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The Daily Tar HeelTuesday, March 22, 19885
Soft dirninik companies cash do od 'Coke in the Moraon
By FELISA NEUR1NGER
Assistant Managing Editor
Scrambled eggs, bacon, sausage
biscuits, bagels with cream cheese,
pancakes smothered in syrup and a
Diet Coke. One item in this list may
seem out of place. But if you pick
Diet Coke, you may be wrong.
More and more Americans, espe
cially Southerners, are choosing soft
drinks rather than coffee for break
fast to get them going in the morning.
Coca-Cola USA, wanting to cash
in on this preference, launched a
"Coke in the Morning" advertising
campaign in 1986, said Ron Cole
man, company spokesman in
Twelve percent of all soft drink
sales are from morning consumption
a 9 percent increase from a decade
ago, according to Coca-Cola
"Those numbers increased before
the 'Coke in the Morning' promo
tion," Coleman said. "It was a
Coleman gave three reasons why
soft drinks are becoming more
popular for breakfast.
Soft drinks are convenient and
people want immediate satisfaction,
he said. "Our lifestyles are now more
complicated, so we want quick,
Secondly, people are eating more
breakfasts outside the home, using
fast food restaurants or vending
machines, he said.
Coleman also said the baby boom
is coming of age, and these people
clearly have made soft drinks their
beverage choice. "They are drinking
soft drinks throughout the day," he
As for why Southerners like to
drink colas in the morning, Coleman
simply said, I guess it's the warm
Not just junk food amy moire:
adding nutritional value to snacks
By PATRICIA BROWN
For many students at UNC, meals
consist of anything from crackers and
potato chips to cookies from local
vending machines. While these snack
foods were once thought of as
unhealthy and saturated with fats,
they have become more nutritious
and are taking on a new image.
"Even though our products come
in packages and can be eaten on the
run, we don't feel they can be
classified as junk food anymore," said
CD. Barrineau, Southern Regional
Sales Manager of Lance Inc.
As of Dec. 28, 1987, Lance
removed all animal fats from its
products and is currently using all
vegetable oils, Barrineau said. An
excess of animal fat may cause a
person's cholesterol level to increase.
"By changing the formula of our
foods, we felt this was a way of getting
ahead and making our products
healthier for our consumers," he said.
Although it will cost more to make,
consumers will not see a price
increase, he said.
This is the largest single change
Lance has made to its products in
the history of the company, Barrineau
"The change didn't happen over
night; we've been working on it for
two and a half years," Barrineau said.
Jean Burge, assistant professor of
New Modern Facility
Village Self Storage
515 S. Greensboro St.
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Talk with over 90 employers from hospitals and health care agencies!
Thursday, March 24, 1988
10:00 am-5:00 pm
Sponsored by: Medical Allied I Iealth Professions and Career Planning and Placement Services, Division of Student Affairs.
free Mzza and yogurt!
Richard Johnson, manager of the
Hardee's on West Franklin Street,
said the restaurant always has sold
many soft drinks during the breakfast
hours. When he came to the South
in 1981, Johnson said he noticed
people were eating heavy foods and
sodas for breakfast.
1 couldn't understand it," he said.
"1 guess it's a Southern type of thing."
Johnson said one reason for Sou
therners' soda preference is that the
South has been the last region to jump
on the country's health kick.
"In the North, people seemed to
be more health-conscious . . . and
drank more juices," he said. "Also,
soda pop is less expensive in the
But coffee still is the best-selling
drink at Hardee's in the morning,
followed by juice, iced tea and then
sodas, he said.
Kenny Starnes, sales manager for
Pepsi Cola Bottling Company of
Durham, Inc., said North and South
Carolina sell more soft drinks per
capita than anywhere in the world.
Because there are so many different
soft drink companies in this region,
people are encouraged to consume
People in the 18- to 45-year-old age
group, blue collar workers and
college students consume soft drinks
in the morning, Starnes said. Pepsi's
juice-added products, such as Sunkist
and Diet Sunkist drinks, sell well
during the breakfast hours.
Does the coffee industry feel
threatened by soft drink companies
closing in on the morning market?
In overall beverage consumption
for 1984, coffee represented 57.3
percent while soft drinks made up
57.1 percent, said Dean Wood,
president of the National Coffee
Service Association based in Fairfax,
Va. In just three years, coffee's
nutrition, believes the changes will be
good for UNC students.
"Many students eat these foods so
we believe the consequences will be
positive," Burge said. "These modi
fications will encourage people to
follow better health patterns."
Most Americans' daily diets consist
of 40 percent or more fat, compared
to the ideal of 30 percent a day, Burge
According to Barrineau, the new
products taste the same.
"1 survived on Lance crackers
during Spring Break and didn't notice
any taste difference," said Lisa
Caldwell, a senior criminal justice
major from Davidson.
Lance has seen much success from
the new products, Barrineau said.
"When they first came out a lot
of hospitals and schools called in to
say how satisfied they were with the
like to Camnpys
Your Own Apartment. Now You
dominance faded as soft drinks
represented 58.1 percent of overall
consumption and coffee 52 percent
in 1987, he said.
"But coffee is still a key item in
the morning," he said. "We're far
ahead in the morning market."
Steven Gregg is program coordi
nator for the Washington-based
Coffee Development Group that
promotes coffee drinking in the
"The 'Coke in the Morning' cam
paign won't affect people currently
drinking coffee," he said. "But we
want to promote coffee as the bev
erage of young adults."
Gregg said his group is concerned
about a decreasing trend in the
amount of coffee young people
consume. The group initiated a
program to help universities set up
coffee houses on campuses to intro
duce students to the beverage.
John Scott, owner of Capitol
Coffee Systems, a Cary-based office
beverage and supply company, said
his company is not selling more soft
drinks than coffee.
"I think that younger people in
particular are in a soft drink mode,"
he said. "Once they get over 25, a
lot of them will try coffee."
Brew Systems Coffee Co. in Carr
Mill Mall is another local office coffee
service that sells both beverages.
"I don't see (soft drinks) as a
problem, and if anything, it's an
addition to our service," said Susan
Kleckley, a customer service repre
sentative. "Coffee is still selling
Coleman said "Coke in the Morn
ing" is not a campaign to replace
other breakfast drinks. Coca-Cola
also owns Minute Maid, which
produces fruit juices.
product. Now we have many consu
mers calling in to say how happy they
are with the taste," Barrineau said.
Bill Smith, vice president of sales
of Tom's Inc. in Charlotte, said the
change in Lance Inc. will affect their
"We've always been healthy, and
always had the real stuff," Smith said.
"We don't think Lance will sell any
less and doubt well sell any less, we
just don't think this will make much
change in anything."
Paul Higgins, a senior interdis
ciplinary studies major from
Washington, D.C., thinks the change
is an added bonus.
"1 fell in love with oatmeal cakes
when I was younger and have eaten
them ever since," Higgins said. "I
never ate them for nutrition before,
but now 111 continue to eat them and
maybe 111 even eat more since 1 know
they're good for me, too."
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"So we're not trying to compete Coca-Cola Bottling Co. Inc., said the "I think there's a place for each
with them," he said. company is promoting Coke as a beverage we consume, and Coke
Bill Getzelmann, vice president and complement to breakfast, not as a won't be replacing coffee or orange
director of marketing for Durham substitute. juice," he said.
Libraries request f u odimig raise
By CRYSTAL BELL
The North Carolina General
Assembly will consider UNC's budget
proposal this summer and decide
whether to grant an inflationary
increase for the UNC academic
affairs, health sciences and law
libraries. The budgets for UNC-system
libraries have not been increased in
the past two years, and officials have
had to adjust to working within
budgets that are the same or smaller,
even though the value of the dollar
is declining and prices for materials
Joe Hewitt, associate librarian,
called the lack of funds this year a
"short-term kind of crisis that prob
ably won't have disastrous effects.
But 1 think that if this funding
situation were to continue, our
reputation would suffer."
Laura Gasaway, director of the law
library, said the monetary crisis has
endangered the library's reputation.
The library fell in national ranking
from 41st to 43rd last year.
"We are likely to drop even further
when they do the calculations based
on the 1987-1988 budget," she said.
But the situation looks ' brighter
now, Hewitt said, because everybody
is aware of the situation, and the
budget proposal that will be submit
ted to the General Assembly is
, supportive of the library.
lhe library s needs nave oeen
expressed and now we're just waiting
for appropriations to be made by the
legislature," he said.
If the legislature appropriates the
The DTH Campus Calendar is a daily
listing of University-reiated activities
sponsored by academic departments,
student services and student organiza
tions offically recognized by the Division
of Student Affairs. To appear in Campus
Calendar, announcements must be sub
mitted on the Campus Calendar form by
NOON one business day before, the
announcement is to run. Saturday and
Sunday events are printed in Friday's
calendar and must be submitted on the
Wednesday before the announcement is
to run. Forms and a drop box are located
outside the DTH office. Union 104. Items
of Interest lists on-going events from the
same campus organizations and follows
the same deadline schedule as Campus
Calendar. Please use the same form.
12:30 p.mXhe Department of
City and Regional
Planning will sponsor
a lecture by Ellen Wrat
ten, member of the
Department of Land
Economy at Cam
bridge University and
candidate for aposition
in Planning in Develop
ing Areas, who will
speak on "An Evalua
tion of World Bank
Housing Projects in
Kenya" in Davie 112.
There will be a ques
tion and answer period.
All interested persons
are invited to attend.
Association of Bus
members can come
and have lunch with
their professors. Meet
and others in the
Lenoir Hall dining
3 p.m. The Carolina Sym
posium will present a
discussion on cross
cultural, peer, living
learning education in
Room 224 Union.
3:30 p.m Career Planning
Services will hold a
replace coffee as the best breakfast
money, funds will be available to the
libraries by August, Hewitt said.
Each year the General Assembly
appropriates money to the UNC
system libraries through the UNC
General Administration, said Hewitt.
Last year the assembly agreed to give
an inflationary increase but never
appropriated the money, according to
Carol Jenkins, director of the health
The decline in the value of the
dollar means the libraries must pay
more dollars for materials bought in
foreign markets. Because the library
receives an average of more than
1,000 volumes each week from for
eign publishers, the effects have been
According to figures published by
the academic affairs library, the lost
value of the dollar cost the library
an estimated $145,534 during 1986
Inflation has also lessened the
buying power of the libraries. The
prices that publishers ask for books
and journals have increased at twice
the rate of the cost of living, according
to an academic affairs library
The Undergraduate Library suf
fered a budget cut from $50,000 last
year to $44,000 this year, director
David Taylor said. To compensate
for the lack of funds, the library is
buying fewer novels and bestseller
fiction. Officials are also cutting back
on small items, such as canceling one
subscription for the Washington Post
during the summer, he said.
Library officials also have had to
meeting for persons
interested in on
campus internships as
career peers in 208-F
Hanes Hall. Applica
tions are available in
211 Hanes. If unable to
attend, please contact
Robin Joseph at
Career Planning and
Placement Services in
4 p.m. Career Planning
Services will hold a
freshmen-juniors in 210
Hanes Hall. Learn how
you can get a job with
5 p.m. Student Televi
sion's Campus Pro
file will meet in Room
meet in Room 220
sion's Off The Cuff
writers will meet in
Room 224 Union.
6 p.m. Carolina Speech
Club will have a
general meeting in
Bingham 101. All
Speech majors and
prospectives are urged
sion's General Col
lege will meet in Room
6:30 p.m. Campus Women's
Netivork will meet in
the Frank Porter Gra
ham Lounge of the
Union to discuss the
Take Back the Night
Mardi and wrap up
7 p.m. The North Caro
lina Student Legis
lation will meet in the
Services will hold a
presentation by the
Peace Corps in 209
7:30 p.m. Carolina Critic
Society and Inter
Institute will present
Dr. Dwight Lee, profes
sor of economics at the
University of Georgia,
who will speak on
"Politics, Ideology and
the Proper Economic
Role of Government,"
in Room 211 Union.
Movement will hold a
meeting in 111 Murphy
Hall to discuss its N.C.
Childcare and Neglect
The Dialectic and
Societies will present
the Willie Person Man
gum Oratorical Con
test in Gerrard Hall.
The public is welcome.
Water Ski Club will
meet in Room 208
Union. Members must
attend. All interested
persons are invited.
Indian Circle and
Indian Law Stu
will present Julian
Pierce, former director
of Lumbee River Legal
Services, who will
speak on "Treatment
of No: th Carolina Indi
ans by the Criminal
Justice System" in the
8 p.m. The Carolina Sym
posium will present a
talk by Dr. Ernest
Boyor, President of the
for the Advancement
of Teaching, on "Col
lege: The Undergradu
DTH David Minton
choose periodicals more carefully.
"The only way that we could spend
money to get new subscriptions was
to cancel old ones," he said.
The Undergraduate Library pre
viously has been able to spend 90
percent of the money it saves on
periodicals, Taylor said. But since
September it has only been allowed
to spend 50 percent of it.
Jenkins said the health sciences
library has always accepted requests
for books, journals and serials, but
now refuses more requests than it is
able to grant.
"We have a pretty long list of things
requested by the faculty that we just
can't get even when they're quality
items that we would buy ordinarily,"
she said. ' . v
The library also is buying fewer
books and will probably continue to
buy less until the end of the fiscal
year, she said.
Hewitt said students probably have
not noticed the cutbacks, but faculty
members may have been affected
somewhat because the library has not
been able to subscribe to some of the
new research journals.
The budgetary process begins with
the departmental libraries, each of
which reviews the past year's budget
and sends a proposal to the Collection
Development Department. The Uni
versity bibliographer, John Shipman,
analyzes the proposals and other data
and writes a letter of recommendation
to the Library Administrative Board.
The Board's Budget Committee then
makes allocations to the departmen
tal libraries, based on the funds
ate Experience " in Hill
UNC Young Demo
crats will host Merle
Black, UNC political
science professor and
co author of "Politics
and Society in the
South," who will speak :
on "After Super Tues
day" in Room 224
Union. All are invited.
Items of Interest
Campus Y is now taking appli
cations for co c hair positions. Pick
up applications at the Union desk
or at the Y. For more information,
call the Y at 962 2333.
Career Planning and Place
ment Services needs all propos
als for academic credit from SPCL
91 Internships by March 31. Submit
to Experiential Learning Coordina
tor at 221 Hanes.
Student Part-Time Employ
ment Service is a volunteer, free
service available to students to help
locate part-time jobs. Please stop by
217 E (Suite C) at the Student Union
or call 962-0545.
The Carolina Population
Center Library will be closed the
week of March 28th because they
are moving to the third floor.
Career Planning and Place
ment Services will hold its annual
EDUCATION JOB FAIR Tuesday,
March 22 in Carmichael Auditorium
from 9 a.m. to 4 p.m. Representa
tives from 109 school systems will
be available to talk about educa
tional opportunities in their areas.
All interested individuals are
UNC Six-Week French
Immersion Program will have
an information meeting Wednesday,
March 23. 4 p.m. in Dey Hall 301,
for persons interested in living with
a French family in Chicoutinvi,
Quebec. Earn six hours of credit.
Prerequisite : French 2.
Delta Phi Epsilon and Greek
Week are sponsoring a ballon lift
off in the pit. Come out and Iwtp
a good cause!