The Daily Tar Heel Thursday, February 19, 19873
Local resttamirainitts
ffE&voir off gOMFmet
By LEE ANN NECESSARY
Staff Writer -
Marketing foods is one of the most
important aspects of the restaurant
business.
Trends in marketing come and go
just as quickly as the fads that start
them, but occasionally they stay on
for many years.
For example, Spanky's on Frank
lin Street was opened 10 years ago
to appeal to a new type of crae -the
preppy invasion.
"These types of students (preppies)
wanted a nice bar to take their dates
to one that had a little atmos
phere," said Mickey Ewell, owner of
Spanky's and president of the North
Carolina Restaurant Association.
Yet Spanky's, contrary to many
beliefs, was not the first of its kind
in Chapel Hill. It followed the model
of a previous restaurant and bar also
owned by Ewell, called Harrison's.
Harrison's, located beneath Town
and Campus clothing store, was
much like Spanky's. The restaurant
and bar enforced a dress code, which
during the 1970's was quite unusual,
according to Ewell.
"It was still toward the end of the
hippy era," Ewell said. "The dress
code enforcement helped draw in the
Rosemary
By REBECCA NESBIT
Staff Writer
Residents opposing the construc
tion of Rosemary Square have not
received a 20-day extension to appeal
the Dec. 3 dismissal of their lawsuit
against the Chapel Hill Town Coun
cil, Mayor Jim Wallace and the
project developer said.
The Raleigh News & Observer
reported in its Feb. 14 issue that the
residents' Feb. 13 deadline to appeal
was extended by 20 days through an
agreement with the Fraser Develop
ment Company.
"I don't know where people got
that information, because neither we
nor the city know anything about
an extension. We never asked for
even one day extra. We don't need
it," said John Graham, one of the
16 residents who brought suit in
Fast food delivery business booms
By FELISA NEURINGER
Business Editor
Rain, sleet and snow may have
kept postmen from their appointed
rounds, but most UNC on-campus
students were still able to get their
fast food deliveries this week.
"We've seen a 30 percent increase
in business (due to the snow storm),"
said Mark Vitali, manager of Roman
Wings on West Franklin Street.
Loretta Masse v, manager of Time
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fraternity and sorority students that
were beginning to become numerous
again with the preppies' invasion,"
Ewell said.
Ewell also attributed the success
of Harrison's to the fact that the
restaurant took on a new atmos
phere, minus the pinball machines
and jukeboxes an atmosphere
that Spanky'sadopted when it
opened its doors 10 years ago.
Ewell said Spanky's has not
undergone any major changes in its
marketing strategy in the past few
years. "I don't believe the preppy era
is dead yet," he said. "The fraternity
and sorority people still want a nice
bar to come to, although there has
been more of an influx of the
independents people not asso
ciated with any particular groups."
Another popular restaurant which
opened around the same time as
Spanky's is Papagayo. Rick Suber
man, owner of the restaurant, felt
there was a need for a gourmet
Mexican restaurant with a good
atmosphere in Chapel Hill, said Lisa
Townsend, Papagayo's general man
ager. Townsend has been with the
restaurant since it opened in NCNB
Plaza in December, 1978.
Sqimare opponents denied extension of appeal, date
August against Fraser Development
Co.
The N.C. Legislature passed a bill
in 1984 permitting Chapel Hill to
enter into a contract with the private
developer to build Rosemary
Square.
The developers and the town of
Chapel Hill have planned the hotel
retail parking project for the corner
of Rosemary and Henderson streets,
and Chapel Hill has agreed to
provide $3.5 million for part of the
project's parking area.
The residents said the town's $3.5
million contribution to the project
is an unconstitutional public subsidy
of a private developer.
"The statute which empowers the
town to do what they're doing is
unconstitutional," said Tom Erwin,
the Raleigh attorney representing the
Out at University Square, said the
snow made it very difficult for
delivery, but business was fine.
"People walk right in from campus
because sometimes we're the only
ones open." Time Out did not
operate its delivery service Monday
or Tuesday but will be delivering
again as soon as the roads clear up.
Although orders were backed up
and some of the drivers were sliding
on the icy roads, business at
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"Our efforts are geared towards
serving Mexican food prepared in
this special way, yet making it as
economic as possible for our custo
mers," Townsend said.
Townsend said Papagayo, like
other area restaurants, is beginning
to gear its menu toward late-night
diners. This technique, known as
grazing, involves catering to people
who like low-calorie foods, lighter
meals, and more variety. The advan
tage of grazing is that people may
get smaller amounts of food that
have better nutritional value.
Because the meals have smaller
portions, prices are lower.
"The price factor should really
appeal to the students who are on
a budget, while appealing to other
students who are conscientious
about their health," Townsend said.
Bread man's on West Rosemary
Street has maintained essentially the
same menu for 1 3 years and has not
found it necessary to have a separate
late-night menu.
Co-owner Roy Piscitello said his
customers are very diversified
ranging from college students to
working class people. Although
Breadman's stayed open until 3 a.m.
at one time, closing is now 12
residents.
Ralph Karpinos, the attorney
representing the town, said the local
bill was legal.
"There are many local bills passed
and it is not uncommon," he said.
Walter Daniels, chief executive
officer of Chapel Hill, said the
contract between the town and the
developer is valid.
"A few retired doctors at Chapel
Hill who think they know everything
and supposedly hold themselves out ,
as responsible citizens are now
openly advocating that the town
breach its contract with the devel
oping company," Daniels said.
"They fail to recognize that the
town and the developing company
have an obligation to each other to
proceed toward conservation of
development in good faith." he said.
Checkers Pizza on West Franklin
Street was good, said Alfred Vitaro,
manager.
Trent Turner, manager of Domi
no's Pizza on East Main Street, said
the bad weather was definitely
helping business.
Vitali said most of the students
have been very understanding, but
the best thing they could do is not
to call back because it won't help.
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Jeff Strader, left, and Stan Belk,
midnight.
Breadman's has remained a pop
ular spot, with a menu that offers
breakfast all day long, homemade
hamburgers and 13 different vege
tables served at lunch and supper.
For some restaurants, the strategy
is to serve a special type of food
instead of concentrating on the types
of customers they acquire.
Pyewacket restaurant and bar,
with a menu consisting of vegetarian
and seafood entrees, was never
Daniels said the development
company has spent about $2 million
in construction planning for the
project.
"When you have a situation where
the parties have such substantial
investment, the law will not allow
one party to back out of an arrange
ment," he said.
"To openly advocate that is
irresponsible, ill-informed, unwise
and not in the best interest of the
people of Chapel Hill," he said.
The residents gave formal notice
in December that they would appeal,
and they filed their appeal Feb. 13,
o
iinnnoni
CHANCELLOR'S
UNBERGRABUA TE A WARDS
CEREMONY
Wednesday, April 15, 1987
Morehead Building 3:00 p.m.
Nominations are now being accepted
student activities awards:
Name of Award
Algernon Sydney Sullivan Award
John Johnston Parker, Jr., Medal
Frank Porter Graham Award
F. Lee Award
Walter S. Spearman Award ,
Memorial Award
Jane Craige Gray
Memorial Award ,
Robert B. House
Distinguished Service Award
International Leadership
Award
Jim Tatum Memorial Award
Ernest H. Abernathy Award
Ferebee Taylor Award
J. Maryon Saunders Award
Cornelious O. Cathey Award
Albert and Gladys Hall
Coates Award
Nomination forms are available at the Union Desk, Y Building and the
Office of Student Affairs (01 Steele Building).
The deadline for nominations is Monday, March 2, 1987.
For further information contact Lee Marks, Dean of Students Office,
966-4041.
"4 us r i
both first-year graduate students in
intended to pertain to any type of
market or group of people, said
Mitze Long, front manager at the
West Franklin Street store.
"Pyewacket's menu fulfilled a type
of gap in dining out for those people
with vegetarian tastes," Long said.
Seven years ago Pyewacket moved
into its present building. Long
described the old restaurant, located
across from today's Pyewacket, as
very informal much more like a
cafe. Although the owners changed
the 60-day deadline to act after the
dismissal of their lawsuit, Karpinos
said.
The Court of Appeals prints the
record within one to two weeks, and
both sides of the case must write
briefs for the Court of Appeals, he
said. No court date has been set.
Karpinos said the town and devel
opers would try to bypass the Court
of Appeals and take the case directly
to the North Carolina Supreme
Court.
Daniels said he disagreed with
critics who said that the project
would destroy downtown buildings,
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DTHCharlotte Cannon
accounting, "do lunch" at Spanky's
the atmosphere somewhat with the
move to the new building, Long said
old customers still come back.
"1 believe Pyewacket's unique
menu and atmosphere is what our
marketing strategy has been," Long
said.
Pyewacket has also made a few
changes in its late-night menu to
include variety because of the late
night dining trend.
"You have to be a little unique
to be successful," Long said.
create odor and increase crime.
"Contrary to the assertions of a
few retired doctors at Chapel Hill
who think they know everything, the
Rosemary Square project is an
excellent project and has been
reviewed by many experts w ho know
what they're talking about," Daniels
said.
"Moreover, it takes the parking,
which is defined as ugly, puts it
underground and creates pedestrian
spaces in the alley, the plaza, along
Rosemary Street, and along Hender
son Street where there are none
today," he said.
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community through principles of
eqaulity, dignity, and peace among
men
character, scholarship, leadership
character, scholarship, leadership
character, scholarship, leadership
unselfish commitment through service
to the University and the
surrounding community
international awareness and
understanding
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student publications
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preservation and enhancement of
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greatest contribution to the quality of
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recognizing service through the
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