?1
r
f
ur choice
B.D.'s gone. So's Duke. And so is the rest of the "Doonesbury"
clan while cartoonist and Pulitzer Prize-winning G.B. Trudeau takes
an extended leave of absence. With what comic strip should The
Daily Tar Heel replace "Doonesbury ? What do you think? Let us
know by filling out the ballot on page 4.
The Daily Tar Heel surveyed 377 UNC students
about alcohol consumption. In a two-part series be
ginning Thursday, the DTH presents "UNC and
Alcohol: A Special Report."
Shady characters in sky
Cloudy today; highs in the
rmd-50s. Tonight and tomor
row, cloudy with a 50 per
cent chance of rain. Over
night lows in the upper 40s.
Perk up
UNC basketball star Sam
Perkins will be on WXYC's
weekly telephone show at 1 1
p.m. today. To talk to Perkins,
call 962-8989.
hursaay
Copyright The Daily Tar Heel 1982
Serving the students and the University community since 1893
Volume Issue fftfi
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Wednesday, November 17, 1982
Chapel Hill, North Carolina
NewsSportsArts 962-0245
BusinessAdvertising 962-1163
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Rep. Charlie Rose and Gov. Jim Hunt at Democratic fund-raiser in Fayetteville this August
. , . 2nd District representative one of many possible candidates in 1984 governor's race
1984 governor's race just underway;
candidates ready for lively election
By KELLY SIMMONS
Staff Writer
The 1984 Governor's race.
It's almost two years away and faces possible overshadow
ing by the '84 senate race, but spokespersons and possible can
didates for both parties have already begun gearing up in an
ticipation of a lively election year.
Thad Beyle, UNC professor of political science, said he ex
pected N.C. Republican Senator Jesse Helms' Congressional
Club to sponsor a candidate who would provide strength to
the Republican party to combat the Democratic sweep of the
1982 elections.
On the Democrats' side, Beyle said Hunt and his people
would try to insure a strong gubernatorial candidate to sup
port Hunt in his expected fight for Helms' senate seat.
Campaign strategies for either party would have to be heavi
ly financed and media oriented, Beyle said. However, he add
ed that negative campaigning would probably not play a great
part in the 1984 governor race. "Everyone's aware that it's
(negative campaign) not working," he said.
David Flaherty, chairman of the North Carolina Republican
party, said a lot of names have been considered as possible
candidates on the Republican ticket. Among these were Cass
Ballenger.
During a telephone interview earlier this Week, Ballenger
said that the way things were going he did plan to run for
governor on the Republican ticket.
Ballenger said the Republican party would have to "go back
to work" and prepare a strong campaign for the 1984 election.
Their reaction was to go back to work after you have been
beaten, he said, referring to the 1982 elections.
Flaherty agreed that the Republicans would face a strong
Democratic challenge in 1984, but he was very optimistic. ''I
think we have a very real chance," he said. "Whenever we've
taken a beating, we've turned around and come back."
Ballenger said he expected to wage a strong media-oriented
campaign, explaining that any candidate would have to do so
in order to gain recognition. He stressed that a Republican
candidate was not necessarily always tied to the National Con
gressional Club. He said his ties would be with businesses and
businessmen like himself. "I represent a different group than t
the Hunt machine or Helms' group," he said.
Economic issues are expected to be a major topic of concern
in the 1984 race, Ballenger said. "At the present time it's the
only real issue you can focus on."
Attorney General Rufus Edmisten has also been strongly
urged to run on the Republican ticket in 1984, said Mike Car
michael, press secretary to Edmisten. "If the filing date were
tomorrow, he'd file," he said.
. Carmichael said the principle issue in Edmisten's campaign
would be leadership. He said the attorney general's experience
as a public official would help his stand on leadership.
Edmisten would have to plan a media-oriented campaign, as
well, Carmichael said, despite his strong name recognition
within the state. He added that Edmisten had proven many
See GOVERNOR on page 2
Case dismis
sect against
admitt
ed draft resister
The Associated Press
LOS ANGELES Draft opponents said Tuesday that a
federal judge's decision could force the government to scrap its
registration program, but Selective Service warned young men
they must sign "up or face prosecution.
Barry W. Lynn of the group Draft Action said that "the death
knell for draft registration" was sounded- when U.S. District
Judge Terry Hatter Jr. dismissed the case against David Wayte, a
21 -year-old admitted draft resister Monday.
Hatter said the registration rules had been put into effect in
1980 "a mere 21 days" after they were published in the Federal
Register, instead of the 30 days required. He also ruled the
government had violated David Wayte's constitutional right of
free speech by prosecuting only vocal opponents of the draft.
Chief Assistant U.S. Attorney Alexander Williams said a one
line notice was filed Tuesday with the 9th U.S. Circuit Court of
Appeals, alerting the court of the government's intention to ap
peal. A Justice Department spokesman said Tuesday that the ad
ministration will appeal "the entire order issued yesterday by
Judge Terry Hatter. This includes all issues in the opinion and
order.
"The Department of Justice believes the opinion is wrong and
will proceed with investigations and prosecutions of non
registrants in a routine manner," said Arthur Brill, deputy di
rector of public affairs, in a statement he read to reporters.
In an unrelated development, Hatter was slightly injured in a
traffic accident Tuesday near downtown Los Angeles. Queen of
Angels Hospital spokeswoman Cheryl Thorn said "he's not in
bad shape at all."
Lynn said he believed the legal problems with registration could
not be cured retroactively and that it should be abandoned.
Otherwise, the government would have to start all over again
with new regulations, and reregister men, he said".' He questioned
whether Congress would be willing to appropriate funds to begin
again.
' 'The government has a serious law enforcement problem on its
Tentative agreement
hands,' ' said David Landau of the American Civil Liberties
Union, saying he too saw no solution other than ending registra
tion. Former President Jimmy Carter, who reinstituted draft
registration, said Tuesday the courts ultimate decision would
have "a profound impact" on future efforts to mobilize defense
emergencies. -
But Carter defended the registration order, saying it had been
instituted legally and was vital to the national defense.
"In my opinion, as a former president, it was done properly,"
Carter said in Los Angeles J on a promotional tour for his
memoirs. "'My advice from the attorney general was we did it
within custom and law; This decision came after the Soviet inva
sion of Afghanistan . I wanted to make sure the Soviets
understood we were prepared to defend our security. I thought
that registration was a good move in the right direction at that
time."
Selective Service Director Thomas Turnage was not in his
Washington office Tuesday and spokeswoman Joan Lamb said
the agency would have no response to Hatter's ruling until
lawyers could study the decision.
In the meantime, it will be business as usual and young men will
be expected to register, she said.
Selective Service officials have denied that admitted draft
resisters were singled out for prosecution, but have begun using
Social Security and Internal Revenue Service records to locate
violators.
Wayte, of Pasadena, maintained he was prosecuted because he
wrote of his opposition to the draft in letters to Carter and Selec
tive Service.
Vocal opponents of the registration system were the first in
dicted because those were the names most readily available, the
government indicated. It took longer to identify those who failed
to comply with the law but did not draw attention to themselves.
: Selective Service estimates 585,000 men have failed to comply
with the law reqiiiring .them to sign up within 30 days of their 18th
birthday. The 13 who have been indicted have been openly critical
of the system and declined to participate.
End to lengthy NFL strike in sight
The Associated Press
NEW YORK A tentative agreement
was reached Tuesday night to end the
57-year-old National Football League
strike, the longest and costliest walkout in
sports history. The season is to resume
Sunday, limited to nine games with an ex
panded and juggled 16-team playoff for
mat. The settlement, subject to ratification
by player representatives of the 28 clubs
and the owners' NFL Management
Council, and then three-quarters of the
owners and a majority of the 1,500
players, was confirmed by management
negotiator Jack Donlan, union chief Ed
Garvey and union president Gene Up
shaw. "I think we have a tentative agree
ment," Donlan said; "I am hoping it can
be ratified tonight. I am happy and
elated."
Paul Martha, a former NFL running
back and now a lawyer who served as
mediator in the final round of negotia
tions, said the tentative contract totals
$1.28 billion over five years.
Jim Miller, a spokesman for the
Management Council, said that only one
of the eight weekends missed during the
strike will be made up and that each team
will play at least four of the season's nine
games at home.
The nine-game schedule will be the
shortest in the NFL's 63-year history. On
ly 10 games were played each season from
1943-45 because of World War II, and at
least 11 games have been played every
other year.
Miller said eight teams from each con
ference will qualify for the playoffs, 16 in
all, four more than the usual six division
champions and four wild-card entries. .
Under the revised playoff format, eight
games four in each conference will
be played the weekend of Jan. 8-9, with
the winners playing the weekend of Jan.
15-16. The conference championships
leading to the Super Bowl then would be
played the weekend of Jan. 22-23.
Comparison ad campaigns
offer risks, some success
By SARAH RAPER
Staff Writer
The third week of November marks the eighth week
of Burger King's "Whopper Beats Big Mac" advertis
ing campaign, slated to run until Nov. 30. Marketing
benefits have not yet been determined, but the $20
million campaign has caused a law suit and attracted
much media attention since its Sept. 27 premiere.
Burger King's commercials tell customers four
things: Its hamburgers are broiled and not fried; they
come "anyway you want;" they are 20 percent bigger
than those of McDonald's; and "the Whopper tastes
better," according to Burger King research.
McDonald's and Wendy's International have pro
tested to the networks and McDonald's has filed a law
suit.
Joel Pellicci, of Louisburg, who owns McDonald's
on West Franklin Street, says the taste test conducted
by Burger King is misleading because the- sandwiches
are so different.
"The whole comparison from the beginning is just
not a fair one. Comparing a Whopper and a Big Mac
is like comparing steak and lobster. If we still had the
McFeast, that would be a fair comparison," he said.
Burger King directed its campaign against Mc
Donald's because it is the nation's fast food leader.
While McDonald's total sales for the fiscal year ending
May 31 were $7.6 billion, Burger King's total sales
were second at $2.3 billion and Wendy's trailed them
both with $1.4 billion.
Burger King representatives said they hoped to take
advantage of the public's declining awareness of
McDonald's. In August, 40 percent of Americans
polled named McDonald's advertising as the fast food
advertising that first came to mind. This figure fell
from the previous two months when McDonald's
received 43 percent in July and 50 percent in June.
Additionally, Burger King's overall sales increased
by 14 percent this summer. Kyle Craig, senior vice
president of marketing for the company, attributed
the summer increase to the "Aren't you hungry?"
slogan, the first phase of the current campaign. "We
are going for more" with the new slogan, Craig said.
John M. Sweeney, lecturer at the UNC School of
Journalism, explained the significance of the rating in
creases. 'This isn't running for president. We (advertisers)
don't have to get 51 percent of the vote. An increase of
five percent is a very big change in advertising," he
said.
While the members of the hamburger triumvirate
are waiting for statistical and legal results, the media
are having a grand time with the new campaign.
"It's gotten a lot of media attention because it's an
unusual campaign," Sweeney said.
Much of that attention has been directed toward
Burger King's failure to make public the results of its
taste tests. .
' Patrons at McDonald's, Wendy's and Burger King
who were polled recently, questioned the existence of
Burger King's taste test results.
Sweeney speculated that Burger King wanted to get
the commercials on the air before releasing any results.
"They had to substantiate their claims to get on the
networks," he said. "My concern is the way you use
phrases by asking leading questions."
He said that no social science study would be con
clusive. "I tend to think Burger King is sure of its ground.
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Whopper superior to
Single and Big Mac
DTHZane A. Saunders
because they can lose a lot if they're not," Sweeney
said. "Once newspapers begin to say negative things,
you've lost. That undoes all your advertising because
negative media coverage has a lot more effect on peo
ple than advertising."
Many people have questioned the ethics of compar
ative advertising, the comparison of a product with a
named competitive product, he said.
"I think it's sort of distasteful, but I guess it's all
right if it's accurate," sophomore Randy Emory said,
referring to the Burger King commercials.
Students questioned said the commercials would not
affect them strongly enough to change their decision
about where to eat.
"It's probably legally all right, but I don't think it's
in very good taste," said Tim Messer, a junior from
Asheville.
Dr. Thomas A. Bowers, associate dean of the
School of Journalism, said that many people are
unaware that comparative advertising is legal. But it
See ADVERTISING on page 3
By SARAH RAPER
Staff Writer
X Daily Tar Heel taste test held Mon
day night in the DTH office supported
Burger King's claims that the Whopper is
superior to both the McDonald's Big
Mac and the Wendy's Single.
Twenty-three staff members tasted the
plain hamburgers and ranked them ac
cording to their preference. Each taster
was required to eat at least a quarter of
each different burger.
Tasters awarded a score of one to the
burger they liked the best, a score of five
to their second favorite and a score of 10
to their least favorite.
The Whopper won with th lowest
score of. 110; the Single placed second
with 122 and the Big Mac finished last
with 136.
Ten of the 23 tasters awarded a score
of one to the Whopper. The Single
picked up seven first-place scores and the
Big Mac claimed six. -
"Personally, I'm not surprised
because we've got a better product,"
Burger King manager Kurt Shriver said
Tuesday. '
The DTH contacted both McDonald's
and Burger King managers in mid
October and proposed thai they jointly
sponsor a taste test involving UNC
students. However, Joel Pellicci. ovmk-i
of McDonald's on West Frank lm Si reel.
saia tney could not participate uniu the
law suit between McDonald's and Burger
King was settled.
Rick Quinn, manager of Burger King
on Franklin Street, said he did not have
the authority to approve the taste test
proposal. The DTH was forced to drop
the first proposal and to adopt an alter
native plan, a staff taste test.
Fifteen plain hamburgers from each of
the three were brought to the DTH office
within 20 minutes of their pickup from
the stores. Several tasters said the
packaging of the hamburgers might have
affected their preference of burgers since
the hamburgers were transported.
Richard Carter, McDonald's assistant
manager, questioned the test methods.
"How can you make a fair test when
that's not how the sandwiches are made?
The way the Big Mac is designed is
you've got special sauce, lettuce, pickles,
cheese. That's what makes the Big
Mac."
Tasters also said that the usual top
pings on the hamburgers might have af
fected their decisions.
"1 liked the Burger King the least here,
but when it comes with everything, it's
better," said features staff writer Lynsley
Rollins.. "I think the toppings make the
difference. I think McDonald's topping
is kind of slimy." In the taste test, she
ranked the Big Mac oxer the Whopper.
See WHOPPER on page 3