34TheTar eelThursday, August 19, 1985
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Corporate
By Joy Thompson
Staff Writer " -
A new corporate support program
is one of several ways the Morehead
Planetarium plans to fraise funds for
its programs in the future, according
to Executive Director Lee Shapiro.
Admittance fees were the main
source of income for the Planetarium
20 years. Shapiro said in an interview.
However, under Shapiro's direc
tion the Planetarium will employ
some new . more efficient methods for
raising money. These methods
include a corporate support program
and a membership program.
Shapiro, along with Michelle.
Fletcher of The Carolina Fund (and
Office of Development), came up
with the ideas for the programs.
Shapiro said. .
"We didn't want to attack the
problem from one direction." Sha
piro said. "Our goal was to attack
the problem from a variety of
sources."
When talking with corporations
and potential members. Shapiro said,
he first' had to explain the Planet
arium's financial independence from
the Morehead Foundation.
There are actually four parts to the
Morehead Building. Shapiro said.
The Public Service Operation of
the Planeterium, which Shapiro
directs, controls the two exhibition
floois of the East Wing of the
building and . operates the Star.
Theater, he said. This is the section
to receive corporate and other
donations.
"The Morehead Foundation is a
private foundation that provided the
money (to build the Planetarium),
and in essence rents back a couple
of floors." Shapiro said.
The building also contains an
observatory, built . 15 years ago on
the fourth floor of the East Wing,
and directed by the Physics and
Astronomy Departments, he said.
There are also two dining and
recreational halls run by the Office
of Public Information. This office is
connected with the University news
bureau and handles publicity and
campus tours.
. The Public Service Operation of
' the Planetarium is not run or
financed by the Morehead Founda
tion, Shapiro said.
"The Public Service Operation of
the Planetarium is. like a museum,"
he said. "And most museums find it
impossible to operate on just the
people coming through the doors."
Except for some University sup
port, the Planetarium was run solely
on admittance fees to its programs;
there was no corporate support or
a membership program, he said.
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. "When I came here three years ago
one of my goals was to try to get .
operations on a more, equitable
level." Shapiro said. '
His first year at the Planetarium.
Shapiro talked with Fletcher of The .
Carolina Fund about ways to raise
additional funds for the Planetarium.
The Carolina Fund is a University
organization' whose job includes
"organizing fundraising on behalf of
alumrri and friends of the Unviersity,"
Fletcher said. It also gives fundrais
ing advice as in the case of . the
Planetarium, she said.
Shapiro and Fletcher came up with
the idea of a corporate support
program, which has been in opera
tion now for 15 months. .
Through the corporate support
. program, corporations can make
donations to the Planeterium.
Shapiro said he met with 12
corporation representatives and gave
them information packets about the
program and the Planetarium. The
corporations he interviewed were of
local interest and operated in the
Research Triangle and Piedmont
areas, he said.
"We received positive responses
form one-third of the corporations,"
he said. Another third said they
would consider donations later, and
the rest responded negatively, he said.
So far the corporations participat
ing in the program are Union Carbide
(the newest participant), IBM. the
Cooper group and Boddie-Noell
Enterprises which owns and operates
Hardee's Food Services.
"They've (Hardee's) actually been
with us the longest," Shapiro said.
, For the past seven years Hardee's
has been sponsoring the printing of
program schedules for the Planeta
rium. Every year the the printing bill
is sent to the company, Shapiro said.
Last year Hardee's paid $5,000 for
printing fees, IBM donated $3,500
through the corporate support pro
gram, and Cooper donated $500, he
said. Union Carbide donated $450
this year. . ,.
It was decided that the donations
would be gifts only, so" the corpo
rations do not get any special priv
ileges, Shapiro said. ; . '- f-.
"We keep them informed about
what their money will provide," he
said. The corporations are sent a
copy of the upcoming-programs, he
said. ", . . ; r
" " "They (the corporations) don't
even receive the basic . things : that
members receive, such as free tickets
to programs, discounts at the gift
counters and discounts, on classes,"
he said. ' " . . ' :
Shapiro and Fletcher also came up
with the idea of a memberhsip
hand loomed cotton in
ha
ndsome colors
It
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program which started last
November, Shapiro said.
Members are called "Friends of the
Planetarium." and annual member
ship fees run from $10 for students
and senior citizens to $130 for
patrons. r
In addition to receiving free tickets
and discounts, members also receive
a free subscription the the Planeta
rium's newsletter and invitations to
special members-only events, he said.
"In terms of membership, from the
people weVe been talking to we've
been getting very good responses."
Shapiro said.
The corporate support and mem
bership programs .are developing
slowly, he said. "We hope to move
in some; bigger leaps and bounds in
the future." he said.
The Planetarium is- also looking
into grants as financial sources.
Shapiro said. "'
Last year the Planetarium received
a $30,000 grant from the Institute of,
Museums, a federal agency. It
received a $39,000 grant from the
Institute this year, he said. .
"Applying for a grant is more than
just sending letters in," Shapiro said.
"You have to investigate, particularly
among private foundations."
Investigation involves seeing what
are the grant foundation's interests
and w hat kind of projects appeal to
them, he said. This also takes time,
Shapiro said.
The Planetarium is now working
on a grant from the Math and Science
education Network, located . in the
Education Department in Peabody
Hall on campus. The purpose of this
grant is to increase science education
for students in the middle school
range. he said.
'-'We'll learn about, that grant
sometimes next year," Shapiro said.
Some of the things that have to
be . considered when applying for
grants are their deadline and the time
it takes for notification, he said.
"And like with the corporate
support program, it is important to
get with other people because a
majority of the grants are turned
down," Shapiro said. "Yet we seem
Phones
Whether you rent or buy, you will
recieve a phone bill each month for
the operatining fee, local and long
distance calls.- Roommates should
decide in advance whose name will
go oh the phone bill. The person to
whom the bill is mailed is responsible
for its payment in full by the "past
due" date. This Is the date payment
is due in Charlotte. .
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to be doing better than average."
The amount of State support for
the Planetarium has alsa increased
over the years, he said; State monev
(given through the Universitv) i"s
"picking up more salarv dollars." he
said.-. ' ' -
Last year the State added one
person, and this year it added two
and a half people, he said.
These increases, however, do not
reflect the physical staff of the
Planetarium, only salarv dollars, he
pointed out. Last year the Planeta
rium had a staff of 19 people, he said.
It only has 1 8 this year. 1
The staff of the Planetarium
includes dining service people, tech
nicians, teachers, technicians and
house maintenance, he said. Many
of the staff members usually have
more than one task, he said.
Despite the smalless of staff,
however, the Planetarium has a huge
program planned for next year.
Shapiro said. The fund-raising pro
grams proceed slowly "because we
(the staff) have to fit it in between
programs," he said. - ; '
"This year is going to be a big
campaign drive. " he said. '
In addition to trying to increase
corporate support and membership,
Shapiro said, the Planetarium is
going to slowly phase in a volunteer
program to help alleviate the staff
workload, he said.
"The Volunteers would have to
function as non-paid staff members,"
he said. They would be accepting full
staff responsibilities.
The Planetarium's schedule will be
heavier than usual this year. Shapiro
said. ' ' ' ..
"I can say for certain that next year
we're going to be looking for brea
thjng room," he said.
Beginning Sept. 3 "The Return of
the Comet," dealing with Haley's
Comet, will be shown, Shapiro said.
"We're also planning the spectac
ular opening of a wide angle film
show of the space shuttle," Shapiro
said. This 35 mm movie is entiltled
"The Space Shuttle; An American
Adventure."
"WeVe never had this capability
Being a responsible telephone
customer, that is, paying your bill
always on time is a good is a good
way to build up a credit record which
will facilitate later credit card and
loan acquisitions. Being an irrespon
sible phone customer, however, can
be detrimental to your credit history
and may cause a future loan acqui
sition to be rejected. :
Remember, in most cases, your
telephone will be around long after
your Carolina days are over. Its
important to shop around for the
phone you can live with and a long
distance telephone service that can
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before." Shapiro said. The Planeta
rium is in the process of installing
the 35 millimeter projector for the
space shuttle film.
In mid-November the tVaditional
"Star of Bethlehem" film will be
shown w hich examines the "possible
astronomical explanations for the
long ago appearance of the Star of
Bethlehem." Shapiro said.
In February the Audio-Visual
Imagineering Company will bring its
light show to the Planetarium.
"Those shows are very popular."
Shapiro said.
The show running most often this
summer is "Planet Search." which
deals with the possibility of finding
other planets. Shapiro said
"Sky Rambles" is shown every
Friday night at 7 p.m. The show gives
the. public the opportunity to look
at the night's sky. he said.
On Thursdays at 10 a.m. pre
schoolers and children in up to the
3rd grade can see "Winnie the Pooh
and the Golden Rocket." During the
school , year there are a number of
shows for pre-school to high school
students.
"The most popular show is "Planet
Seekers" which is shown for fourth
through seventh graders." Shapiro
said. -
The Planeterium also offers
classes. "Star-crossed" is a popular
sky-watching class held once a week
for six to eight weeks, he said.
"With the increased interest in the
Comet Haley, a lot more people want
to learn and do observing," Shapiro
said.
The Planetarium also offers one
day work sessions. .. ,
"We did some for the the eclipses
last year, and we're doing a couple
this summer for the Comet Haley,"
he said. .
A variety of other public programs
are offered too, Shapiro said. For a
complete listing and times of Planet
arium programs and information
about the membership - and other
programs, stop by the Planetarium's
Business Office.
from page 1
adequately serve your needs. A
simple and reliable phone that is not
costly is your best choice for a dorm
room.
However, if you plan to make your
telephone a major investment, most
retailers offer extravagant "smart"
phones with corral of "special fea
tures". No phone or no telephone service
is right for everybody. That is why
it is important to put some time into
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