2The Daily Tar HeelMonday, November 5, 1990
Communications cufficulum reflected in new school name
By YU-YEE WU
Staff Writer
-The UNC School of Journalism now
has a bigger name than before.
Last Thursday, the School of Jour
' nalism became the School of Journalism
and Mass Communication, said Richard
Cole, dean of the school.
The new name does not represent a
change in the school's curriculum, Cole
said. Rather, the name was changed to
better describe the school because many
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journalism students are taking courses
that may not lead to careers in print
journalism, he said.
"The reason (for the change) is to
reflect what we are in the school more
accurately," he said. "We teach a lot
more than what is traditionally defined
as journalism. We teach a large number
of concept courses in mass communi
cations." Donald Shaw, a professor in the
school and a member of the committee
that drew up the proposal for a new
name, agreed with Cole. The school
conducts a large amount of communi
cation research, he said.
"We teach public relations, adver
tising, photography and broadcast
journalism, as well as several courses
that deal with communications as a
process," Shaw said. "A lot of our re
search is also in mass communications."
Mary Alice Shaver, an associate pro
fessor in the school, said other institu
tions have made name changes also.
"I think it's a trend," she said. "A
number of schools across the country
have changed their names because it
reflects the broad areas that we teach."
Shaw said UNC was one of the last
universities in the nation to make the
transition.
"It (the name change) brings us in
line with what has happened at most
schools of journalism across the coun
try," he said.
Other colleges who have made name
changes include the University of
Wisconsin, the University of Indiana,
the University of South Carolina, the
University of Texas and Syracuse
University, he said.
Cole said he has wanted to change
the school's name for a few years.
"It's something we've worked on for
a long time," he said. "I've been work
ing on it for three years."
He consulted several groups associ
ated with the school before recom
mending the name change to Chancel
lor Paul Hardin, who made the final
decision, Cole said. Full professors, the
faculty and the Board of Directors of the
Journalism Alumni and Friends Asso
ciation were all in favor of the change.
"I wanted the input from these
groups," Cole said. "Most people were
for it. The support was virtually unani
mous." Those who dissented did so because
of tradition and sentiment, he said.
Senior journalism and English major
Jill Doss said she thought the name
change would not make much of a dif
ference. "I really don't see why the name
change is necessary," she said. "The
title is going to be so long that people
won't use it. It's just going to become
one of those bureaucratic paper deals
where it goes unnoticed."
Emilie Van Poucke, a junior journal
ism and political science major, said
that she could understand why the name
was changed.
"I think that the journalism school
wants to emphasize that journalism is
not only news writing, but the school
wants people to realize other forms of
journalism are essential to communi
cating effectively and meeting the de
mands of the public," she said.
"Being able to meet the needs of
different aspects of society means that
you have to rely on many different
forms of communication, including
broadcast journal ism, print journal ism,
public relations and advertising," Van
Poucke said.
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MONDAY
Noon: UNC Child Care Education Committee
presents "Coping With Stress." a video series dealing
with children's and family support and continuity by
parents and care givers, in 205 Union until 1 p.m.
Discussion included.
The Institute for Research in Social Science
will offer-PC SAS, Session 3,"aStatistical Analysis
Short Course with Jose Sandoval, in 2 Manning.
3:30 p.m.: CSCU Marketing meeting in New
Carroll T-6.
4 p.m.: IRSS will offer "SPSS PC, Session 3."
a Statistical Analysis Short Course with Jose Sandoval,
in 2 Manning.
Study Abroad will hold an information session
for students interested in spending spring semester
"91 in Rostov. U.S.S.R. from Rostov and UNC's
faculty links with the program. One year of Russian
language is required. Speakers include Svettana. In 1 2
Caldwell Hall.
Career Planning and Placement Services
sponsors a Sales Careers Panel in 210 Hanes.
5 p.m.: DukeUNC Program in Latin American
Studies Working Groups: "Women and Health."
with Cecilia Zapata in 400 Rosenau.
L'NC-Soviet Exchange: Meeting in 213 Union
for all people interested in living in a Russian house.
5:15 p.m.: The Society for Human Resource
Management presents Patty McClosky. a former
recruiter. McClosky will discuss interviewing skills
in 224 Union.
5:30 p.m.: DukeUNC Center for Research on
Women Meeting: In 2 Manning until 8 p.m.
6 p.m.: The N.C. Student Legislature invites all
people who are interested in debating current issues to
come to our meeting in 423 Hamilton and see what we
are about.
The Presbyterian Campus Ministry will have a
graduate dinner at the Presbyterian Student Center,
110 Henderson St.
6:30 p.m.: The Umstead Committee of the
Campus Y meets in the Y Lounge. There will be a
guest speaker to discuss the criteria for admission and
release of patients. All welcome!
7 p.m.: N.C. FellowsLeadership Development
presents a Leadership Forum on Literacy in 101
Greenlaw until 8:30 p.m. Join campus leaders and
Chapel Hill community members in discussion of
literacy issues. For more info call 966-4041.
7:30 p.m.: CGLA will meet in Gerrard Hall.
Speaker from Integrity, a group of gay and lesbian
Episcopalians, will talk on homosexuality and spiri
tuality. ITEMS OF INTEREST
The Black Student Movement will sponsor an
"Evening with the Soviets" today in Great Hall.
Tickets are $1 and are available in the BSM Office.
Performers: Omega Psi Phi. Ebony Readers. Opeyo!
Dancers and BSM Gospel Choir. Open to all. Come
meet the Soviets!
Tar Heel Recycling Project announces that the
mobile drop-off site for today is at the Bcrryhill Hall
loading dock.
Campus Y announces Pit registration for Foot
falls, a I0K road race and two mile Fun Run on
Sunday. Nov. 1 1 . at 2 p.m. Runners of all abilities are
welcome and prizes will go to the top runners and
teams. AH proceeds go to the Campus Y. Please sign
up!
The 1991 Yackety Yack. UNC's official year
book, is on ale now through Friday. Nov. 9 in the Pit
from 10 a.m. until 2 p.m. Order your copy today!
UCPPS will have a resume drop from 8:30 a.m. to
3 p.m. on Wednesday. Nov. 7 for students interested
in interviewing (at theirexpense) in New York City on
Feb. 1 1. 1991 . Employers in advertising, publishing,
law. non-profit and other organizations will be par
ticipating. Go to the office in 21 1 Hanes for further
information.
UCPPS is sponsoring a Law School Exploration
Day on Wednesday. Nov. 7 from 1 2:30 p.m. to 4:30
p.m. in Great Hall. Representatives from 32 law
schools will be available to talk to all students inter
ested in law school.
SAFE Escort needs you! Applications now
available at Union desk and in the Steele Building
basement. Return or mail to SAFE Escort. CB 5 1 00.
13 Steele Building, as soon as possible.
The Department of Dramatic Art will present
"Hogan's Goat." by William Alfred Nov. 7-1 1 in the
Playmakers Theatre. Call 962-PLAY for more info.
SENIOR CLASS 1991
The Senior Class of
1991 is sponsoring an
Election Night Return
Party at Four Comers on
Tuesday. Nov. 6. start ins:
at 8:30 p.m. Drink specials apply to all 21 or older.
SENIORS
Novemmbeir 7, 1990 12:30-4:30 pm im the
Great Hall of the Carolina Union
Meet Representatives from 30 Schools Open to all Students
Sponsored by UCPPSDivision of Student Affairs
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