North Carolina Newspapers

PAGE'SIX 5 v&Lrrca nnllifi Mills left this morning '-for Parkersburgi where she will spend ' ' h-l . j -tti tipr sister. Mrs. R. H. iBome uuic " v&m..: IfrMiss Edna Johnson left this morn ;g for Raleigh, to attend the State U-Falr.- ! v- Mrs. R. E. Townsend, of Wilson, Teturned to her home this morning, I. after spending some time in the. city, Visiting friends and relatives. - - -t t l -i -vf if y foMrs. T. G. Vickols, oi ooumjw Epasse dthrough the city this morn ing, en route to Raleigh, where she spend a period with her mother, '. Mrs. C. T. Lumsden., - Misses Leah Weeks, Annie E. St. George and Blanche Newton, of 3outhport, passed tnrougn me v,nj this morning, en route to Raleigh for f ' the purpose of attending the State 'j Pair. They will later go to Wash ington and' spend some time with 1 friends and relatives. yt' ' ' li'Mr... and Mrs. L. Bradshaw, of ' White Farm, S. C, passed through ; the City yesterday, en route to Rose Hill, where they will visit friends and relatives. i". ' ; Mr. Fred E. Hashagen, Jr., left last k night for Savannah, Ga., where, on tomorrow, he will wed Miss Susan Ella Urquhart. Mr. Hashagen was accompanied by his father, Mr. F. E. V Hashagen Sr. ts;7 - Mrs. J. H. Newkirk left this morn .ing for Watha, where she will spend : several weeks with relatives and ? - friends. -X- -X- Mrs. L. J. Beard, of Morganton, ro- turned to her home this morning, after spending some time in the city, visiting relatives and friends. I - . -. i?:.' Miss Josie Hewlett left this morn ing for Raleigh, where shq will spend some time with Mrs. Charles t ; TJpchurch, -:- -x- i( Mrs. William Shehan. left this morning for Raleigh to attend the State Fair. ' " . . -X- "5r -X- i " Mrs. M. J. Register and Miss Isa bel Doby left this morning for Ra- K leigh, where they will spend some time with Mrs. Register's neice, Mrs. . C. H. Thompson. ' Mrs. Willie-Brown, of Rocky Point, spent yesterday in the city. vf"- . Mrs. R. J. Williams, of Rocky Point, ! spent yesterday irr the city. 4s- 6- "X- ' Mrs. Cecil Myers and brother, of Burgaw, spent yesterday in the city. I- - Mrs. J. E. Sliva' left this morning , for Raleigh, where she will spend some time with her daughter, Mrs. C. D, Upchurch. Miss Ida Friend, of Peterburg. Va., returned to her home this morning. , after a visit of several weeks' dura tion with her sister, Mrs. Henry White. -x- -x- V Mrs. J. W. Mallard, of .Rose Hill, i spent yesterday in the city. She left ' in the afternoon for Shallotte, where she will visit relatives. ; . 1 Miss Mabel Cannon, of Town Creek, ; spent yesterday in -the city. ' Much to the surprise of -their many ' friends Miss Annie Bell Branch. daughter of Mr. and Mrs. J.. M. : ' Branch, of this city, and Mr. Edward - Parker Buck, of Wilmington, Del., :v formerly of this city, were married ; early yesterday morning. Immediate . ly after the "ceremony they left on the 8:40 northbound train for W'il- mington, Del., where they will make iZ ; their future home. The Store That Sells Wooltex Important THe New Kid Glov&s have at last arrived It is Very Important that you make your selection early . i A. D. Brown, 1 Mrs. A. J. Brinkley, of Watha, spent yesterday in-,the city. . . ( The first meeting of the musical de partment of the Sorosis will be held tomorrow morning at 11 o'clock in the club room and all members are urged to be present. . . ( Mrs. Robert H. Northrop left this morning for Raleigh, where she will spend several days with her daugh ter, Miss Sue Northrop, who is attend ing school there. She will also visit in Charlotte before returning home. Mr. and Mrs. J. W. Tnompson ana Miss Thompson, of Southport, were J visitors in the city yesterday. Orton hotel guests. 7 Fayetteville, N. C, Oct. 17. Mrs. Charlie Taylor, of Wilmington, is vis iting her sister, Mrs. Alton Moffitt. Miss Janie Strange, of Wilmington, is the guest of the Misses Strange on Rowan street. TOWN TOPICS J Pockets Picked. Private J. F. Smith, of Company A, Engineering Troops, who arrived in the city late last night from his home in Bolton, where he had been on a short fur lough, reported to Lieut. Edward H. Holmes, recruiting officer here, that his pocketbook containing an amount of money had been stolen from his pocket on the train. PERSONAL MENTION. Mayor A. E. Waldron, in charge of the local District Engineering office, left today for Fort Caswell on an in spection trip. Mrs. W. O. Page, of Aubudon, ac- , ;j v,., hor cictor Mrs M H Z ,Jk oviUe N C wm leave this afternoon for an extended; trip to Asheboro, Moultrie and Tifton, Ga. After spending some time there they, in company with another sister. wilj motor to Brewton, Ala., via the j West Coast of Florida. In Brewton j they will be present at a family re-j union at the home of Mrs. C. M. Palm- j ore. x j Mr. W W. Whaley, a talented en-j 6 ... 7T r ! itriu Kin j i i i i r i r- w t.il w ill i l jm. vj W. Huggins and has already arrived and entered upon his duties. eicu ufuu "xo -Mr. M. S. Harrell, of Point Caswell, is in the city, visiting friends ana relatives. Among those in the city from Cur rie yesterday to attend the Wild West Show were: Messrs. Harry Nun alee, Mack Nunalee, L. M. Jackson. F. Bell, C. S. Bell, L. M. son. Hugh Walker, Archie Walker, Daniel Lockey. , Mr. M. T. Y. MacManus left this for Hamlet, where he wjjl ; join his brother. Rev. O. W. MacMan us, and Mr. Clyde Jordon. from which place they will go by automobile to Bear Creek for a short visit. IMPORTANT RIFLE EVENTS FOR TODAY Tnrksnnville. Fla.. Oct. 17. ine,be met witn a contest. presidential match for the individual military championship of the United j States is the feature event scheduled for today at the National Ri3e shoot, j which is being held on the Florida j ranee near here. The Wimbleton cup . match, of hardly less importance, is also scheduled to be shot off today. The bravest of the brave are those who continue to wear straw hats de cree of Fashion. Hartford (Conn.) Post. FOR BIG The Democrktic Headquarters Planning for Big Victories In Coming Election. Raleigh, Oct. 17. The uemocrauc headquarters will not hear, to less than ten congressmen, 45,000 popu lar majority, an undiminished lead in both nouses of -the general assembly and i the redemption of Harn'ptl coun ty with two senators from that Re publican district. The claim of the State Democratic leaders is based largely upon the es timates of, Democrats who have been over the State and so far from flnd- ine local disaffection- are pleased with what appears to .be evidence of general gains. . The majonues are going to De caicuiaieu uyuu me .i- such a majority as Governor Cra.ig beat Tom Settle. ? v Congressman Britt's defeat, is one of the most easily accomplished feats, JJemocrats say. They believe in beat ing Brit t that they will establish the strength of Wilson in the State. They hope to defeat him largely upon his support of Democratic policies. , Of course, they are obliged to Mr. Britf for doiig nothing to embarrass the Democracy and a great deal to make non-partisan some measures which must be defended on the stump. How they expect to beat the sole Republican congressman so easily canno$ be worked out down here, but the biggest men who have been in the west have come back and said that Claude Kitchin isn't safer than Zeb Weaver. It is true that Mr. Britt profited by the Gudger-Reynolds feud and further true that Senator Over man carried Mr. Britt's district two years ago. "Mr. Weaver is admittedly popular and a strong politician. Mr. Britt has never made pre-election boasts, but from his district Re publicans bring the news that he ex pects to return by no fewer tha'n 2,500 votes. He does not expect to suffer by his support of the Adason bill. the rural credits act, the resolution refusing to warn Americans off bel ligerent boats, the several Democratic! measures, nor does he believe his praise of Wilson will weaken him. Britt isn't like many of the politi-j cians. He isn t mucn oi oigoi. . .. . . A. TT aoesn t tninx wusou is o- cal or traitor m tne ioreign yuutj, mucn oi wmcu iw wug. , not support. Ana ne ana nis ineuuo are said to be urging a campaign of moderation. The alleged trouble in the Seventh, Tuir MintH isn't visible to Dem- ""r.r" Zu " which looks better to them now than any has appeared in twenty t years. The Doughton-Williams and the God-win-McCaskill joint debates have been satisfactory to ,the headquarters here and no trouble1! is expected in York forecasts which look good to iViicrTi iho 3tatp Dpmnorarv sets UD - w . - i raiu.uii. cictiiua anu ui&vo vjm( 10 laKe nean. i 1 T t Republicans. untortunaieiy, nave strengthened thi3 good feeling. From the Fifth and Sixth districts requests have come (and it is said the Eighth has recently joined) that the State board of elections rule as properly cast ballots such tickets as; have only one name upon them. The X would not be required then. But the hoard holds differently. Already Republi cans are claiming fraud and serving notice that any evidence of fraud will Since the Democracy Cannot see what advantage can be gained by a rule that works both ways, it is lost to see the Republican wrath since that party failed to win this point. A good deal of fraud talk is heard every tim" a Republican speass ana wna once looked like , a return of '94 and - - - m t . '86 days, so many proselyte3 ana so nuch stay-at-home voting, turns out to be more of 1898 and 1900. The Re publicans are fighting hard but with less of confidence than they had earlier. The re-assessment appears to have little damage. The Republicans, led by Mr. Lin ney, have attacked the Democracy for failing to provide a sensible taxing system, but Mr. Linney and his fellow workers charge the Democracy with defeating those amendments and the tax amendment was the worst beaten. Since the Democracy defeated an act, which many Republicans are de claring was an "infamous attempt to wring taxes from the people," the people appear to be satisfied with the small raise because they feared a bigger one. The Republicans have waged a great campaign, but it doesn t appear to have done half the work which it promised to do. Too many Republi cans have been talking about "evenly balanced parties," and the song of victory cannot be sung now. There is no expression of confidence , ob servable in the speeches and Mr. Linney's desire to make converts only, unfortunately, supports the fre quent statement that the Republican candidate expects nothing better than the on?ersion of a few counties and the changing of the majority in the general, assembly Irom a big one to " r. little "one! These and kindred things do much to, make - the Democrats happy over their prospects. They expected trou ble somewhat, from their tax legisla tion, but since they have gone through it so often and are now 'able to show that the owners of automo biles spend more annually to support the pesky things than the 2,300,000 MAJORITY For One And One Half Years Confined To Bed Most of Ibis v Tm Mfcrd fatensi?Du" , Sheffield, Ala.Ahout four year says Mrs. JL T. ! Stonecipher town, "t got in very ; ba health . . became irregular, and was pretty bad off1 for a' year and half . . . had difficulty and pain ; ii walkingr-coiiid scarcely walk at all I got awfull thin and'was confined t my bed most of the time for 1M. years could scarcely. ycr do anj work. I suffered dreadfully. and 1 suffered intense pairi in the right side $fe had in Vat1ndance firs; Dr.r , of-, who pronounced mj trouble. . . , and he wanted me , t have an operation perfonned, but . could not bear the thought of submit tine to such a thing. . . He gave m medicine which did me no good. then 'had Dr. , of who gav me medicine which gave jne no perma nent relief, ' My neighbors said now bad off : was and advised me to take Cardni. . My husband was so worried about m that he went and called in Dr. 3f . . . . On his second call I tolc him ... I had taken about a bottle oi ,' Cardui, which had been improving m ' a great deal ... He said: 'Well ' leave off my medicine and take th Cardui, it's a good medicine'. Aftei the use of the second bottle I waj cured and the cure was permanent." Cardui should help you, too. Try it I 4 HISTORY OF ADVERTISING. -! The EevDtian eentleman who sought a runaway slave 3.000 years ago and advertised on a bit of papy rus for his recovery, turned out the first piece of advertising copy. Whoever he was, he was a genius in more than a small way. His copy still lives, preserved in the British Museum as an exhibit of consider able archaeological importance and as an example of what our advertis ing experts of today would do if they. Uke the Egyptian did not have the benefit of up-to-date information, sayg the Pnuadelphia Press Tne Egyptian knew nothing about the typography of advertising, nor . ff t f different colors. He didn't know, for instance, that red is the most effective eye-catching , color and that green is second and black third. He didn't know that an advertise ment could be made to appeal to the mind or to the emotions; that vari- ous woras aaa par 8 .uu devices may be used to. affect the: . om. I lar way. or that there is such a thing as eye-movement and that a badly arranged advertisement may be an eyesore. thousand other ,1,... and a k. 1. 1 1 1 O V. things that influence the character of present-day advertisements he was I totally in ignorance. But he gets full credit for making the first attempt ! at a written advertisement. We do not know ; whether he got the slave back, but he deserved to. With the development of commit :iif rr worwr w hpss tells us, advertising commenced. Various from before the shop and shoutinlg human desires began to develop, and with the! mature vigor of a vernacular soon there was competition anion;-, expert, 'What d'ye yack, sir? Wnat: .... A mi A..A.A'n OlmQ people to supply the thing that would satisfy this desire, whether it came from hunger, vanity, love of comfort or what not. . I As communities developed vinto towns and cities, those that had goods to dispose of established per-. manent locations. "Shops were The opened; itinerary lessened." town crier began to call out the vtn-mAa rvf ir o ri'Mi a waroC anil TlPOTll P Kradually became mere and more dis- criminate in their purchases. Finally the written advertisement came into being, and, as has beenl stated, an Egyptian landowner gets the credit for writing tne first ad. The Greeks, with a fine regard for art, usually made music a part of the advertising program. They gave us the idea cf employing "bands to attract a ttention. undoubtedly one of the most successful methods of drawing a crowd at any place and t"ie. The "song:pushers" who have come quite frequently of late to tour the princi pay streets of our city in a slow-moving wagon, seeming hardly able to carry the tuneless piano inside, at tempting to popularize "$10,000" songs have the Greeks to thank for the privilege of imitation. At first a town crier, accompanied by a musician playing a lyre or a harp, mingled among the Greek peo ples and used only the best and choic est Greek in his extravagant praises of the product he was exploiting?. Later, however, private advertise ments in writing began to be intro duced, particularly on the whitened walls of the homes, giving some in formation regarding the social stand ing and the age of the residents, their financial rating, the family lineage and the number of, unmarried daush: ters. ? . . The Romans advertised in manjr ways. They named tnei streets, ad-. rertlsed shows, exhibitions -and sales people do JU - suppprt , the schools (iqf tne- State, the tax;.' trouble" lis about as near nothine- an anvhodv has heard in alohg time.' The Democrats have I admittedly fought well. ' J .. : ' i-r -.; - iv--. . .v .- ' ;. . ,J ' . . TP on the terra cotta walls of public baths, acquainted the public with sales of estates, and absconded debt ors, arid began the practice of notify ing the Romans of articles lost and found, and houses for sale or reut- The Romans are commonly credit ed with the origin of the signboard. Today we have tfee bulletin board, which corresponds to the Roman tabellae found in the ruins of Pom peii and Herculaneum, where public announcements were made. Advertising met the same fate as the Romans did when the barbarous Huns came sweeping down from the Until the Middle Ages very north. Bell little of it is seen. But with tne. ap- exptctea inaT.rne enure wuru. wm u n0.ronx in of the town crier, sup- finished by January 1. 1917. plied with the customary long-winaea j declarations and a choice supply ot aeciarauonB UUU;a. v . make adiectices. advertising began to maice . eii ii . lu:;-' .J affairs. The public ".fgVI 'organize themselyes both J, ana in ciuKiauu, wv sons with considerable prestige. From crying oui iue uPCiv t f' ties of merchandise and ail kinds of goods and wares, tne crier bouu u6 to make nannouncement ot things lost and found, of sales, weoamsa, ""a' in its and other interesung events. "It was only a matter of time until the touter of the individual trader came " Dr. Hess says, "pacing to and d'ye lacKT me wuw. www . ed his pjicturesqueness. He vitalized the comihunity." Gradually, as uwe.wcn? uu, uud u , gan to use distinctive signs and sym- j bols to mark their hQstelrie.s, just as individuals hadr employed coats of arms. Ail kihos oi ueB and are stUl nsed.by inns to the pres- ent day. All such signs as ine uiu nil rhnr. the black dragon, the three tuns, the boar's head, the red lion and so on made qennue rev"V"w"- and implications. . J Of course, with the revelopment of the printing press aaveruug great spurt. The use qf posters came ; into vogue, and all kinds of pamphlets were printed and distributed. Printing gradually pegan to supersu . written manuscript. William Caxton set up his press in Westminister Abbey , in 1471, and two , centuries later, in lh j a newspaper, .believed to be the first . .real newspaper, was. pjuww- :eai newspaper., yimtvw . sailed the Weekly News apd purported to contain "news of doiugs in Germany, France, Hungary and Bohemia. v Frnrn than on newspapers, mostly weekly publications, began to appear "f rom time to time "in increasing num bers. Advertissements of medicines be gan to be inserted in the newspapers as early as 1600. The insertion of the however, is credited to Nathaniel But ler, who advertised books. The first two magazines to carry ad-j vertisements were Gqdey's Lady Book , and Peterson's,, but 4t. was not until, the appearance in 1864 of J, Walter. Thompson that . magazine advartising really began, and it was not untn xeou that a general use was made of mag azines for advertising purposes. ir cotaae rrayef qneexma. The cottage nieetg that is to he heVi hy the local corps Of. the Salva tion Army tonight at; 8 o'clock, wll be be a,f the hone I 'of rs. Carney, 417 Wright at: The pafetin 1swiU he .conducted by . Mrs. Adjutant Yates and Lieut. B. Ilorhe. The publici is .UJ All IT' 1 1 1 ho .ttW. come, '.'I.-. ' tixpeMFihei irom Show Rooms in New York Will Be Here All Week and Will Be Pleasea to Give You. a ' Correct Fitting May We Have the Pleasure of Your Call? williams CAPT. MATTHEWSON HERE. Consulting With Major Waldron In Regard to Completing Waterway. Major A. E. Waldron, in charge of the local Engineering Office, and Capt. J. R. D. Matthewson, in charge of the lock anddam work on the up per Cape Fear riyjr. haVe been in conference inregard the building of the stone rip-raps at the lock just completed kt Brown's landing, near Fayetteville. With the cbmpletibn of the dam' at this point the canalization project which, will give eight feet of water to Fayetteville the year round will be practically completed. It is . f f , r J 1 "i Vl . ... . AMienu 3hx ifAvaiJi ...3m43; pXl JO W7 111 fyfff - iNouaidi'ioa imoA hum aausuvs inunniiiini" Beautiful B-Wa iyMuuubstiiji limn: III i n - SPECIALS Yard wide Khaki color cloth 6c Fine for Quilt lining. . Heavy Fleece Outing in all oclors at the bid price, per yard. 10c Yard wide Percale in stripes, dots and figures. All colors. Fast colors, per yard . . , ...... . ... .... .10c Heavy Mercerized White Table Cloth. Good quality, per yard ..." 25c 27-in. White Outing. Good weight, per yard . . ... 7c J. W. H .Fuch's Department Store ) The Store of Service. To give service is our constant aim and ambition. We will deem it a per sonal favox if 4ny inattention on the part of our clerks is reported to the manage ment. ' t m the Jv'ortu Carolina, New Hanover County, Before the JI rl:. NOTICE SERVICE BY PVBLICATION. Mary Onlsow, Plaintiff vs. David Livingstone, Montgomery LI vine stone, Harry Livingstone, Virginia Moorp. Fred Moore, Armand Moore, Charts Moore, Harriet Moore and Rpsanna Moore, Defendants. The defendants above named will take notice that an action entitled as above has been commenced In the Superior Court f New Hanover County to aell land for par tition among the heirs; ana the said de fendants will further take notice that they are required to -appear at the term of the Superior Court of Bald County in Wllmlnp ton' North Carolina, to btp held on Mondar the 23rd day of October 1918, at the Court House of said oounry, and answer or de mur to tbe complaint In said cause, or the plaintiff will apply to tae court for the relief demanded in said complaint. This 17th October, 1916. W. N. HARRISS, . Clerk of Superior. Court. 10-17- law-4w-tues . ' - ' r i itf- iMJI MVatia X3UOX 'AlNiyQ 'y-rr. vy. . " r y r . , Bust and Shoulders Company are polble it you will wear a scientifically constructed Bien Jolte Brassiere. The dragtnjr ' weight of an nnconflned bnst so stretches the supporting njascles that the contour of tle flirare is spoiled. put the bust dock wnere li Be long, prevent the full bust from having the appearance of Hah Mnesa. eliminate the danger of ' o dragging muscles and confine the . flesh of the shoulder giving a graceful line (to the entire. WPPer body. They are the daintiest and most serviceable garments imagi nable come in all materials and styles: Cross Back. Hook Front, Snrplice. Bandeau, etc. . Boned witn - Walobn," tho rustless boning permitting washing without removal. Have your dealer show you Bien Jolle Brassieres, 1 f not stock ed, we will gladly send him, prepaid, samples to show you. BENJAMIN & JOHNES, 51 Warren Street, Newark, N. J.