4The Daily Tar HeelTuesday, December 1, 1987
-Bmid Light's Spmids M&cKeozte biles into legal problems
By BECKY RIDDICK
Staff Writer
White bull terrier logos are coming
under fire as Spuds MacKenzie gets
serious and attacks Capt. Salt for
trademark violations.
Capt. Salt takes on nationally
known Spuds "The Party Animal"
MacKenzie in a legal battle that could
mean the financial ruin of the
underdog.
Capt. Salt is the logo of Miami
based Sportswear Associates Inc., a
small marketer of silk-screened T
shirts and casual wear, said company
president Mark Rodosevich. The
logo is a picture of a white bull
terrier's head with a human arm
inside a ship's wheel.
Anheuser-Busch created Spuds
MacKenzie, a white bull terrier
featured riding surfboards or wearing
Hawaiian shirts, as part of its current
Bud Light beer advertising campaign.
"Anheuser-Busch is aggressively
suing any company that copies their
designs exactly, and they seem to have
lumped Capt. Salt in with these
companies," Rodosevich said.
Anheuser-Busch has numerous
lawsuits to protect its rights against
the logo, said Jeff Wehling, a public
relations representative for Anheuser
Busch. Wehling said Anheuser-Busch was
entitled to use the copyrighted trade
mark itself or any variation. This
includes any use of the Spuds Mac
Kenzie character or the Bud Light
logo, he said.
Anheuser-Busch has filed suit and
issued a court order preventing any
other company from using Spuds or
the Bud Light logo, Wehling said.
"The issue here is, do they have
the right to all the rights associated
with a breed of dog," said Rodose
vich, who has owned white bull
terriers since 1984. "Why should I not
be allowed to market my own dog
because they're making it represent
one thing?
"People say 'Hey, there's Spuds!'
whenever I walk my dog," Rodose
vich said. "Can they sue me for that?"
Rodosevich said he and a friend
tested the white bull terrier logo in
1985 on a line of T-shirts featuring
a picture of his white bull terrier and
the words Le Sabre. When he formed
Sportswear Associates in 1986, he
decided to use his dog as his logo
because it had tested well before, he
said.
MI guess we're just unlucky in that
they (Anheuser-Busch) chose the
same dog we did," Rodosevich said.
In August Anheuser-Busch sent
Rodosevich a cease and desist letter
that instructed him to send his entire
shirt inventory to the company for
immediate destruction, he said.
"Just by their sheer size, they're
legally intimidating me," Rodosevich
said.
Anheuser-Busch has refused to talk
to Rodosevich's lawyers until the
court disclosure, Rodosevich said.
"Our legal expenses are going
through the roof," he said. "And this
is completely disrupting our
business."
Trastees reorganize to improve efficiency
By MARK FOLK
Staff Writer
Since being reorganized earlier this
fall, the Board of Trustees has the
potential to be much more efficient,
several trustees said Monday.
Robert Eubanks, board chairman,
said the only change made in the
board has been the reduction of the
number of committees from 11 to
three.
"We were having a problem in
trying to schedule all of those com
mittees," Eubanks said. "This is
basically an attempt at using the
trustees' time more efficiently."
Eubanks said that he, along with
other University administrators,
decided to reduce the number of
committees to limit the amount of
time taken up by committee reports
in trustee meetings.
"Last year, we would usually begin
our meetings on Thursday mornings
and wouldn't get through until Friday
afternoons," Eubanks said. "In our
one meeting this year, we started on
a Friday morning and were done
early in the afternoon."
Now, the committees are combined
into three committees: Academic and
Student Affairs; Budget and Finance;
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Although the 13-member board is
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"Trustees are able to specialize
more since they don't have as many
committees to serve on," Eubanks
said. "Students can also benefit from
this, since there's now one central
committee to handle their problems."
Barbara Perry, chairman of the
Academic and Student Affairs com
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ization will work very well.
"I feel that this makes the board
a lot more efficient," Perry said. "The
whole board will now have a better
understanding of what's going on."
Elizabeth Dowd, chairman of the
Budget and Finance committee, said
she thinks the reorganization will
allow the trustees to get more work
done.
"Basically, weVe got some of the
same topics that were covered by the
other committees under a broader
heading," Dowd said. "WeVe just
eliminated some in order to do more
work in less time."
Earl Phillips, vice-chairman of the
trustees, said that although it's too
early to tell, he is optimistic about
how the new organization will run.
"It definitely has a lot of potential,"
Phillips said. "But we really havent
had enough time to experiment with
it yet."
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Sportswear Associates has had to
halt production of new T-shirt
designs and promotional posters until
the lawsuit is settled, Rodosevich
said.
Rodosevich said that he hopes that
the court ruling will be in his favor
but said he fears that the legal
expenses will force his company to
fold before the battle is over.
Campus Calendar
The DTH Campus Calendar
appears daily. Announcements
must be placed in the box outside
The Daily Tar Heel office, 104
Union, by noon one day before
weekend announcements by
noon Wednesday. The DTH will
print announcements from
University-recognized campus
organizations only.
Tuesday
10 p.m. American Red Cross
will have a Bloodmobile
until 3:30 p.m. in the
Union.
4 p.m. Christian Science
Organization will meet
in Union South Gallery.
Phi Beta Kappa will
hold Fall Initiation in
the Morehead Banquet
Hall.
8:30 p.m. Carolina Campaign for
Dukakis will have a
Debate Party in the
Union's TV Lounge to
watch the first
nationally televised
Democratic debate.
Free refreshments will
be served.
Items of Interest
The MurdochUmstead Com
mittee of the Campus Y will collect
new toys, gifts, etc. for Operation
Santa Claus. They will be in the Pit
and in front of the Post Office Nov.
30 Dec. 2.
S.A.F.E. Escort is now open
Sunday through Wednesday nights
from 7 p.m. to midnight. Call 962
SAFE to get an escort or 967-1588
for an escort at Granville Towers.
December graduates and their
families are invited to a Recognition
Program to be held Saturday, Dec.
12, at 4 p.m. in Memorial Hall. A
reception will follow at the Carolina
Inn, at which Bill Friday will be the
featured speaker.
Policy
from page 1
drug abusers.
"We still have strict standards, but
we feel there have to be educational
steps taken first," Martin said.
A second-time offender would be
suspended for at least one semester,
according to the ASG proposal.
The ASG recommendations also
call for:
B confidentiality for all individuals
receiving drug counseling or
rehabilitation.
B due process of law for all dis
ciplinary action for drug abuse and
misuse, in accordance with all exist
ing University policies.
B additional funding for expanded
education, counseling and rehabilita
tion programs.
The Board of Governors' drug
policy committee will meet again in
early December to approve the final
draft of the policy. The policy will
then be presented to the Board of
Governors for approval at its January
meeting.
Martin said, "We're hoping they're
at least going to take parts of this
into consideration."
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