The Daily Tar HeelThursday, January 1 0, 1 9905
New publieation addresses interests of older readership
. By LAURA YOUNG
Staff Writer
In today's rapidly moving society
geared toward the younger generation,
it may seem that the population of senior
citizens is ignored.
The News and Observer of Raleigh is
attempting to address the needs of the
older generation with a new monthly
publication. Fifty Plus. The newspaper
is targeted toward readers aged 50 and
older and focuses on the interests of
senior citizens.
Ted Vaden, editor and publisher of
Fifty Plus, said it was time for a publi
cation that focused on the needs of the
older generation.
"The notion behind the publication is
to provide (older people) with a publi
cation targeted toward their interests,"
Vaden said.
The new publication emphasizes
news that concerns senior citizens,
Vaden said. It covers areas such as
travel, health, financial security and re
tirement. Although older citizens may have
some things in common, it is not nec
essarily because they are in the same
age bracket, Vaden said.
"While you can try to address a
population of older people as an age
group, they aren't that cohesive because
of age," Vaden said. "They 'are brought
together more by their mutual interests."
The need for Fifty Plus was seen
when The News and Observer formed a
task force to look into the readership of
the paper anddiscovered that many ar
eas of interest were not being met. The
task force found that concerns of the
older readers were not being addressed.
Mary Neal Sinclair, advertising sales
executive for Fifty Plus, said response
had been overwhelming.
"Advertising response is very good,"
Sinclair said. "Many advertisers have
given testimonials that business has
picked up since advertising in Fifty
Plus."
The newspaper is a free publication
funded entirely by advertising revenues,
Sinclair said. She added that advertising
sales are directed more to businesses
that often deal with senior citizens, such
as banks and travel agencies.
Vaden said that the Fifty Plus staff
was relatively young, but that senior
citizens did make substantial contribu
tions to the paper.
"Most writing is done by free-lancers
who are of the older population," he
said.
The need for a publication geared to
the interests of the older population is
evident, Vaden said.
"More and more people are retiring
to the Triangle area," he said. "This area
has established a national reputation for
being a good place to retire, and the
older audience needs to be addressed."
M
artin mandates state hiring freeze in attempt to fill farther budget gaps
From Associated Press reports
RALEIGH Gov. Jim Martin or
dered a hiring freeze Wednesday, say
ing a sluggish economy has set the state
back another $ 1 00 million in its revenue
"goals.
North Carolina's revenue shortfall
for the current fiscal year has increased
from $254 million to $360.8 million,
Martin said.
The governor blamed an economic
slowdown for the shortfall, adding the
new figures did not take into account
"what would happen if there were an
active outbreak of war in the Middle
East."
The state also is facing a $1 billion
budget gap in the next fiscal year.
Martin said he was ordering a combi
nation of spending cuts in an effort to
make up for this year's shortfall.
Martin said $30 million could be
saved by cutting capital spending. He
said he would ask the legislature, which
convenes Jan. 30, to transfer an addi
tional $40 million from its reserve fund,
cal led the "rainy day fund," to the general
fund.
Martin said the remaining $30 mil
lion would come in part by freezing
hiring meant to fill vacancies in all state
departments, including education. A
freeze on the creation of new positions
already was in effect.
"Until further notice ... there will be
a general freeze on all hiring of all
positions except for those you've al
ready made a commitment on' Martin
told an emergency meeting -of the Ex
ecutive Cabinet, composed of top state
elected officials and officials in his administration.
Martin said any department that has
a job position it thinks must be filled
could appeal to the state budget office.
"I can't assure you there will be
money to honor your request," Martin
said.
Martin also ordered departments to
eliminate "unencumbered expendi
tures." "That means no more out-of-state
travel and only what you would con
sider essential in state travel," Martin
said.
Martin urged state leaders to partici-
Only one of state's 13 congressmen has combat experience
From Associated Press reports
WINSTON-SALEM While
Congress prepares to debate on whether
America should go to war in the Persian
Gulf, only one member of Congress
from North Carol ina can draw on combat
experience.
Thanks to student deferments,
medical problems or luck, 12 of the 13
congressmen from North Carolina have
never been in combat.
Five have been on active duty in the
military, but only Democratic Sen. Terry
Sanford reached the front lines during
wartime.
Sanford 's experiences in World War
U have helped to make him one of the
Senate's earliest and most outspoken
opponents of war in the gulf. In contrast,
three House members from North
Carolina who were on active duty
but not in combat during wartime
say that President Bush should be al
lowed to attack Iraq after Jan. 15.
Congress was expected to vote later
this week on the Persian Gulf. Although
supporters of President Bush want
Congress to authorize an attack against
Iraq, opponents of war want to leave the
economic sanctions in place for the
time being.
Both Sanford and Sen. Jesse Helms
enlisted in 1942 Sanford in the Army,
Helms in the Navy. But Helms' hearing
wasn't good enough for combat, Helms
has said, so he became a recruiter instead,
the Winston-Salem Journal reported
Wednesday.
Sanford, an Army paratrooper who
fought at the Battle of the Bulge, said
serving in combat left an indelible im
pression of the casualties, and an un
willingness to start any fight that's not
absolutely necessary.
Rep. Walter Jones, D-lst, was 27
years old when the Japanese bombed
Pearl Harbor. Jones tried to enter the
Army but didn't pass the physical at
Fort Bragg, so he went back to the
office-supply business, said Floyd
Lupton, Jones' administrative aide.
Reps. Cass Ballenger, R-lOth, arid
Tim Valentine, D-2nd, turned 18 in
1944, and both joined airborne units
Ballenger with the Naval Air Corps and
Valentine with the Air Force. But the
war ended while they .were still in
training.
Valentine, a draftee who was trained
as a turret gunner and fuse loader, said:
"Everything in my life is influenced or
affected by that experience. We were a
nation completely mobilized. There was
no dissent."
There was no such unity during the
Vietnam War, Valentine said, and the
contrast between those two wars is driv
ing his thinking about the Persian Gulf.
He said he is willing to send U.S. troops
into Kuwait, but he wants to know be
fore the shooting starts that Bush will to school. After graduating from UNC
demand some sacrifices from the people in 1 954, he joined an Army intelligence
who are safe at home.
Rep. Bill Hefner, D-8th, was 20 when
President Truman sent U.S. troops to
fight the communists in Korea. But his
draft number never came up, leaving
him to further his career as a gospel
singer, his aide Sandra Latta said.
Rep. Howard Coble, R-6th, said he
probably would have stayed in college
and out of the Korean War if he hadn't
wrecked his car in 1952, the summer
before his senior year. Instead, he en
listed in the Coast Guard with six of his
buddies and wound up on a cutter in
Korean waters, making weather patrols.
Rep. Alex McMillan, R-9th, also left
college to enlist during the Korean War,
but he changed his mind and went back
unit in western Europe that defended
against infiltrators and subversion in
the dawn of the Cold War. There was no
combat but plenty of tension, he said, as
the Soviets made monthly feints at at
tacking the West through Czechoslovakia.
pate in a "patriotic corporate exercise"
to reduce expenditures and told them to
be creative in finding other ways to
economize.
State Superintendent of Public In
struction Bobby Etheridge said this was
the first time to his knowledge that a
hiring freeze had extended to the teacher
level.
He raised the question of what should
be done if a teacher quit in the middle of
the school year.
Martin said an appeal could be filed,
but he suggested using a supervisor or
another teacher with a lighter load to fill
the vacancy.
"I would assume there are a lot of
different ways to handle that," the gov
ernor said.
Jay Robinson, vice president of the
University of North Carolina system,
said the freeze would affect morale at
the 1 6 campuses.
"We've already done about every
thing we can do," he said. "In trying to
manage the shortfall, we've had to de
lay filling positions."
Lt. Gov. Jim Gardner, who has said
the state's budget woes could be solved
without a tax increase, said the problem
"clearly points out it's extremely hard
to predict what revenues are going to
be."
And he reiterated his stance that
revenue projections should be based on
the previous year's revenues.
"My point is we've been off on our
projections since '89," he said. "It seems
to me if you base it on last year's rev
enues you can take all the guesswork
out of it."
Martin said the budget office was
preparing a revenue forecast for next
year taking the new figures i nto account.
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