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WQDR Springsteen petition
Would you like to see Bruce Springsteen? WQDR radio sta
tion in Raleigh is sponsoring a "Bring Bruce" campaign to per
suade the performer to appear in the Raleigh area during his up
WQDR is asking listeners to write postcards and circulate
petitions and mail them into the station to be forwarded to
If you want to let WQDR and "The Boss" know that you're
Bora to Run" send your support to:
P.O. Box 1511
Raleigh, N.C. 27602
From page 1
I see a Steak
in your near
and Salad Bar
with Piping Hot
Baked Potato or
Homemade French Fries
and Texas Toast
11 am-4 pm Mon.Sat.
324 Rosemary St.
off for me." He said the restaurant had run out of
food some of the days at lunch when the coupons
were valid. He estimated that 15 percent to 20 per
cent of the distributed coupons were redeemed.
Sadlack's Heroes owner-manager Don McLennan
said his return rate is also in the 15 percent to 20 per
cent range. He has been using Talking Signs three
days a week since Easter.
"It's a very high average. Combined with more
seating in the restaurant and Blimpie's dosing, it's
made a big difference in our business," McLennan
Walters said many of his clients refer new cus
tomers to him. About 80 percent of his business is
made up of repeat customers, he said.
Part of Walters success may be related to his
policy of working until a method produces results.
"I'm very result-oriented," he said.
He charges a preset hourly rate for his services.
We try to come up with a unique idea for each indi
vidual customer," Walters said. One of his sales
people works out the idea with the merchant, and a
signboard and coupon are then designed for the bus
iness. Walters said this form of advertising is effective
because of the way the message is reinforced. People
read the board from a distance, they receive a
coupon and then the carrier gives them a verbal
Walters and his wife agreed that people are now
starting to look for the carriers and the coupons.
"We've had a very good acceptance," he said.
"Instead of ignoring us, people are walking up
and asking about the day's special," Mrs. Walters
But Walters hasn't slowed down with the success
of Talking Signs. He's began putting out a flyer call
ed The Clipper once a week. It has space for seven
advertisements with dip-out coupons on one side
and a single one on the other. Mrs. Walters said
they've had an excellent response and have been sell
ing out the space a week in advance. Walters has
plans for beginning a similar flyer in Durham in the
next few weeks.
Walters has also begun a shoe-shine service called
Shine On. Walters has plans for the service to be
spread throughout a four-state area with shoe-shine
stands in hotels, motels and airports.
He is also working on developing Flyin Signs
which would be flown by airplane over Kenan Stadi
um during football games.
Success does have its price. "We're putting in 18
hours a day," Mrs. Walters said. "It's all happening
so fast I guess I'm in shock. But Joe's still going
strong it hasn't fazed him bit."
available at lunch
11 to 2 p.m. M-F
Pizza Buffet $2.95
Salad Bar $1.95
Great Potato ...... $ 1.95 v -
I Open Mon -Thun. 11 a.m.-midnite, Fri. & Sat 11-1 a.m., Sun. 4-11 p.m
3 rn-htly Specials
Monday and Tuesday
Pizza Buffet-All the Pizza
and salad you can eat
Wednesday Lasagna and
Spaghetti Buffet-All the
spaghetti and salad you
can eat or one serving of
lasagna and all the salad
you can eat
2 FOX 1 PIZZA SPECIAL!
208 W. FRANKLIN ST. 942-5149
SEARCHING FOR Q PLACE TO
HUE SECOND SESSION?
SEE UJHflT QRdHVIlLE T017ERS
HAS TO OFFER!!!
For only $350.00 you got all
of the following:
15 alS-yca-can-cat meals with Sunday dinner
through Friday lunch being served (you don't
pay antra for weekend meals that you might
not ha here to cat!). Featured at lunch and din
ner is oar fantastic 30 item salad bar-Just the
thing for a light summer meal!
(Ill utilities (even air-conditioning!) are included
in this low rate. Comfort doesn't have to cost
Active social program with pool parties, floor
miners, and cookouts!
Ail rates prorated on a daily basis.
HO DlflTTER HUB! YOCJ HRE
SEARCHING FOR, YOU FIND IT
? filL flT
Cell cr come by for applications
Granville Towers, University Square, CH. HC 27514
Introducing Robin Morrison.
Our stagelight make-over
appointments now available.
10 The Tar Heel Thursday, July 7, 1983