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The daily Tar Heel. (Chapel Hill, N.C.) 1946-current, November 30, 1989, Page 5, Image 5

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The Daily Tar HeelThursday, November 30, 19895 i." ' .:s From staff and wire reports Average N.C. income rising North Carolina's per capita in come is on the rise as it is going up faster than in most other states. . t '.L out u is rising unevenly, wun J I certain urban areas showing sharp gams while many rural areas lag far behind, according to a report com piled by Roy Carroll, vice president for planning with the UNC system in Chapel Hill. Data compiled by Carroll put the state's per capita income in 1988 at $ 1 4,304 almost 1 5 percent below the national average, but a signifi cant improvement over previous rankings. The 1988 figure ranked North Carolina 35th among the 50 states. - - In 1980, the state ranked 40th. Since 1980, North Carolina's per capita income has grown at a faster rate than all but seven other states. We've really made some remark able progress," Carroll said Mon day. "But still, we've got a long way to go." The darker side of the figures is that the higher income is not perva sive statewide. The greatest mcreases were limited to nearly 20 urban counties. The statewide average masks some wide discrepancies between rich and poor counties. Some of the richer counties average incomes were almost twice those of the poor est counties, most of which were rural. Only 18 of North Carolina's 100 counties exceeded the statewide average. Most of those were urban counties. Trolleys to run in Carrboro Chapel Hill's two trolleys will finally run in Carrboro next month but not because the Board of Aldermen had a change of heart. The trolleys will run three con secutive Saturdays beginning Dec. 2 from the Morehead Planetarium along Franklin Street to Carrboro on the route the Downtown Commis sion originally planned the buses to travel. The trolleys will travel along Main Street, then past Carr Mill Mall to the Carrboro Town Hall and back again to the planetarium. The trolleys will run for three Saturdays this December, thanks to a deal between the Chapel Hill Carrboro Downtown Commission and the owners of Carr Mill Mall. Downtown Commission Co-di rector Debbie Dibbert said earlier this month the runs would be sup ported by the Carr Mill Mall in Carrboro "It's kind of a preliminary test by the owners of Carr Mill to see if the market is there," Dibbert said. Housing market easing The national real estate market looks like it will be ripe for those buying homes in the next decade. Home sellers have had an advan tage over buyers in much of the country through the 1980s, but that situation is likely to change in the early 1990s. Among the chief reasons are a large inventory of unsold homes in many parts of the country, falling mortgage rates and expectations of cuts to come, and a relative decline in the home-buying population be tween the ages of 25 and 34. The mid-20s to mid-30s age group that produced a bulge of demand and higher prices in the 1980s is now shrinking as a percentage of the population. Eight N.C. companies in top 400 Eight North Carolina companies were on Forbes' new list of the nation's 400 largest private compa nies. Three Greensboro firms made the list: B url ington Industries, with sales of $2.2 billion; Cone Mills, $688 million; and Halstead Industries, $499 million. Charlotte also was home to three companies on the Forbes list: the Belk department store firm with $2.4 billion; McDevitt & Street, a con tractor with $868 million in sales; and Hendrick Management, an auto dealership ownership with $589 million in sales. Other N.C. firms on the list in eluded Merchants Distributors, a Hickory-based food wholesaler with sales of $867 million; and Investors Management, a Raleigh-based res taurant operator with sales of $474 million. Experts By CRAIG ALLEN Staff Writer A commercial flashes onto the screen, touting a certain brand of beer. The commercial, 30 seconds of "the good life," a life to be found in a 12 ounce can of beer, attempts to show drinkers, especially underage drinkers, what they are missing. They are missing either the pleasure or the pain of alcohol. "There is absolutely no doubt in my mind that through its seductive appeal, advertising affects underage consump tion of alcohol," Jeff Georgi, director of counseling at Chaps-Koala Center in Durham, said in a telephone interview. Georgi said beer companies targeted the underage drinker and often based O o Merchants' hopes ho DTHEvan Eile Seniors Lori Dreyer and Suzanne Stewart check out evergreens Triangle labor shortage may create job options By KEVIN GREENE Staff Writer Triangle businesses are experienc ing a labor shortage that could turn the area into a seller's market, according to a summer survey of the fastest growing businesses in the area. According to the recently released survey by the Kenan Institute of Private Enterprise, businesses in the Raleigh, Durham, and Chapel Hill areas have had difficulties finding capable work ers for certain jobs in the last five years. The results of the first Triangle Area Business Survey, directed by Arne L. Kalleberg, a UNC sociology professor, highlight new constraints faced by area businesses in recruiting and retaining productive employees. Triangle businesses are offering added incentives such as daycare, health insurance and bonuses to adapt to short ages of qualified labor and to help re duce employee turnover. The study asked questions about the personnel policies and practices of 153 fast-growing businesses located in Wake, Durham and Orange counties. The study focused on firms' recruit ment and hiring practices, training programs and efforts to retain and mo tivate qualified workers. The Kenan Institute and the University's Division of Academic Af fairs and sociology department funded the survey, which was conducted last April and May. The businesses surveyed included construction, manufacturing, retail and wholesale trade companies and service-oriented businesses. S ixty-eight per cent of these companies were located in Wake County, followed by Durham with 23 percent. Orange county busi nesses accounted for 9 percent of those surveyed. Selection of the companies was based on Dun and Bradstreet's Dun's Market Indicators (DMI), which indicated the "high growth" businesses in the Tri angle. The survey reported that 80 percent Adls affect u advertising campaigns on qualities which young people hold in high re gard, including peer acceptability, sexuality- and a fun, carefree lifestyle. 'Those are the high points of Madi son Avenue's focus when selling alco hol," Georgi said. A report prepared by Fleishman Hillard Inc., a public relations firm representing Anheuser-Busch, said the company's advertising was typified by ads which promote responsible drink ing. The report said there was "much work to be done discouraging underage drinking. But there is no indication that beer and wine advertising are causes of this problem." Paul Nagy, director of the Duke Day of the companies questioned had diffi culty finding capable workers for cer tain jobs in the past five years, while 60 percent of the businesses had difficulty retaining capable workers for some jobs in the past five years. The survey noted that the Triangle's record low unemployment rate less than 3 percent in 1 988 made it harder to recruit and hire qualified workers, and some businesses experienced a labor shortage. Nearly 25 percent had difficulty fill ing technical, professional and mana gerial positions. According to the companies sur veyed, Triangle businesses had the most difficulty in filling the following jobs: secretaries, stenographers, computer programmers, bookkeepers, billing and accounting clerks and technical sale workers. The median annual salary of the hardest-to-fill jobs was $23,500, com pared to an average annual salary of $16,000 for occupations identified as easy to fill. Jim McMahan, manager of the RaleighWake County Employment Security Commission agreed with the survey's conclusion that a labor short age exists in the Triangle. "Yes, there is a labor shortage in our area, especially in service and retail areas," he said. "With recent large developments, such as out at RDU air port, there are a large number of service and retail companies that are not fully staffed." The survey indicateda shortage of qualified employable candidates as the most common reason Triangle busi nesses have a problem filling positions. "The survey is also useful to stu dents," Kalleberg said. "Because com panies are having difficulties hiring ca pable employees, especially in the la bor market, the opportunities are great for students in this area. "Hopefully, this survey is the first of an ongoing project that will publish results every other year." 4tl r-f -.-w v. I Hospital for Youth at Duke University, disagreed. The Duke Day Hospital specializes in the treatment of adoles cents who suffer from both alcohol and drug addiction. "We have talked to young people about certain advertisers who, although they will not admit it, are directing their products at them," Nagy said. "For example, the ads tend to show good looking people having a good time." Nagy said commercial spokesmen tried to portray alcohol as the key to a "good time." Just as the Marlboro ciga rette man is a symbol of manliness, encouraging youngsters to smoke as a statement of their maturity, young, tan, attractive spokesmen in a party setting sell beer to underage drinkers as a for By JUAN OSUNA Special to the DTH Expectations for this year's holiday sales varied among area retail store managers and sales personnel, but most store managers said they foresaw or hoped to see at least some increase in sales over the last holiday season. Ellis Perry, manager of Belk Leggett at University Mall, said sales on the weekend after Thanksgiving indicated the season was off to a healthy start. Some businesses rely more than others on increased sales during No vember and December. Mac McCul len, manager of Kerr Drugs in the mall, said there was usually at least a 40 percent increase in sales during the two months. In many of the mall's retail stores, managers and salespeople said they expected sales to double during the holiday months. Predictions for the seasonal increase ranged from 40 per cent at Kerr Drugs to 150 percent at Dollar Tree. Some store managers, such as Robert Little of Radio Shack, were reluctant to give holiday sales estimates. But gift buyers are not the only ones driving the increase in sales, McCullen said. People tend to spend more time shopping indoors when cold weather sets in, he said. Among the many popular gift cate gories were clothing, jewelry, .fra grances and lingerie. Jewelry and fra grances were among the most expen sive gift items. Jeff Faulkner, manager of Gordon Jewelers, said the average sale at his store was between $500 and $600. Valerie Schiano, a saleswoman in Belk's fragrance section of Belk's, said the store's most expensive fra grance was Joy by Jean Patou, which sold for $265 an ounce. Schiano also said men were becom ing more sophisticated and knowledge able in choosing a fragrance for their wives or girlfriends, although the great Career Corner Date Company 122 First Citizens Bank banking ANYBABS Finance 122-23 First Union National Banking ANYBABS Finance 122-24 General Foods Sales BUBS, ECONBA, ENGLBA SPCHBA 122 Morgan Stanley Realty Inc. Real Estate ANYBABS 123 Salomon Brothers Finance ANYBABS 123 Village Publishing Corp. Sales ANYBABS 124 First Wachovia Corp. Banking BUBS, ECONBA, ENGLBA HISTBA, INDRBA, POLIBA 124 Hewitt Associates ACTS7BS, APMABS, STATBS MATHBABSMS 125 Aetna Life & Casualty Insurance BUBS, ECONBA, PHI17BA Math COMPBSMSPHD, INFOMS 2t&tisti cs 125 ' Morgan Stanley Co. Finance ANYBABS 125-26 NCNB Accounting BUBS, LIBABA 126 126 129 129-30 130 130-31 131 131 131 131 21 21 21-2 Goldman, Sachs & Co. Public Financial Management First Wachovia Corp. Proctor & Gamble Norton Co. Trust Company Bank David Michael & Co. Inc. Provident Life & Accident United Carolina Bank Vista Chemical Company Bank South Corporation Bankers Trust Burlington Industries 21 22 Norfolk Southern Corp. Pillsbury Company 122 123 126 130 21 22 22 22 Defense Comm. Agency Electronic Data Systems Speech, Language, Pathology Serv. Ford Motor Company Gallo Winery Burlingotn Industries F.N. Wolfe & Company SAS Institute, Inc. DTH Graphic erase onirwiiini symbol of "good times." "For vodka, for beer, for some forti fied wines, for malt liquors, folks (in the advertisements) are always in the early-20's age group," Georgi said. Although the raising of the drinking age from 19 to 21 in 1986 makes high school and college student markets largely off-limits, Georgi said, beer companies still focused on these groups. Before the change in the drinking age, beer companies openly targeted the college age group, Georgi said, even coming onto campuses to sponsor parties complete with liquid refresh ment. He cited the traditional rush to Ft. Lauderdale, Fla. during Spring Break as an example of a marketing campaign id ay ho "Ym making my gifts. I hate the com mercialization of Christmas. It is a big money game." Claudia Greene T variety of fragrances available can confuse many buyers. Ivey's lingerie saleswoman Teresa Wells said, "Garter belts are back." She also said not all males who buy lingerie buy it for a spouse or girlfriend. "A little boy who came in the other day wanted to buy a bra for his mother," she said. The boy was only 3 or 4 years old, she said. Denise Torain, assistant manager of University Mall's Night Gallery, said men should not feel so uncomfortable about buying lingerie as gifts. "Our staff is really trained to help men choose quickly, because we know they feel uncomfortable," she said. Many retail salespeople find the holiday season to be a challenging period. Perry said, "When they're bus ier, they're at their happiest." Increased sales often mean increased earnings in commission for salespeople. For example, Belk's employees can earn from 7 percent to 11 percent in commission. Kim Bergman, a saleswoman at the mall's Record Bar, said selling was not as big a hassle as buying. "I'd rather be in here working than doing the actual shopping," she said. Many retail salespeople said they simply enjoyed being with people. "I wouldn't work anywhere else but retail," said Joyce Kelly of Kerr Drugs. "I love the general public." Salespeople are not the only ones affected by the holiday rush. Mike Smith, University Mall's security di rector, said shoplifting wasdefinitely a Job Banking Finance Operations Banking Finance Banking Sales Sales Banking Finance Sales Sales Banking Chemist Banking Finance Finance Accounting -Finance General Mgt. Mgt. Infor. Systems Marketing Sales Manuf. Mgt. Sales Software design Statikstics o no by a national beverage company which began years ago. "They have just gotten more clever," Nagy said. Brewers made their adver tisements more subtle, but still target young drinkers, he said. A trend in advertising which alarms Georgi is the portrayal of drinkers having a special one-on-one relation ship with their beverage of choice. "You get the real feeling from print advertising that there is a special rela tionship between the drinker and his alcohol," Georgi said. "For the addicted drinker, that is the real situation." "They (advertisers) direct the ads at young people who are ready to cross the line from abusive to addictive use," he said. season problem during the holiday season. Many consumers also get ripped off when they buy things and then leave them in their cars while they continue shopping. People can deter thieves from break ing into cars by hiding these items in the trunk, Smith said. Consumer attitudes towards the holiday season also varied. Andrew Williams, a UNC student, said he would spend only about $30 on some Christmas cards and small gifts to put in stockings. He said he didn't like shopping too much. "I'm poor," Williams said. "If I had a million dollars, I would undoubtedly spend more." But not everyone enjoys the spirit of holiday shopping. Claudia Greene was critical of the tradition of buying gifts during the Christmas holiday. "I'm making my gifts," she said. "I hate the commercialization of Christ mas. It is a big money game." She said people forgot that the true meaning of Christmas lies in the birth of Jesus Christ. "It's his birthday, but he's not the guest of honor," she said. But often, the holidays are the most gratifying time of year for children. David Boyce, otherwise known as Santa Claus, said kids really believe in him. It is not until about age 10 that they wave and say, "You're not Santa." These days, kids ask for electronic toys such as musical keyboards and computer games, he said. Resume Drop Dec. 6 Major COMPBS ANYBABS BUBS, ECONBA, ENGLBA HISTBA, INDRBA, POLIBA ANYBABS ' ANYBABS BUBS, ECONBA BUBS ANYBABS BUBS, LIBABA CHEMBABS, ENVBABS ANYBABS BUBS ANYBABS SUBS, ECONBA. INDRBA CHEMBABS, COMP.BS BUBS, INDRBA BUBS BUBS ANYBABS COMPBSMSPHD BIOSBaWSPHD MATHBSMS Source: University Career Planning and Placement J

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