The Daily Tar Heel Wednesday, October 12, 19883
n o
Magazine adw
By SUSAN HOLDSCLAW
Staff Writer
N.C. government officials said
recently they hope to attract more
new industries and jobs to the state
with an 18-page special advertising
section in Business Week magazine.
William Dunn, deputy secretary of
the state Department of Commerce,
said the Business Week supplement,
published Sept. 19, was mailed to
287,000 corporate executives
throughout the country. 44 We want to
make the CEO's aware of the business
climate in North Carolina, and that
brings in new jobs," he said.
Entitled "North Carolina: Heirs to
a Dream," the supplement appears in
the magazine's industrial technology
edition. The copy describes the Tar.
Heel state as "one of the greatest
economic success stories of the
modern South."
The state is ranked first in the
nation in the placement of new
manufacturing plants, Dunn said,
and has brought in more than $5
billion in new industry and 300,000
new jobs since 1985.
Illustrated with photographs of the
coast, the mountains, golf courses,
Research Triangle Park and other
points of interest, the article describes
some of the state's benefits to large
companies, such as low tax rates,.
good schools and worker training
programs.
Magazine representatives
approached state officials about six
months ago to discuss the recent
campaign, Dunn said. He added that
North Carolina regularly advertises
in Business Week because it reaches
so many executives.
Although Dunn said commerce
officials did not plan a specific timing
strategy for the edition's publication,
they wanted to get it Out before the
end of the year, when many busi
nesses make their expansion
decisions.
At a four-color advertising page
rate of $28,000 for the edition, Dunn
estimated the N.C. section cost
$300,000. The total advertising worth
of the section is close to $500,000,
he said.
Because the state budget includes
only about $500,000 for business
development advertising, industries
from across North Carolina picked
up most of the tab. Only $39,000
came from state funds, Dunn said.
If the state had tried to buy the
same number of pages and mail the
advertising to businesses and manu
facturers throughout the nation, he
added, the price tag would have been
much more expensive.
"It was well worth the cost," he
said.
Mark Flinn, the state's advertising
account manager with Business
Week, said the edition was "extremely
consistent with North Carolina's
advertising program to attract new
industries."
Business Week often does these
kinds of advertising projects for
a i j rrt
Maies, nc saia. ine magazine nired
a writer and designer, paid by
Business Week, to work on the special
edition. '
It has been very successful for
states like North Carolina that can
only enhance it (their image) by doing
something like this," Flinn said.
James Sughrue, press secretary for
Gov. Jim Martin, said the governor
was aware of the advertising but had
not made any comment on it.
Downtown group
receives donations
By JESSICA LANNING
Staff Writer
' The Chapel Hill-Carrboro
Downtown Commission has been
given a big boost by public and
private donations totaling almost
$100,000.
The money will be used for first
year operating costs, said Debbie
Dibbert, co-director of the
commission.
' Contributions include $22,500
from the town of Chapel Hill and
$7,500 from the town of Carrboro.
Others who donated $10,000 each
include the University, Village
Companies, Kenan Transport, the
Banking Commission and down
town merchants.
The purpose of the downtown
commission is to strengthen the
downtown areas of both Chapel
Hill and Carrboro, Dibbert said.
Plans include improving the
retail mix in both towns, attracting
more non-student residents to
each area, organizing clean-up
efforts and funding a downtown
trolley, she said.
Although the donations will
help fund the downtown commis
sion in its initial year, other
methods for raising money for the
commission in the future are being
considered.
One of the most talked-about
ideas is the establishment of a new
tax district for downtown
businesses.
Computer building houses new technology
By JULIE CAMPBELL
Staff Writer
Looking at the outside of Sitterson
Hall, the computer science building
on Columbia Street across from the
Carolina Inn, there is no way to tell
what technological wonders are
inside.
But a tour of the building shows
it to be a facility oh the cutting edge
of current technology.
Today is the building's first anni
versary, as it was dedicated on
University Day last year.
Norman Vogel, communications
director in the computer science
department, said the building and its
communication system cost about
$10 million.
The nationally recognized facility
is "second to none in the world,"
. Vogel said. ,
The four-story building provides
'space for faculty, staff and students,
including two teleclassrooms and six
laboratory areas.
All of the building's facilities are
connected by a state-of-the-art com
munication system! v
The heart of the system is an
Intecom digital switch located within
the building. This "nerve center"
regulates all connections among the
232 offices, labs, lounges and confer
ence rooms, and among the depart
ment's computing systems.
Sitterson Hall is also a branch of
the Microelectronic Center of North
Carolina (MCNC). '
The MCNC allows lectures to be
broadcast to and from various uni
versities across North Carolina,
including Duke, N.C. State and
UNC-Charlotte, Vogel said.
"The two-way voice and video
system not only allows the listener
to ask the lecturer questions, but also
enables the speaker to see the person
asking the question," Vogel said.
; There are two classrooms in the
building; one is an auditorium that
seats 128 people, and the other is a
televideo classroom that holds about
70.
Both rooms are suited to various
types of audio and video equipment,
but the televideo classroom is the only
one that produces lectures for the
MCNC.
Joe Hewitt was a student in the
computer science department and
now works there. He speaks with
pride of Sitterson Hall, saying that
being involved with its complexity
has given him an edge in the job
market.
"Having the opportunity to expe
rience state-of-the-art facilities has
given me the knowledge and capa
bilities to work in anv modern
tecnnology-onented industry,
newitt said.
Wanna write city,
university or state
and national news
for the DTH? This
is your last chance
come to a
meeting Tuesday,
Oct. 18 at 7:30, or
come by the office.
It's On Time
Or It's On Us.
Comprehensie
copy service.
Fast
turnaround
Seven days
a week
(tuaranteed
deadlines
II W N. Columbia St.
933-2679
: v-
i V O t(rV7 J R
NICE-PRICE-BOOKS
RECORDS & MAGAZINES
300 E. Main St., Carrboro
Open 10-10 Daily
929-6222
BSoocS and Easy M
tfMs Semiesiteij'?
Earn $30 this week as a new
plasma donor!
Eglgg SERA TEC BIOLOGICALS
109 V2 E. FRANKLIN ST. 942-0251
(ABOVE RITE-AID)
Wfatta
O
is '
1
QKQXgS
WAV
""" W W 1
fop pMS?
TV
UASiimyisu jul
1 "-j "O
(MD IMF
If you look at the photo closely, you'll see
that the Kaepa shoe's upper is actually two
independently moving parts.
This solves the problem of conventional
athletic shoes, which may fit perfectly when
you're standing still, but distort when your
foot flexes, pinching down at the top of your
foot and bulging out at the heel.
When you move your foot, Kaepa's Action
Hinge moves like a body joint, smoothly
mimicking your foot's flexing action.
The result is quicker, easier, more precise
footwork. Arid comfort that doesn't stop when
you start moving.
Kaepa makes shoes for tennis, aerobics, fit
ness, and basketball.
So whatever your sport is, there's a Kaepa
that'll give you a $30,000 ride.
00-'KaD
11
TM
Independent Suspension For Your Foot.T
For nearest retail locations, 1-800-233-4095, Ext. 224
Athletic Attic
Athletic World
Durham Sporting Goods
Moving In Style
1988 Kaepa, Inc. San Antonio, Texas. All rights reserved. U.S. Patent 3546796. Snap-in Logos patent pending.
$5Manufacturer'sRebate
at Participating Dealers
t
V