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8The Daily Tar Heel Thursday, October 2, 1986
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By JULIE BRASWELL
Cosmetic companies are making
millions of dollars a year from the
sales of a substance that looks like
It's called mousse.
Cosmetic counters at area stores
offer mousse and body moisturizers
containing mousse. Several counters
at Belk's in Chapel Hill offer mousse
products by Bill Blass, Halston and
Mousse makeup first appeared in
Belk's last spring at the Estee Lauder
counter, Phyllis Hembree, depart
ment sales manager, said.
The makeup, called "Simply Per
fect Mousse Makeup" was well
received by the public, Hembree said.
One of the newest mousse products
is coloring mousse, which can tem
porarily change an individual's hair
Becky Schmorr of Visions One, a
local hair , and skin care salon in
Chapel Hill said that, although
coloring mousse is supposed to be
temporary, some colorings might
Fall face to focus on
By ji-oo. .; . ,v8 ,
Bright colors are in this '.a
Fuchsia, turquoise and gold have
jumped into the cosmetic world and
onto the faces of makeup wearers.
Lips and eyes are getting the most
attention. "The trend for black and
white is back," said Betty Thompson,
a representative of Mary Kay Cos-
"The bottom line? For gourmet Mexican food that
is nearly as reasonable as Mexico City, feast on
Papagayo's fare. Your stomach, your family and
your wallet will be glad you did."
whips up profits
take several washings to disappear
"If hair is permed or porous, the
coloring could take longer to wash
out," Schmorr said. "
Visions One offers a line of Redken
mousse. The three mousse products
differ in their holding factor.
"RK. Mousse is the men's line,"
Schmorr said." It has a medium hold
for hair that is coarse and thick."
Men frequently use mousse,
Schmorr said, especially for shorter
hair to make it stand up.
For fine hair and lighter hold,
Redken's Creatif provides the lift for
hair without a heavy, sticky feeling,
"If you want your hair to stand
up straight all night, the high-hold
Touch Control Whip will do just
that," Schmorr said. "It's a gel that
turns to a foam once it's on your
Schmorr cautioned people who
use mousse to find one that does not
contain wax. Wax builds up on the
hair over time and can weaken the
hair and clog hair pores.
rie'.. vith these basics most
..: jV riphtencolor on the
lips," To-thi; Estee Lauder
cosmetics, this bao and bright
lips combination is called ' c t rV..
Salmon is a popular lipstick coio
in the daytime, because it produces
a lighter effect. Bright red, though,
is used at night for a more dramatic
Schmorr also warned against
mousse containing high amounts of
drying alcohol, which can dry out the
While thousands of people use
mousse on their hair, few understand
what it is that comes out of the can.
A spokeswoman for Estee Lauder
in New York said mousse is a mixture
of a propellant and a base that causes
the product to foam.
The pressurized substance in the
can is propelled out and becomes the
gel or foam used.
Mousse became widely popular
last year, according to several area
cosmetic counters and salons. Store
shelves and counters filled with the
wonder product that shaped, styled
and lifted the hair.
Vidal Sassoon, one of the pioneers
of the mousse product, saw a dra
matic increase in its mousse sales in
"The real explosion came in 1985,"
said Rick Haskins of Vidal Sassoon's
sales division, when more than 100
mousse products from the company
were on the shelves .
appearance. Thompson also said
many women are using lip liners to
emphasize fullness. "Lip liners add
a very nice touch," she said.
The eyes, however, should be a
rru?: most notable facial feature.
.a:;, peooh to remember you
b;. pre?.:1' w-r, instead
of o verl y i, . '. I much
blush," Thompson said.
One way to get eyes noticeo
colored eye liners and mascara in
black, teal blue and grape. Lining the
eyes with dark colors accents them
and draws attention, which is what
makeup wearers want.
Color, and lots of it, is also popular
with eye shadows. A seller of Cli
nique makeup said, "This fall, ladies
are wearing up to three shades of
color on their eyes. The colors are
Blues are being mixed with pinks
and browns with greens. The com
binations, along with aqua, turquoise
and lavender, are the hot sellers at
most cosmetic counters this fall.
For the makers of Estee Lauder
Cosmetics, color is not the only
aspect of makeup wearing to be
considered. According to Debbie
Owens, who sells Estee Lauder
products at Belk's at University Mall,
skin care takes priority. With this
concept comes the belief that if the
skin is in good condition, any color
will look good on its surface. "New
this fall we have a color balancer and
a rehydrater," Owens said. "As
always, we stress the importance of
The color balancer is a cream that
is applied under base makeup. It
helps reduce wrinkles and allows light
to bounce off of makeup colors. With
the color balancer, less color can be
used to achieve the desired bright
For skin under stress, the rehy
drater is the answer. Applying the
mask once a week will help insure
better health for skin that has been
exposed to too much sun or wind.
"Moisturizing is important to the
skin," Owens said. With the increased
elasticity that comes from moistur-
iiiiir, a woman is more likely to have
jV iUvr V nnk'ib'.anxl beautiful skin." .