Ampersand
May, 1978
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nmnifrfrri AUTO-EJECT
l-IUIVt-l-J AUTO-REPLAY
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Am
It pains us, to hear a Pioneer
car stereo through anybody else's
loudspeakers.
It pains us because we prob
ably make more high-fidelity
speakers than anyone else. Some
two-dozen different varieties of
car speakers alone.
We know what goes into ours.
And we know what goes into the
other leading brand.
In Pioneer speakers, we use
honest, one-piece ferrite mag
nets. We don't try to fake it with
sandwiched magnets, because
shortcuts like that increase flux
leakage and reduce efficiency.
In Pioneer speakers, we use
specially developed cone papers,
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Jus uu u u liii?
some with polyurethane-coated
cloth edges for high linearity and
high compliance. We don't take
chances on lesser materials, with
poor stability and heat resistance.
In Pioneer speakers, we use
more -stable high-frequency
cones. We take special precautions
for weather and temperature
resistance.
And now that you've read
about us, hear us.
Ask your car stereo dealer to
play the other leading speakers,
then Pioneer.
And, believe us, you won't
need the ears of a Leonard
Bernstein to hear the difference.
, .,, mi , i .
Pioneer Electronics of America, 1925 E. Dominguez St., Long Beach, CA 90810