WEDNESDAY, APRIL 29, 1942
PAGE TWO
clheI3a&jCjar?lcel
Mar
OFFICIAL NEWSPAPER OF THE
NOETH CAROLINA
Published daily except Mondays,
examination periods and the Thanks
giving, Christmas and Spring holi
days. Entered as second class matter at
the post oSce at Chapel Hill, N. O,
under act of March 3, 1879.
1941 Member 1942 .
Associated CoUe&ide Press
wttmrrto ron national tovunwa mr
, National Advertising Service, Inc.
College Hubert Representative
420 Mxoiom Ave New York. N. Y.
CHICAGO BOCTO IM AJMCLCS fAfl FMUKMO
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AU signed articles and columns art
pinions of the writers themselves
and do not necessarily reflect the
opinion of the Daily Tab Hxzl.
For This Issue:
News: WALTER KLEIN
Sports: EARLE HELLEN
CAROLINA PUBLICATIONS UNION OF THE UNIVERSITY OF
Osnxxs Campbell ' Editor
STLYAN Metes Managing Editor
William Schwartz
Henby Zaytouk
Bucky Habwaed
JBuxinexs Manager
Acting Circulation Manager
Associate Editor
Editorial Bcaed : Mac Norwood, Henry MoIL .
Columnists: Marion Lippincott, Waiter Damtoft, Harley Moore, Elsie
Lyon, Brad McCuen, Tom Hammond.
News Editors: Bob Hoke, Paul Komisaruk, Hayden Carruth.
Assistant News: A. D. Currie, Walter Klein, Westy Fenhagen, Bob
Levin. '
Reporters: Jimmy Wallace, Billy Webb, Larry Dale, Charles Kessler,
Burke Shipley, Elton Edwards, Gene Smith, Morton Cantor, Nancy
Smith, Jule Phoenix, Janice Feitelberg, J im Loeb, Lou Alice Taylor.
Photographer: Hush Morton.
Assistant Photographers: Tyler Nourse, Bill Taylor. ,
Sports Editor: Harry Hellingsworth,
NIGHT SPORTS EDITORS: Earle Hell en, Mark Garner, Bill Woestendiek.
Sports Reporters: Ben Snyder, Stud Gleicher, Thac Tate, Phyllis
Yates.
Advertising Managers: Jack Dube, Bill Stanback, Ditzi Buice.
Durham Refeesxntattves: Marvin Rosen, Bob Bettman.
Local Advertising Staff: Jimmy Norris, Buddy Cummin gs, Richard
Wiseberg, Charlie Weill, Betty Booker, Bill Collie, Jack Warner,
Stan Legum, Dick Kerner.
Office Staff: Bob Crews, Eleanor Soule, Jeannie Hermann, Bob
Covington.
Typist: Ardis Kipp.
Circulation Office Managers: Rachel Dalton, Harry Lewis, Larry
Goldrich, Bob Godwin.
YOURS...
Tomorrow night the Student Legislature
meets to decide whether next year the cam
pus will have one new magazine or the, two
current publications. Since you must pay
for next year's publications, since the Stu
dent Legislature represents the campus, it
is your right to communicate your opinion
on the issue to your Legislature representa
tive. Word has,drifted up to the Tar Heel of
fice that many students are tired of read
ing about the problem. They are no more
tired of reading about it than we are of
writing about it. But since it is now certain
that legislative action will be taken, it is
the least that the Daily Tar Heel and the
student body can do to try to effect an un
derstanding of what the facts are.
We turned over the page today to those
students who have a real interest in combi
' nation versus the status quo. Embroiled in
a three-months dispute, they have had the
opportunity to crystallize their arguments
which now they present to the campus. In
addition, we have reprinted directly below
an impartial and thorough financial report
on the issue.
Take a few minutes off to read the page.
The money and the magazines are yours.
New Mag Would Have More Cartoons, Photos,
Eight Less Pages Than Separate Publications
Here are the cold figures on the issue of estab
lishing one campus magazine to take the place
of Tar an' Feathers and the Carolina Mag.
These budget estimates are not hidebound.
They are just as stable as next year's enrollment
and the. state of next year's business, nothing
which could be more elastic. There ,are two facts
certain. First, the income estimates, if anything,
are optimistic. Second, if income should fall be
low the estimates on which the prognostications
below are based, then all three publications the
Combination magazine and Tar an' Feathers and
the Carolina Mag will all be affected propor
tionately. Look over these figures and facts, then study
them closely. An effort has been made to trans
late the figures concretely, to, show what they
will mean in number of pages and amounts of
engraving.
O
When Editor Henry Moll put out his Baby
Esquire last month, he was trying to show that
the best elements of both the humor magazine
and the former literary magazine could be com
bined successfully in one publication. Whether
he was successful or not was for' you to decide.
Editor Moll, however, in desiring to prove feasi
bility of combination, combined one and one-half
times more material which would be possible next
year, gave the campus a magazine which was too
costly even as a combination publication for
next year. Printing and engraving costs of the
experimental Baby-Esquire, when multiplied by
eight issues, would lose $1,735 next year for the
Publications Union. A complete Baby-Esquire as
it stands now, would be out of the question.
But there is a bright side for proponents and
students for one campus magazine. A combina
tion publication, somewhat less expensive, can be
printed. It would contain 36 pages instead of
Baby-Esquire's 48. It could spend $200 per issue
on engraving. That is enough to furnish' the same
amount of photography that appeared in the
"College Aviation" Mag of last May, Moll's first
attempt at a campus magazine. That is also
enough to furnish the number of pictures in
Baby-Esquire, minus the number of cuts in the
introductory fictitious advertising section and
two of the full page photographs.
o
The makeup, on which in Baby-Esquire MolT
did a professional and lavish job, would not be o
complex or give the Orange Printshop worker.,
so many migraine headaches. The editor and his
staff on the new combination magazine would
receive a total of $35 a month. Probably split
would be $15 for the editor (mag editors now re
ceive $20) and $10 for an art-humor editor, $5
for a literary editor arid $5 for a managing editor.
This would take the place of the two $20 editor's
salaries that are paid now. The business mana
ger would probably earn about $250 a year.
The new combination Magazine would cost a
total of $6,166, would leave $198 to take care of
unforeseen expenses and. to counteract our opti
mism on income.
Alternative, of course wrould be two separate
magazines reduced in size and costs from their
present appearance.
O
Tar an' Feathers will have 20 pages instead of
the present 24. It could spend $80 per issue on en
graving instead of the current allotment of $125
which would mean about two-thirds as much
engraving as has appeared this year. The editor
would receive $20 a month the business manager
about $200 a year. Tar an' Feathers wouhd cost
a total of $3,598 next year, lose $17, which would
have to be made up by shaving minor expenses.
The Carolina Mag would be cut from its current
32 to 24 pages. Makeup would be simplified just
as in the combination. Engraving would drop from
the present allowance of $80 per issue to about
$50, permitting the use of less than two-thirds the
cuts as appeared in any issue previous to Christ
s mas, since which time Moll has gone both below
and above the $80 mark. (Last year's completely
literary Mag spent $40 an issue for drawings.)
The editor would receive the current $20 a month,
the business manager about $200 a year. Total
cost of the magazine would be $3,624 a year, leav
ing a reserve of $18.
Here are two more brief comparisons that pro
vide a thread through the labyrinth of figures.
If both magazine are kept, together they will
contain eight more pages than the combination
mag. Cost per page of the combination through
out the year would be 91 cents more per page,
than that per page if both publications were re
tained. Explanation lies in the fact that the com
bination will be able to spend $1,600 for engrav
ing, over a third more than the humor and lit
erary magazines together.
There are the figures. Take your choice. One
campus magazine a Baby-Esquire of 36 pages
instead of the 48, but a publication with more en
graving than either publication at present is able
to afford or both would be able to afford next
year. Or instead the second choice two maga
zines, one humor and one literary, both totaling
eight more pages than the combination, but hav
ing less engravings.
Set Up One Keep the Status Quo
New Magazine
for humor mag . . . for literary mag .
BUNK
"Humor and literary win not mix
. . . placing cartoons and literary
work on the same page will cause a
conflict ... it will never be a com-
bination because the editor will lean
either one way or another. . .
... BECAUSE
The separationists forget that it
y "mixed" in the trial "Baby-Esquire,"
that it has mixed very successfully,
in 'the original Esquire, in other
magazines such as Collier's, New
Yorker, Punch, and any of our fav
orite magazines. The norm seems
to be a combination of material in
stead of separation. Esquire mag
azine has serious literary work with
the usual embellishment of a cartoon
on same page. Esquire's editor does
not lean one way or another because
he merely integrates material from
both literary and humor editors un
der him. To the philosophy of the
"literary" and "humor" editorships
will have to be added that of the in
tegrating of "newspaper editor" who
cannot lean either way because he
is neither a humor nor literary man.
BUNK ... V -
The question of combination is a
false one, in reality it will turn out
to be a Big Tar an' Feathers ...
The question of combination is a
false one, in reality it will turn out
to be a Big Carolina Magazine . . .
... BECAUSE
The separationists, wishing mere
ly, to preserve themselves, say that
(from Tar an' Feathers) that it will
be a big Mag, and (from the Mag)
that it will be a big Tar an' Feathers.
This is the old feud of last quarter
between the humor and literary
mags. Disgusted with it, the pro
ponents of a Baby-Esquire type com
bination are against either a "big"
humor or literary magazine, desire
a new type campus magazine that is ,
, neither of the two. It can be ob
served that both the Mag and Tar
an' Feathers are bitterly against
combination, hence the Baby-Esquire
solution can be of neither of these
two groups who attempt to cloud the
issue by throwing the combination
supporters as belonging to either
the "completely humor" or "com
pletely literary" factions.
BUNK ...
It may be true that Baby-Esquire
was neither a humor nor literary mag
azine, and that it was a "fairly good"
example of combination, but never
theless, wasn't it after all published
in the set-up of what had formerly
been the Carolina Mag? This proves
that it will be just a big Mag.
. . . BECAUSE
Back in January, the supporters
of Combination urged both the hum
or and literary staffs to throw over
their old set-ups and get together.
Both staffs refused point-blank, the
"completely literary" and "complete
ly humor" men. The combinationists
did what they could and overthrew
the literary men to then install the
first combination magazine. The dis
possessed literary men write in the
next columns against the present
possessors of the Carolina Mag and
yet the Tar an' Feathers men. would
like to give the impression that the
Mag staff is still the literary staff
of last January. When supporters
of the literary Mag and of Tar an'
Feathers attack the combinationists,
it seems foolhardy to accuse them
of being one-sided. Combination
should not be accused of being xme
or another because its birth had to
necessarily come from one of the two
present publications, it could "just
as well have come out of the Humor
or the Literary magazine. The com
binationists prove that they don't
favor either of the former by asking
both to be abolished.
Henry Moll
I, in my present state of physical
hospitalization and mental impoten
cy, see no new way to present the
fight for combination. I see all ar
guments against it repudiated.
Combination is the practical solu
tion to a mongrel problem of reduced,
untrained personnel, less funds ; com
bination is achievement and progress
in that it utilizes better talents, more
money at greater long-run economy,
and gives the campus a better pro
duct. It is futile and dangerous to let
matters ride when we see trouble
looming. Chamberlain let it ride
in 1934, Congress let it ride in 1938.
We must act decisively now! If the
die-hards want to stand firm imped
ing the march of progress they have
their right to do so.
But let them consider without
prejudice or favor. What do they
lose by ONE good magazine replac
ing two mediocre ones. NOTHING !
What do they gain? 1. Economy.
2. Consolidated talent. 3. Save en
ergy formerly wasted in competition.
4. Pictures. 5. More magazine. 6.
More readers.
Sylvan .Meyer
I am thoroughly opposed to combi
nation of the-two campus magazines
for reasons stated previously in the
Tar Heel. I don't think that the trial
"New Carolina Mag" had appeal
equal to that of separate humor and
literary magazines. Nor was its
budget sufficiently reduced to make
it a fair example for next year. If
you have enjoyed Tar an' Feathers
this year and the good Carolina Mags
of last fall, I feel sure that we can
give you two separate magazines of
practically the same caliber next
year on the reduced budget.
Hunt Hobbs
It is a proven fact on college cam
puses that humor magazines are pop
ular, more popular than literary
magazines. The well known cam
pus publications are the humor mag
azines : The Harvard Lampoon, The
Texas Ranger and Tar an Feathers
to name only three. And T&F is
rated up among the highest ones.
You've got to have humor on a
college campus because the students
demand it. On the other hand, there
are some who prefer strictly literary
material including plotless stories.
For those who like humor, we have
Tar an' Feathers. For those who
prefer the literary, we had the old
Carolina Mag and the library and
now we have the revamped Carolina ,
Mag, which is more widely read than
the old one, I believe.
There are two definite, distinct,
separate divisions of campus read
ers. What happens to Tar an' Feath
ers after it has been read? It goes to
your girl, or to some good friend, or
to your family. What happens to
the Carolina Mag? Frankly I don't
know but I can't picture anyone send
ing it to his mother or girl friend to
read "Highway 321" and "A Roof
to Cover Our Heads." This is one
important reason for keeping the
status quo the extreme difference
in the magazines and the difference
in readers.
Before election, Henry Moll asked
me if I would be satisfied, if elected
to T&F editor, to work as humor
editor on a possible combination.
Would I? You bet your life I
wouldn't. This very question reveals
what would happen to T&F humor
in case of a combination. The re
sult would be a glorified Carolina
Mag. Throw in a few cartoons and
call it a combination. Henry did
not ask me if I would be willing to
be associate editor or co-editor. Peo
ple don't consider this question as a
question of combination, they con
sider it as a question of whether or
not to abolish Tar an' Feathers.
Slapstick and Literary won't jive in
a campus publication. You can't
mix dogs and cats!
Look at Baby Esquire, the glori
fied Carolina Mag, which is certain
ly a poor example of combination be
cause it cost much more than it was
supposed to and figures prove that ,
eight similar issues would lose $1,735
next year for the Publications Union.
How many laughs did you get out
of it? When you pick up Tar an'
leathers, you are ready to be
amused. When you want something
more serious, you pick up the Car
olina Mag. When I want something
funny to read, I buy a funny mag
azine. I don't attempt to buy a med
ium and search out the humor. Well
then, why make our students do the
same thing? Give them two differ
ent magazines to suit their two dif
ferent moods. '
Economy is argued by the combi
nationists. We all realize that these
are not normal times and we are
preparing to meet them that way.
When we can have two magazines
which are good enough to please all
the students, why should we create
one magazine which may please most
of the students or may not please
See HUMOR, MAG, page U
The choice usually presented the
student body in the past has been
between a large combination maga
zine, Tar an Feathers, and a smaller
Carolina Magazine. This cannot be
called the final word for changes
in publications. Obstacle to the un
derstanding of this problem is the
general prejudice and misconception
concerning the effort to restore the
old Carolina Magazine. Less under
stood is the serious magazine to
ward which a small group is driving-
,
Consider a serious magazine as to
content. Most opposition to the Car
olina Magazine comes from opposi
tion to "long-haired" writing which
has characterized it "in the past.
Those of us wanting a rejuvenation
sincerely regret this tendency of
former staffs. All proponents of such
a publication must realize that it
is to be written for the understand
ing of the average student. This dot s
not mean oversimplification but more
originality and freshness in style and
theme.
O
"In this proposed magazine, high
er standards of poetry would prevail
and non-fiction articles would deal
chiefly with campus activities and
some cosmopolitan subjects. Book
reviews would be included if pos
sible. To cut expenses, illustrations
would be held to a minimum. Thus
there would be a magazine not so
pictorially as lavish as'Henry Moll's,
but nevertheless appealing in re
gards to writing.
Mention should be made "of the
cost and technical problems of this
theoretical magazine. Erroneously
it has been stated that if a combina-
tion mag is out of the question, the
only choice is the. Carolina Maga
zine and Tar an' Feathers as they
existed last year. The model for the
Carolina Magazine may be found
further back than last year, when
it was printed on rough paper, slick
paper being a recent innovation. It
is an unnecessary expense and small .
but substantial savings could be
gained by abolishing it for rough
paper which is as easily read.
Cutting or eliminating engraving
expenses would ease expenses. En
gravings of Moll's pre-Baby-Esquire
mag cost $80 an issue. Last year it
was $40 an issue and in 1938 about
$15. Reducing expenses to this level
or abolishment would effect a large
saving.
Greatest saving would result from
cutting pages not to a proposed 24
pages but to 20 or even 15. It has
been stated ;hat an independent mag-
azine for next year would cost $3,624.
To put it more fairly, it should run
about $2,500 with rough paper and
less engravings. The 1936 expense
for such an issue was $2,854 with
more pages than the proposed maga
zine. This magazine as compared
with this year's Carolina Mag would
save considerable money.
That the final decision rests with
the student body does not alter the
situation in any way. Those who
attack a serious magazine because
they believe that it will not interest
anybody should realize that those
favoring such a mag are determined
that it would be generally interest
ing. They also believe that a serious
magazine would be a greater credit
to the campus both on and off. If
it appeared that such a publication
served no purpose at all, there would
be no reason for adopting one. This
stand is taken because it is felt that
unless in the future, our campus
See LITERARY MAG, page U
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