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Tuesday, November 25, 1975 The Daily Tar Heel 3
by Sam Fulwocd
Three out of I0 North Carolina families
watch state-supported public television,
according to a recent survey conducted
jointly by the UNC School of Journalism
and the UNC-TV Network.
Dr. Robert L. Stevenson, an assistant
professor of journalism here, said the figures
for overall public television viewing are
slightly lower in North Carolina than in
other states. However, he said weekly
viewing patterns are similar to those in other
The eight-station UNC-TV Network
reaches 1 3 per cent of the North Carolina
homes on a weekly basis, the survey showed.
This compares similarly to results from
surveys Stevenson conducted in Mississippi
and South Dakota during July 1975.
In South Dakota, 16 per cent of the
households with televisions watched public
television weekly, and the Mississippi figure
was 15 per cent.
The survey also showed that only 52 per
cent of the North Carolina families were
even aware of public broadcasting. The
corresponding figures for South Dakota and
Mississippi were each 65 per cent.
Dale Rhodes, director of audience services
for the network attributed the public
ignorance of public television to reception
Attention, all true believers! The Carolina Comic Fan
Ataoclatlon will meet at 9 p.m. In Room 205 of the Union. Any
anf all comic fans are invited. For more Information, call 933
1937. A UNCCC Short Course, "Sophisticated Use of the
Linkage Editor anf Service Aid Programs for Load Modules,"
will be taught at 3:30 p.m. in 224 Phillips.
Auditions for the Carolina Playmakers' production of
"Who's Afraid of Virginia Woolle" will be held at 7 p.m.
Monday, Dec. 1, and at 3 p.m. Tuesday, Dec. 2, in Room 208
Graham Memorial. Auditions are open to everyone.
The Departments of Zoology and Botany wilt sponsor a
joint seminar with Dr. Reinhard Rleger, professor of zoology,
speaking on "Ultra Syructure and Animal Phylogeny" at 4
p.m. Monday, Dec. 1, in 201 Coker Hall. A social hour will be
given at 3:30 p.m. in the Coker Room of Coker Hall.
The Dally Tar Heel is published by the University of.
North Carolina Media Board; daily except Sunday,
exam periods, vacations, and summer sessions. The
following dates are to be the only Saturday Issues:
Sept. 6, 20; Oct. 1, 8; Nov. 11, 25.
Offices are at the Student Union Building, University
Of North Carolina, Chapel Hill, N.C 27S14.
Telephone numbers: News, Sports 933-0245, 933:
0246; Business, Circulation, Advertising 933
rates: $25 per year; $12.50 per
Second class postage paid at U.S. Post Office in
Chapel Hill, N.C. 27514.
The Campus Governing Council shall have powers
to .determine the Student Activities Fee and to
appropriate all revenue derived from the Student
Activities Fee (188.8.131.52 of the Student Constitution).
The Daily Tar Heel reserves the right to regulate the
typographical tone of alt advertisements and to
revise or turn away copy it considers objectionable.
The Daily Tar Heel will not consider adjustments or
payments for any typographical errors or erroneous
Insertion unless notice is given to the Business
Manager within (1) one day after the advertisement
appears, within (1) day f the receiving of the tear
sheets or subscription o the paper. The Dally Tar
Heel will not be responsible for more than one
incorrect Insertion of an advertisement scheduled to
run several times. Notice for such correction must
be given before the next insertion.
Reynolds G. Bailey..- Business Mgr.
Elizabeth F. Bailey Advertising Mgr.
PjQ THURSDAY ;
CHAPEL HILL ji--B
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and ELKE SOMMER inVf -f I H
1 BLAK E EDWARD'S N
Starts Friday "Gone With the Wind"
problems with UHF channels, public
television's narrowly targeted programming
and lack of promotion.
Six of the state's eight public stations are
on UHF frequencies. Rhodes said viewers
tend to be unaware of UHF channels. Some
people "do not know they have a U H F tuner
on their television," he said.
Stevenson also noted that children's
programs and cultural programs were most
popular. The survey indicated that Sesame
Street and Masterpiece Theatre were the
most frequently watched programs
broadcast by UNC-TV.
Rhodes said the survey was designed to
determine how many people watch public
television in their homes. He said 40 percent
of UNC-TV's programming is directed
toward evening viewing, with daytime
programming geared to educational and
The survey results will be used to
determine viewing patterns for the eight
stations so that effective public information
campaigns can be designed, Rhodes said.
"We will do a market-by-market, county-by-county
breakdown of this, and it will be
helpful in spending what advertising money
we have and deciding where we can allocate
what resources we have," he said.
Rhodes also said programs such as teacher
workshops, agricultural extension shows,
formal education courses for adults and class
UNC Surf Club will meet at 7:30 p.m. Monday, Dec. 1 , in 221
Greenlaw. Everyone Is Invited.
The Media Board will meet at 3:30 p.m. on Monday, Dec. 1,
in the Frank Porter Graham Lounge of the Union.
Ticket sales begin Thursday for the Carolina Playmakers
production of Neil Simon's 'Star Spangled Girl,' which runs
Dec. 4-7 and 11-14 In the Playmakers Theatre. Tickets are
available for $2.50 at 1C2 Graham Memorial and at Ledbetter
Plckard Co. downtown.
Items of Interest
Anyone Interested in applying for a Media Board position
please pick up an application at the Union Desk before or on
Dec. 1 . John Hanford, at 968-9068, will answer any questions
on what the position Involves.
A seminar in Romanian Language, Literature and Folklore,
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public television, 30
instruction on the elementary and secondary
school levels do not interest the general
public viewer. "Because the programs are so
diversified, it requires pin-point accuracy to
watch what you want to see," he said.
The network's annual budget is about $2.3
million. Of that amount, approximately
$200,000 comes from a grant by the semi
public Corporation for Public Broadcasting.
The remainder is appropriated by the North
Carolina General Assembly.
Only 55,000 is spent on advertising and
The survey revealed that education is a
major factor in the audience's public
television awareness and viewing.
Among individuals with a grade school
A new campus group, the Carolina Indian
Circle, has been organized "to provide a
voice for the American Indian people here
and a focal point for Indian consciousness,"
Forest Hazel, the group's administrative
The group, originally organized last
spring under the name the Native American
Student Movement, is sponsored by the
campus YM-YWCA, Hazel said. The
group's purpose is to increase public
awareness of the richness of Native
The UNC-CH chapter of the ECKANKAR International
Student Society announces a seminar, "Awakening the
Soul," this coming Saturday and Sunday (Nov. 29-30) at the
Wade Hampton Hotel, Columbia, S.C. Original music,
poetry, and informative talks will be given. Rides will be
available. For Information, go by the Chapel Hill ECKANKAR
Center, Room 207, above the N.C. Cafeteria on Franklin
ROMN 371, wiil be offered in the spring semester although it
was left off the course schedule. Interested students should
contact Prof. Augustin Maissen at 933-2042.
Entertainment of all kinds is needed for the International
Bazaar Coffeehouse. If you can perform in some capacity or
know someone who can, call 929-6824 or leave your name
with the secretary at the Campus Y.
To all International Students: Don't forget to go by the Y
and sign up as a waiter or waitress for the Gerrard Hail Coffee
House sponsored by the Association of International
Students and the Y as part of the International Handicrafts
Bazaar, Dec. 5th-7th.
Off-campus students may pick up copies of the new
University Student-Faculty telephone directory at the
Carolina Union Information Desk, the lobby of the YM-YWCA
building, and at the Health Sciences Library.
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-X- NO ONE UNDER 18
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education, 19 per cent knew about public
television and 3 per cent watched weekly. Of
those interviewed having some high school
education, half were aware of public
television and 8 per cent watched weekly. Of
those individuals with some college
education, 73 per cent knew of public
television and 24 per cent watched weekly.
The survey consisted of telephone
interviews in late October with 622 adults
randomly selected to represent the entire
state population. Phone numbers were
dialed using a system to include unlisted and
Students from Stevenson's research
methods journalism class and volunteers
from a public television supporters'
formed for local Indians
American cultures and to preserve those
distinct cultures, he said.
The Circle is beginning a library of
contemporary books and papers dealing
w ith Indian life, Hazel said. The library will
be an alternative to the campus libraries,
which, he said, contain information that is
dated or "deals w ith Indian life only from the
viewpoint of an anthropologist."
The Curriculum in African and Afro
American Studies will hold an open house
from 3:30 to 5 p.m. Tuesday in 401 Alumni
The open house will give interested
students an opportunity to talk with students
and faculty members working in the
Information on the curriculum's course
offerings for next semester, degree
requirements and special programs will also
The Old Book Corner
137 A EAST ROSEMARY STREET
OPPOSITE NCNB PLAZA
CHAPEL HILL. N.C. 27514
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organization Friends of University
Network Television did the interviewing.
The 15-20 per cent of North Carolina
homes without telephones were excluded.
"They (people without telephones) tend for
the most part to be at the bottom end of the
social-educational-economic spectrum and
would be very unlikely to watch public
television," Stevenson said. For that reason,
he added, overall familiarity and viewing
figures are probably somewhat high.
Stevenson called the poll "as good a
survey sample technique as reasonable
competent professionals could provide." It
has a 95 per cent chance of being accurate to
within six percentage points, he said.
Other Indian circle plans include
researching the possibility of implementing a
Native American Studies Program here,
organizing an orientation program for new
Indian students and developing an
educational program for North Carolina
schools that would give students a look at
traditional and contemporary Indian
The African and Afro-American
curriculum offers a Ghana Exchange
Program, in which students can spend their
junior year at the University of Ghana in
Accra, African Studies Director Roberta
Ann Dunbar said Monday.
Explaining the need for the Curriculum
for African and Afro-American Studies,
which was established in 1969, Afro
American Studies Director Sonja Stone
said, "Clearly the area of Afro-American
Studies has been neglected in the past by
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From the wires of
United Press International
BALTIMORE Gov. Marvin Mandel
was indicted Monday by a federal grand jury
inv estigating Maryland political corruption.
The 24-count indictment the goernrnent
said arose from a "corrupt relationship,
charged Mandel and five others with
conspiring to defraud the people of
Maryland in connection with legislation
favorable to a state race track.
The indictments also named Harry W.
Rodgers, 111. his brother William. W. Dale
Hess, a former majority leader of the House
of Delegates. Irv in Kovens. a fund raiser for
former Vice President Spiro T. Agnew and
Mandel. and Ernest Cory, an attorney for
the firm thai owned the Marlboro Race
The names were read by federal Judge
Alexander Harvey after the government ,
moved to impose a gag rule on information
in the case at the time of the arraienment.
Ford happy with Moynihan
WASHINGTON President Ford met
lor half an hour Monday with Daniel P.
Moynihan, the beleuguered U.S.
ambassador to the United Nations, and later
expressed complete confidence in the job his
Moynihan told reporters before the
meeting he had no immediate plans to resign,
although he had been reported ready to do so
at the end of last week.
Afterward, the White House said
Moynihan would stay in the post for "the
Moynihan came to Washington after
telling friends he was unhappy with lack of
White House support against stiff criticism
in the world body for his outspoken criticism
of member nations.
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