Newspapers / Daily Tar Heel (Chapel … / Sept. 21, 1988, edition 1 / Page 5
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The Daily Tar Heel Wednesday, September 21, 19885 ; ; ' i - - . - r ' i ' . PRESCREENING COMPANIES :Date Company Job Major :101788 Aetna Life and Casualty accounting .banking, BUBS,ACCTBS,INDRBA, finance, gen. mgmt. . ACTSBS.JOURBA.CIRPBA 101788 NCNB banking BUBS, ACCTBS, COMPBS 101888 Central Carolina Bank gen. mgmt. ANYBA.BS 101888 Coca-Cola USA marketing, sales ANYBA.BS 101888- 101988 Price Waterhouse accounting ACCTBS , 101988 Castner Knott Company mgmL, sales, purchsng. ANYBS3A 401988 Ethyl Corporation chemistry CHEMBA,BS,MSJ)HD 101988- ; 102088 Burlington Industries perr., finance, mfgm. BUBS, ACCTBS, INDRBA, : . CHEMBA3S : 101988- -102088 Rohm and Haas Company chemistry CHEMPHD : 102088 Ferguson Enterprises sales BUBS, ACCTBS, ECONBA, ENGIVBA, HISTB A, INDRBA : 102088- -102188 Shaw Industries "mktng., mfgm., sales ANYBA.BS : 102188 NCR Corporation soft COMPBS, COMPMA :.102188 Westvaco sales ANYBA3S ; OPEN SIGN-UP 101788 US Air Force gen. mgmt. ANYBA3S 101888 General Electric Company 101888- 101988 Peace Corps volunteer position ANYBA,BS,MA,MS,PHD 101988 Data General soft, twit., sanl., finance COMPBS ,MS; BUBS; ACCTBS; INDRBA 101988- 102088 Hercules, Inc. 102088 Indiana University graduate school ANYBA3S 102088 Peace Corps volunteer position ANYBA3S.MA, MS, PHD 102088 Salem, Saxon, &Nielson 102188 Westvaco sales ANYBA3S n I! u image oiavs 012 roue in cigarette industry, business experts say By PATRICIA BROWN Staff Writer With 60 million men and women smoking in America, cigarette advertising and the sm images cigarettes portray are big business. Cigarette manufacturers spend $2 billion a year on advertising, John Sweeney, associate professor in the School of Journalism, said. Most cigarette companies want their products to portray a certain image, which gives them different target groups. "Our target audience differs from cigarette to cigarette Marlboro is not Virginia Slims," Steve Weiss, manager of media for Philip Morris Companies Inc., - said. "Marlboro is a cigarette for J men as opposed to Virginia Slims which is more of a women's cigarette." Philip Morris' Marlboro man has helped to make Marlboro the top-selling cigarette, with 25 ' percent of all smokers using it, Weiss said. While advertisements play an important role in the sales of cigarettes, some smokers say they don't affect their smoking habits. "I smoke Marlboro, but I can't . say I smoke them because I want to become a cowboy. I don't pay too much attention to the ads, I use them because they're what I prefer," Brad Beebe, a junior from Atlanta, said. Although cigarette advertis- B'S WAJ Specializing in Rock Memorabilia Since Licensed Concert T-Shirts NOW ON SALE! LED ZEPPLIN "Swan Song Blue Tye Dye $1 7.50 R.E.M. "Little America" Rasberry Tee $15.50 JETHRO TULL "Crest of the Knave" White Tee $10.25 GRATEFULL DEAD "Baseball-Spring Training" White Tee $13.75 U2 "Bononag Stripes" White Tee $13. 75 SPRINGSTEEN "Tunnel of Love" Black or White $13. 75 GEORGE MICHAEL "Faith Tour" Black or White $13. 75 PINK FLOYD "'87 Tour" Black or White $13.75 DEF LEPPARD "Hysteria" Black or White $13.75 LYNYRD SKYNRD "Tribute Tour" White Tee $13. 75 Also $13. 75: INXS, Heart Madonna, Mellencamp, Robert Plant, Bob Seger and many more! ORDERING INFO: M, L, XL available. Personal Checks and Money Orders Accepted. Add 5 N.C. Sales Tax SHIPPING CHARGES: Add $ 1 .65 for first tee & 75$ for each additional tee. All items sent Insured UPS It's Not Too Early To Shop For Christmas! B'S WAX P.O. Box 1803 Greenville, NC 27835-1 803 (919)355-2747 Call or Write about B ments were taken off television and radio in the late '60s, they continue to be seen in magazines, newspapers and on billboards. Cigarette companies are always careful to direct their advertise ments to adults, and one company has introduced a campaign to deter youth from smoking. "Our advertisements attract those men and women over 21 who already smoke," said Michael Bateman, spokesman for Brown and Williamson Tobacco Inc. in Louisville, Ky. "Philip Morris is sponsoring a campaign for helping youth say no. We believe smoking is an adult choice and people should have all the information about smoking," Weiss said. Even though people are smok ing 10 percent less today than they did 10 years ago, the most popular group of smokers continues to be men and women from ages 25 to 35, said Robert Hutchings, asso ciate director for program devel opment in the U.S. Centers for Disease Control's office on smok ing and health. In 1987, Philip Morris had 37.9 percent of the cigarette market, while R.J. Reynolds had 32.6 percent of the market. "The cigarette business has become a flat and mature market. However, we have continued to increase industry and not be affected by the drop in smokers," Weiss said. - N - Roll 1980 your favorite artist! Carowinds By HART MILES Staff Writer It's a hot summer day at Caro winds. Beads of perspiration roll off a weary tourist's forehead. His body yearns for water. A nearby fountain produces a lukewarm chemical seemingly related to arsenic. But then, lifting his head, he sees an oasis on the horizon. His dream has come true, and he stum bles up and falls in the water, safe from the heat. Carowinds will introduce a new concept in total theme park enter tainment in 1989 when it adds a $2.35 million, 6-acre water-themed area. This area will be free to guests of the park, making Carowinds the only major theme park in the coun try that offers this sort of water area at no additional cost. , Tourists can treat themselves to Carolina Students9 Credit Union Rates SHARE CERTIFICATE RATES 30-89 Days 6.500 simple 90-179 Days 7.252 7.521 180-269 Days 7.760 8.068 ' 270-364 Days 7.770 8.079 365Days 8.1708.512 Compounding is daily. Rates subject to change daily. Longer terms are negotiable, as are amounts of $10,000 or more. LOAN RATES Share Secured 10.00 Co-Signer 13.00 Travel 16.00 Rates subject to change daily. CSCU is not affiliated with UNC-CH. 'ffr l lfctf SIP iL. X,-,.u- , l, , 1 Featuring: Nautilus machines, Olympic weight room, aerobics classes, Wolff Tanning Bed, Lifecycles, sauna, whirlpool Open 7 Days a Week FITNESS Two Great Chapel Hill Nautilus Chapel Hill Blvd., Straw Valley Durham Nautilus at intersection of 1-40 Hillsborough Rd. (next to Best Products) 968-3027 383-0300 GHAMP OPENING?...- Franklin St. Tanning & Beachwear 968-8887 $3.00 per visit 10 visit package $25.00 Wolff Tanning Systems 145 12 E. Franklin St. above Baskln-Robblns G roup- y rces co mi s i dl e r ati o of resiomial toll-free By TAMMY BLACKARD Staff Writer i . When some 500 UNC freshmen from the Triangle want to ask their parents for money, they have to pay to call home. That may change soon if a regional telephone calling system that would eliminate long-distance charges is installed in Wake, Durham and Orange Counties. The Triangle J Council of Govern ments, an intergovernmental task force of Triangle government and business leaders, which has cam paigned for two years for a system that would reduce or eliminate long distance charges, has now asked the' phone companies and the N.C. Utilities Commission to speed up the process. "We don't want it to take a lifetime to be resolved," said Richard Helwig, a Chapel Hill businessman who heads the Triangle J task force. "Technol ogy changes on the average of every four years." In April, the Utilities Commission ordered the five telephone companies serving the Triangle to study the costs of developing such a system. The studies are due Jan. 23. While the companies study this Extended Area Service (EAS) plan, the commission has ordered them to set up alternative local calling plans. The plans proposed by the companies provide discounted toll charges and will begin on an 1 8-month experimen tal basis in March. to make splash with two 350-foot racing tube-raft rides and two 52-foot racing water speed slides. The area will also include a mini-themed section just for children. Carowinds is renovating its 700,000 gallon wave pool. This wave pool will also be part of the new water-themed area. Vicki Sutton, Carowinds' vice president and general manager, said the new themed area will put Caro winds on a new plateau as a tourist attraction. "This expansion is a tremendous addition to the Carowinds entertain ment package' that will not only add a new dimension to our park, but will have a significant effect on area tourism," Sutton added. The 1989 expansion makes Caro winds a multi-day theme park and, as a result, will increase area tourism FALL & SPRING SEMESTER FITNESS SPECIAL! membership now through 42089 CENTER, INC. Locations: M-F 9-9 Sat. 10-6 Sun. 1-6 But Helwig said the task force never wanted the experimental plans. "We didnt ask for toll discounts,' Helwig said. "Triangle J, the attorney general and the public staff of the Utilities Commission is opposed to anything but toll-free calling in the region. Triangle J wants them to defer looking at these other plans until the companies have fully explored the toll-free option in the area." But a GTE spokesman said few of their customers would benefit from EAS. "Only 1.8 percent of our customers account for 50 percent of our calls to Chapel Hill, and only about 2 percent of our customers for 50 percent of our calls to Raleigh," Steve Toler, public affairs manager of GTE's Durham office, said. "The alternative plan weVe proposed for March would charge on a usage basis there's a reflection of fairness in our plan. "It would cost us around $8 to $10 million to make calling toll-free in this area it's not free," he said. "The cost would be reflected in bills." A spokesman for Southern Bell Telephone Co. said the studies from its customers are not available yet, but the company will "work in conjunction with the commission to provide the best service available." Mark Collins, community rela tions manager, said Southern Bell will z go with discount option plans for March. by increasing overnight visits by travel market visitors to the Char lotte Rock Hill area, Sutton said. One of the advantages of a water section at Carowinds is that the tourist will have a choice of activi ties. There is not just a single pool or water slide. The giant tube slides will take rid ers in two-person rafts for a spin down enclosed water chutes through a series of curves, spirals and drops. The twin-racing speed slides will drop guests down slides of cascading water in two-person sleds that'skip across an awaiting pool before glid ing to a stop at the end. Both these new rides are designed to allow park guests in street clothes to ride them without getting soaked. But guests can put on their bathing suits to get into the new and improved wave pool. The new water area will include lockers, showers and changing rooms. The, mini-themed section for younger park visitors includes a ORDER NOW AND SAVE ! Available from Jherff JONES Representative on Campus: Wed., Sept 21 & Thurs., Sept. 22 if 1 3 Stodemt Stores $10 depOSit 0HBWJONES ca 1 jog "Some of the services we will offer in March include the message rate service and flat rate increase plans," Collins said. "The message rate is 25 cents per call for any Triangle area long-distance call. The cost will be 25 cents whether the call lasts a minute or an hour. "With the flat rate increase, cus tomers would be charged a flat rate like $20 a month and could call any Triangle city as much as they wanted," he said. Daniel Long, the assistant commis sion attorney working on the phone plans, said the residential customer is not generally as well-represented with EAS as businesses in the Triangle. "Part of the idea of the experimen tal plans was to collect a lot of data to see the merits of different alter natives," Long said. "People may prefer these other plans . . . there's always a tendency to stick with the status quo." But the phone companies still are working hard on compiling the figures for their Jan. 23 deadline to comply with the Triangle J task force and the Utilities Commission's orders. Even if the EAS plan is approved by the commission in January, it will take one year to 18 months to implement, Toler said. "We're putting our figures together," Toler said. "I wish we could do it sooner, but it takes a while and we dont want to make any mistakes." water park smaller water tube ride, play areas and slides that can be used with water on warm days and without water on cool days. With the addition of the new area, one Carowinds ride will, unfortu nately, have to be removed. The legendary White Lightnin' roller coaster will surely be missed by its fans. The reason for White Lightnin's retirement is its age and increasingly inefficient operation, Sutton said. "White Lightnin' has been a very popular ride since it was introduced in 1977. But we are an evolving park and we have always replaced old products with new innovative attrac tions as we continue to offer families well-rounded quality entertainment." By adding the new park, Caro winds is greatly expanding the enter tainment value for visitors, Sutton said. The park will open its doors on the new water portion when Caro winds begins its 1989 season on March 18. 1
Daily Tar Heel (Chapel Hill, N.C.)
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Sept. 21, 1988, edition 1
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