: “Bunk! Short skirts are all right if tbe wearer bas two good alibis The best people wear them. The best people smoke. Mist Dorothea Lane, whose knee-length frocks are much ad wlafc If dress conditions need a change, the older women should set the example. Their clothes are far more decollette than ours.** Hoop skirts worn when Mrs. Henderson was a girl were more immadagk *b n n fhor. ,trt**iT of to* species—Homorclaps lactens— Which had probably been imported with bananas, jwns raptured at Dakley and is now on exhibition, in this ranpeura. More recently several species of the grass snake were taken in Dublin city. The latter speeies is common in England and most .parts of Eu rope.” USE TRIBUNE PENNY ADS. i Charlotte • Childbess i day, Miss Evelyn Howe, a Georgia beilo in Washington, countered. , After wearing a Civil War period costume at the recent Blus and : Gray Ball in the Mayflower Hotel; fashionable rendezvous for Wash-' i ington debutantes, diplomats and dowagers. Miss Howe reported: “For me to dance in my hcc'd skirts, my partner had to hold me i s^£U th *Vi«n'rffl'S ; skirt flew up and my pantalettes showed above my knee*. “There are women no one car please. We might as well N i criticised for short ski,-::, as an».| * thing *l*° ** THE CONCORD DAILY TRIBUNE CHAPEL HILL IS HAPPY OVER CHASE’S DECISION Tension TIuU Has Caused Great Anxiety in Recent Wecwr, Is Re lieved. Chapel Hill, March 2.—The Cni veroity -of North Carolina com munity is in happy mood tonight, j The decision of Dr. H. W. Chase to I continue as president has relieved a I tension that hns <-»us**<l grave ! anxiety among the faculty, students I nnd, townspeople during the past several weeks. j There ha-; been unanimity of senti ment here for holding Dr. Chase, if possible, and now that this has seen accomplished there is a feeling of great relief. There bad been consid erable talk that a number of faculty members would go if Dr. Chase j went. Just how many woo d take j thi.i step it would be difficult to say, but it is a well recognized fact that Dr. Cease and his faculty have al ways worked together in close har mony in all matters of vital concern. He has fused faculty cpinioln nice ly. During Dr. Chase’s absence in Oregon there were persistent rumors that be had also been offered the presidency of Ohio State and Penn State. Just what stage the negotia tions reached has not been disclosed. But in view of his declination of the Oregon presidency, it is doubtful if Dr. Chase will be considering other offers right away. REV. MR. HAM MERELY TALKING TO REPORTER His Recollection of Salisbury Event Was Net Given As a Reply to Re cent SCoriet, About It- Danville, Vn., March 2.—A mis conception has arisen over the re velations mnde by Evangelist Ham concerning incidents which transpir ed at his Salisbury meeting 17 years age. Transcription by the corres pondent of the interview with Mr. Ham placed the evangelist in the position of making “admissions” and left the intimation that he had made a statement wherens in reality he was approached by a reporter for the purpose of obtaining his recollection of the event. It. was also denied today that the evangelist was “smarting under an innuendo” ns was indicated and whieh left the impression that he was mnking of his own volition a reply to publish editorials and arti cles in North Carolina papers. The revivalist hns no feeling whatever, it (b said, about the discussion that has been provoked and merely gave his recollections of the Salisbury campaign when being approached on the subject. i j l;, DR. SOPER ADDRESSES SUNDAY SCHOOL MEET His Speech is Feature ot Second Day’s Session at Try on Street Church, Charlotte. Charlotte, March 2.—An address tonight by Dr. E. D. Soper, dean of the School of religious education of Duke university, on the “Heyday of Youth” was the principal leature to day of the conference of Sunday school workers, in session since yes terday at Tryon Street Methodist church. Attendance at the confer ence stood at over 300 today, the big day of the conference. Sessions were held morning, afternoon and evening. Dr. Soper impressed the ministers, Sunday school superintendents, teachers nnd other officials here the vital importance of right training for the boys and girls between the ages of 15 and 21 years. A number of other speakers were heard during the day- The confer ence is under the d'rectlon of the Sunday school board of Western North Carolina conference of the Methodist church. Jury Trying Manslaughter Case At Charlotte la Hung. Charlotte, Mar. 2.—The Superior court jury trying the case of J. L. James, white, and Augustus Odum, negro, charged with manslaughter in connection with the recent death of Miss Lizzie Lawrence, aged white woman, who was killed on South Tryon street when struck by an automobile said to have been oc cupied by two men, had not reached a verdict late tonight and was locked up until tomorrow morning. The jury was given the case short ly before noon Monday ana has been j out longer than any recent case in Superior court. This afternoon Judge W- F. Harding said it would be cheaper to let the jury deliberate until it was finally decided that it could not reach a verdict than to order a mistrial. It was said tonight that if the jury had not agreed by noon tomorrow that he probably would order it discharged and the trial declared a mistrial. Post and Flagg’s Cotton Letter- New York, March 2.—After open ing at new levels, dufe to poor cables and a continuation of hedge and southern selling, the market rallied sharply on rather heavy short cover ing and some trade buying. This rally apparently reflected an over sold condition in the mar Let, which has had a steady decline now for a | week. | Trade conditions remain unchang -1 ed, and are in a rather stagnant con dition. Spot demand is light and the goods markets are quiet, with no prospects of immediate activity. The liquidation that has been going on in outer markets is having a dampening effect on bullish activities and cau tion is still advised on the long side, although purchases on a scale down should eventually turn out well. POST AND FLAGG. Expect to Tighten Up Enforcement of Low. Charlotte, March 2.—Prohibition enforcement In the Eighth District, including the states of North Caro lina, South Carolina and Georgia, is expected to be tightened up as a re sult ot conferences between General Lincoln C- Andrews, assistant Sec retary of the Treasury, Ben Sharpe, enforcement director ot the district, and Kenneth J. Kindley, third as sistant district attorney for the Western District of North Carolina which will be held in Washington Wednesday. Daily Newspaper Advertising The question has been asked: What are the Adva«Hges of Daily Newspaper Advertising by contrast with all other fo*ms of advertising? In setting out these advantages, Daily Newspaper Publishers do not discount supplementary forms of publicity. But the area of and its distribution of population are such, that Daily Newspaper Advertising has been and must be the basis of all the pointedly sue jessful advertising campaigns. 1• Universal Appeal, 3. Frequency of Appearance, (a) Enters the home intimately. (a) The choice of the day. The newspaper enters the home and has a The newspaper advertiser has his choice of more intimate appeal to all piembcrs of the Precise day of the week most suitable to family than any other reading matter. advertising. (b) Intensive campaigns. (b) Reaches all classes. Newspaper advertising permits any intensity The newspaper appeals to all reading mem- desired, up to daily insertions. bers of the community, without distinction of . . race, class, creed, sex, income or occupation. ' C ' senal campaign*. . In the newspaper it is possible to use sched , . ...... uled “Py with any desired interval L -tween (c) Thorough distribution. insertions. The newspaper finds its readers, whether they are at home or not; if they are not at Cumulative effect home, it reaches them when traveling, on A newspaper campaign may be planned to ob trains and ears, in hotels, clubs and libraries. t f IB ~a cumulative effect, through the flexibility of space and intervals. (d) Reaches the business man. 4. Localized Circulation, The newspaper is to the businre, executive the (a) c , w „ lace purduue most necessary medium of information. F The reader of a newspaper advertisement can . 8:° directly to the place where the article ad (e) Minimum duplication. vertised is on sale. Because of the completeness of the service of each newspaper, there is a minimum of du* Spotty distribution. plication between newspaper*. The advertiser with spotty distribution can, • by using newspapers, ad.ertise exclusively ■ • where his goods are on sale. 2. Immediate Appearance, y w t ,j (a) Impulse to immediate action. The newspaper offers the maximum concen r ' H trabon of circulation u any community. Because the newspaper deals with the imme diate fact and the opinion of the day, its col- ( d ) Strengthening weak territory, umns give an impulse to immediate action; rs- The newspaper may be used to strengthen suits are often felt even before the proim weak spots in the distribution with the exalt are * degree of force desired. (e) Progressive ante advertising. (b) Quick insertion H, Newspaper advertising may be extended pro- Through the newspaper the reader may ba gre**ivtly by xone »> with and reached within a few hour* after copy is pre- P"**** / ' (f) Seasonable by territory. Seasonable variations in the demand in dif (c) Quick change. ferent territories may be taken into account . . ...... . .. ’ " m newspaper advertising. Advertisements m a newspaper may ba changad or oven canceled up to a few. hows (g) Localized copy. before going to press. Newspaper copy and illustrations may 6a made to meet precisely and take advantage ;<d) Quick repetition. °* «* ditio “- A newspaper whichpt&w sS* &> Traceability. easeful can ba repeated promptly before the The effect of newspaper advertising may be tonditions favoring success hare altered. by the course of sales in each community. (e) Timely eopy. i (*) Try-out and left campaigns. 1 Nmnum can k* u.. j _ At low cost, tests may be made of the medium. Newspaper copy can ba adapted to the day th. product , th* plan or the copy *p on which it appears, or to current events, preach at typical point, before embarking on and can aVoid untimely wfarenem, n costly general campaign. TKe Daily Newspaper is Die medium of Die moment—the axis of opportunity; fUaiWe, ***& instantaneous in its ability to create sales. mm XQur aesa ■■ —mi ■- - i. - - -ml -a PAGE THREE

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