THE UNC NEWS WEDNESDAY, JULY. 22, 1959 PAGE 5
How To Keep Public Relations Ethics
Facts Are Strongest
Maintaining ethics in public
relations, especially in legisla
tive and political activity, is t
best carried out by use of "the
most powerful weapon the
facts," John D. Larkins Jr. told
a workshop gathering here
Tuesday night.
Larkins, Trenton attorney and
a former State Senator, appear
ed on a special public relations
panel in connection with the an
nual Leadership Training Work
shop. Speaking before the statewide
gathering of women leaders,
Larkins said that "facts may be
the subject of different interpre
tation, but they provide the pub
lic, press, radio and TV, and the
legislature with an opportunity
to make what each feels is a
wise decision."
He stressed that if a public
relations, effort is done well and
publicly supported, "the ethics
may take care of themselves,
for in America people have
learned to make up their own
mind on the basis of what they
see, read or hear."
Appearing on the panel with
Vive La Squirrels!
One phase of Carolina tradition and heritage
was brutally broken recently. No longer can the
squirrels roam the campus without fear of the mi
gra'nt student body.
Somewhere, someplace lurks a squirrel hater!
" Evidence of this miscarriage of animal justice
was found on the walk outside the library the other
day. A Carolina squirrel lay dead with a dart through
its head.
"The shame of it all," one student uttered,
"Squirrels have been free on this campus for years
and now this."
"Maybe it was a Duke squirrel?" another stu
dent reasoned.
Rut the squirrel that lay dead with a dart
through its head had that "Carolina look"; and yet
no enterprising student assumed the responsibility
of tracking down the animal's slayer.
In fact the whole thing was dismissed with this
indifferent statement, "Maybe it was an accident.
Not everybody is a crack shot in a dart garae."
Maybe so, but the Carolina squirrel is restless.
Somewhere in the shadows is a fiend with another
'dart watching, waiting and hoping to catch another
complacent squirrel on a solo nut hunt.
Hester Says To Ease
Tensions In Far East
(Continued from Page 1)
the power straggle of the cold
war.
"Russia cannot be expected to
accept exclusion from her own
back yard," Gen. Hester added,
"especially by a power geographi
cally located thousands of miles
away, and certainly not when that
power has air bases and missile
launching sites located only a few
minutes and seconds from her
vital centers."
He stressed that "exclusion and
containment both are impossible
in this thermo-nuclear-electronic
age."
Disengagement of forces in the
Far East may prove most dif
ficult, he said. "Disarmament
ATTENDS SEMINAR
Lieutenant JG Ambrose A.
Clegg, Jr., USXR, who teaches
here, will participate in the an
nual seminar for naval science
instructors at Northwestern Uni
versity from July 22 to August 14.
Lt. Clegg. an assistant professor
in the Department of Naval Sci
ence, will serve as an instructor
in naval history at the seminar
this summer, where officers who
will be asigned to various Naval
ItOTC units all over the nation
will be briefed in the ROTC pro
tram and the latest developments
in educational methods, testing,
and research.
Lt. C3egg will return to Chapel
IL11 in September for the fall semester.
cannot be effective without the
cooperation of the Red Chinese,
and it is unlikely that this co
operation can be had at the
price of Chinese exclusion from
the UN and non-recognition by
most of the western nation
states."
U. S. entanglement with Na
tionalist China makes "Chinese
recognition of the United States
improbable." But withdrawal of
America's active opposition to
Red China's UN admission would
help ease the dangerous situation,
he said.
Gen. Hester pointed out the
trend in U. S. foreign relations to
"too close scrutiny" of other na
tions and their internal govern
mental control over their people.
"Recognition has never been
considered as approval of the
character of any regime, but gen
erally, merely a recognition of a
hard fact of international life,"
he said. "If this were not so, the
U. S. would have to withdraw
recognition of many of her pres
ent allies and close associates."
Hester urged increased trade re
lations and travel between East
and West in order to reduce ten
sions and increase wealth for all.
He stressed the great need for
"closing the gap between the have
and have-not nations by 1) eli
minating the charity character of
present unilateral aid; (2) elimin
ating or reducing to the minimum
power politics; (3) mobilizing the
total resources of the world; and
(4) strengthening the United Nations."
Larkins were Faulton Hodge of
Rulherfordton, personnel man
ager for the Doncaster Corpora
tion; and J. S. Nagelschmidt of
Chapel Hill, public relations di
rector for Hospital Savings
Assn. John I. Anderson, Brevard
newspaperman and r e t ir i n g
president of the N. C. Press
Assn., was unable to participate
as scheduled.
Heading up the panel was Mrs.
Donald S. Stone -of Raleigh, ex
ecutive director of the N. C.
Division of the American Can
cer Society. She summarized
the presentations and led dis
cussion. Larkins commented that "the
rapid growth of public relations
on behalf of 'industry, manage
ment and public appeal organ
izations is confronted with the
idea that they have a direct
responsibility and obligation to
serve the public interest.
"Public appeal organizations
are becoming more conscious of
the public demands," he added,
"and they face a constant strug
gle for ethics in public relations
in their appeal for time and
space through the media of com
munication. "It is time when we the peo
ple establish priorities on the
major problems facing us to
day, and it is up to those who
represent these fine organiza
tions in our Tar Heel State to
convince the people of the im
portance of the individual
cause," he said.
There is no strict formula for
maintaining and improving good
manners."
Commenting on public rela
tions with legislative bodies, he
said: "Pressures and prejudices
often delay constructive decision
but in the end, most worth
while proposals become law."
Nagelschmidt told the women
that they "too often delegate
tasks and responsibilities to
men. Failing this, women shirk
a job, leaving it undone.
"Women can easily correct
this error in psychology and
judgment by developing more
self-confidence in themselves,"
he continued. "Male or female,
it is important to realize our
own potential and to go about
creatively applying it to com
munity and group problems."
Speaking in the area of build
ing contacts betwen state organ
izations and the public, he em
phasized the need of first estab
lishing a complete line of com
munication internally and with
similar organizations. "It is es
sential that women's groups in
particular, operate within the
context of overall community
benefitting activities."
Hodge's talk concerned im
proving human relations within
a local community. "Public
opinion of any club or group will
be judged by the action of its
individual members," he said,
"just as we tend to form ideas
about foreign nations on the
basis of the people we have met
from there."
Any organization's improving
of relations inside the commun
ity rests on certain basic truths
of human nature, Hodge pointed
out. "We all Lke a little praise;
we all want to keep and en
hance our self respect; we have
our own group loyalties and cul
tural values; we kke to have the
situation fully explained to us;
and we usually respond when
we feel our contribution is real
ly wanted."
L
WHAT'S WRONG? It's easy to spot what's wrong with this pic
ture. For one thing, this picture was made in the winter thes
guys are trying as hard to keep warm as summer school students
are to keep cool. And another thing it isn't raining, which for
Chapel Hill in recent days has been a non-existant weather con
dition. In fact, this whole picture looks like a "Summer dream."
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