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The daily Tar Heel. (Chapel Hill, N.C.) 1946-current, December 11, 1966, Page 3, Image 3

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' V. . ' "' Sunday, December 11, 1966 THE DAILY TAR HEEL Page 3 Mistletoe, Stockings, Santa Claus QiFistiaB Lore Combine In Yuiiletide Custom U-'?.C Lib; Pagan, i 1 W M V. m i TINY ELVES seem to dance around the spark ling objects in shop windows giggling "buy this, buy this!" It's Christmas and Americans will x celebrate the festive season by spending billions of dollars on trinkets 1 they neither A Greeting-Filled Sack Bends Mailman 's Back NEW YORK (UPI) Count 'em. They run into the billions, the numbers of Christmas cards U.S. families send. The Greeting Card Associa tion estimated that 3.5 billion Yule cards will be mailed this year, the largest number ever exchanged some 400 mil lion more than were sent dur ing the 1965 holiday season. The postage bill? Approxi mately $175 million, for the nations 56 million households the association added. Just how much Americans will spend on the cards them selves the association Won't estimate. "The figures are too nebulous," say Stephen Q. Shannon, association director. The association did add that Christmas greetings make up about 50 per cent of the total card business, that on the average each family sends 75 cards, and that this year the religious theme is stronger than ever. Even the U.S. Post Department takes note of the season with issuance of a Christmas stamp, a Madonna and Child. 30 per cent of the card designs are on the reli gious theme, with the Madon na by far the most popular. Shannon said there are a bout 50,000 designs in cards You NEW YORK (UPI) Dream ing of a status symbol Christ mas? All you need is money. For the "visible evidence of superior rank", as author Vance Packard has describ ed the term, is more visible than ever this year in the stores and specialty shops. How about a ski slope in your own backyard? It's 121 feet long comes with lights for skiing at night, and has a plas tic surface so there's no snow shoveling involved. Price, $100,000. Or, for clanking around the house, there are authentic suits of armor, one of them German, circa 1540, with helmet and visor and "all fin ger, hand and elbow joints in working condition", for $6,500. For her, a necklace with round, marquise and pear shaped stones set in platinum, for $170,000. All Ilffl - I 0 - ill . f I I III i'A 7 rfyyi. want or need. Statistics show that $3.5 billion will be spent this year on children's toys alone. Just think what the figure must be for grownups' toys. DTH Photo' by Jock Lauterer this year, yet the primary Christmas symbols still domi nate. Among the most popular are Santa Claus, holly and poinsetta, nostalgic winter scenes, bells, candles, Christ mas tree ornaments, animals and birds, jolly snowmen, can dy canes, Christmas trees, tra vel scenes, mail boxes and the fireplaces. One growing trend is the ur bane design to go with our ur ban population growth, re ported the American Artists Group, Inc., made up of hun dreds of painters, illustrators and designers. Some of the results show in such as the cards painted by Frank Lacano, who hails the new concert halls springing up, or by Bernard Kaplan, who created! a contemporary "stained glass" window re flecting the surge of the city beneath the multi - angular patterns of streets and sky scrapers. The artists group also noted that the war in Asia is re flected in design cards deal ing with the theme of peace, goodwill, and the brotherhood of man. The association said that contrary to a fairly general supposition, the history of Need For Or in case this necklace is grabbed up already, .a diam ond and emerald drop neck lace is available at $57,500, and an all diamond bracelet for $18,500. Also for her, a Leo Ritter designed Russian sable coat for $25,000 or a Jacques Kap lan - designed chinchilla blan ket for $5,000. Or for the do-it-yourself fe male, there's a tool chest from France, with decorations in jewels and sequins. Included for $400 are vicuna working gloves and apron. Or goggles for cycling or skiing, with mink border, are only $12.50. Tired of the paper shopping bags? One from Portugal, at $250, is beaded with rhine stones and pearls and has a gold frame. Want to get away from it all? All sorts of charter your own villa plans are offered at Christmas cards is not cen turies old. The first known card was designed and sent by John Calcott Horsley, a painter and illustrator, to his friend Sir Henry Cole, the in augurator and the first direc tor of the Victoria and Albert Museum in London. That was Christmas, 183. It was not until 1846, how ever, that one thousand copies of the Horsley design were lithographed, hand - colored and sold by Felix Summerly's Treasure House in Bond Street. Sir Henry had set up the art shop in order to, improve the taste of his contemporaries. The first American cards were published in 1875 in Rox bury, Mass., by Louis Prang, a noted lithographer. The as sociation said the first known card had a central illustration depicting the conviviality of the season. Small panels in . the design to the left and right showed the charitable acts of "clothing the poor" and "feed ing the hungry." Inevitably the greeting on the card was destined to be come the most popular Yule message ever composed "A Merry Christmas and a Hap py New Year to You." Christmas Status a mere $200 a week but for real status, charger an island with accommodations for 35 persons, and a private yacht, for $5,000 per week. Or, go on a shooting safari to Africa, 22 days for $3,600.- These are just a few of the many often costly and often off - beat gifts for the person who has everything else, spot ted in a tour through stores and Christmas catalogs. Baby can have in his Christ mas collection anything from a set of serling diaper pins at $5.50 to a Carriage blanket, in any fur, ranging in price from $175 to $500 "depending on whether baby was born with a silver or bold spoon in its mouth," said furrier Kap lan. Or, there's a formal christ ening apparel set from Spain for $550 and a cradle in white molded wicker from Germany This year when you're trim ming the tree, filling Christ mas stockings or hanging mis tletoe give a thought to where you got your favorite Christmas custom: chances are it goes farther back in history than you realize. In fact, (jnnsimas useu, manv historians believe, may have had its origins in ancient Greek and Roman festivities to observe the midwinter change of seasons. The use of greenery at Christmas also grew out of ancient Greek and Roman cus toms. Holly, for example, was favorite decoration oi tne Romans, who made lavish use Worst Enemy In Viet Nam Is Loneliness SAIGON,Viet Nam (UPD The loneliest Christmas of all A llv will be marked by over 350,000 American soldiers, sailors, ma rines and airmen fighting in the jungles of Viet Nam 12,000 miles from home and their their loved ones. Christmas packages and let ters from home will pour in at an astonishing rate Uncle Sam will make an all out effort to see that every one of his boys eats a tradi tional eight - course turkey and dressing dinner on Christ- mas Day even m the remotest areas. Protestant and Catholic chap lains will travel hundreds of miles by plane, helicopter, jeep and on foot to hold Christ mas services for the troops. In the rear areas service clubs will be decorated, Christ- mac irmc? will Vta nloiro1 and ' ixivix. x v yiajvu GI's will eat the best possible Christmas dinner. If the Communists cooperate this year as they did last, guns wiu iau biivui across me war- torn land and no man will be forced to kill 'another on the birthday of the Prince of Peace. But the continual guard can not be lowered and for some young x Americans, -winstmas' will be spent in ' a foxhole and the only turkey they will see will come in a little olive green can stamped "C-ration, indi vidual meal, combat, turkey loaf." On the hot white sands of the coastal plains to the north a few cursty marines may find a ratty little scrubbrush pine and decorate its branches with the tops of C-ration cans and links of machine gun "am mo." If you squint your eyes a little and ignore the 100 - de gree heat you can pretend that it's a snowy winter scene and the tree is beautiful. In the rugged green moun tains of the Vietnamese high lands along the Cambodian border the tough "Green Ber ets" mark a lonely isolated Christmas. The tiny barbed wire-barricaded camps of the Special Forces are staffed by twelve man American teams super vising a couple of hundred native mercenary troops. For many of these camps any Christmas goodies will have to be parachuted to them. In many of these areas pi lots flying loudspeaker planes used for propaganda purposes wm mase a special mgnt over peace and being at home with your family and friends American men at war so far from home will fight their big gest battle against loneli ness on Christmas Day 1966. ' for $295. For the men, there's a fur "blotter" for the desk, done in either jaguar or leopard, for $1,500. Or, for him, there's a baby grand piano in white wood, which doesn't play piano mus ic, but does open up into a cabinet with bar, serving cart, hi-fi and stereo set, record player and television, for $1, 850. For his jacket, there are 14 k gold buttons, at $90, and the "millionaire's diary," bound in black pigskin, stamped in 18 k gold, and including facts on yacht brokers, polo meets, racing stables, and clubs of in terest "to the favored few," for $25. For the canine seeking stat us, a split level indoor dog house imported from Italy sells for $119 and a mink" the isolated camps to blare out !on' Christmas litter w a ma a few bars of "Jingle Bells " Jor fffe hazard m Christmas is a timp frr and can cause accidents on of green boughs and garlands to honor Saturn, their god of agriculture. While the birth of Christ was celebrated on various dates as early as the third century, the observance wasn't officially sanctioned until a century lat er, rope Julius I authorized an investigation to determine Christ's probable birth date, which led to the selection of December 25th. On that date, in 353 A.D., the feast of the Nativity was first observed in Rome. You may kiss under the mis tletoe, but the ancient Druids. wno called the plant 'all heal,1 believed it had the power to uuiabiuuuai; tui c unsccibc ana counteract poisons. It was in heavily - forested northern Europe that deco rating Christmas trees began. St. Boniface, an eighth cen tury monk who converted the pagans living in what is now Germany, convinced them to oak and, instead, to adorn fir trees in their homes in trib- ute to the Christ Child. A fourth - century bishop of Turkey, Saint Nicholas, was the real - life predecessor of Santa Claus. According to leg end, he dropped a bag of gold coins down a chimney into a stocking which a poor girl had hung by the fireriace to drv: hence our custom of hanging Christmas stockings. A French legend tells how the Christmas rose came into being. A little girl, accompany- ing the shepherds on their way to see the Christ Child. was sad because she had no gift to offer. The angel Gabriel appeared and, taking pity on the child, caused a beautiful white rose to spring from the ground. Overjoyed, the little girl plucked the bloom, which T l i m . ue iuu& as a gm 10 ine lniant Jesus. The rose, together with the poinsettia and desert flower, continues to play an import- ant role in the holidav season. In many countries of Europe, people still believe that all the trees break into blossom for a few moments at midnight on Christmas Eve. The most pop ular nowerinff Dlant , for Christmas; according to :; the ! florists, is the poinsettia, brought to the U. S. more than 125 years ago from Mexico by Santa Claus Isn't Really A Litterbug NEW YORK (UPI)-Santa Claus is not a litterbug but the estimated 4 0 0 million pounds of wrapping paper, boxes, ribbons and tags adorn ing the gifts he delivers are potential litter, reports Keep America Beautiful. When added to the nearly 50 million trees and countless wreaths and other decorations this litter potential is greater than at any other time of the year, KAB said. Allen H. Seed Jr., executive vice president of KAB, said most people properly dispose of their Christmas litter but enough are careless to add clutter to the otherwise deco rative season. "Even more important than its blemish on the holiday sea- streets and highways, said Seed He urged everyone to exert extra care in disposing of Christmas refuse so as not to mar the holiday glitter with litter. ols blanket cape comes with it for $90. For the collector, one store is offering the complete Vanity Fair, 32 volumes bound in purple and silver, at $1,000. There are of course those well - publicized "hi"" and iers" side by side bathtubs for $4,000. Also for the house are mink and cashmere Christ mas stockings for $50 each or mink and jewel - trimmed v Christmas tree decorations sprinkled with silver dust for $10 each. A French - made silver-plated duck press, resting on mar ble base, costs $410. For the gourmet, canned ti ger meat, from India is pre pared in mushroom sauce, at $2.49 a can. Or, there's a com plete wheel of Swiss chese, . three feet in diameter, weigh ing 180 pounds, at $243. Symb Dr. Joel Poinsett. One of the most revered Christmas customs is the re enactment of Christ's birth with a creche or Nativity Scene. This custom was pop ularized in the 13th century by St. Francis of Assisi. At a time when few books were available, and most people could read anyway, St. Francis dramatized the Na tivity in 1224, to help the peo ple of Greccio, Italy, under stand the meaning of Christ mas. Villagers took the parts of Mary, Joseph, and shep 4 - IN Toys (Millions Of Them) Toot, Toddle Into Yuletide NEW YORK (UPI' An esti mated 380,230,000 toys will toot, thump and toddle their way into children's hands and hearts this Christmas, empty ing parental pockets to the tune of nearly $1,384 billion. That's what the Toy Manu facturers of the USA , the na tion's toy trade group, predicts for 1966, its 21st straight record-breaking sales this year. Toy prices in this billion dollar business, whose dollar volume doubledl from $1.2 bil lion in 1955 to $2.4 billion last year, will stay mainly under $30, the toymakers said. Affluent adults can provide $25,000 worth of childish glee with a mammoth marionette show from F A O Schwarz, of course, or splurge $6,000 for, .. .an electric. "Levi theLeyita-;-"tor" life-siie magician from Hess' in Allentown, Pa. But most toys will cost an average of $3.65 each, and in flation won't torpedo toyland until next year, an association spokesman said. "We expect a fantastic sea son, but fewer fads" said Je rome Friar, association presi dent. "There won't be any wild surge for a toy everybody has to have." Batman, however, will still spell "holy profits" in his first yuletide sales test, industry insiders agreed. At F A O Schwarz, vice-president and chief buyer Ernest Thauer, ad mitted to having "many sleep less nights" over the store chain's order of 800,000 5-inch Batmobiles from Corgi toys in England. "I couldn't forget those 200 dozen Davy Crockett caps we were stuck with when that fad died." Thauer shuddered. The Batman duo did prove dynam ic, though the store now ex pects the $4 car to lead all other items with over a million selling by Dec. 24. Other companies also will cash in on the comic strip craze. Ideal Toy is marketing a "Captain Action" doll who switches from Superman to Steve Canyon and seven other heroes with a flick of the cape, and Chein toys offer a "talk ing Peanuts bus" with a chat tering Charlie Brown and com pany. REALISM SELLS Despite the money in manu factured make-believe, the toy- Is Money J In the odds and ends depart ment, look for: An English taxi cab that survived the World War II blitz, at $2,000; A "nothing rock," a foot wide and 18 inches high, car ries the legend . . historical marker, on this spot, Febru ary 29, 1775, absolutely noth ing happened," but the plaque can be used instead to carry mottoes, advic or for identi fication, at $30; A "detect-a-drink" which indicates the amount of imbib ing done during the year, for $5; A diet computer, that in dicates how much weight one looses or gains over any giv- en period or after one meav And cuff links which dou- ble as pill boxes, for $5 a herds. Live animals were figure of the Christ Child was used, and a life - sized wax placed in the manger. Christmas carols can also be traced back to St. Francis. Originally a "carol" signified a dance rather than a song, and It was St. Francis who led the villagers in joyous dancing around the Nativity Scene. One of our most recent cus toms, the exchanging of Christ mas cards, began in England in the 1840's. Christmas cards . were first introduced in the AMERICA makers insist that realism is important to their trade. Julius Cooper, head of pro duct development for Ideal, said "Space toys won't sell now because the child doesn't see Daddy taking 6ff for work in rockets every morning. He'd rather have a tiny Mustang he wants to stay down to earth." Realism also- repels, how ever, and war toy sales should slip as the Viet Nam efforts spirals, buyers reported. Thauer said the toys that bang and blast in boys' hands this year will represent "vio lence far removed" as in spy, cowboy, or knightly weapons. One television ad is pitching "laughs for the entire family" when they "hit the bomb and jyatchhe.vfrqnt of thehouse. ' ". fall ' a way , ' ' but . this bomb and dart gun are aimed at a "fall apart master spy" and not a Viet Cong guerilla. Scattered "special forces tar get games" and jungle-warfare equipment will appear, but even Hasbro toys, whose "GI Joe" doll figure has sold 10 million since 1964, does not expect its new "Green Beret" version to outstrip its leading Army and Navy dolls of ear lier vintage. The reality of race will also be skirted. GI Joe's vinyl face necessarily reflects the racial .UKttl.Jr Ti l' .1 - ... TOUCH at ereenerv for the li ft it V .. '.j.J , 1 1 f. - -1 ? - - : - - of year even Chapl Hill. The custom stems from the pagan practice of worshipping Odin's sacred 'oak. St. Boniface, in the Eightth Century, was the first to use greenery to celeferate Christmas. DTH Photo by Jock Lauterer United States by Louis Prang, a German immigrant who settled in Roxbury, Mas sachusetts. Often called the "Father of the American Christmas Card," Prang print ed his first "Seasons Greet ings" in 1873. No matter what your favor ite Christmas custom from holly to jolly Old St. Nick youH probably agree that the Yuletide is full of surprises and not only in the gifts youH find under the tree on Christ ams morning! i melting pot, since it blends the features of all Medal of Honor winners, including Ne groes, American Indians, and Orientals. But other manufac turers find, like Ideal's Erwin Benkoe, vice - president at Ideal, that "Negro and other racial dolls simpl ydbn't sell." COLOR'S COMING Other color-experimentation will explode under the Christc mas tree, primarily in pre school toys. Research and der velopment departments in many outfits plan to ditch pas tels for primary colors, hav ing found that red and yellow outrank the traditional pink and blue with the under-six set. - , Many passive push -, button toys also -will be replaced, lay 1 thoseultnat : "give' 'the J 'child more to do, more chance w use his imagination" said Bernard Loomis, vice-president for national sales for, Mattel toys. "You always have to watch for return to the basics," said Loomis. "You can make a buck, but you can't build a business on fads." The basics, Thauer explain ed, are "the toys the child never outgrows the Teddy bear that becomes a mascot, or the toy cars that even a man collects." " 1 it 9- J door is alwava in order this time I i 3 I! F i ll

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