North Carolina Newspapers is powered by Chronam.
The Daily Tar Heel Wednesday, September 21, 19885
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:Date Company Job Major
:101788 Aetna Life and Casualty accounting .banking, BUBS,ACCTBS,INDRBA,
finance, gen. mgmt. . ACTSBS.JOURBA.CIRPBA
101788 NCNB banking BUBS, ACCTBS, COMPBS
101888 Central Carolina Bank gen. mgmt. ANYBA.BS
101888 Coca-Cola USA marketing, sales ANYBA.BS
101988 Price Waterhouse accounting ACCTBS ,
101988 Castner Knott Company mgmL, sales, purchsng. ANYBS3A
401988 Ethyl Corporation chemistry CHEMBA,BS,MSJ)HD
; 102088 Burlington Industries perr., finance, mfgm. BUBS, ACCTBS, INDRBA,
: . CHEMBA3S
-102088 Rohm and Haas Company chemistry CHEMPHD
: 102088 Ferguson Enterprises sales BUBS, ACCTBS, ECONBA,
ENGIVBA, HISTB A, INDRBA
-102188 Shaw Industries "mktng., mfgm., sales ANYBA.BS
: 102188 NCR Corporation soft COMPBS, COMPMA
:.102188 Westvaco sales ANYBA3S
; OPEN SIGN-UP
101788 US Air Force gen. mgmt. ANYBA3S
101888 General Electric Company
101988 Peace Corps volunteer position ANYBA,BS,MA,MS,PHD
101988 Data General soft, twit., sanl., finance COMPBS ,MS; BUBS; ACCTBS;
102088 Hercules, Inc.
102088 Indiana University graduate school ANYBA3S
102088 Peace Corps volunteer position ANYBA3S.MA, MS, PHD
102088 Salem, Saxon, &Nielson
102188 Westvaco sales ANYBA3S
u image oiavs 012 roue
in cigarette industry,
business experts say
By PATRICIA BROWN
With 60 million men and
women smoking in America,
cigarette advertising and the
sm images cigarettes portray are big
Cigarette manufacturers spend
$2 billion a year on advertising,
John Sweeney, associate professor
in the School of Journalism, said.
Most cigarette companies want
their products to portray a certain
image, which gives them different
"Our target audience differs
from cigarette to cigarette
Marlboro is not Virginia Slims,"
Steve Weiss, manager of media for
Philip Morris Companies Inc.,
- said. "Marlboro is a cigarette for
J men as opposed to Virginia Slims
which is more of a women's
Philip Morris' Marlboro man
has helped to make Marlboro the
top-selling cigarette, with 25
' percent of all smokers using it,
While advertisements play an
important role in the sales of
cigarettes, some smokers say they
don't affect their smoking habits.
"I smoke Marlboro, but I can't
. say I smoke them because I want
to become a cowboy. I don't pay
too much attention to the ads, I
use them because they're what I
prefer," Brad Beebe, a junior from
Although cigarette advertis-
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Greenville, NC 27835-1 803
Call or Write about
ments were taken off television
and radio in the late '60s, they
continue to be seen in magazines,
newspapers and on billboards.
Cigarette companies are always
careful to direct their advertise
ments to adults, and one company
has introduced a campaign to
deter youth from smoking.
"Our advertisements attract
those men and women over 21
who already smoke," said Michael
Bateman, spokesman for Brown
and Williamson Tobacco Inc. in
"Philip Morris is sponsoring a
campaign for helping youth say
no. We believe smoking is an adult
choice and people should have all
the information about smoking,"
Even though people are smok
ing 10 percent less today than they
did 10 years ago, the most popular
group of smokers continues to be
men and women from ages 25 to
35, said Robert Hutchings, asso
ciate director for program devel
opment in the U.S. Centers for
Disease Control's office on smok
ing and health.
In 1987, Philip Morris had 37.9
percent of the cigarette market,
while R.J. Reynolds had 32.6
percent of the market.
"The cigarette business has
become a flat and mature market.
However, we have continued to
increase industry and not be
affected by the drop in smokers,"
- N - Roll
your favorite artist!
By HART MILES
It's a hot summer day at Caro
winds. Beads of perspiration roll
off a weary tourist's forehead.
His body yearns for water. A nearby
fountain produces a lukewarm
chemical seemingly related to
arsenic. But then, lifting his head, he
sees an oasis on the horizon. His
dream has come true, and he stum
bles up and falls in the water, safe
from the heat.
Carowinds will introduce a new
concept in total theme park enter
tainment in 1989 when it adds a
$2.35 million, 6-acre water-themed
area. This area will be free to guests
of the park, making Carowinds the
only major theme park in the coun
try that offers this sort of water area
at no additional cost.
, Tourists can treat themselves to
Credit Union Rates
SHARE CERTIFICATE RATES
30-89 Days 6.500 simple
90-179 Days 7.252 7.521
180-269 Days 7.760 8.068 '
270-364 Days 7.770 8.079
Compounding is daily. Rates subject to change daily.
Longer terms are negotiable, as are amounts of $10,000 or more.
Share Secured 10.00
Rates subject to change daily.
CSCU is not affiliated with UNC-CH.
l lfctf SIP
iL. X,-,.u- , l, , 1
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10 visit package $25.00
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G roup- y rces co mi s i dl e r ati o
of resiomial toll-free
By TAMMY BLACKARD
When some 500 UNC freshmen
from the Triangle want to ask their
parents for money, they have to pay
to call home. That may change soon
if a regional telephone calling system
that would eliminate long-distance
charges is installed in Wake, Durham
and Orange Counties.
The Triangle J Council of Govern
ments, an intergovernmental task
force of Triangle government and
business leaders, which has cam
paigned for two years for a system
that would reduce or eliminate long
distance charges, has now asked the'
phone companies and the N.C.
Utilities Commission to speed up the
"We don't want it to take a lifetime
to be resolved," said Richard Helwig,
a Chapel Hill businessman who heads
the Triangle J task force. "Technol
ogy changes on the average of every
In April, the Utilities Commission
ordered the five telephone companies
serving the Triangle to study the costs
of developing such a system. The
studies are due Jan. 23.
While the companies study this
Extended Area Service (EAS) plan,
the commission has ordered them to
set up alternative local calling plans.
The plans proposed by the companies
provide discounted toll charges and
will begin on an 1 8-month experimen
tal basis in March.
to make splash with
two 350-foot racing tube-raft rides
and two 52-foot racing water speed
slides. The area will also include a
mini-themed section just for
Carowinds is renovating its
700,000 gallon wave pool. This wave
pool will also be part of the new
Vicki Sutton, Carowinds' vice
president and general manager, said
the new themed area will put Caro
winds on a new plateau as a tourist
"This expansion is a tremendous
addition to the Carowinds entertain
ment package' that will not only add
a new dimension to our park, but
will have a significant effect on area
tourism," Sutton added.
The 1989 expansion makes Caro
winds a multi-day theme park and,
as a result, will increase area tourism
But Helwig said the task force
never wanted the experimental plans.
"We didnt ask for toll discounts,'
Helwig said. "Triangle J, the attorney
general and the public staff of the
Utilities Commission is opposed to
anything but toll-free calling in the
region. Triangle J wants them to defer
looking at these other plans until the
companies have fully explored the
toll-free option in the area."
But a GTE spokesman said few of
their customers would benefit from
"Only 1.8 percent of our customers
account for 50 percent of our calls
to Chapel Hill, and only about 2
percent of our customers for 50
percent of our calls to Raleigh," Steve
Toler, public affairs manager of
GTE's Durham office, said. "The
alternative plan weVe proposed for
March would charge on a usage basis
there's a reflection of fairness in
"It would cost us around $8 to $10
million to make calling toll-free in this
area it's not free," he said. "The
cost would be reflected in bills."
A spokesman for Southern Bell
Telephone Co. said the studies from
its customers are not available yet,
but the company will "work in
conjunction with the commission to
provide the best service available."
Mark Collins, community rela
tions manager, said Southern Bell will
z go with discount option plans for
by increasing overnight visits by
travel market visitors to the Char
lotte Rock Hill area, Sutton said.
One of the advantages of a water
section at Carowinds is that the
tourist will have a choice of activi
ties. There is not just a single pool
or water slide.
The giant tube slides will take rid
ers in two-person rafts for a spin
down enclosed water chutes through
a series of curves, spirals and drops.
The twin-racing speed slides will
drop guests down slides of cascading
water in two-person sleds that'skip
across an awaiting pool before glid
ing to a stop at the end.
Both these new rides are designed
to allow park guests in street clothes
to ride them without getting soaked.
But guests can put on their bathing
suits to get into the new and
improved wave pool.
The new water area will include
lockers, showers and changing
The, mini-themed section for
younger park visitors includes a
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"Some of the services we will offer
in March include the message rate
service and flat rate increase plans,"
Collins said. "The message rate is 25
cents per call for any Triangle area
long-distance call. The cost will be
25 cents whether the call lasts a
minute or an hour.
"With the flat rate increase, cus
tomers would be charged a flat rate
like $20 a month and could call any
Triangle city as much as they
wanted," he said.
Daniel Long, the assistant commis
sion attorney working on the phone
plans, said the residential customer
is not generally as well-represented
with EAS as businesses in the
"Part of the idea of the experimen
tal plans was to collect a lot of data
to see the merits of different alter
natives," Long said. "People may
prefer these other plans . . . there's
always a tendency to stick with the
But the phone companies still are
working hard on compiling the
figures for their Jan. 23 deadline to
comply with the Triangle J task force
and the Utilities Commission's
orders. Even if the EAS plan is
approved by the commission in
January, it will take one year to 18
months to implement, Toler said.
"We're putting our figures
together," Toler said. "I wish we could
do it sooner, but it takes a while and
we dont want to make any mistakes."
smaller water tube ride, play areas
and slides that can be used with
water on warm days and without
water on cool days.
With the addition of the new area,
one Carowinds ride will, unfortu
nately, have to be removed. The
legendary White Lightnin' roller
coaster will surely be missed by its
The reason for White Lightnin's
retirement is its age and increasingly
inefficient operation, Sutton said.
"White Lightnin' has been a very
popular ride since it was introduced
in 1977. But we are an evolving park
and we have always replaced old
products with new innovative attrac
tions as we continue to offer families
well-rounded quality entertainment."
By adding the new park, Caro
winds is greatly expanding the enter
tainment value for visitors, Sutton
The park will open its doors on
the new water portion when Caro
winds begins its 1989 season on