Newspapers / Daily Tar Heel (Chapel … / Dec. 4, 1987, edition 1 / Page 7
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The Daily Tar HeelFriday, December 4, 19877 UNC tadem4 start tirade export tomisieess with Japan By FELISA NEURINGER Business Editor Cates pickles, mountain honey, Early American furniture and Alas kan sausage are just some of the items that the Japanese want to import from the United States. And two UNC students are trying to cash in on the demand for these commodities. Audie Cashion, a senior economics major from High Point, and Nancy Milliron, a sophomore business major living in Chapel Hill, started TradeEast Horizons, an export management company to Japan, in May of last year. Cashion, also the founder of the JJNC Entrepreneur's Club, said he always had been fascinated with Japan its culture, its food and its For a Tar try the Carolina ram watch By KYLE HUDSON Staff Writer With the Christmas season fast approaching, many people in the area probably are wondering what to give the Carolina fan who has everything. For these buyers, the answer may be a watch that offers the true-blue fan more than the correct time. ETA Industries, the maker of Swatch Watches, is marketing a Carolina blue watch sporting the UNC ram. The watch is part of ETA's Class Watch line. The watches, which come in both men's and women's sizes, are designed with the insignia and colors for 50 of the nation's most popular universities, including UNC and N.C. State. Hillary Levy, ETA's national sales manager, said that Class Watches first came out in the fall Friday to speak at December graduation program From staff reports UNC-system President Emeritus William Friday will deliver the keynote address Dec. 12 during the annual recognition program for December graduates. The free, public event will begin at 4 p.m. in Memorial Hall. A reception will follow in the Carolina Inn. v i ings selected V -J C fields, To prepare you for one, you can apply for an Air Force ROTC scholarship. See what it can do for ou. Contact the cam pus Air Force ROTC representative today Major John Kozdron (919)962-2074 Leadership Excellence Starts Here PYEWACKET RESTAURANT CONTINENTAL CUISINE IIAirRINti: drilled Seafood Fresh Vast a International Specials F.leaant Desserts 929-0297 THE COI RTYARD CHAPEL HILL philosophies. "Instead of playing cowboys and Indians, I used to play ninja and samurai," he said. "IVe always been a black sheep, and I didn't think I'd like working for someone else." The first time Cashion visited Japan was in the summer of 1985 while working for the N.C. Depart ment of Commerce. He returned the next summer to do missionary work. Cashion explained why he wanted to start a trade export business to Japan: "I saw Americans weren't really doing their part internation ally. . . . The U.S. cars have the steering wheels on the wrong side and a lot of the furniture is too large to fit through the doorways (of Japanese houses). "I don't think Americans are Heel Christmas of 1986. "We decided to produce this kind of watch because there are few similar products available in the college market," she said. Levy said that Class Watches give fans of big-time college athlet ics an alternative to sweatshirts and other clothing items. "The watches are selling well," she said. "We've already added five more universities to the campaign, and we plan to add 20 more next fall." The watches are available in the Student Stores for $35.95, said Vicki Pendergrass, a buyer for the store. Jennifer Inghram, a manager at Johnny T-Shirt, said that her store carries the UNC Class Watch for $26.95. She said that Johnny T-Shirt has only been carrying the watches for Other program speakers will include James Exum, chief justice of the N.C. Supreme Court and pres ident of the General Alumni Asso ciation at UNC; UNC Chancellor Christopher Fordham; Donald Boul ton, vice chancellor and dean of student affairs; and Anne Davidson, senior class president. Musica, a UNC faculty brass SCIENCE AND ENGINEERING MAJORS! The Air Force has open for men and women in science and engineering Ela Louis m i TACKLE TWILL SWEAT SHIRT S M I XI $22.95 X :x -ix $28.95 TACKLE TWILL SWEATPANTS S M I XL $19.95 .X . 4x $22.95 UKC TACKLE TWILL CREW KECK SWEATSHIRT KID S SIZES 68 10-12 14-16 Blue or White $16.95 TACKLE TWILL SWEAT PANTS (SAME AS ADULT) f if 4 1 1 w t- ' 1l V.' Adult Sizes s M i i $22.95 (BLUE OR WHITE) UMC TACKLE TWILL HOODED SWEATSHIRT ADULT SIZES M I J Carolina Cheerleading Outfit Sizes 12 mos.-7 years Size - 'I r -f Megaphone $2.69 Heavy Plastic Pom Poms same as Carolina Cheerleaders $4.95 Regular Pom Poms $1.00 1 I attempting to make products so the Japanese can use them," he said. TradeEast Horizons serves as a wholesale "middle man" for Japanese and American companies, he said. The company sets up business deals between the two countries and gets a percentage of the sale. Cashion said he met his partner, Milliron, in a Japanese conversation class at UNC. Milliron currently is in Nagoya, Japan, studying at Nan zan University. At the same time, she is cultivating the business' Japanese connections, he said. Since May, Cashion and Milliron spent a lot of time researching the trade business. "We were doing our homework, learning what the Japa nese were interested in and how to export," he said. grft9 two weeks, but that some have already been purchased as Christ mas gifts. Reed's Jewelers in University Mall offers the watch for $49.95. Reed's saleswoman Karen Pinck ney said that her store has not sold many of the watches. "Lots of the kids who come in like the Carolina watch, but their parents don't want to pay the price," she said. The Shrunken Head also sells the UNC watch. Manager Shelton Henderson said that his store's price for the watch is $35. He also said that the Shrunken Head offers a newer watch, which has a face that looks like a bas ketball, for $29.50. Henderson said the watch with the ram design is more popular, especially among children. quintet, will provide musical enter tainment. The Chapel Hill Senior High School orchestra will provide music at the reception. The program, sponsored by the senior class and the Office of the Dean of Students in the Division of Student Affairs, will recognize as many as 800 degree candidates who have fulfilled their coursework requirements. EAT FREE OYSTERS and EARN $25 We are seeking students to participate in a study of health effects from consumption of raw shellfish ALL SHELLFISH WILL MEET ALL FEDERAL AND STATE DIETARY GUIDELINES. NO EXPERIMENTAL DRUGS WILL BE GIVEN. For Information or to Volunteer Call Mon.-Fri. 966-1761 ifoiiii 11 It: $16.95 u issMUB fli lite i ! - ' iL J Miniature i Basketball Goals 5 1 0.95 $26.95 S2A.95 ill SHIPPED SAME DAY AS ORDER RECEIVED In addition to using marketing research information from the N.C. Commerce and Agriculture depart ments, Cashion got input from his Japanese friends at UNC. Business has been slow at first because Milliron has not had many opportunities to travel to Tokyo to make sales. Cashion said the company made its first sale last month 20 Alaskan sausages and some Arizona Indian jewelry. Building a business relationship with the Japanese is a gradual v process, he said. "The Japanese want to deal with you on a personal level first. . . . Then the Japanese person knows how the American person works and whether he can trust him." Cashion, who is graduating this Market crash hasn't job opportunities for By BRIAN LONG Assistant Business Editor The stock market crash of Oct. 19 had a minimal effect on companies hiring college graduates, a Michigan State University study shows. wIn spite of the stock market slump, the market for college graduates is up 3.8 percent (over last year)," said Patrick Scheetz, assistant director of placement services at MSU and co author of the report. The unstable stock market, how ever, has slowed the hiring increase, Scheetz added. Before the Oct. 19 drop, corporate hiring of college graduates was up 5.5 percent over 1986 hiring totals, but the increase has dropped to 3.8 percent since the crash, the survey showed. "We thought this could have a dramatic effect, but we have a fairly stable economy," Scheetz said. One reason the stock market decline hasn't drastically affected the job market is that many employers delayed hiring graduates in 1986, Scheetz said. The result was a need to hire more graduates in 1987. MSU, which conducted the survey for 17 years, based its statistics on the responses of 1,019 employers in a variety of industries. Scheetz said that following "Black Monday," MSU's placement department re surveyed the companies to determine the crash's effects on recruiting. Any revisions in company hiring Klnl-Basket&all a uniform Set Set includes: Mini-Basketball. Jersey. Shorts. Socks, Head band and Wristbands ' Small .icios 3 e Medium $29.95 1 1 UNC SWEATSHIRT WITH FUZZY BEAR APPLIQUE (Suitable for putting on other garments) S M L XL $34.95 i Carolina Watches Children. Women and Men Sie: $35.00 Name Address City State month, will join Milliron in Japan in April to get the business completely underway. "WeVe built a better mousetrap," he said. "Well deal with them in Japanese and in person." The partners invested $6,000 in the business and want to gross $100,000 in 1988, he said. Cashion is optimistic about Trade East Horizons. "We're happy with it, and we're getting our foot in the door," he said. "WeVe not had a lot of sales but have made good contacts." Eventually, Cashion wants to have a full-scale export trade company. "Our long-term goal is to reduce the trade deficit with Japan," he said. Ken Maxwell, the manager of international marketing for the N.C. policies have not surfaced at UNC, said Sharon Wiatt, associate director of business placement for University Career Planning and Placement Services. "We haven't noticed it yet," she said. "We're firming up our spring schedule. "Well probably have a better idea in another month," she added. "Some companies may well revise their hiring plans." Wiatt agreed with Scheetz that a slow recruiting year in 1986 was the reason the job market was more lucrative for 1987 graduates. "Part of it was (companies) making up for lost time," she said. First Union Corp. in Charlotte, whose 1987 recruiting class of 300 graduates qualified as the largest in its history, has planned to hire only half as many graduates in 1988, said Steve Jones, who manages college and MBA recruiting for the corporation. Give a Holiday Gift From the YMCA 3-month Memberships Basic Membership: Pool. gym. racquetball courts, universal wt. room Youth (0-15) $15.00 Youth (16-18) 20.00 Student 40.00 Adult 50.00 Couple 70.00 Family 2 Adult 80.00 Single Parent 65.00 Sr. Citizen 30.00 Nautilus weight room (ages 16 and over) may be added to above memberships $40.00 per adult. Annual memberships also available. Scholarships available for memberships and programs. 980 Airport Rd. 942-51 56 hrunBan EH -II. I. UMI IN I -U'l ' ' ' . y ' - 1 ' I '" I I Jt :-f 1UXC Bear Screen Cheer leader on Russell Sweatshirt S M L XL $17.95 2X 3X 4X $22.95 i ; Regular Russell Sweat pants To natcn m s m l xl Sin. 95 ADDS'iN.C. STATE SALES TAX Call it you need help We have a Carolina operator waiting tor your call PLEASE SEND ENTIRE AD TO THE SHKOUrciKEKl D-OEME) 155 East Franklin Street . Chapel Hill, NC 27514 91 9942- Zip Department of Agriculture, worked with Cashion on starting the business. Maxwell, who has traveled through Asia, said he has had expo sure to Japan's markets. "I know the differences in people's tastes and preferences," he said. "Their (Asians') tastes and culture are more slanted toward the West, ... so there's a lot of potential there," he said. There is a lot of promise for the export business in general, especially now because the exchange rate is in the United States favor, he said. But Maxwell also thinks there could be a lot of promise for Trade East Horizons. "Nothing ever succeeds without someone giving it the good old college try," he said. crashed graduates Jones said that First Union would not alter its policy of recruiting at UNC, one of its major suppliers of employees. "We're still going to recruit heavily in Chapel Hill," he said. MWe need as many of those people as weVe always needed." Jones said First Union's hiring plans were based on the company's acquisition program. Since First Union has decided to slow its acqui sition of banks during the next year, it won't hire as many graduates, Jones said. He added, however, that the slowed acquisition program was not a result of the stock market slump. "We had decided the acquisition program would be slowed in the fall before 'Black Monday,' " he said. Mark Decherd, assistant director of recruiting for Arthur Andersen and Co. in the Carolinas, said the accounting company has no plans to revise its recruiting policy. GIFT CERTIFICATES 5 twenty-minute massages $30 effective Dec. 26. '87-Mar. 26. '88 may be purchased up to 122387 Fitness Center: Includes Basic Membership plus sauna, steam, whirlpool NA NA $55.00 65.00 95.00 105.00 80.00 40.00 ! 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Daily Tar Heel (Chapel Hill, N.C.)
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Dec. 4, 1987, edition 1
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