4The Tar HeelThursday, Juiy 14, 1988
Business
Demand
on rise for
From Associated Press reports
WINSTON-SALEM The
growth of the fitness craze has
increased the demand for doctors
who specialize in sports medicine,
experts say.
"It's gone beyond the chrome
and glitzy spas," said Paul Ribisl,
director of the cardiac rehabilita
tion program and human perfor
mance lab at Wake Forest
University.
Medical students are showing a
growing interest in sports medicine,
whether their field is orthopedics,
pediatrics or family practice, said
Dr. Walton Curl, an assistant
professor of orthopedic surgery at
Head of the
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for sports medicine
exercising Americans
Bowman Gray School of Medicine
in Winston-Salem.
Ten years ago, there were no
fellowships in orthopedic sports
medicine. Now there are 36 such
programs, according to the Amer
ican Society of Orthopedic
Surgeons.
And grants from the National
Institutes of Health to outside
researchers in the areas of sports
medicine and exercise have
increased dramatically, from $4.4
million in 1977 to $29.9 million in
1987.
Dr. Jerome Jennings, a
Winston-Salem orthopedist spe
cializing in arthroscopy and
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arthroscopic surgery new tech
niques for examining and repairing
damaged joints said he spent 60
percent of his time on sports
related injuries.
Dr. Henry Muller, the director
of cardiology at Bowman Gray and
the medical director of the cardiac
rehabilitation program at Wake
Forest, agreed that older adults are
growing consumers of fitness
services.
He said many of the patients in
the cardiac rehabilitation program
are not there recovering from heart
attacks or heart surgery, but are
there to improve their fitness and
prevent illness.
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N.C. businesses participate
heavily in public schools
From Associated Press reports
North Carolina businesses have
become increasingly involved in
public school issues in recent years,
a move that many businessmen and
teachers say will benefit both groups.
"I think they (businessmen) realize
that the economic development of
North Carolina is highly dependent
on good education in the state," said
George Kahdy, adviser to the N.C.
Business Committee for Education.
Glen Keever, spokesman for the
N.C. Association of Educators, said
teachers feel good about being at the
top of business groups' agendas.
"Some may be a little fearful that
all of this interest is going to result
in another group of people telling
them how to teach," he said, but "I
haven't seen that happening."
The N.C. Business Committee for
Education, formed by former Gov.
Jim Hunt, is one of the leading
business organizations with a focus
on public schools. Two other groups,
both formed in the past two years,
are the N.C. Public School Forum,
a joint effort of businessmen, educa
tors and politicians, and the educa
tion committee of the North Carolina
Citizens for Business and Industry.
Those groups, in addition to
education foundations that serve
specific school districts and corporate
gift-giving, have become increasingly
visible in the past five years.
John Dornan, executive director of
the Public School Forum, said
businesses have become more con
cerned with education issues since the
publication of "A Nation at Risk,"
a 1983 report by the National Com
mission on Excellence in Education
about public schools' failings.
Business groups, such as the Com
mittee for Economic Development,
followed with their own reports,
emphasizing the link between educa
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tion and economic health, Dornan
said. Soon, businesses began climbing
on the education bandwagon in
droves, giving grants, scholarships,
equipment and expertise to local
schools.
"It's fueled by growing concern and
enlightened self-interest," he said.
"They (businesses) are spending more
and more money on having to retrain
employees that enter the work force."
International Business Machines
Inc., for example, offers management
training to 100 principals and admin
istrators in North Carolina each year
as a way to encourage better man
agement of schools.
"More than anything else, we saw
it was an opportunity for us to be
involved with the school system," said
Margie Weaver, manager of manage
ment and employees development for
IBM.
While teachers laud the increased
interest, some also fear that the
business community may influence
what students learn.
Some teachers worry that inequi
ties result when businesses provide
gifts to one school system and not
another, Dornan said. Rural school
systems often are overlooked entirely,
he said.
"It disappoints me a little when
gifts are targeted at specific disci
plines," said Marilyn Dixon, a Garner
High School English teacher and vice
president of the Wake Association of
Classroom Teachers. "And it would
concern me if the business involve
ment came about to the extent that
people in the business community
would be giving the directives to the
teachers.
"I would be very concerned if
you've got someone in the business
community who says, 'Here's this
amount of money with these strings
attached,' " she said.
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