12The Daily Tar Heel Thursday, March 26, 1987
Column
Speaking of everyday items, how
about those Levis? There's that old
traditional blue tale of Levi Strauss,
dry goods peddler.
Twenty-year-old Strauss left New
York in '1850 to sell dry goods to
gold rush miners, but, while his dry
goods sold, the tent canvas he also
wanted to peddle didn't. Well, the
enterprising Strauss cut up the tough
stuff and started making durable
pants the miners needed.
The pants came to be called Levis
and before long, Strauss joined forces
with Jacob Davis, who added rivets
to the pants. Within a few years, the
new company was turning out 501
Double X blue denim waist overalls
501 standing for the lot number.
And what a guarantee they came
with: the jeans were promised to
shrink, wrinkle and fade.
So much for those of us who never
thought we'd try on a tent for size.
trV
By TERESA EATMON
Staff Writer
Hmmmm . . . grafitti. Well, we're
still here in the bathroom from last
week, but let's move down off the
walls and look in the soap dish.
Ivory soap.
It was supposed to sink just like
every other regular old generic soap.
In fact. Ivory's famous trademark
was an accident, according to "Eve
rybody's Business," a guide edited by
Milton Moskowitz, Michael Katz
and Robert Levering.
In 1878, Harvey Proctor, second
generation owner of Proctor &
Gamble Company, started marketing
a new white soap. The product's
gimmick was a groove in the middle
so that showering customers could
break the bar in two.
He sat in church in 1879 and . . .
bamm! . . . divine inspiration hit. He
read the 45th psalm: "All thy gar
ments smell of myrrh, and aloes and
cassia, out of the ivory palaces
whereby they have made thee glad."
Ivory had a name.
Before long, a customer called and
ordered "more of that floating soap."
The company then noticed it had
puffed too much air into the mixture.
After that, the formula was perman
ently changed, and the soap was
advertised as "Ivorv: the soap that
floats."
Another production flub involves
the all-time favorite Coca-Cola. Coke
adds life, you know. Well; that was
the plan all along, but the idea was
a little bit different when the drink
first appeared.
Pharmacist John Styth Pemberton
invented Coca-Cola syrup back in
1886. His formula was a modification
of the French wine Coca, supposedly
a cure for headaches, sluggishness,
indigestion and throbbing temples
resulting from overindulgence.
Soon after inventing this cure-all,
however, Pemberton's health failed
and he sold two-thirds of his business.
Soon after, the company fell into the
hands of Asa Briggs Candler, who
evidently knew the real thing when
he saw it. At first, Candler promoted
the drink as a medicine but soon
realized it sold better as a soft drink.
By 1895, Candler was selling Coke
in every state in the country.
American Heart
Association
BAUM
DIAMONDS
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